Disclosed are various embodiments for automating the gift-giving process using machine learning. To begin, a computing device can identify a date and a recipient associated with the date. The computing device can obtain recipient data associated with the recipient, and using the recipient data as a key, query a graph database for a gift recommendation corresponding to the recipient. Additionally, using a generative machine learning model, the computing device can generate a gift message corresponding to the gift recommendation. Finally, the computing device can send the gift message to the recipient.

Systems and methods for predictive gift subscriptions are provided. A gift subscription service may store a gift subscription and a profile associated with a gift recipient. The gift subscription service may then identify a time to send a gift to the gift recipient and associate a computational model with the gift recipient and the profile. When the gift subscription service determines a change in the profile, the gift subscription service may then update the computational model associated with the gift recipient in real-time by applying a machine learning algorithm to the change in the profile and use the updated computation model to formulate a prediction for the gift recipient that may then be used to identify a set of gifts to present to the gift recipient. The gift subscription service may then present the set of gifts to the gift recipient.