Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising slots while watching playable media content via a set-top box. The method may further include receiving a request for playable media content and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating datagrams that include the desired content and the non-intrusive advertising content. The datagrams may be concatenated with the playable media content to generate displayable content. The display content may then be provided for displaying.

Disclosed are a video processing method and apparatus, and a storage medium. The method includes: receiving a selection instruction of having selected one or more video streams or key frames of the one or more video streams to be browsed; setting video stream thumbnails generated from the one or more video streams or key frame thumbnails generated from the key frames to a scene thumbnail to generate a picture layout stream according to the selection instruction, where the scene thumbnail is generated according to a scene displayed in an augmented reality/virtual reality (AR/VR) interface; and presenting the picture layout stream in the VR/AR interface, and providing a virtual layout interface of multiple video stream pictures.

Disclosed are a video processing method and apparatus, and a storage medium. The method includes: receiving a selection instruction of having selected one or more video streams or key frames of the one or more video streams to be browsed; setting video stream thumbnails generated from the one or more video streams or key frame thumbnails generated from the key frames to a scene thumbnail to generate a picture layout stream according to the selection instruction, where the scene thumbnail is generated according to a scene displayed in an augmented reality/virtual reality (AR/VR) interface; and presenting the picture layout stream in the VR/AR interface, and providing a virtual layout interface of multiple video stream pictures.

A video playback method is provided, including: displaying a video playback interface, and playing a current video on the video playback interface; and in accordance with a determination that the current video is a video clip corresponding to a portion of a the target video and a video playback switching condition is satisfied: playing the target video on the video playback interface starting from a playback start time of the target video.

A method for processing live-streaming data is provided. The method includes: acquiring a list of viewer accounts of a live-streaming room; in the case that a target viewer account exists in the list of viewer accounts, determining a target avatar and a target account name, wherein the target viewer account is a viewer account carrying a target label; and displaying an account avatar of the target viewer account as the target avatar, and an account name of the target viewer account as the target account name.

A method for processing live-streaming data is provided. The method includes: acquiring a list of viewer accounts of a live-streaming room; in the case that a target viewer account exists in the list of viewer accounts, determining a target avatar and a target account name, wherein the target viewer account is a viewer account carrying a target label; and displaying an account avatar of the target viewer account as the target avatar, and an account name of the target viewer account as the target account name.

Systems and methods are described for modifying the content of a media content item. A a media content item is displayed on user equipment. A user reaction to one or more portions of the media content item is determined. The content of the media content item is modified based on the user reaction to one or more portions of the media content item.

In a method for selecting of a prerecorded media file for superimposing into a video, a video of a scene is displayed on a display device of a mobile electronic device. A location of the scene is determined. A prerecorded video file is selected based at least in part on the location. The prerecorded video file is superimposed over the video, such that the video is partially obscured by the prerecorded video file. The prerecorded video file is played while displaying the video, such that the prerecorded video file and a non-obscured portion of the video are rendered simultaneously.

Systems and methods for recording programs using a user's equipment and a network recording device are provided. An interactive television application may determine whether the user's equipment has sufficient resources (e.g., tuners or space) to record a program selected for recording. If the interactive television application determines that the user's equipment does not have sufficient resources, the interactive television application may select, automatically or in response to a user instruction, the program for recording with a network recording device. In some embodiments, the user may have to pay for the use of the network recording device, or may be required to purchase a given tier level of service. The interactive television application may play back programs from the network recording device as VOD offerings, or may direct the network recording device to transfer recorded programs to the user's equipment when it has sufficient resources.

Systems and methods for video presentation and analytics for a sporting event are disclosed. In one embodiment, the sporting event is an auto racing event. A server platform is provided to collect and analyze real-time raw data and historical raw data, and compare drivers/vehicles from a current auto racing event and/or a historical auto racing event. The server platform is operable to overlay a ghost driver/vehicle on the images of a driver/vehicle in the current auto racing event based on the comparison. The server platform also provides a GUI for displaying the current auto racing event with enhanced features.