The present invention relates to a process of incorporating charged microcapsules into a structured aqueous liquid detergent comprising: total surfactant in the range 3 weight % to 70 weight %, wherein the total surfactant comprises at least 5 weight anionic surfactant; at least 0.05% activated citrus fibre external structurant and at least 0.001 weight % microcapsules, the process comprising the step of combining two premixes A and B to form the liquid detergent; wherein Premix B comprises the structured aqueous concentrated liquid detergent formulation in the absence of the microcapsules; and Premix A comprises an aqueous dispersion of the charged microcapsules characterised in that Premix A comprises a slurry of charged microcapsules diluted with at least an equal weight of water; and wherein the structured aqueous concentrated liquid detergent comprises less than 5% agglomerated groups of microcapsules, based on the total number of groups of microcapsules, wherein an agglomerated group of microcapsules comprises more than five microcapsules grouped together.

The need for a structurant system which is effective at providing improved structuring of a wide variety of actives, while also providing a liquid detergent composition having improved translucency is met through a combination of a non-polymeric, crystalline, hydroxyl-containing rheology modifier and an acrylate derivative rheology modifier.

The need for a thickened liquid hard surface cleaning composition having improved transparency in addition to antimicrobial efficacy is provided by formulating the hard surface cleaning composition with an antimicrobial agent and a hydrophobic alkali swellable emulsions (HASE) comprising a thickening polymer having a certain ratio of monomers.

A non-Newtonian concentrate composition includes a sensitizer or irritant, a surfactant, an anti-mist component and optionally a stability component. Example sensitizers and irritants include, but are not limited to, acids, quaternary compounds, and amines, and example anti-mist components include, but are not limited to, polyethylene oxide and polyacrylamide.

A process of making a liquid laundry detergent composition suitable for use in a water-soluble unit dose article.

The present invention is directed to a liquid detergent composition, comprising from about 5 wt % to about 45 wt % of a surfactant, about 0.01 wt % to about 1 wt % of an external structuring agent which is a parenchymal cellulose material, and about 0.1 wt % to about 10 wt % of a builder component. The present invention is also directed to methods of preparing the liquid detergent compositions. The present invention is directed to a fragrance composition, comprising about 10 to about 75 wt % of a fragrance component and about 0.01 wt % to about 1 wt % of an external structuring agent.

A structured surfactant system with a very high degree of clarity. The system comprises water and a mixture of at least one surfactant having a HLB (Hydrophilic Lipophilic Balance) value of less than 10, and at least one surfactant having an HLB value of 10 or greater. The structured surfactant system forms multilamellar vesicles and has suspending properties without added electrolytes, carbohydrates, or polymeric thickeners. This makes the structured surfactant system particularly useful in personal care compositions.

The present invention relates to gels comprising lamellar phase compositions and water-soluble unit dose articles comprising said gels.

Liquid laundry detergent compositions. Water-soluble unit dose articles that include a gel and a particle.

The present invention provides a beneficial composition comprising (a) an encapsulated benefit agent composition comprising: a core comprising at least one benefit agent, and a water-insoluble shell; and (b) a suspension medium comprising: at least one suspending polymer, and at least one clay. The present invention also provides methods of using such a beneficial composition. In addition, the present invention provides methods of making a beneficial composition comprising: (a) providing an encapsulated benefit agent composition comprising a core comprising at least one benefit agent and a water-insoluble shell; (b) providing a suspension medium comprising at least one suspending polymer and at least one clay; (c) adding the encapsulated benefit agent composition to the suspension medium; and (d) mixing the suspension medium and the encapsulated benefit agent composition to form a substantially uniform aqueous suspension.