Methods and systems are described herein for improving audio for hearing impaired content consumers. An example method may comprise determining a content asset. Closed caption data associated with the content asset may be determined. At least a portion of the closed caption data may be determined based on a user setting associated with a hearing impairment. Compensating audio comprising a frequency translation associated with at least the portion of the closed caption data may be generated. The content asset may be caused to be output with audio content comprising the compensating audio and the original audio.

Techniques are provided for performing radio frequency (RF) sensing to determine the viewing status of a television user. This can be used to determine user behavior during the playback of content (e.g., whether a user is watching the content), which can be used as a data point for determining the user's level of interest in the content. Using the status of the television user, embodiments can provide additional or alternative functionality, such as powering down and/or powering up the television. Furthermore, RF sensing may be performed by existing television hardware, such a Wi-Fi transceiver, and may therefore provide RF sensing functionality to a television with little or no added cost.

A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

Updating object subscriptions based on trigger events is described. An indication of a trigger event, associated with an object, can be received from a client of a user. The object can be associated with current object data that is stored in a storage area of a subscription management system. The storage area can maintain the current object data for at least the object and a subscription list for client(s), wherein the subscription list for each of the client(s) comprises object identifiers corresponding to subscribed objects for each of the client(s). Based at least partly on receiving the indication of the trigger event and determining that the trigger event is associated with a modification to a subscription, the subscription list can be updated to generate an updated subscription list for the client and current object data for the subscribed objects identified within the updated subscription list can be provided thereto.

Systems and methods are provided herein for providing recommendations to a user. A short-media viewing profile may be maintained for the user. The short-media viewing profile may be based on user's behavior while watching short-length media content. A long-media viewing profile may be maintained for the user. The long-media viewing profile may be based on user's behavior while watching long-length media content. In response to determining that the user is currently engaged in viewing short-length media content, a recommendation is provided to the user based on the short-media viewing profile. In response to determining that the user is currently engaged in viewing long-length media content, a recommendation is provided to the user based on the long-media viewing profile.

Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising slots while watching playable media content via a set-top box. The method may further include receiving a request for playable media content and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating datagrams that include the desired content and the non-intrusive advertising content. The datagrams may be concatenated with the playable media content to generate displayable content. The display content may then be provided for displaying.

Systems and methods for enabling quick access to media options are provided. A display of a plurality of icons is generated, wherein each of the plurality of icons represents a different one of a plurality of applications. A user input is detected that identifies a first of the plurality of icons associated with a first of the plurality of applications. In response to determining that the user input corresponds to a quick access operation, first and second media asset identifiers and corresponding media options are retrieved from each of second and third applications. A menu that includes the retrieved first and second media asset identifiers is generated for display with the plurality of icons.

Systems and methods are operable to notify a user of content availability. An exemplary embodiment receives a content availability notification request that specifies at least one content of interest, searches current electronic program guide (EPG) information to identify the content of interest, determines that the information identifying the specified content of interest is unavailable based upon the search of the current EPG information, generates a content availability reminder that is associated with the specified content of interest, monitors a content database to determine an availability of the specified content of interest identified in the content availability reminder, determines that the specified content of interest is available when the monitored content database indicates availability of the specified content of interest, and generates a content availability reminder notification that indicates at least a title of the specified content of interest.

A method for processing live-streaming data is provided. The method includes: acquiring a list of viewer accounts of a live-streaming room; in the case that a target viewer account exists in the list of viewer accounts, determining a target avatar and a target account name, wherein the target viewer account is a viewer account carrying a target label; and displaying an account avatar of the target viewer account as the target avatar, and an account name of the target viewer account as the target account name.

In a method for selecting of a prerecorded media file for superimposing into a video, a video of a scene is displayed on a display device of a mobile electronic device. A location of the scene is determined. A prerecorded video file is selected based at least in part on the location. The prerecorded video file is superimposed over the video, such that the video is partially obscured by the prerecorded video file. The prerecorded video file is played while displaying the video, such that the prerecorded video file and a non-obscured portion of the video are rendered simultaneously.