METHOD AND APPARATUS FOR BEAUTY PRODUCT DISTRIBUTION AND USE

Abstract

The system provides easy to use live beauty products and coordinated tutorials that can be viewed online, providing virtual expert assistance to users. In one embodiment, the system provides a card with integrated makeup products that can be exposed by the recipient of the card. In one embodiment, the card includes a face, or faces, and the makeup products are hidden by a flap or cover alongside the faces, on which the products has been used. A QR code or other indicia is included on the card and automatically links to a tutorial for that particular card and makeup configuration. The tutorial instructs the user how best to apply and use the products. In one embodiment, the system implements a subscription service and cards are sent to a user on a periodic basis.

Claims

1. An apparatus comprising: a card having a first panel; a plurality of integrated storage regions on the first panel, each region storing one or more products; an indicia on the first panel wherein the indicia links to a tutorial for use of the one or more products.

2. The apparatus of claim 1 wherein the products are cosmetics.

3. The apparatus of claim 2 wherein the cosmetics include at least one powder and at least one cream.

4. The apparatus of claim 1 wherein the products are essential oils.

5. The apparatus of claim 1 wherein the products are skin care products.

6. The apparatus of claim 1 wherein the products are health supplements.

7. The apparatus of claim 1 further including a plurality of second panels on the card.

8. The apparatus of claim 7 wherein the first panel is on a first side of the card and the plurality of second panels are on a second side of the card.

9. The apparatus of claim 1 wherein the tutorial comprises a video viewed on a computing device.

10. The apparatus of claim 9 wherein the computing device comprises a mobile phone.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

[0007] FIGS. 1A, 1B, and 1C are examples of cards that can be used in an embodiment of the system.

[0008] FIG. 2 is an example of a tutorial in an embodiment of the system.

[0009] FIG. 3 illustrates a network embodiment of the system.

[0010] FIG. 4 is flow diagram illustrating the operation of the system in an embodiment.

[0011] FIG. 5 is an example computer system for implementing an embodiment of the system.

DETAILED DESCRIPTION OF THE SYSTEM

[0012] Ideally users would like to be able to purchase the component products of certain makeup looks while receiving easily-accessible instruction, which they can access at their convenience, on how to use such products to achieve such looks. The system provides two or more products that can be used together to achieve a particular look or effect. The system also provides visual cues as to typical use of the products and provides easily accessed tutorials that explain proper use of the samples. In one embodiment the products comprise cosmetics, such as makeup for different parts of a face. The samples may be packaged in a variety of ways and include links to online tutorials for optimized use of the samples.

[0013] In one embodiment, the system provides the cosmetics on a card with makeup products embedded therein. There are a plurality of panels on each card, each with two or more makeup products shown in the image, graphic, or other indicia therein.

[0014] In one embodiment, each panel represents different skin types and skin tones, making it easy for users to select the correct panel that most closely matches their own type. In one embodiment, each card has a plurality of product combinations that may be optimized for that skin type. In one embodiment each panel represents different makeup looks, and users can select the look that they are most interested in applying.

[0015] FIGS. 1A, 1B, and 1C illustrate a card for use in an embodiment of the system. FIG. 1A shows the front of a card with panel 101 and FIG. 1B illustrates the back of a card with different panels such as panels, 102, 103, 104, and 105, each showing an image of a face having different skin types. The image may be a photograph, graphic image, drawing, or the like. In one embodiment, the panel may just include an example of a skin type, face shape, and/or skin color. The system may include more and other panels than are shown here. There may be multiple versions of panels for each skin type, having different combinations of makeup.

[0016] In one embodiment, each card has makeup product embedded in the card. To make the card more intuitive to use, each makeup product can be labelled with the shade or product name, or may be located on or near where the product should be used on the face. (Note that the system may be implemented with the embedded makeup samples in any location as desired, even on the back of the card. Which products to use where and how may be explained in an associated tutorial). The makeup may be of any type, including creams and powders. In addition, the makeup may be for eyes, lips, cheeks, and the like.

[0017] In one embodiment, the embedded products are located behind a flap on a card that can be peeled back to reveal the products. FIG. 1C illustrates the card with the makeup on panel 101 exposed by removing the flaps. As shown in region 107 of FIG. 1C, there are lip/cheek makeup products 109 and a lip makeup product 110. These products are two different colors, but in one embodiment, they have been selected so that they are appropriate with any of the other makeup products on the card. In addition, each panel displays how the product can be appropriately used for the skin type of the model on the panel. Region 108 of FIG. 1C shows eye makeup products 111, 112, and 113.

[0018] In one embodiment, the card may contain two eyeshadows, a highlighter, a lip/cheek cream, and a lip gloss. The number and kinds of products may be adjusted without departing from the scope and spirit of the system. The cards are designed so that all the makeup products on a card may be used in any combination, and examples of such combinations are depicted on the panels. That is, the products are all complementary to each other. This avoids guesswork on the part of the user in selecting appropriate products. In one embodiment there may be products for cheeks, eyes, lips, and other parts of the face.

