A fishing hook has a shank, hairpin loop portion formed at an end of the shank, and a fastener at an opposite end of the shank. The hairpin loop portion extends downwardly from the end of the shank. The hairpin loop portion is flattened and has a width less than a diameter of the shank. The hairpin loop portion has an end extending away from the shank. The shank and the hairpin loop portion define a line-receiving slot therebetween. The fastener selected from the group consisting of a hook, a ring clip, a lobster clasp, another hairpin loop portion, and a weight.

A spinner type lure having a magnetized portion that is used to generate a changing magnetic field during a retrieve, which is harnessed by at least one coil positioned within that magnetic field and in operative communication with a light source and associated circuitry embedded in a core thereof, such that, during a retrieve, light is emitted by the lure.

A spinner bait lure includes a wire harness having a line eye. A fishing hook is coupled to the wire harness. A spinner blade is rotatably coupled to the wire harness. A bead is rotatably coupled to the wire harness. Retrieval of the spinner bait lure through a water body causes the spinner blade and the bead to rotate. The spinner blade and the bead rotate about a common axis of rotation and a path of rotation of the bead intersects with the spinner blade. Therefore, the bead knocks into the spinner blade, causing deflection and noise.

A spinner bait lure includes a wire harness having a line eye. A fishing hook is coupled to the wire harness. A spinner blade is rotatably coupled to the wire harness. A bead is rotatably coupled to the wire harness. Retrieval of the spinner bait lure through a water body causes the spinner blade and the bead to rotate. The spinner blade and the bead rotate about a common axis of rotation and a path of rotation of the bead intersects with the spinner blade. Therefore, the bead knocks into the spinner blade, causing deflection and noise.

A sidetracker includes a body including a first fin and a second fin spaced apart from the first fin. The first and second fins are coupled to the body. The first and second fins are configured to control a vertical position of the body in water through which the body is moving. A channel is formed in the body. The channel includes a first groove and a second groove. The first and second grooves cross each other. A wing is positioned in the channel. The wing is detachably coupled to the body. The wing is configured to rotate between the first groove and the second groove. The wing is configured to control a lateral position of the body in water through which the body is moving.

A clevis body adapted to support one or a pair of spinner blades in combination on a filamentary support to produce a periodic cyclical counter rotation of the clevis and spinner blade assemblies when directed through water. A bore at a longitudinal core receives the filamentary support. At least one cross arm laterally radiates from the core and mounts to at least one spinner blade support arm that extends parallel to the core. One or a pair of spinner blades mounted to the longitudinal support arm(s) periodically and cyclically counter rotate the assembly about the filamentary support. The hydrodynamic movement of the clevis body and attached blades particularly induce the assembly to cyclically and periodically change back and forth between clockwise and counter-clockwise rotation directions.

A clevis body adapted to support one or a pair of spinner blades in combination on a filamentary support to produce a periodic cyclical counter rotation of the clevis and spinner blade assemblies when directed through water. A bore at a longitudinal core receives the filamentary support. At least one cross arm laterally radiates from the core and mounts to at least one spinner blade support arm that extends parallel to the core. One or a pair of spinner blades mounted to the longitudinal support arm(s) periodically and cyclically counter rotate the assembly about the filamentary support. The hydrodynamic movement of the clevis body and attached blades particularly induce the assembly to cyclically and periodically change back and forth between clockwise and counter-clockwise rotation directions.

A shaking in-line spinner fishing lure has a hook, a wire shaft, a shaker blade, a spinner blade, and at least one loop fastener. The hook is connected to a first wire end of the wire shaft, and the shaker blade is rotatably coupled to a second end of the wire shaft through the at least one loop fastener, which may include a split ring and a duo snap lock, with the duo snap lock being rotatably coupled between the shaker blade and the snap lock, which is rotatably coupled to the wire shaft. The duo snap lock constrains a leading face of the shaker blade to be oriented toward the wire shaft, producing a vigorous shaking motion while in use. A spinner blade rotatably coupled to an end of the shaker blade produces an additional spinning motion for attracting fish to bite.

A shaking in-line spinner fishing lure has a hook, a wire shaft, a shaker blade, a spinner blade, and at least one loop fastener. The hook is connected to a first wire end of the wire shaft, and the shaker blade is rotatably coupled to a second end of the wire shaft through the at least one loop fastener, which may include a split ring and a duo snap lock, with the duo snap lock being rotatably coupled between the shaker blade and the snap lock, which is rotatably coupled to the wire shaft. The duo snap lock constrains a leading face of the shaker blade to be oriented toward the wire shaft, producing a vigorous shaking motion while in use. A spinner blade rotatably coupled to an end of the shaker blade produces an additional spinning motion for attracting fish to bite.

A flasher including at least one rib elevated above the surface of the middle plate portion of the flasher is provided. The rib(s) may exaggerate the movement of the flasher when pulled through water, when compared to an otherwise identical flasher without the rib(s).