DISPLAY DEVICE AND MONITORING DEVICE

Abstract

A display device (9) for the in-situ analysis of a sales area (2), wherein the sales area (2) is monitored by means of an analysis device (7), the analysis device (7) is designed to analyse customer behaviour in the sales area (2) and provide same as analysis data, the display device (9) can be carried in the sales area (2) by a user (8), and comprising a position determination module (11) for determining an analysis position, wherein the analysis position forms a section of the sales area (2) and comprises surroundings of the display device (9). The inventions further comprises a data interface (10) for data coupling to the analysis device (7) and for receiving the analysis data, a display (4) for displaying display data, and a data generation module (13) which is designed to generate the display data for the analysis position, the display data comprising a subset of the analysis data.

Claims

1. A display device (9) for the in-situ analysis of a retail region (2), wherein the retail region (2) is monitored by means of an analysis device (7), wherein the analysis device (7) is configured to analyze customer behavior in the retail region (2) and to provide same as analysis data, wherein the display device (9) is able to be carried in the retail region (2) by a user (8), comprising a position determining module (11) for defining an analysis position, wherein the analysis position forms a section of the retail region (2), and comprises surroundings of the display device (9), comprising a data interface (10) for data coupling to the analysis device (7) and for receiving the analysis data, comprising a display (14) for displaying display data, comprising a data generating module (13), wherein the data generating module (13) is configured to generate the display data for the analysis position, wherein the display data comprise a subset of the analysis data.

2. The display device (9) as claimed in claim 1, wherein the display data comprise a customer behavior, a number of customers, a number of interactions, a heat map (15) of the customer flows, a flow direction and/or a residence duration in relation to the analysis position.

3. The display device (9) as claimed in claim 1, further comprising a camera unit for optically recording a recording section, wherein the recording section forms a partial region of the retail region (2), wherein the position determining module (11) is configured to define the recording section as analysis position.

4. The display device as claimed in claim 1, further comprising by a camera unit for optically recording a recording section, wherein the recording section forms a partial region of the retail region (2) with products (4), wherein a product (4) is selectable by the user (8) by means of the display (14), wherein the position determining module (11) is configured to define the selected product (4) and/or the section of the selected product (4) as analysis position.

5. The display device (9) as claimed in claim 3, further comprising a fusion module, wherein the fusion module is configured to generate an augmented reality image from the optical recording of the recording section and the display data, wherein the display (14) is configured to display the augmented reality image.

6. The display device (9) as claimed in claim 1, wherein a filter criterion is definable by a user (8), wherein the data generating module (13) is configured to generate the display data on the basis of the filter criterion for the analysis position.

7. The display device (9) as claimed in claim 1, wherein a time interval is definable by a user (8), wherein the data generating module (13) is configured to generate the display data in relation to the time interval for the analysis position.

8. The display device (9) as claimed in claim 1, wherein the display data comprise a navigation direction (20), wherein the navigation direction (20) describes the most probable customer flow and/or a percentage customer flow.

9. The display device (9) as claimed in claim 1, wherein the display data comprise a customer path for tracing a path of a customer (5) through the retail region (2).

10. The display device (9) as claimed in claim 1, wherein the display data comprise customer information concerning a current person in the surroundings of the analysis position.

11. The display device (9) as claimed in claim 1, wherein the position determining module (11) is configured to determine position information by means of GPS, a position sensor, an acceleration sensor and/or a beacon-based localizing system.

12. The display device (9) as claimed in claim 1, wherein the display device (9) constitutes spectacles or a watch.

13. A monitoring device for a retail region (2) comprising an analysis device (7) and a display device (9) as claimed in claim 1.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

[0025] Further advantages and/or effects are evident from the accompanying figures and the description thereof. Here in the figures:

[0026] FIG. 1 schematically shows a store with retail region;

[0027] FIG. 2 schematically shows a display device as one exemplary embodiment;

[0028] FIGS. 3a and 3b show a further exemplary embodiment of a display device;

[0029] FIGS. 4a and 4b show a further exemplary embodiment of the display device.

DETAILED DESCRIPTION

[0030] FIG. 1 schematically shows a store 1. The store 1 is configured for example as a department store and/or as a shopping mall. The store 1 has a retail region 2. The retail region 2 is an interior space. A plurality of shelves 3 are arranged in the retail region 2. Products 4 are offered for sale on the shelves 3. The shelves 3 and the product arrangement predefine a network of paths in the retail region 2 on which a customer 5 can move. The customer 5 interacts with the shelves 3 and the products 4. The customer 5 selects products 4, takes them away and traverses a customer path in the retail region 2. The movement of the customer 5, the buying behavior and additional information are monitored by a monitoring device. The monitoring device and/or the store 1 comprise(s) a plurality of cameras 6 configured to optically monitor the retail region 2. The cameras 6 track and/or capture the customer 5 in the retail region 2. Furthermore, the presence, removal and/or resorting of products and/or shelves 3 can be traced and analyzed by means of the cameras 6. The optical recording by means of the cameras 6 is provided to an analysis device 7 as image and/or video data. The analysis device 7 is configured to analyze, to monitor and/or to store the behavior of the customer 5, the product performance of products and/or further information in relation to the retail region 2. By way of example, the analysis device is configured to determine for products a number of purchases, a number of interactions with the customer 5 and/or to determine what product a customer 5 obtains after the purchase of the previous product. The analysis data are determined by the analysis device for the entire retail region 2 and/or for a partial region. The analysis data are able in particular to be broken down to product and/or shelf, or to the customer level.

