A laundry serum composition comprising: 0.5 to 15 w.t. % non-ionic surfactant; 0.5 to 40 w.t. % benefit agents; and water.

Colorant of formula (I): ##STR00001##
wherein A signifies a monovalent organic residue comprising a chromophore group; B signifies a bivalent organic residue selected from the class consisting of aromatic, heteroaromatic, cycloaliphatic and aliphatic groups containing from 2 to 10 carbon atoms, optionally substituted; and C signifies the residue of compound comprising at least one amido group, one primary amino group, and one secondary amino group, wherein C is linked to B via a nitrogen atom of an amino group, wherein said compound is a poly(amidoamine).

Colorant of formula (I): ##STR00001##
wherein A signifies a monovalent organic residue comprising a chromophore group; B signifies a bivalent organic residue selected from the class consisting of aromatic, heteroaromatic, cycloaliphatic and aliphatic groups containing from 2 to 10 carbon atoms, optionally substituted; and C signifies the residue of compound comprising at least one amido group, one primary amino group, and one secondary amino group, wherein C is linked to B via a nitrogen atom of an amino group, wherein said compound is a poly(amidoamine).

A method for treating textile articles including the steps of: (a) providing a laundry care composition comprising a leuco composition; (b) adding the laundry care composition to a liquid medium; (c) placing the textile articles in contact with the liquid medium; (d) depositing at least some portion of the leuco composition onto the textile articles; (e) optionally, rinsing the textile; and (f) drying the textile articles, wherein the leuco composition comprises a leuco colorant with a Photoresistance Index of less than or equal to 30.

A method for treating textile articles including the steps of: (a) providing a laundry care composition comprising a leuco composition; (b) adding the laundry care composition to a liquid medium; (c) placing the textile articles in contact with the liquid medium; (d) depositing at least some portion of the leuco composition onto the textile articles; (e) optionally, rinsing the textile; and (f) drying the textile articles, wherein the leuco composition comprises a leuco colorant with a Photoresistance Index of less than or equal to 30.

A laundry scent additive having polyethylene glycol and perfume. The laundry scent additive enables consumers to control the amount of scent imparted to their laundry.

A method of delivering a laundry serum composition into the wash or rinse cycle, comprising the steps of: Pouring a laundry liquid or powder into a washing machine drawer, drum or a dosing shuttle Pouring a laundry serum composition on top of the laundry liquid or powder, wherein the serum comprises: 0.5 to 15 w.t. % non-ionic surfactant; 0.5 to 20 w.t. % perfume ingredients; and water.

A method of delivering a laundry serum composition into the wash or rinse cycle, comprising the steps of: Pouring a laundry liquid or powder into a washing machine drawer, drum or a dosing shuttle Pouring a laundry serum composition on top of the laundry liquid or powder, wherein the serum comprises: 0.5 to 15 w.t. % non-ionic surfactant; 0.5 to 20 w.t. % perfume ingredients; and water.

A method for monitoring cleaning of a surface includes applying an amount of transparent indicator material to an area of a surface and measuring the amount of transparent indicator material remaining on the surface. The transparent indicator material may be fixed on the surface by drying and, when a fluorescent material, may be measured through exposure to ultraviolet radiation.

A method for monitoring cleaning of a surface includes applying an amount of transparent indicator material to an area of a surface and measuring the amount of transparent indicator material remaining on the surface. The transparent indicator material may be fixed on the surface by drying and, when a fluorescent material, may be measured through exposure to ultraviolet radiation.