METHOD FOR OPERATING A DISPLAY SYSTEM HAVING A DISPLAY APPARATUS BY TAKING INTO CONSIDERATION A PROFILE OF INTERESTS OF A USER, AND DISPLAY SYSTEM

Abstract

A motor vehicle has a display system with a display apparatus arranged on an outer side of the motor vehicle in a manner in which it can be viewed by a user outside the motor vehicle. An item of optical information is displayed on the display apparatus having content that is determined by an electronic computing device of the display apparatus by virtue of communication with the display apparatus using a mobile terminal. The mobile terminal is used to create an interest profile which characterizes the user on the basis of use of the mobile terminal and the interest profile is transmitted to the electronic computing device, so that the optical information can be determined for the user on the basis of the interest profile of the user for display on the display apparatus.

Claims

1-10. (cancelled)

11. A method for operating a display system of a motor vehicle, the display system including a display apparatus arranged on an outer side of the motor vehicle viewable by a user outside the motor vehicle, comprising: displaying an item of optical information on the display apparatus; determining content of the optical information by an electronic computing device of the display apparatus by virtue of communication with the display apparatus using a mobile terminal belonging to the user; creating, by the mobile terminal, an interest profile of the user characterizing the user, based on use of the mobile terminal by the user; and transmitting the interest profile to the electronic computing device, so that the determining of the optical information is based on the interest profile of the user prior to the displaying on the display apparatus.

12. The method according to claim 11, further comprising: comparing the content of the optical information with the interest profile using the electronic computing device; and hiding the optical information on the display apparatus when the interest profile does not correspond to the optical content.

13. The method according to claim 12, wherein said displaying displays an item of neutral optical information independent of the interest profile when no correspondence is found by the comparing.

14. The method according to claim 13, wherein said transmitting transmits a multiplicity of interest profiles of a multiplicity of users, within view of the display apparatus, from respective mobile terminals belonging to the users to the electronic computing device, and wherein said displaying displays the optical information on the display apparatus based on the multiplicity of interest profiles.

15. The method according to claim 14, wherein a statistical algorithm of the electronic computing device determines the content of the optical information in said determining.

16. The method according to claim 15, wherein said determining of the optical information is further based on an occupant of the motor vehicle inside the motor vehicle.

17. The method according to claim 16, further comprising making a determination when the optical information is matches at least one interest profile of at least one user in a predetermined environment relative to the motor vehicle, and wherein said displaying is performed only when the determination is made.

18. The method according to claim 17, further comprising receiving a position of the user detected by a position detection device in the mobile terminal, and wherein said making of the determination is based on the position of the user in deciding whether the user is in the predetermined environment.

19. The method according to claim 18, wherein the mobile terminal is one of a smartphone and a smartwatch.

20. The method according to claim 11, wherein said transmitting transmits a multiplicity of interest profiles of a multiplicity of users, within view of the display apparatus, from respective mobile terminals belonging to the users to the electronic computing device, and wherein said displaying displays the optical information on the display apparatus based on the multiplicity of interest profiles.

21. The method according to claim 11, wherein said determining of the optical information is further based on an occupant of the motor vehicle inside the motor vehicle.

22. The method according to claim 11, further comprising making a determination when the optical information is matches at least one interest profile of at least one user in a predetermined environment relative to the motor vehicle, and wherein said displaying is performed only when the determination is made.

23. The method according to claim 22, further comprising receiving a position of the user detected by a position detection device in the mobile terminal, and wherein said making of the determination is based on the position of the user in deciding whether the user is in the predetermined environment.

24. A display system for displaying an item of optical information outside of a motor vehicle to a user carrying a mobile terminal, comprising: a display apparatus; and an electronic computing device configured to communicate with the mobile terminal, to receive an interest profile of the user characterizing the user based on an operational history of the mobile terminal by the user, determine the item of the optical information based on the interest profile of the user, and control the display apparatus to display the item of the optical information to the user.

25. The display system according to claim 24, wherein the electronic computing device is further configured to compare the content of the optical information with the interest profile, and hide the optical information on the display apparatus when the interest profile does not correspond to the optical content.

