Methods and apparatus for pre-scaling media content to facilitate audience measurement are disclosed. An example method includes encoding a media content sample in accordance with a first encoding configuration and playing the encoded sample. The example method also includes attempting to detect the codes in the sample, and computing a ratio between the codes encoded in the sample and the codes detected when the sample is played.

A method of identifying media content presented on a display device includes determining a selected input source providing a video signal to the display device, and then selecting a first set of content identification rules when it is determined that the selected input source is a first input source, and selecting a second set of content identification rules when it is determined that the selected input source is a second input source. The method further comprises applying the selected first set or second set of content identification rules to the video signal in order to generate content identification data for the media content presented on the display device. Application of the content identification rules includes waiting for a trigger event and applying an algorithm to one or more frames of the video signal following the trigger event.

The present invention business model, process, method and system of direct advertising in the personal electronic and other devices is a procedure that overcomes so far insurmountable obstacle advertising on personal devices, which do not depend either on the internet providers, TV channels, radio channels, Internet companies, but the direct interests of consumers (users) that they receive particular device free of charge or fora symbolic fee, and the vendor (seller) who has interest because of profit and covering costs from the sate of advertising space on above mentioned device, in a way both parties have an interest to cooperate and you get the procedure that exceeds the shortcomings in advertising on personal devices.

Systems, methods and articles for optimizing the clearance of content, such as advertisements. The systems disclosed herein provide a greater chance that offers to buy advertisement placement opportunities from media providers are accepted by the media providers. This is achieved by matching advertisements to advertisement placement opportunities which match buyer goals and provider goals, and by using historical data related to advertisements that the seller has cleared. The system may optimize clearance for multiple buyers which are competing for the same advertisement placement opportunities at the same time.

This document describes the autonomous collection, generation, distribution, and management of online web content. The devices, systems, and methods described herein can be used to collect and generate online web content and communications in an automatic and autonomous manner. Specifically, the disclosed methods, devices, and systems may be employed to produce one or more communications and/or advertising campaigns, as well as for monitoring, managing, defining the efficiency, effectiveness, and workability of the campaign with respect to generating predicted user engagements, thereby accurately determining the cost benefits of the communication campaign. The system may track, evaluate, and provide analytic results that may then be used to better guide the system parameters for customizing autonomous communications directed one or more characteristics of a defined target audience.

A content display system according to the present invention includes a content output unit configured to output content from a display medium and a detecting unit configured to detect a status of a preset target. Then, the content output unit is configured to, in a case where the status of the target satisfies a preset switching condition, perform a switching process to switch the content output from the display medium to other content, and furthermore, in a case of performing a plurality of switching processes, perform at least switching processes for which different switching conditions are set.

Systems and methods for dynamically tracking delivery and performance of digital advertising placed on non-personal devices in physical locations and integrating, displaying, and reporting impressions and events in digital advertising systems.

Methods and systems for processing trip-based insurance policies for vehicles. According to aspects, a trip-based insurance policy of a vehicle specifies an amount of trip units for insured vehicle travel and has an associated policy term. In certain cases, a customer may exhaust trip units before an expiration of the policy term. The methods and systems therefore enable the purchase of additional trip units so that the customer remains insured. In other cases, upon expiration of the policy term, an insurance provider may calculate an amount of unused trip units. The insurance provider may determine one or more types of credit that are based on the amount of unused trip units. The insurance provider may also apply the one or more types of credit to an account of the customer.

Aspects of the present disclosure relate to machine learning techniques for identifying the incremental impact of different past events on the likelihood that a target outcome will occur. The technology can use a recurrent neural network to analyze two different representations of an event sequence—one in which some particular event occurs, and another in which that particular event does not occur. The incremental impact of that particular event can be determined based on the calculated difference between the probabilities of the target outcome occurring after these two sequences.

A product purchase system includes a first communication terminal carried by an advertising user, a second communication terminal provided to be movable with a vehicle, and a server. The first communication terminal sends advertisement product information indicating a product worn or held by the advertising user to the server. The second communication terminal sends a product search request including second position information and second time information to the server. The second position information indicates a position of the vehicle when a specific action performed by an occupant in the vehicle is detected while the vehicle is moving. The second time information indicates a clock time when the specific action is detected. The server extracts candidate product information from the advertisement product information, based on the second position information and the second time information. The server then sends the extracted candidate product information to the second communication terminal.