A sheet feeding apparatus capable of lifting a feed roller at low cost without increasing size thereof and an image forming apparatus including the same are proposed. A sheet fed from a rotary feed member is conveyed by a rotary conveyance member while being separated one by one by a rotary separation member being in contact with the rotary conveyance member. The rotary feed member is moved between a standby position above the sheet and an abutment position where the rotary feed member abuts with the sheet by a lifting portion. The lifting portion includes an actuation member moving a holding portion up and down and a drive member driving the actuation member. The actuation member is disposed on a second shaft, which is configured to rotate the rotary separation member.