The present disclosure describes shelf assemblies having illuminated frames for products including appliances such as refrigerators.

Aspects of the disclosure relate to a lighting assembly and method for illuminating a vertical planar area, such as a merchandise display. The lighting assembly can comprise two opposing support arms and a lighting bar extending between the two opposing support arms, a circuit board having a plurality of LEDs mounted to the inside of the lighting bar; and a plurality of reflective surfaces located adjacent to the plurality of LEDs, wherein the plurality of reflective surfaces are positioned such that the LEDs project a first light beam in a first direction and a second light beam in a second direction different than the first direction.

Aspects of the disclosure relate to a lighting assembly and method for illuminating a vertical planar area, such as a merchandise display. The lighting assembly can comprise two opposing support arms and a lighting bar extending between the two opposing support arms, a circuit board having a plurality of LEDs mounted to the inside of the lighting bar; and a plurality of reflective surfaces located adjacent to the plurality of LEDs, wherein the plurality of reflective surfaces are positioned such that the LEDs project a first light beam in a first direction and a second light beam in a second direction different than the first direction.

A self-propelled table characterized by its collapsible legs and lockable wheels. The collapsible legs unfold when rolled out of a compact space and conversely, folds when pushed in. The table includes two poles that are extendable and retractable and is configured to support hanging lighting and banners. In addition, the table contains a side compartment for holding small objects and an attached elevated desk to support small devices such as laptops and flat screen televisions up to 42 inches. There are two optional poles, one is electric and one is manual crank. Both the crank and electric poles are designed for mobile Disc Jockeys tables as the maximum weight capacity is 50 lbs.

A self-propelled table characterized by its collapsible legs and lockable wheels. The collapsible legs unfold when rolled out of a compact space and conversely, folds when pushed in. The table includes two poles that are extendable and retractable and is configured to support hanging lighting and banners. In addition, the table contains a side compartment for holding small objects and an attached elevated desk to support small devices such as laptops and flat screen televisions up to 42 inches. There are two optional poles, one is electric and one is manual crank. Both the crank and electric poles are designed for mobile Disc Jockeys tables as the maximum weight capacity is 50 lbs.

A display case having end jamb lighting module and a center mullion lighting module is disclosed. The lighting modules include a shell and at least one substrate whereon lighting elements are mounted. The shell defines engagement slots used to affix the substrate to the shell, and an aperture allowing light from the lighting elements to be projected out. The lighting module may include a second substrate upon which electrical components are mounted, the electrical components for conditioning input power for the lighting elements. A reflective portion of the shell or a separate reflector mounted on the shell operates on the light to form a desired spatial distribution of light. For robustness in construction, the lighting module end caps allow the secure passage of wires.

A display case having end jamb lighting module and a center mullion lighting module is disclosed. The lighting modules include a shell and at least one substrate whereon lighting elements are mounted. The shell defines engagement slots used to affix the substrate to the shell, and an aperture allowing light from the lighting elements to be projected out. The lighting module may include a second substrate upon which electrical components are mounted, the electrical components for conditioning input power for the lighting elements. A reflective portion of the shell or a separate reflector mounted on the shell operates on the light to form a desired spatial distribution of light. For robustness in construction, the lighting module end caps allow the secure passage of wires.

Disclosure are a light source assembly, a backlight module and a display device. The light source assembly includes a light source including a base and at least one luminous element disposed on the base; and a light slot including a plurality of fixing parts, the light source is disposed in the light slot and fixed at one of the fixing parts through the base; and the light source has different light-emitting directions upon being fixed at different ones of the plurality of fixing parts. The light source assembly can adjust the light-emitting direction of the light source, has a simple structure, and is convenient to operate.

Disclosure are a light source assembly, a backlight module and a display device. The light source assembly includes a light source including a base and at least one luminous element disposed on the base; and a light slot including a plurality of fixing parts, the light source is disposed in the light slot and fixed at one of the fixing parts through the base; and the light source has different light-emitting directions upon being fixed at different ones of the plurality of fixing parts. The light source assembly can adjust the light-emitting direction of the light source, has a simple structure, and is convenient to operate.

There is described a point-of-purchase display and method. The display includes one or more sheets. The one or more sheets when unfolded and assembled form the display. The display includes a back wall, a front wall, at least a side wall and a bottom wall. A printed electronic device is affixed to a surface of the one or more sheets. The printed electronic device is selected from the group consisting of: wires, insulators, resistors, capacitors, inductors, transformers, transistors, antennas, OLEDs and sensors. A microcontroller electrically is coupled to the printed electronic device. A connection device is coupled to the printed electronic device. A modular electronic component is coupled to the connection device.