A directional guide for a spreader bar includes a body extending along a longitudinal axis. The body includes a first fin and a second fin spaced apart from the first fin. The first and second fins are coupled to the body and are configured to control a vertical position of the body in water through which the body is moving. Grooves are formed in the body. The grooves include a first groove extending along the longitudinal axis of the body, a second groove crossing the first groove and a third groove crossing the first groove. A keel is rotatably coupled to the body. The keel is configured to rotate between the first groove, the second groove, and the third groove. The keel is configured to control a lateral position of the body in water through which the body is moving.

A fishing lure is provided. The fishing lure includes a fishing lure spoon body. The spoon body includes a relatively flat forward section including an attachment feature capable of being secured to a fishing line. The spoon body further includes a longitudinally flat central section offset from the relatively flat forward section. The spoon body further includes an S-shaped section connected to and transitioning between the relatively flat forward section and the longitudinally flat central section. The spoon body further includes a trailing edge portion curving toward the relatively flat forward section. The fishing lure further includes at least one hook. The spoon body is convex upon a first side and concave upon a second side. The spoon body is configured for creating hydrodynamic lift when the spoon body is pulled through the water.

A fishing lure is provided. The fishing lure includes a fishing lure spoon body. The spoon body includes a relatively flat forward section including an attachment feature capable of being secured to a fishing line. The spoon body further includes a longitudinally flat central section offset from the relatively flat forward section. The spoon body further includes an S-shaped section connected to and transitioning between the relatively flat forward section and the longitudinally flat central section. The spoon body further includes a trailing edge portion curving toward the relatively flat forward section. The fishing lure further includes at least one hook. The spoon body is convex upon a first side and concave upon a second side. The spoon body is configured for creating hydrodynamic lift when the spoon body is pulled through the water.

The fishing lure includes a jig body, a blade, and a pin structure. The jig body includes a longitudinal axis, a connector, and at least one hook including a shank and a hook end, the shank being surrounded by and protruding rearwardly from the jig body. The blade has an edge proximal to the jig body, wherein the blade includes first and second members on the edge proximal to the jig body, each member defining a chamber. The pin structure is coupled to the blade via the first and second members, the pin structure including a midsection between opposing first and second pin ends, wherein the midsection of the pin structure engages the connector of the jig body while the pin structure passes through the first and second members of the blade. Retrieval of the fishing lure causes the blade to oscillate.

The fishing lure includes a jig body, a blade, and a pin structure. The jig body includes a longitudinal axis, a connector, and at least one hook including a shank and a hook end, the shank being surrounded by and protruding rearwardly from the jig body. The blade has an edge proximal to the jig body, wherein the blade includes first and second members on the edge proximal to the jig body, each member defining a chamber. The pin structure is coupled to the blade via the first and second members, the pin structure including a midsection between opposing first and second pin ends, wherein the midsection of the pin structure engages the connector of the jig body while the pin structure passes through the first and second members of the blade. Retrieval of the fishing lure causes the blade to oscillate.

A pivoting fishing jig is provided. The device includes a jig body having an upper section and a lower section, wherein the upper section is pivotally affixed to the lower section at a first end of each of the upper section and the lower section. The jig body is selectively movable between an open position and a closed position. A first hook is affixed to a second end of the upper section. A connector is affixed to the first end of the lower section, wherein the connector is removably securable to a fishing line. In some embodiments, a notch is disposed along an interior surface of the lower section, wherein the notch is dimensioned to receive an interior edge of the upper section therein when the jig body is in the closed position.

A pivoting fishing jig is provided. The device includes a jig body having an upper section and a lower section, wherein the upper section is pivotally affixed to the lower section at a first end of each of the upper section and the lower section. The jig body is selectively movable between an open position and a closed position. A first hook is affixed to a second end of the upper section. A connector is affixed to the first end of the lower section, wherein the connector is removably securable to a fishing line. In some embodiments, a notch is disposed along an interior surface of the lower section, wherein the notch is dimensioned to receive an interior edge of the upper section therein when the jig body is in the closed position.

A fishing lure of the present invention includes a body component and a hook component, wherein one end of the hook component is integral with the body component and extends therefrom. In addition, the fishing lure includes an inventive through-line element wherein a fishing line can be threaded through the through-line element and attached directly to the hook component. In preferred embodiments, the inventive fishing lure can eliminate the need for an eyelet when securing a fishing line to the fishing lure.

A fishing lure of the present invention includes a body component and a hook component, wherein one end of the hook component is integral with the body component and extends therefrom. In addition, the fishing lure includes an inventive through-line element wherein a fishing line can be threaded through the through-line element and attached directly to the hook component. In preferred embodiments, the inventive fishing lure can eliminate the need for an eyelet when securing a fishing line to the fishing lure.

Flasher fishing lures are disclosed that include a fin pivotably attached to a rear portion of the flasher. In a closed configuration, the fin may be secured within a fin recess to form a substantially flat, continuous surface with the rear portion of the flasher. And, in an open configuration, the fin may extend substantially perpendicular to the surface of the rear portion. Accordingly, a user may select a fin configuration that provides optimal side-to-side, tail kicking and/or spinning motion of the lure through the water when trolled at various speeds and in any number of fishing conditions.