A vehicle shade assembly includes a vehicle body structure, a cover supporting structure, a cover material, an electronic display and a controller. The vehicle body structure defines an opening with a transparent material installed within the opening. The cover supporting structure is installed to the vehicle body structure adjacent to the opening. The cover material is supported to the cover supporting structure and is movable from a closed orientation covering the opening and the transparent material and an open orientation exposing the opening and the transparent material. The electronic display is installed to the cover material for movement therewith. The controller is configured to operate the display to display content thereon.

Disclosed are a vehicle control device provided in a vehicle and a method for controlling a vehicle. The vehicle control device includes a display unit, a detachable interface device detachably attached to the display unit, and a processor controlling at least one of the display unit and the detachable interface device according to a preset scheme when the detachable interface device is attached to or detached from the display unit.

A surface display unit incorporates an opaque screen (180) and an image panel (110). The opaque screen is disposed on the front side of the image panel which provides an optical image. The opaque screen generally hides the image panel while the surface display unit is not in use. When the image panel is activated to provide an optical image, the opaque screen provides a suitable level of transparency so that a viewer can observe the optical image with sufficient clarity. The opaque screen can provide optical enhancement, decorative texture, and/or mechanical support and include antiglare, anti-reflective, and anti-scratch films (140, 150, 160). The opque screen can be a laminated polymer film, an electrochromic or photochromic system, or a switchable dye doped liquid crystal material.

A display system includes a display apparatus with a screen carrier to which a flexible screen film is fastened, and a housing with a housing interior space for at least partially receiving the display apparatus. The display apparatus can be moved through a housing opening between use positions. The screen carrier includes, in a first carrier portion, a first inherent rigidity so that the first carrier portion is bendable and/or foldable. Guide rails fixed with respect to the housing and of curved shape in the housing interior space define a curved movement path for the screen carrier. The carrier portion has guide elements mounted to be movable along the guide rails. A respective guide element is in form-fitting engagement with its respective guide rail transversely with respect to the movement path, such that, during a movement along the movement path, the display apparatus is retained on the guide rails.

A transparent display apparatus disposed inside a vehicle is disclosed. the transparent display apparatus comprising: a transparent display panel configured to transmit light from a first surface to a second surface; a rotation part coupled to one end of the transparent display panel; an anchoring part fixed to a ceiling of the vehicle, wherein the anchoring part includes a motor coupled to at least a portion of the rotation part and configured to rotate the rotation part about a longitudinal direction of the rotation part; an interface unit mounted inside the transparent display panel and/or the vehicle to receive a user command; and a control unit operatively connected to the interface unit and the motor, and configured to perform control so that the transparent display panel is switched to a plurality of modes based on a user command received from the interface unit.

A motor vehicle has a vehicle interior in which a flexible OLED display device is arranged, To create a high degree of individualization with a simple design, the flexible OLED display device is part of an interior panel and at least one electrical servomotor is provided and adjusts the flexible OLED display device for the representation of spatial structures.

A steering assembly includes: a steering wheel (1), a support frame (2) and a flexible touch display screen (3). The support frame (2) is arranged at a center of the steering wheel (1) and fixedly connected to the steering wheel (1). The flexible touch display screen (3) is fixed on the support frame (2) and includes a piezoelectric device (31). The steering assembly can realize the functions displayed on the steering wheel, and the haptic feedback function and sound-emitting function, enhancing the authenticity and immersion of human-computer interaction. An automobile is further provided.

A flexible display device, providing an instrument cluster for a motor vehicle, is repositioned by a repositioning device from a stowed position into a use position by bending the display device.

A display apparatus and a method for controlling the same are disclosed. The display apparatus provided in a vehicle according to one embodiment of the present invention comprises a memory; a display unit displaying one or more data areas on a screen; and a controller controlling the display unit to further display additional data area on the basis of at least one of recognition and identification of a passenger who boards on the vehicle.

A vehicle has a display screen designed to be moved between an observation position and a reflection position. The display screen has a display screen surface, wherein, when in the observation position, the display screen surface can be directly observed by a user of the vehicle from a user position of the vehicle. The vehicle has a reflecting surface, wherein, in the reflecting position, the display screen surface faces the reflecting surface such that an image displayed on the display screen surface generates a mirror image on the reflecting surface, which mirror image is visible to a user of the vehicle from the user position of the vehicle.