According to an embodiment, a sheet folding apparatus comprises a first roller, a second roller configured to be energized to the first roller, form a nip section together with the first roller, fold a sheet in half together with the first roller through the nip section and convey the sheet folded in half together with the first roller and a pressing force adjusting mechanism configured to be capable of increasing and decreasing a pressing force generated at the nip section. The pressing force adjusting mechanism causes a pressing force in a state of being conveying the sheet folded in half to be lower than that in a state of being folding the sheet in half.