Binding a set of embellishments to an item as part of a made-to-order item request. Loading the item onto a lower platen so that the first portion of the item is positioned to receive the subset set of embellishments for placement on the first portion of the item. Advancing the lower platen and the tray to a pick & place station. Using a controlled matrix of vacuum ports to pick up a particular embellishment from a tray and position the particular embellishment on a target location for the particular embellishment on the lower platen that is loaded with the item. Repeating for each additional embellishment for the subset of embellishments for placement on the first portion of the item to be customized are all placed. Applying heat and pressure to bind the subset of embellishments for placement on the first portion of the item.