A storage bag is provided with visually distinct features that facilitate opening and closing of the bag. The visually distinct features result in the bag having an asymmetric appearance about one or more imaginary lines along the bag. The visually distinct features and resulting asymmetries provide a visual cue for a user as to how the bag should be grasped when being opened. The visually distinct features, as well as other features of the bag, may also facilitate manufacturing of the bag.

A method of applying a plurality of partial indentations to at least one sidewall of a reclosable pouch includes providing a double roller mechanism having a first roller wheel and a second roller wheel including complementary opposing male and female embossing surfaces, and applying a plurality of partial indentations to a first surface or a second surface of the first sidewall. The partial indentations partially extend into the one of a first surface and a second surface of the first sidewall, include a single row of partial indentations that extends longitudinally between opposite ends of a first interlocking member in at least one of an area that is above the first interlocking member extending from the first surface of the first sidewall and below the top edge of the first sidewall, and an area that is below the first interlocking member extending from the first surface of the first sidewall.