[0019] One advantage of the present system is that it combines powders and creams on a single card. Such a combination has not been available prior to this system.

[0020] Each card or each panel has an indicia 106 that is used to access an associated tutorial. The indicia may be a QR code, bar code, URL, social media address, link, or other code used to direct the user to a tutorial associated with the card. The tutorial may be found on a network such as the internet. The user may be directed to a company website, a video streaming site (e.g. YouTube), a web page, and the like. The tutorial can be streamed and/or downloaded.

[0021] In one embodiment, the indicia can be scanned by a smartphone camera or the like, and the user is automatically directed to the tutorial. In one embodiment, the user may manually enter a link into a computing device and may then access the tutorial. In one embodiment, each panel may have a number on it. The user may be directed to a home page of a website and then asked to enter the number to then be directed to the associated tutorial.

[0022] FIG. 2 is an example of images that are presented when the user links to the tutorial. On the left of FIG. 2, the system illustrates an example of what a user will see after using the link. The screen region 201 of a mobile device 200 shows an image of the card so the user knows that there is a match. Region 202 shows thumbnails of other cards or panels. If the presented card or panel does not match the card or panel of the user, the user may scan through the thumbnails to find the matching tutorial.

[0023] When in use, as on the right in FIG. 2, the system shows the model in region 202 applying the products. The camera of the mobile phone 200 is turned to selfie mode and the user can see themselves in region 201 applying the products, allowing for easy-to-follow application. In one embodiment, the video can also be expanded and watched without selfie mode. The system can provide video controls that appear when the user touches the screen, or uses voice commands, such as pause, rewind, fast forward, stop, restart.

[0024] Although the system has been described in connection with cards, the system may be utilized with other embodiments. The samples for a specific look could be physically delivered to a user with a corresponding direction in computer readable format to direct the recipient to an online tutorial to create the look and/or instruct on application. The samples could be boxed instead of integrated with a card and include the method of accessing the online tutorials.

[0025] In the card embodiment, the makeup products can be applied to a region of a card and then sealed with foil, plastic, cardboard, or the like. The seal can then be broken by the user to access the products. This helps to keep the products fresh and usable, particularly those that are soft or moist. In one embodiment, the cards may be manufactured via a printing process. In one embodiment, the cards may be manufactured via additive manufacturing (e.g. 3D printing).

[0026] FIG. 3 illustrates an example of the communication process for the system. The user scans the indicia 106 on the panel 101 using a smartphone 200. The smartphone transmits the code via internet cloud 301 to a systems server 302. The server 302 processes the code and retrieves the correct tutorial from the tutorial database 303 and transmits it back to the smartphone 200 through the network cloud 301.

[0027] The system may implement an app that can be used on mobile processing devices and/or desktop devices to operate the system. In other embodiments, the system may use the built-in linking capability of smartphones when scanning a QR code. The system may include a YouTube channel with additional content that will help the user and provide additional product options. The system provides samples, tutorials, learning, and additional products to surpass the in-person experience via a virtual environment.

[0028] FIG. 4 is a flow diagram illustrating the operation of the system in one embodiment. At step 401 a user accesses a card. At step 402 the user scans the code on the card that leads to the tutorial. This action sends the code to the system database and at step 403 the system accesses the selected tutorial and sends it to the user. In one embodiment the system displays the card associated with the code in one part of the user display and thumbnails of other tutorials in another section of the user display at step 404.

[0029] Although the system has been described in connection with cosmetics, it has equal application to other products as well. For example, the system may be used with scent strips, skincare products, and the like. These products may be implemented in combination with the makeup products or separately. In one embodiment, a card for skin care products (e.g. Face wash, toner, moisturizer, retinol cream, face oil, and the like) could be included on a card with a tutorial on how to use the products as part of a beauty routine. The card also has application for essential oils with associated tutorials. The system could also be used with health supplements for different body types, with tutorials on how to implement a wellness regime using the products.

[0030] In another embodiment the system may only display the associated panel to the user. If the displayed panel is a match, the user can simply initiate the playback. If there is no match, the user can tap a button on the display to bring up thumbnails of other panels to find the desired panel. At step 405 the system responds to user commands by playing back the tutorial, pausing, rewinding, forwarding, stopping, replaying, and the like.

[0031] FIG. 5 illustrates an exemplary a system 500 that may implement the system. The electronic system 500 of some embodiments may be a mobile apparatus. The electronic system includes various types of machine readable media and interfaces. The electronic system includes a bus 505, processor(s) 510, read only memory (ROM) 515, input device(s) 520, random access memory (RAM) 525, output device(s) 530, a network component 535, and a permanent storage device 540.

[0032] The bus 505 communicatively connects the internal devices and/or components of the electronic system. For instance, the bus 505 communicatively connects the processor(s) 510 with the ROM 515, the RAM 525, and the permanent storage 540. The processor(s) 510 retrieve instructions from the memory units to execute processes of the invention.

