A counter for a shoe having an upper, a lining configured to be connected with the upper along a top edge of the shoe, a cushioning heel pillow arranged in a position opposite the heel of a wearer's foot, and an insole forming a foot bed of the shoe. The counter includes a member having an upper edge having a cut-out region forming a valley, a lower edge forming an anchor region, and first and second side wings. The counter is configured to be positioned between the lining and the upper at a heel portion of the shoe such that, in an assembled shoe, the first and second side wings wrap around the heel of the shoe and the valley accommodates an extension of the heel pillow therethrough.

An adjustable heel support member includes a base portion and an extended portion. The extended portion comprises a lateral portion, a medial portion and a rearward portion. The heel support member further includes a fastening member that can be used to adjust the lateral portion, the medial portion and the rearward portion to resize the heel support member. In some cases, the fastening member may be an elastic ring.

An adjustable heel support member includes a base portion and an extended portion. The extended portion comprises a lateral portion, a medial portion and a rearward portion. The heel support member further includes a fastening member that can be used to adjust the lateral portion, the medial portion and the rearward portion to resize the heel support member. In some cases, the fastening member may be an elastic ring.

An article of footwear defining a forefoot region, a midfoot region, a heel region, a lateral side, and a medial side includes an upper, a heel element, and a sole structure. The upper includes an outer surface, and the heel element is secured to the upper proximate to the heel region. The upper includes a knit fabric forming a first knit zone having a first elasticity, a second knit zone having a second elasticity, and a third knit zone having a third elasticity. Each of the first elasticity, the second elasticity, and the third elasticity are different.

An adjustable heel support member includes a base portion and an extended portion. The extended portion comprises a lateral portion, a medial portion and a rearward portion. The heel support member further includes a fastening member that can be used to adjust the lateral portion, the medial portion and the rearward portion to resize the heel support member. In some cases, the fastening member may be an elastic ring.

An adjustable heel support member includes a base portion and an extended portion. The extended portion comprises a lateral portion, a medial portion and a rearward portion. The heel support member further includes a fastening member that can be used to adjust the lateral portion, the medial portion and the rearward portion to resize the heel support member. In some cases, the fastening member may be an elastic ring.