A fishing lure assembly that includes a crank bait lure, a treble hook coupled to the rear loop of the crank bait lure, a spinner blade, a spinnerbait jig, and a fixture wire that couples the crank bait lure, the spinner blade, and the spinnerbait jig to define the fishing lure assembly, spaces the crank bait lure, the spinner blade, and the spinnerbait jig apart from one another, and provides a common connection point for securing the crank bait lure, the spinner blade, and the spinnerbait jig to a fishing line.

A quick-change spinnerbait system for containing a plurality of interchangeable components being selectively couplable to each other includes a wire being elongated and coupling to a fishing line. A lure is coupled to the wire and catches fish when the lure is positioned in water and pulls fish coupled to the lure when the fishing line pulls the wire. A sleeve is coupled to the lure and has a decorative indicia on an exterior of the sleeve, wherein the decorative indicia the sleeve attracts fish to the lure. A first housing is coupled to the wire and a first insert is insert within the first housing and attracts fish to the wire. A second housing is coupled to the wire and second insert is inserted within the second housing and attracts fish to the wire. A plurality of reflective members is coupled to the wire and attracts fish towards the wire.

A modularized spinnerbait rig includes an embedded fork system to change a spinnerbait head in real time and includes a pivoting assembly to cause the spinnerbait head to pivot.

A modularized spinnerbait system or kit includes a fork system to change fishing components in real time without having to tie or untie a fishing line with each change.