[0033] The processor(s) 510 may be implemented with one or more general-purpose and/or special-purpose processors. Examples include microprocessors, microcontrollers, DSP processors, and other circuitry that can execute software. Alternatively, or in addition to the one or more general-purpose and/or special-purpose processors, the processor may be implemented with dedicated hardware such as, by way of example, one or more FPGAs (Field Programmable Gate Array), PLDs (Programmable Logic Device), controllers, state machines, gated logic, discrete hardware components, or any other suitable circuitry, or any combination of circuits.

[0034] Many of the above-described features and applications are implemented as software processes of a computer programming product. The processes are specified as a set of instructions recorded on a machine readable storage medium (also referred to as machine readable medium). When these instructions are executed by one or more of the processor(s) 510, they cause the processor(s) 510 to perform the actions indicated in the instructions.

[0035] Furthermore, software shall be construed broadly to mean instructions, data, or any combination thereof, whether referred to as software, firmware, middleware, microcode, hardware description language, or otherwise. The software may be stored or transmitted over as one or more instructions or code on a machine-readable medium. Machine-readable media include both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. A storage medium may be any available medium that can be accessed by the processor(s) 510. By way of example, and not limitation, such machine-readable media can comprise RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a processor. Also, any connection is properly termed a machine-readable medium. For example, if the software is transmitted from a website, server, or other remote source using a coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or wireless technologies such as infrared (IR), radio, and microwave, then the coaxial cable, fiber optic cable, twisted pair, DSL, or wireless technologies such as infrared, radio, and microwave are included in the definition of medium. Disk and disc, as used herein, include compact disc (CD), laser disc, optical disc, digital versatile disc (DVD), floppy disk, and Blu-ray® disc where disks usually reproduce data magnetically, while discs reproduce data optically with lasers. Thus, in some aspects machine-readable media may comprise non-transitory machine-readable media (e.g., tangible media). In addition, for other aspects machine-readable media may comprise transitory machine-readable media (e.g., a signal). Combinations of the above should also be included within the scope of machine-readable media.

[0036] Also, in some embodiments, multiple software inventions can be implemented as sub-parts of a larger program while remaining distinct software inventions. In some embodiments, multiple software inventions can also be implemented as separate programs. Any combination of separate programs that together implement a software invention described here is within the scope of the invention. In some embodiments, the software programs, when installed to operate on one or more electronic systems 500, define one or more specific machine implementations that execute and perform the operations of the software programs.

[0037] The ROM 515 stores static instructions needed by the processor(s) 510 and other components of the electronic system. The ROM may store the instructions necessary for the processor(s) 510 to execute the processes provided by the system. The permanent storage 540 is a non-volatile memory that stores instructions and data when the electronic system 500 is on or off. The permanent storage 540 is a read/write memory device, such as a hard disk or a flash drive. Storage media may be any available media that can be accessed by a computer. By way of example, the ROM could also be EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer.

[0038] The RAM 525 is a volatile read/write memory. The RAM 525 stores instructions needed by the processor(s) 510 at runtime, the RAM 525 may also store the real-time video or still images acquired by the system. The bus 505 also connects input and output devices 520 and 530. The input devices enable the user to communicate information and select commands to the electronic system. The input devices 520 may be a keypad, image capture apparatus, or a touch screen display capable of receiving touch interactions. The output device(s) 530 display images generated by the electronic system. The output devices may include printers or display devices such as monitors.

[0039] The bus 505 also couples the electronic system to a network 535. The electronic system may be part of a local area network (LAN), a wide area network (WAN), the Internet, or an Intranet by using a network interface. The electronic system may also be a mobile apparatus that is connected to a mobile data network supplied by a wireless carrier. Such networks may include 3G, HSPA, EVDO, and/or LTE.

[0040] It is understood that the specific order or hierarchy of steps in the processes disclosed is an illustration of exemplary approaches. Based upon design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged. Further, some steps may be combined or omitted. The accompanying method claims present elements of the various steps in a sample order, and are not meant to be limited to the specific order or hierarchy presented.

[0041] The various aspects of this disclosure are provided to enable one of ordinary skill in the art to practice the present invention. Various modifications to exemplary embodiments presented throughout this disclosure will be readily apparent to those skilled in the art, and the concepts disclosed herein may be extended to other apparatuses, devices, or processes. Thus, the claims are not intended to be limited to the various aspects of this disclosure, but are to be accorded the full scope consistent with the language of the claims. All structural and functional equivalents to the various components of the exemplary embodiments described throughout this disclosure that are known or later come to be known to those of ordinary skill in the art are expressly incorporated herein by reference and are intended to be encompassed by the claims. Moreover, nothing disclosed herein is intended to be dedicated to the public regardless of whether such disclosure is explicitly recited in the claims. No claim element is to be construed under the provisions of 35 U.S.C. § 18(f) unless the element is expressly recited using the phrase “means for” or, in the case of a method claim, the element is recited using the phrase “step for.”

[0042] Thus, a method and apparatus for distribution of beauty products has been described.