Interference pigments based on SiO.sub.2 flakes coated with crystallites of alpha-Fe.sub.2O.sub.3. Also, a process for the preparation of interference pigments that comprise SiO.sub.2 flakes coated with a crystallite of alpha-Fe.sub.2O.sub.3, by a wet-chemical process in a fluidised bed, by a CVD process, by a PVD process, or by any combination of said processes. Also, the use of interference pigments based on SiO.sub.2 flakes coated with crystallites of alpha-Fe.sub.2O.sub.3, in particular in paints, coatings, industrial and automobile paints, ceramic materials, plastics and cosmetic formulations.