In accordance with one aspect of the present description, a shoe treatment device is provided having a shoe interior engagement form expandable from a latched, contracted state to an expanded state. A user operated slide actuator positioned exterior to the shoe may drive the engagement form to expand to the expanded state. The slide actuator may be actuated to contract the engagement form back to the contracted state. A latch may latch the engagement form in the selected contracted or expansion state to facilitate insertion and removal and treatment of the shoe. Other aspects are described.

A shoe tree having a body with an exterior surface for contacting an interior surface defining a shoe interior cavity during storage. An adjustment member removably engages with a mount on a rear wall of the body of the shoe tree and is engaged to a heel member. The heel member, when rotated on the adjustment member, will increase or decrease the overall length of the shoe tree. The body portion may include an insert which has indicia thereon concerning one or both of a location of purchase or the owner of the shoe tree.

Exemplary embodiments of an air bladder are provided that is configured to retain the shape of a front toe portion of a shoe. For example, an air bladder for a shoe is provided, including a top portion, a bottom portion, a central body having a hollow interior configured to be inflated, the central body shaped to conform to a front toe portion of a shoe, a recess provided at a lower portion of the central body diving the central body, a middle portion having a bottom portion fluidly connected with the top portion of the central body narrower than the central body, and a top wing portion fluidly connected to the top of the middle portion that is wider than the middle portion. A shoe insert can also be provided to which the air bladder can be secured to.