A fishing lure includes a lure body, an anchor point, a hook, and a guide. The lure body has opposed forward and rearward areas, an upper area, and a lower area. The anchor point extends upwardly from the upper area of the lure body in a direction away from the rearward area of the lure body. The hook has a shank fixedly extending from the rearward area of the lure body, and the hook has a tip located above the lure body. The guide extends from the forward area of the lure body. The guide has a steering portion angled downwardly away from the anchor point, and the steering portion extends downwardly below the lure body. The steering portion of the guide includes a leading edge and is generally symmetrical, and a maximum width of the guide is greater than a maximum width of the lure body.

The disclosure provides various components for a fishing lure. These components include a Hard Bodied Ballast Oscillator (HBBO) which oscillates around various axes, an HBB with positive lift that rises during retrieval, and a hook for use in a rigid body which, while being fished, remains at least partially inside the body and reliably pointing upwards, and which, when the fish bites, is at least partially exposed. In some cases multiple components may be connected to each other via a stiff wire and designed to maintain, in the water, a particular orientation of the components relative to each other.

A fishing lure may include a body and a removable lip, which may be removed manually without the use of tools by pressing on portions of the body to release a catch between the removable lip and the body.

A fishing lure includes a hook assembly and a body assembly. The hook assembly includes a hook, an inverted bill coupled to the hook, and an eyelet coupled to an underneath surface of the inverted bill. The body assembly is coupled to the hook assembly.

A trolling device is provided, the trolling device comprising a body for receiving dead bait; a securer for releasably securing the dead bait received by the body; and a stabiliser for stabilising the body when moving in water, wherein the securer and stabiliser are connected with the body. Related systems, kits, and methods are also provided.

The disclosure provides various components for a fishing lure. These components include a Hard Bodied Ballast Oscillator (HBBO) which oscillates around various axes, an HBB with positive lift that rises during retrieval, and a hook for use in a rigid body which, while being fished, remains at least partially inside the body and reliably pointing upwards, and which, when the fish bites, is at least partially exposed. In some cases multiple components may be connected to each other via a stiff wire and designed to maintain, in the water, a particular orientation of the components relative to each other.