An applicator including a body extending between a top end and a bottom end. A base is rotatably coupled to the bottom end of the body. A lift is positioned within the body having a slot extending through the lift, wherein the lift is rotatably fixed to the base through a fin coupled to the base and extending through the slot. When the base is rotated in a first direction, the lift is raised with respect to the body and when the base is rotated in a second direction opposite the first direction, the lift is lowered with respect to the body.

A retractable press makeup pen includes a nib assembly, a body assembly, a discharge assembly, and a drive assembly, where the nib assembly includes a sleeve; the body assembly includes a barrel and a coupling member rotatably provided in the barrel; the sleeve is fixedly provided in the barrel; the drive assembly is provided in the coupling member; the discharge assembly is provided in the sleeve; the discharge assembly is connected to the drive assembly; the coupling member in rotation can drive the discharge assembly to move along an axial direction of the sleeve; and the drive assembly can drive the discharge assembly to move along the axial direction of the sleeve. The drive assembly is provided in the makeup pen. The drive assembly includes a button. The button is provided on a tail portion of the makeup pen. Pressing the button with a single hand can realize unidirectional discharge.

A cosmetic applicator or assembly part for a cosmetic applicator, includes a thread spindle drive for moving a cosmetic mass lead relative to a lead housing tube accommodating the lead, wherein a thread is formed on an inner peripheral surface of the lead housing tube, and the thread interacts with a complementary thread of a lead holder, and the thread moves the lead holder together with the lead relative to the lead housing tube translationally when the lead holder is rotated, wherein said thread of the lead housing tube is not a continuous thread, but consists of a plurality of thread islands that are spaced apart from each other, each of the plurality of thread islands having thread projections extending by less than 121 in a circumferential direction and being shaped and arranged such that an outer thread of the lead holder always engages with at least one thread island.

A press-type makeup pen includes a nib assembly, a body assembly, a discharge assembly, and a drive assembly, where the nib assembly includes a sleeve; the discharge assembly includes a material loading member and a threaded rod; the sleeve is rotatably provided in the body assembly; the drive assembly is provided in the body assembly; the material loading member is threadedly connected to the threaded rod; the threaded rod is threadedly connected to the drive assembly; the sleeve can drive the material loading member to rotate synchronously, such that the material loading member moves along an axial direction of the threaded rod to retract into the threaded rod; and the drive assembly can drive the threaded rod to move toward a free end of the sleeve along an axial direction of the sleeve. A button of the drive assembly is provided on a tail portion of the makeup pen.

A dispensing container has a product tube that has a top opening and a bottom opening. An internal thread is formed on an inner surface of the product tube. A ram tube has a threaded exterior surface that extends from a proximal end and a distal end. A product support platform is mounted on the distal end of the ram tube. The threaded exterior surface of the ram tube threadedly engages the internal thread of the product tube, such that rotation of the ram tube advances the product support platform and dispenses cosmetic product from the top opening of the product tube.