A reclosable wiper blade package for holding a beam-type wiper blade having a wiper blade adapter-receiving cradle of a blade receiving cavity formed in one of a pair of package halves that is configured for snap fit engagement with an adapter of the wiper blade releasably retained in the blade receiving cavity. The cradle can also be configured to locate and orient arms of the wiper blade so they engage a corresponding blade arm seat in a substantially straightened condition orienting the blade on its side. One or both package halves are formed with elongate ribs that can define package sidewalls that can even form at least part of the blade receiving cavity that can have spaced apart rib-strengthening gussets where rib width is narrowed or constricted.

A packaging for a wiper blade (10) and a windshield wiper includes a box (20) having at least one viewing opening (22), at least one viewing window (30), and an insert (30). The viewing window (30) is formed from an at least partially transparent cellulose material and closes the viewing opening (22) of the box (20). The box (20) is configured as a support frame for the viewing window (30). The insert (40) has external dimensions, which substantially correspond to an interior volume of the box (20) and the insert (40) is arranged to receive the wiper blade (10) with an internal shape corresponding to the wiper blade (10) and to be inserted into the box (20) together with the wiper blade (10).