The present application relates to novel whitening agents for cellulosic substrates. The whitening agents are comprised of at least two constituents: at least one chromophore constituent and at least one polymeric constituent. Suitable chromophore components generally fluoresce blue, red, violet, or purple color when exposed to light, or they may absorb light to reflect these same shades. The whitening agents are further characterized by the polymeric component comprising at least two repeating glycerol units. This disclosure also relates to laundry care compositions including but not limited to liquid and/or powder laundry detergent formulations and rinse added fabric softening (RAFS) compositions that comprise such whitening agents.

The present application relates to novel whitening agents for cellulosic substrates. The whitening agents are comprised of at least two constituents: at least one chromophore constituent and at least one polymeric constituent. Suitable chromophore components generally fluoresce blue, red, violet, or purple color when exposed to light, or they may absorb light to reflect these same shades. This disclosure also relates to laundry care compositions including but not limited to liquid and/or powder laundry detergent formulations and rinse added fabric softening (RAFS) compositions that comprise such whitening agents.

Provided is a compound that improves dispersibility of a pigment in a non-water-soluble solvent, and a pigment dispersing agent, a pigment composition, a pigment dispersion and a toner that use that compound. The present invention relates to a compound in which a polymer and a monoazo compound having a specific structure are bonded. The present invention further relates to a pigment dispersing agent, a pigment composition, a pigment dispersion and a toner containing that compound.

Provided is a pigment dispersion excellent in the dispersibility of C.I. Pigment yellow 185. The pigment dispersion includes C.I. Pigment yellow 185 and a compound represented by the following formula (1), which are dispersed in a dispersing medium: ##STR00001##

To provide a method for producing a compound that enhances dispersibility of a pigment of respective colors in a water-insoluble solvent, as well as a pigment dispersant, and a pigment composition, a pigment dispersion and a toner having a good tinting power. A method for producing a compound, including the following: (i): subjecting a polymerizable monomer forming a monomer unit represented by formula (1) to radical polymerization in the presence of a radical polymerization initiator and an iodine molecule to provide a polymer; and (ii): binding a colorant to a terminal of a main chain of the polymer: ##STR00001##
wherein
R.sub.1 represents a hydrogen atom and an alkyl group, and
R.sub.2 represents a phenyl group, a carboxyl group, an alkoxycarbonyl group or a carboxamide group.

The invention relates to a colorant composition comprising at least one compound of the formula (I) and at least one pigment, in which the compounds of the formula (I) have the following formula:

##STR00001##

in which R.sup.0 is C.sub.1-C.sub.6-alkyl or CF.sub.3; R.sup.1 is sulfo, carboxyl, C.sub.1-C.sub.4-alkylenesulfo, C.sub.1-C.sub.4-alkylenecarboxy, CONH.sub.2, CONH(C.sub.1-C.sub.4-alkyl) or CN, R.sup.2 is C.sub.1-C.sub.18-alkyl, C.sub.2-C.sub.18-alkenyl, hydroxy-C.sub.1-C.sub.18-alkyl, or (C.sub.1-C.sub.6-alkylene-O).sub.mR where R is defined as H, C.sub.1-C.sub.16-alkyl or hydroxy-C.sub.1-C.sub.16-alkyl and m is a number from 1 to 20, R.sup.3 is H, sulfo, carboxyl, C.sub.1-C.sub.6-alkyl or C.sub.1-C.sub.6-alkoxy, R.sup.4 is H, C.sub.1-C.sub.6-alkyl or C.sub.1-C.sub.6-alkoxy, R.sup.5 is OH, OM, C.sub.1-C.sub.6-alkyl, unsubstituted C.sub.6-C.sub.10-aryl or C.sub.1-C.sub.6-alkyl-, halogen- (e.g. F, Cl, Br), carboxyl- or sulfo-substituted C.sub.6-C.sub.10-aryl,
where the compounds of the formula (I) contain at least one anionic radical from the group of sulfo and carboxyl having the countercation M.sup.+, where M.sup.+ is an alkali metal cation or an organic cation.

The colorant compositions are especially suitable for use in color filters.

A process can be used for manufacturing a coloured moulding composition with an improved optical appearance and a particularly high thermal stability. The process involves providing a thermoplastic polymer and adding a colouring preparation, or a liquid composition or a master batch containing the colouring preparation. Injection moulded parts and extruded parts can be composed of the coloured moulding composition.

Yellow and magenta donor formulations that produce higher quality prints with fewer defects. The yellow and magenta formulas can be combined to form a red color representation with higher vividness and gamut.

Yellow and magenta donor formulations that produce higher quality prints with fewer defects. The yellow and magenta formulas can be combined to form a red color representation with higher vividness and gamut.