A single body, which is a base material that contains a dichromatic dye formed from an azo compound, that exhibits transmissivity of equal to or greater than 35% and a polarization degree adjusted to equal to or greater than 99% and is characterized in that a* and b* values, which are acquired for a polarization element or a polarization plate using JISZ8729, have an a* and b* absolute value that is: less than 1 at the time of a single-body transmittance measurement; less than 2 when two sheets of the base material are arranged parallel to the absorbing axis direction and the a* and b* values are measured; and less than 2 when two sheets of the base material are arranged orthogonal to the absorbing axis direction and the a* and b* values are measured.

A single body, which is a base material that contains a dichromatic dye formed from an azo compound, that exhibits transmissivity of equal to or greater than 35% and a polarization degree adjusted to equal to or greater than 99% and is characterized in that a* and b* values, which are acquired for a polarization element or a polarization plate using JISZ8729, have an a* and b* absolute value that is: less than 1 at the time of a single-body transmittance measurement; less than 2 when two sheets of the base material are arranged parallel to the absorbing axis direction and the a* and b* values are measured; and less than 2 when two sheets of the base material are arranged orthogonal to the absorbing axis direction and the a* and b* values are measured.

a* and b* values, which define, the hue of a polarization element or a polarization plate using JIS.Z.8729, are adjusted such that the absolute value of the a* and b* values is: less than 1 during a single-body transmittance measurement; less than 2 when two sheets of a base material are arranged parallel, to the absorbing axis direction and the a* and b* values are measured; and less than 2 when two sheets of the base material are arranged orthogonal to the absorbing axis direction and the a* and b* values are measured.

a* and b* values, which define, the hue of a polarization element or a polarization plate using JIS.Z.8729, are adjusted such that the absolute value of the a* and b* values is: less than 1 during a single-body transmittance measurement; less than 2 when two sheets of a base material are arranged parallel, to the absorbing axis direction and the a* and b* values are measured; and less than 2 when two sheets of the base material are arranged orthogonal to the absorbing axis direction and the a* and b* values are measured.

A polarization element, which is obtained from a base material containing a dichromatic dye formed from an azo compound, is characterized in that the single-body transmittance is 35-60%, and a* and b* values, which are acquired for a polarization element or a polarization plate using JISZ8729, have an a* and b* absolute value that is: less than 1 in a single-body transmittance measurement; less than 2 when two sheets of the base material are arranged parallel to the absorbing axis direction and the a* and b* values are measured; and less than 2 when two sheets of the base material are arranged orthogonal to the absorbing axis direction and the a* and b* values are measured.

A polarization element, which is obtained from a base material containing a dichromatic dye formed from an azo compound, is characterized in that the single-body transmittance is 35-60%, and a* and b* values, which are acquired for a polarization element or a polarization plate using JISZ8729, have an a* and b* absolute value that is: less than 1 in a single-body transmittance measurement; less than 2 when two sheets of the base material are arranged parallel to the absorbing axis direction and the a* and b* values are measured; and less than 2 when two sheets of the base material are arranged orthogonal to the absorbing axis direction and the a* and b* values are measured.

An object of the invention is to provide a coloring composition which can form a light absorption anisotropic film having an excellent dichroic ratio, a dichroic dye compound, a light absorption anisotropic film, a laminate, and an image display device. A coloring composition according to the invention contains a dichroic dye compound which has a Hansen solubility parameter of 17.5 or greater and has a structure represented by Formula (1), and a liquid crystalline compound.

L.sup.1-A.sup.1-N?N-A.sup.2-N?N-A.sup.3-L.sup.2(1) in Formula (1), A.sup.1, A.sup.2, and A.sup.3 each independently represent a divalent aromatic group which may have a substituent. Any one of A.sup.1, A.sup.2, and A.sup.3 represents a divalent thienothiazole group which may have a substituent. In Formula (1), L.sup.1 and L.sup.2 each independently represent a substituent.

This invention relates to bis-azo colorants for use as bluing agents, laundry care compositions comprising bis-azo colorants that may serve as bluing agents, processes for making such bluing agents and laundry care compositions and methods of using the same. The bluing agents are generally comprised of at least two components: at least one chromophore component and at least one polymeric component. These bluing agents are advantageous in providing a whitening effect to fabrics, while not building up over time and causing undesirable blue discoloration to the treated fabrics.

This invention relates to bis-azo colorants for use as bluing agents, laundry care compositions comprising bis-azo colorants that may serve as bluing agents, processes for making such bluing agents and laundry care compositions and methods of using the same. The bluing agents are generally comprised of at least two components: at least one chromophore component and at least one polymeric component. These bluing agents are advantageous in providing a whitening effect to fabrics, while not building up over time and causing undesirable blue discoloration to the treated fabrics.

This invention relates to bis-azo colorants for use as bluing agents, laundry care compositions comprising bis-azo colorants that may serve as bluing agents, processes for making such bluing agents and laundry care compositions and methods of using the same. The bluing agents are generally comprised of at least two components: at least one chromophore component and at least one polymeric component. These bluing agents are advantageous in providing a whitening effect to fabrics, while not building up over time and causing undesirable blue discoloration to the treated fabrics.