A stable liquid detergent composition containing a self-structuring surfactant system, where without using external structurants, the liquid detergent composition exhibits good shear thinning properties while maintaining stability under high shear. A liquid detergent composition comprising a linear alkyl benzene sulfonate, a zwitterionic and/or amphoteric surfactant and optionally polyethylene glycol.

A stable liquid detergent composition containing a self-structuring surfactant system, where without using external structurants, the liquid detergent composition exhibits good shear thinning properties while maintaining stability under high shear. A liquid detergent composition comprising a linear alkyl benzene sulfonate, a zwitterionic and/or amphoteric surfactant and optionally polyethylene glycol.

A stable liquid detergent composition containing a self-structuring surfactant system, where without using external structurants, the liquid detergent composition exhibits good shear thinning properties while maintaining stability under high shear. A liquid detergent composition that includes a linear alkyl benzene sulfonate, an amine oxide surfactant and little or no alkoxylated alkyl sulfate and unalkoxylated alkyl sulfate.

A stable liquid detergent composition containing a self-structuring surfactant system, where without using external structurants, the liquid detergent composition exhibits good shear thinning properties while maintaining stability under high shear. A liquid detergent composition that includes a linear alkyl benzene sulfonate, an amine oxide surfactant and little or no alkoxylated alkyl sulfate and unalkoxylated alkyl sulfate.

Unit dose packs and methods of producing and using the same are provided, where the unit dose packs have reduced efflorescence. In accordance with one embodiment, the unit dose pack includes a wash composition encapsulated within a film. The wash composition includes a reverse poloxamer present in an amount of from about 8 to about 20 weight percent, glycerin present in an amount of from about 0 to about 30 weight percent, polyethylene glycol present in an amount of from about 0 to about 30 weight percent, an anionic surfactant present in an amount of from about 9 to about 18 weight percent, a non-ionic surfactant present in an amount of from about 15 to about 30 weight percent, and a linear alkylbenzene sulfonic acid present in an amount of from about 4 to about 8 weight percent, all based on a total weight of the wash composition.

Unit dose packs and methods of producing and using the same are provided, where the unit dose packs have reduced efflorescence. In accordance with one embodiment, the unit dose pack includes a wash composition encapsulated within a film. The wash composition includes a reverse poloxamer present in an amount of from about 8 to about 20 weight percent, glycerin present in an amount of from about 0 to about 30 weight percent, polyethylene glycol present in an amount of from about 0 to about 30 weight percent, an anionic surfactant present in an amount of from about 9 to about 18 weight percent, a non-ionic surfactant present in an amount of from about 15 to about 30 weight percent, and a linear alkylbenzene sulfonic acid present in an amount of from about 4 to about 8 weight percent, all based on a total weight of the wash composition.

This invention relates to bis-azo colorants for use as bluing agents, laundry care compositions comprising bis-azo colorants that may serve as bluing agents, processes for making such bluing agents and laundry care compositions and methods of using the same. The bluing agents are generally comprised of at least two components: at least one chromophore component and at least one polymeric component. These bluing agents are advantageous in providing a whitening effect to fabrics, while not building up over time and causing undesirable blue discoloration to the treated fabrics.

This invention relates to bis-azo colorants for use as bluing agents, laundry care compositions comprising bis-azo colorants that may serve as bluing agents, processes for making such bluing agents and laundry care compositions and methods of using the same. The bluing agents are generally comprised of at least two components: at least one chromophore component and at least one polymeric component. These bluing agents are advantageous in providing a whitening effect to fabrics, while not building up over time and causing undesirable blue discoloration to the treated fabrics.

A compound comprises at least one fluorescent moiety covalently bound to at least one second moiety selected from the group consisting of leuco moieties and chromophore moieties.

A compound comprises at least one fluorescent moiety covalently bound to at least one second moiety selected from the group consisting of leuco moieties and chromophore moieties.