A process for manufacturing tires for vehicle wheels includes associating at least one reinforcing structure with at least one surface portion of at least one tire component laid on a forming support, wherein associating the at least one reinforcing structure includes bringing, through a handling and deposition member, at least one reinforcing element to the forming support and depositing, through said handling and deposition member, the reinforcing element on a respective deposition part defined on a surface portion of the component. The depositing includes gradually laying the reinforcing element on the deposition part following the profile of the deposition part in a circumferential direction.

A method of forming a layer of tire ply is disclosed. A first strip of ply is provided having a plurality of evenly spaced reinforcement cords, having a spacing S, and having a lateral end, wherein the last cord is spaced apart from strip end a distance X, wherein X is not equal to S. A second strip of ply is provided having a plurality of evenly spaced reinforcement cords, having a spacing S, and having a lateral end, wherein the last cord is spaced apart from strip end a distance Y, wherein Y is not equal to S. The lateral ends of the first and second strip are joined together in a lap joint. The first and second lateral ends are overlapped so that the spacing X preferrably does not overlap, but may partially overlap with the spacing Y.