[0031] A user 8 would then like to carry out the product and/or retail analysis in situ in order to look at the conditions in situ together with the analysis data. To that end, the user 8 has a display device 9. The display device 9 is configured as a mobile device and/or as a portable terminal. By way of example, the display device 9 constitutes a smartphone or a tablet. By means of the display device 9, the user 8 can cause display data to be displayed for the respective region where said user is situated and/or to which said user directs the display device. The display data displayed are a subset of the analysis data and in particular the subset of the analysis data representing and/or describing the product, the shelf or the respective section of the retail region.

[0032] FIG. 2 schematically shows the display device 9 configured as a smartphone. The display device 9 comprises a data interface 10 for coupling to the analysis device 7. Via the interface 10, the display device 9 can obtain and/or interrogate a subset and/or all of the analysis data from the analysis device 7.

[0033] The display device 9 comprises a position determining module 11. The position determining module 11 comprises a position and/or location sensor 12, which can determine a position in the retail region. On the basis of the position in the retail region and/or a user selection in image data, the position determining module 11 is configured to define an analysis position. By way of example, the current position is defined as analysis position; alternatively, the user 8 can record an image of the surroundings in the retail region and select therein a section which said user would like to have defined as analysis position. In this case, the analysis position can be a two-dimensional region, a product or a spatial point.

[0034] The display device 9 comprises a data generating module 13. The analysis position is provided to the data generating module 13. The data generating module 13 is configured to provide display data for the analysis position and/or surroundings of the analysis position. In this case, the display data are data that can be used by the user 8 in order to be able to carry out a retail analysis of the analysis position. By way of example, for this purpose, the data generating module 13 selects a subset of the analysis data, in particular those data representing the surroundings and/or the retail behavior. The data generating module 13 is configured to provide these data as display data. The display data can comprise a tabular compilation, image data and/or other data sets.

[0035] The display device 9 comprises a display 14. The display 14 is configured for example as a display and specifically as a touchpad, such that a data input by the user 8 can also be effected by means of the display 14. The display data are provided to the display 14, wherein the display 14 displays the display data. By way of the display of the display data, the user 8 can then carry out a retail analysis directly in situ in the retail region.

[0036] FIG. 3a shows a further exemplary embodiment of the display device 9. The display device 9 is configured here as a watch, in particular as a smartwatch. The display device 9 again has a display 14. The display 14 is configured for graphical and text display. Via the display 14, the user 8 can interact with the display device 9 and/or define data, such as filters, for example. The display device 9 further has rotary buttons and pushbuttons on the sides, such that the user 8 can interact with the display device 9 and input data via the pushbuttons and rotary buttons as well.

[0037] In this case, the display device 9 displays a map of the surroundings of the analysis position on the display 14. Said map is configured as a heat map 15. In particular, the current position 16 is displayed in the heat map 15. The heat map 15 symbolizes and/or indicates to the user 8 how the customer density is configured on average in this region.

[0038] Furthermore, the display device 9 is configured to display additional data 17. The additional data 17 are configured here as text format. The additional data 17 are part of the display data. The additional data 17 here describe an average duration for which a customer stays in this region, a number of customers in this region and an absolute number of customers in the retail region.

[0039] FIG. 3b shows the exemplary embodiment from FIG. 3a, wherein here other data and/or additional data are displayed on the display 14. A map 19 of the retail region is displayed again in this case. The current position 16 is drawn in said map 19, navigation directions 20 additionally being displayed, which indicate the direction in which on average the customer then continues to move. Consequently, on the basis of these data, the user 8 can estimate and/or interpret what further path said user ought to take and/or what further path is taken on average by customers.

[0040] FIG. 4a shows a further exemplary embodiment of the display device 9. In this case, the display device 9 is configured as a tablet and has a rear-side camera for recording a section of the retail region 2. The recording of the retail region 2 by the camera is displayed on the display 14. In this case, the displayed image is superimposed with the display data 21, configured here as navigation symbols. The navigation symbols 21 are represented as arrows, additionally comprising a percentage proportion of the customer flows. The navigation symbol 21 is displayed in the image as an augmented reality image, such that the display device 9 is configured for displaying augmented reality. The user 22 can input and/or select data by means of the display 14, such that the display device 9 is controllable in this way.

[0041] FIG. 4b shows the display device 9 from FIG. 4a, wherein the user 8 has selected selection sections 22 in the image on the display. The selection sections 22 are selected for example by tapping, by marking areas and/or contours. The analysis region can thus be limited and/or defined, such that instead of the entire displayed section of the retail region 2, for example, the selected selection regions 22 serve as analysis positions. The data generating module is then configured to generate the display data for the selection regions 22.