A lifter gear that is engaged with a drive gear when a sheet feeding cassette is mounted, and that releases the engagement with the drive gear when the sheet feeding cassette is dismounted, wherein when the engagement with the drive gear is released and when the lift plate is lowered, braking force caused by frictional force is applied to the lifter gear from a brake unit and a buffer member absorbs force exerted to the lifter gear.

A conveyor includes: a first power transmitting mechanism configured to transmit one of forward rotation and reverse rotation of a motor to a first roller and not to transmit the other from a driven member to the first roller; and a second power transmitting mechanism configured to transmit the other rotation to the first roller and not to transmit the one rotation to the first roller. The first power transmitting mechanism includes a transmission delayer that does not transmit rotation of the motor from the driven member to the first roller until the motor is rotated by a particular amount from a time point at which the motor starts to be rotated in a rotational direction of the one rotation when rotation transmitted from the motor to the driven member is changed from the other rotation to the one rotation.

The apparatus includes a first clutch and a second clutch. The first clutch transmits rotation of the driving unit in a first rotation direction to the first feeding device without transmitting rotation of the driving unit in a second rotation direction that is reverse to the first rotation direction to the first feeding device. The second clutch transmits the rotation of the driving unit in the second rotation direction to the conveyance device and the double-side printing conveyance device and without transmitting the rotation of the driving unit in the first rotation direction to the conveyance device and the double-side printing conveyance device. The third transmission path is configured to transmit the rotation of the driving unit to a conveyance device. The fourth transmission path is configured to transmit the rotation of the driving unit to a double-side printing conveyance device.

The apparatus includes a first clutch and a second clutch. The first clutch transmits rotation of the driving unit in a first rotation direction to the first feeding device without transmitting rotation of the driving unit in a second rotation direction that is reverse to the first rotation direction to the first feeding device. The second clutch transmits the rotation of the driving unit in the second rotation direction to the conveyance device and the double-side printing conveyance device and without transmitting the rotation of the driving unit in the first rotation direction to the conveyance device and the double-side printing conveyance device. The third transmission path is configured to transmit the rotation of the driving unit to a conveyance device. The fourth transmission path is configured to transmit the rotation of the driving unit to a double-side printing conveyance device.

A sheet feeding device includes a feeding roller pair, a first guide, a door including a second guide and rotatable between a first direction and a second direction opposite to the first direction through first to third positions, a damping mechanism, and an engaging portion including an elastic member. A first resisting force is set so that moment acting around a shaft by a self-weight of the door is larger than the first resisting force of the damping mechanism when the door is positioned between the second position and the third position. A resultant force of the first resisting force of the damping mechanism and a second resisting force of the elastic portion is set so that the moment acting around the shaft by the self-weight of the door is larger than the resultant force when the door is positioned between the second position and the third position.