26. The display system according to claim 24, wherein the electronic computing device is further configured to control the display apparatus to display an item of neutral optical information independent of the interest profile when no correspondence is found between the interest profile of the user and the optical information directed to interests.

27. The display system according to claim 24, wherein the electronic computing device receives a multiplicity of interest profiles of a multiplicity of users, within view of the display apparatus, from respective mobile terminals belonging to the users, and wherein the electronic computing device is further configured to control the display apparatus to display the optical information on the display apparatus based on the multiplicity of interest profiles.

28. The display system according to claim 24, wherein the electronic computing device is further configured to determine the item of the optical information based on an occupant of the motor vehicle.

29. The display system according to claim 24, wherein the electronic computing device is further configured to make a determination when the optical information is matches at least one interest profile of at least one user in a predetermined environment relative to the motor vehicle, and control the display apparatus to display the item of the optical information only when the determination is made.

30. The display system according to claim 29, wherein the electronic computing device is further configured to receive a position of the user detected by a position detection device in the mobile terminal, and make the determination based on the position of the user in deciding whether the user is in the predetermined environment.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

[0031] These and other aspects and advantages will become more apparent and more readily appreciated from the following description of the exemplary embodiment, taken in conjunction with the accompanying drawing of which:

[0032] The sole drawing is a schematic perspective view of an embodiment of a display system.

DETAILED DESCRIPTION

[0033] The exemplary embodiment is explained below in which the described components of the embodiment are each individual features which should be considered independently of one another. Therefore, the disclosure is also intended to include combinations other than the described combinations of the features of the embodiment. Furthermore, the described embodiment can also be supplemented with further features which have already been described.

[0034] In the FIGURE, identical reference signs each denote functionally identical elements.

[0035] The drawing is a schematic perspective view of an embodiment of a display system 1. The display system 1 has a display apparatus 2 which is arranged on a motor vehicle 3. The display apparatus 2 is arranged on an outer side of the motor vehicle 3. The display system 1 also has an electronic computing device 4 which may be formed as part of the display apparatus 2, in particular. The display system 1 also has a mobile terminal 5.

[0036] In the method for operating the display system 1 having the display apparatus 2 of the motor vehicle 3, an item of optical information 6 is displayed on the display apparatus 2 which is on the outer side of the motor vehicle 3 and can be viewed by a user 7 outside the motor vehicle, wherein the content of the optical information 6 is determined by the electronic computing device 4 of the display apparatus 2 by virtue of communication with the display apparatus 2 using the mobile terminal 5 belonging to the user 7.

[0037] Provision is made for the mobile terminal 5 to be used to create an interest profile 8 of the user 7, which characterizes the user 7, on the basis of use of the mobile terminal 5 by the user 7, and for the interest profile 8 to be transmitted to the electronic computing device 4, and for the optical information 6 to be determined for the user 7 on the basis of the interest profile 8 of the user 7 and to be displayed on the display apparatus 2.

[0038] Furthermore, provision may be made, in particular, for the content of the optical information 6 to be compared with the interest profile 8 using the electronic computing device 4, and for the optical content on the display apparatus 2 to be hidden if the interest profile 8 does not correspond to the optical content. Furthermore, provision may be made for an item of neutral optical information 6 which is independent of the interest profile 8 to be displayed if there is no correspondence.

[0039] Furthermore, provision may also be made for a multiplicity of interest profiles 8 of a multiplicity of the users 7, who can view the display apparatus 2, to be transmitted from respective mobile terminals 5 belonging to the users 7 to the electronic computing device 4, and for the optical information 6 to be displayed on the display apparatus 2 on the basis of the multiplicity of interest profiles 8.

[0040] Provision may likewise be made, in particular, for a statistical algorithm of the electronic computing device 4 to be used to determine which content is shown by the optical information 6. Provision may also be made for the optical information 6 to be additionally determined and/or displayed on the basis of a user 9 of the motor vehicle 3 who is inside the motor vehicle. The user 9 of the motor vehicle 3 may be a driver of the motor vehicle 3 or an occupant of the motor vehicle 3. In particular, the optical information 6 can be displayed only when the user 9 wishes to have the optical information 6 displayed. In other words, the optical information 6 is displayed on the display apparatus 2 on the basis of the interest profile 8 of the user 7 and on the basis of the user 9 of the motor vehicle 3. Furthermore, the occupant or user 9 can provide a multiplicity of items of optical information 6, and an item of optical information 6 can be selected from the multiplicity of items of optical information 6 from the occupant on the basis of the interest profile 8 by the electronic computing device 4. For example, the user of the motor vehicle 3 can determine the optical display and therefore the display of the optical information 6 by switching the display apparatus 2 on and off.

