A content interaction system and method allow a user to simultaneously interact with a piece of content using the five senses (touch, sound, sight, smell and taste) of the user. In one embodiment, the content interaction system may have a plurality of devices wherein the user may integrate one or more of the devices together.

The invention relates to a system to activate 4D effects for occupants in seats, including a thermal camera to capture a thermal image of the 4D seats, and a server to determine the occupancy of the 4D seats from the thermal image and to control the 4D seats. It also relates to a method of activate 4D effects based on seat occupancy, including receiving a baseline thermal image of seats, defining a bounding box in the baseline thermal image of the seats, storing the bounding box and the baseline thermal image, acquiring an occupancy thermal image of the seats, removing the baseline thermal image from the occupancy thermal image, locating people in the occupancy thermal image, determining occupancy of the seats, and activating the effects based on seat occupancy.

An interactive content monetization system and method allows the various sense hotspots in the interactive content to be monetized by the interactive system and the content provider.