A flexible plastic fishing lure has an integral retainer that is configured proximal to a front end of the fishing lure and has at least one retainer barb. The integral retainer is a harder and tougher material than the plastic used in the body of the fishing lure and is configured to seat over the jig-head barb to prevent the flexible plastic fishing lure from sliding down along the jig-head. The integral retainer has at least one retainer barb that more effectively holds the flexible plastic to the integral retainer. The integral retainer may have extension tabs that extend out radially and in some cases extend out from the flexible plastic body. The integral retainer may also have an aperture that extend along the length of the integral retainer and may be used to inject the flexible plastic into a mold.

A fishing jig is disclosed. The fishing jig includes a semitransparent skirt having a generally tubular body that extends between a closed head end and a tail end that includes an opening. A channel is formed within the tubular body and extends from the opening toward the head end. The fishing jig also includes a jig head positioned within the channel of the skirt and at least partially visible through the skirt. The jig head may include a body having a first side and a second side, an eye positioned on each of the first side and the second side, the eyes being visible through the skirt, and a hook that extends from the body and through the opening in the skirt. The fishing jig may mimic the look and motion of bait fish.

A fishing jig is disclosed. The fishing jig includes a semitransparent skirt having a generally tubular body that extends between a closed head end and a tail end that includes an opening. A channel is formed within the tubular body and extends from the opening toward the head end. The fishing jig also includes a jig head positioned within the channel of the skirt and at least partially visible through the skirt. The jig head may include a body having a first side and a second side, an eye positioned on each of the first side and the second side, the eyes being visible through the skirt, and a hook that extends from the body and through the opening in the skirt. The fishing jig may mimic the look and motion of bait fish.

A trolling device for a boat includes a trolling motor and a control mechanism. The control mechanism controls at least one of the speed and the direction of the trolling motor. The control mechanism is configured to receive control instructions from an electronic GPS mapping computer to cause the trolling motor to maintain a controlled drift of the fishing boat with respect to an anchor point, water current rate, water current direction, wind, and/or wave action.

A fish lure component includes a hook portion having first and second hook members disposed in an opposing arrangement. A biasing member for normally biasing the hook portion in a closed configuration is disposed between the first and second hook members. A vane structure is provided to cause the fish lure component to rotate about an axis thereof during movement through a body of water and along a direction that is generally aligned with the axis. The hook portion is operable between the closed configuration and an open configuration in response to a fish strike on the hook portion.

A flexible fishing lure is provided that includes a outer shape having a transverse opening for receiving a plurality of alternatively formed lure fin members allowing a user to change the action of a lure by fin selection without replacing the lure. Multiple internal channels within the lure are adaptively provided for receiving a variety of scent sticks, sound generators, light generators, flavor generating means. Flow internal channels extend from a front opening to gill openings allowing a water flow along an inserted scent or flavor stick member to pass through the lure body and exit proximate fin, nair, belly, or other locations simulating an injured or wounded fish leaking bodily fluids or blood. Other features to simulate wounded features. Replacement fins and weighting constructions allow a user to tailor a weight and action enabling a circling or injured motion during retrieval. The lure includes a flexible holographic-type attractive film and physical shape having a level-maintaining physical shape.

A flexible fishing lure is provided that includes a outer shape having a transverse opening for receiving a plurality of alternatively formed lure fin members allowing a user to change the action of a lure by fin selection without replacing the lure. Multiple internal channels within the lure are adaptively provided for receiving a variety of scent sticks, sound generators, light generators, flavor generating means. Flow internal channels extend from a front opening to gill openings allowing a water flow along an inserted scent or flavor stick member to pass through the lure body and exit proximate fin, nair, belly, or other locations simulating an injured or wounded fish leaking bodily fluids or blood. Other features to simulate wounded features. Replacement fins and weighting constructions allow a user to tailor a weight and action enabling a circling or injured motion during retrieval. The lure includes a flexible holographic-type attractive film and physical shape having a level-maintaining physical shape.

A snag free lure assembly includes a lure that may be cast into a body of water. Thus, the lure may lure a fish. A retracting unit is positioned within the lure. The retraction unit includes a plurality of hooks. The retracting unit retracts each of the hooks into the lure to inhibit the lure from being snagged when the lure is cast. The retracting unit selectively deploys each of the hooks outwardly from the lure when a fish bites the lure. Thus, the lure hooks the fish.

A snag free lure assembly includes a lure that may be cast into a body of water. Thus, the lure may lure a fish. A retracting unit is positioned within the lure. The retraction unit includes a plurality of hooks. The retracting unit retracts each of the hooks into the lure to inhibit the lure from being snagged when the lure is cast. The retracting unit selectively deploys each of the hooks outwardly from the lure when a fish bites the lure. Thus, the lure hooks the fish.

A trolling device for a boat includes a trolling motor and a control mechanism. The control mechanism controls at least one of the speed and the direction of the trolling motor. The control mechanism is configured to receive control instructions from an electronic GPS mapping computer to cause the trolling motor to establish an anchor point near a dock to enable entry to the fishing boat or exit from the fishing boat.