A display apparatus includes a display panel supported within a case having a rear surface including a circular recessed portion. An annular total reflection mirror and an annular half mirror are disposed in the circular recessed portion with an annular light source provided therebetween. A pattern forming member is disposed on an outer side of the annular half mirror and is configured to be reflected by the annular total reflection mirror. A pattern light source is configured to supply light to the pattern forming member so that the pattern is reflected on the annular total reflection mirror. When the annular light source and the pattern light source are turned on, the pattern of the pattern forming member is reflected between the annular total reflection mirror and the annular half mirror.

A display apparatus includes a display panel supported within a case having a rear surface including a circular recessed portion. An annular total reflection mirror and an annular half mirror are disposed in the circular recessed portion with an annular light source provided therebetween. A pattern forming member is disposed on an outer side of the annular half mirror and is configured to be reflected by the annular total reflection mirror. A pattern light source is configured to supply light to the pattern forming member so that the pattern is reflected on the annular total reflection mirror. When the annular light source and the pattern light source are turned on, the pattern of the pattern forming member is reflected between the annular total reflection mirror and the annular half mirror.

A display apparatus includes a display panel supported within a case having a rear surface including a circular recessed portion. An annular total reflection mirror and an annular half mirror are disposed in the circular recessed portion with an annular light source provided therebetween. A pattern forming member is disposed on an outer side of the annular half mirror and is configured to be reflected by the annular total reflection mirror. A pattern light source is configured to supply light to the pattern forming member so that the pattern is reflected on the annular total reflection mirror. When the annular light source and the pattern light source are turned on, the pattern of the pattern forming member is reflected between the annular total reflection mirror and the annular half mirror.

A display apparatus includes a display panel supported within a case having a rear surface including a circular recessed portion. An annular total reflection mirror and an annular half mirror are disposed in the circular recessed portion with an annular light source provided therebetween. A pattern forming member is disposed on an outer side of the annular half mirror and is configured to be reflected by the annular total reflection mirror. A pattern light source is configured to supply light to the pattern forming member so that the pattern is reflected on the annular total reflection mirror. When the annular light source and the pattern light source are turned on, the pattern of the pattern forming member is reflected between the annular total reflection mirror and the annular half mirror.

An LED lighting array system includes discrete lighting modules spatially arrayed along a support member to provide illumination of items within a display case. The modules have a low overall height that results in them being mounted in a low-profile configuration at various locations along the support member. The modules include a housing with opposed first and second sets of side apertures, a plurality of internal reflecting surfaces associated with the apertures, respectively, an external lens, a multi-sided light engine and a group of side-emitting LEDs. During operation, a first portion of light generated by the side-emitting LEDs is discharged through apertures and the lens into the cooler to illuminate contents therein, while a second portion of light generated by the side-emitting LEDs is redirected by the reflecting surface through said apertures and the lens into the cooler.

An LED lighting array system includes discrete lighting modules spatially arrayed along a support member to provide illumination of items within a display case. The modules have a low overall height that results in them being mounted in a low-profile configuration at various locations along the support member. The modules include a housing with opposed first and second sets of side apertures, a plurality of internal reflecting surfaces associated with the apertures, respectively, an external lens, a multi-sided light engine and a group of side-emitting LEDs. During operation, a first portion of light generated by the side-emitting LEDs is discharged through apertures and the lens into the cooler to illuminate contents therein, while a second portion of light generated by the side-emitting LEDs is redirected by the reflecting surface through said apertures and the lens into the cooler.

A shelf lamp includes a lamp holder, a circuit board, a light source and a first optical element; the first optical element is arranged in the light emitting direction of the first illumination light to deflect upward at least part of the first illumination light; the connection line between the light source and the lower edge of the outer panel is the C direction, and the included angle between the C direction and the vertical downward direction is greater than 45°. The shelf lamp and the identification plate lamp can simultaneously illuminate the upper and lower side areas of the laminate, and achieve different lighting effects. When they are installed on each laminate, the goods on the laminate obtain the illumination of different angles and different effects in two directions.

A shelf lighting system has a lighting module and a power taking module, the power taking module has a power taking head, a strip-shaped conductive member, and a plug connector. The shelf lighting system integrates the power taking module of the shelf lighting system onto the support arm of the shelf, so that the power taking module can be installed simultaneously with installation of the laminate, which simplifies the entire lamp installation process and improves the installation efficiency.

A shelf lighting system has a lighting module and a power taking module, the power taking module has a power taking head, a strip-shaped conductive member, and a plug connector. The shelf lighting system integrates the power taking module of the shelf lighting system onto the support arm of the shelf, so that the power taking module can be installed simultaneously with installation of the laminate, which simplifies the entire lamp installation process and improves the installation efficiency.

A shelf system may include first and second support rails, each of the first and second support rails including two respective edge retaining slots configured to receive respective wall panels. The shelf system may further include a wall panel disposed between the first and second support rails, particularly between edge retaining slots of the first and second support rails. First and second electrical supply rails may be disposed within a front surface of the wall panel, and may be electrically insulated from the first and second support rails. One or more light fixtures, such as a light box fixture or a shelf fixture including light emitting diodes, may be mounted on the first and second support rails, such that each light fixture comes into electrical contact with the electrical supply rails to provide electrical current to each light fixture when connected to a power supply.