[0041] In particular, provision may be made for the optical information 6 to be displayed on the display apparatus 2 only when it is determined that at least one user 7 having the interest profile 8 is in a predetermined environment 10 of the motor vehicle 3. In other words, the optical information 6 is displayed only when a user 7 having a corresponding mobile terminal 5 is in the predetermined environment 10, in other words in the vicinity, of the motor vehicle 3 and a corresponding interest profile 8 of the user 7 has been created by the mobile terminal 5. This makes it possible to prevent the optical information 6 from being unnecessarily displayed on the display apparatus 2 even though a user 7 having an interest profile 8 is not in the vicinity. In particular, this makes it possible to save electrical energy in the motor vehicle 3. Furthermore, users 7 without a corresponding mobile terminal 5 cannot be provided with a display of the optical information 6.

[0042] Furthermore, provision may be made for a position detection device 11 of the mobile terminal 5 to be used to detect a position of the user 7, and for the position to be taken as a basis for deciding whether the user 7 is in the predetermined environment 10.

[0043] In particular, provision is made for the mobile terminal 5 to be provided as a smartphone and/or as a smartwatch.

[0044] A user 9 driving a motor vehicle 3 would like to show advertising or other information as optical information 6 on the outer side of the motor vehicle 3. In the case of a “car sharing CityCar” for example, the user 9 can send the content which the user 9 wishes to show, for example as an image or video, to the motor vehicle 3. This content is displayed when the motor vehicle 3 is stationary and, when legally permitted, is likewise displayed during the journey of the motor vehicle 3.

[0045] In addition, the optical information 6 can be displayed only when the user 7 or the multiplicity of users 7 in the vicinity has/have an interest profile 8 on their cellphone or smartwatch corresponds to the content of the optical information 6 be displayed on the motor vehicle 3. If it is determined, for example, that the interest profile 8 does not correspond, the display can be switched off or can be changed over to something neutral. For example, if there are many users 7 in the environment 10, provision may be made for a statistical algorithm to decide whether and, in particular, which optical information 6 is displayed.

[0046] In a further advantageous form of configuration, the optical information 6 can always be shown, but can be adapted in such a manner that it best corresponds to the characterizing interest profile 8 of the user 7.

[0047] For example, according to the drawing, provision may be made for the optical information 6 to be displayed if the interest profile 8 matches, that is to say if a comparison between the interest profile 8 and the optical information 6 has taken place by the electronic computing device 4. If the optical information 6 does not match the interest profile 8, the display apparatus 2 can display or hide an item of neutral optical information 6.

[0048] In particular, the display apparatus 2 can be controlled with respect to the outside and can be made visible/invisible by the user 9, depending on the interest profile 8 of the users 7.

[0049] In particular, this makes it possible for the user 9 or the occupant of the motor vehicle 3 to have the opportunity to communicate to the outside. In particular, the optical information 6 is visible only when the user 7 also so wishes or when the user 7 has an interest in this. The user 7 can additionally be warned, for example, via the mobile terminal 5, when an item of optical information 6 of interest to the user 7 is displayed on the display apparatus 2 of the motor vehicle 3. In contrast, the user 7 whose interest profile 8 does not correspond to the optical information 6 accordingly cannot be provided with the optical information 6.

[0050] Overall, the system shows a display on a display on an outer side of a motor vehicle 3, which display can be controlled and can be made visible/invisible by a user 9.

[0051] A description has been provided with particular reference to preferred embodiments thereof and examples, but it will be understood that variations and modifications can be effected within the spirit and scope of the claims which may include the phrase “at least one of A, B and C” as an alternative expression that means one or more of A, B and C may be used, contrary to the holding in Superguide v. DIRECTV, 358 F3d 870, 69 USPQ2d 1865 (Fed. Cir. 2004).