STORE ARRANGEMENT STRUCTURE IN COMMERCIAL BUILDING

Abstract

The present application provides a store arrangement structure in a commercial building with which it is possible to combine the concept of a secondary store for a primary store in regards to stores in a commercial building, thereby making it possible to impart high added value to the entire building. Secondary stores a to n of each brand shop are arranged on a main floor which has front entrances serving as entrances/exits, and primary stores A to N of each brand shop corresponding to the secondary stores a to n are arranged on the second to eighth floors of a building, thereby allowing shoppers who come in from the entrances on the main floor to look around at the secondary stores a to n of each brand arranged on the main floor along a passage. If the shopper is interested in one product which is for sale at the secondary stores a to n, it may be possible for the shopper to purchase this product on the spot, and if the shopper wants to browse more products of that brand, it is made possible for the shopper to use an elevator or stairs, for instance, from the main floor in order to visit the primary stores A to N of that brand on the upper floors for shopping thereat.

Claims

1. A store arrangement structure in a commercial building, characterized in that in regards to more than one tenant in a commercial building with more than one floor, primary stores are respectively arranged in combination with secondary stores serving as branch shops aimed at introduction on the primary stores while being displaying or selling some of the products which are for sale at the primary stores, wherein said secondary stores are provided in centralized arrangement on a main floor having entrances/exits mainly for customers, while said primary stores are provided in decentralized arrangement on more than one floor of the commercial building.

2. The store arrangement structure in the commercial building according to claim 1, wherein said primary stores as said more than one tenant are all provided in decentralized arrangement on the floors other than said main floor.

3. The store arrangement structure in the commercial building according to claim 1, wherein said secondary stores as said more than one tenant are each provided with a contact means dedicated to contact with the primary stores corresponding to the relevant secondary stores or a guiding means dedicated to guidance to the primary stores corresponding to the relevant secondary stores.

4. The store arrangement structure in the commercial building according to claim 3, wherein said dedicated guiding means is a guiding means including an elevator access control system utilizing an IC card.

5. The store arrangement structure in the commercial building according to claim 1, wherein the tenants in said commercial building are limited to stores that are specializing in products in one to three particular categories.

6. The store arrangement structure in the commercial building according to claim 1, wherein the tenants in said commercial building are limited to stores that are sharing a specific theme.

7. The store arrangement structure in the commercial building according to claim 1, wherein the tenants in said commercial building are limited to brand shops that are almost equal to one another in the level of brand awareness.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

[0041] FIG. 1 conceptionally shows a store arrangement structure in a commercial building according to the present invention, FIG. 1(a) being a view showing one embodiment on the planar arrangement of secondary stores on a main floor, and FIG. 1(b) being a view showing one embodiment on the arrangement of primary stores in the entire building.

[0042] FIGS. 2(a) to 2(c) are conceptional views respectively showing embodiments on a pattern of arrangement of the secondary stores according to the present invention.

[0043] FIGS. 3(a) to 3(d) are perspective views respectively showing embodiments when ornamentation or display of an image or video image based on a specific theme is applied to a lower storied-side façade of the commercial building according to the present invention.

[0044] FIG. 4 is a view conceptionally showing the change of a rent of tenants on each floor in the case of application of the present invention.

MODE FOR EMBODYING THE PRESENT INVENTION

[0045] Hereinafter will be described the present invention with reference to the attached drawings.

[0046] FIG. 1 conceptionally shows a store arrangement structure in a commercial building according to the present invention, FIG. 1(a) being a view showing one embodiment on the planar arrangement of secondary stores on a main floor of a building 1, and FIG. 1(b) being a view showing one embodiment on the arrangement of primary stores in the entire building 1.

[0047] In the embodiments, for instance, as shown in FIG. 1(a), secondary stores a to n of each brand shop as tenants in the building 1 are arranged on a main floor of the building, while primary stores A to N of each brand shop corresponding to the secondary stores a to n are arranged on the second to eighth floors thereof, provided that the first floor having front entrances 2 serving as entrances/exits of the building 1 is assumed to be the main floor.

[0048] Shoppers who come in from the front entrances 2 on the main floor can directly look around at the secondary stores a to n of each brand on the main floor along a passage 3. Therefore, if one shopper is interested in some product which is for sale at the secondary stores a to n, it may be possible for the shopper to purchase this product on the spot, and meanwhile, if one shopper wants to browse more products of that brand, it is made possible for the shopper to use an elevator 5 or stairs 6, for instance, from the main floor in order to visit the primary stores A to N of that brand on the upper floors for shopping thereat.

[0049] Namely, the shopper is allowed to shop around for the products of all the brands at one time on the first floor which is assumed to be the main floor, and also to do shopping in a wide spatial area while relaxedly enjoying a wide variety of well-stocked products whenever going up to each upper floor.

[0050] The secondary stores a to n are to function like an antenna shop or a branch shop mainly aimed at introduction on the primary stores A to N, and can improve conveniences for the customers such as being applicable to not only introduction on the primary stores A to N but also sales of some of the products being for sale at the primary stores A to N, within the limit of spatial allowance, contact with the primary stores A to N, or guidance to the primary stores A to N, for instance.

[0051] Further, a function as a showroom can be also imparted to the secondary stores a to n in such a manner as to pick out some kinds of products available as featured products from the products being for sale at the primary stores A to N on the upper floors of the building 1 in order to display these featured products in the secondary stores a to n. Moreover, the secondary stores are capable of allowing the customers attracted to the displayed product to be inspired for a visit to the primary stores A to N.

[0052] FIGS. 2(a) to 2(c) are conceptional views respectively showing embodiments on a pattern of arrangement of the secondary stores on the main floor. In these figures, portions with lower-case alphabetic characters added are respectively indicative of the partitioned sections of the secondary stores of each brand shop.

[0053] In one embodiment shown in FIG. 2(a), a core part 4 provided for installation of the elevator or stairs therein, for instance, is placed on the depth side of the front when viewed from the front entrance 2 on the main floor, wherein the secondary stores a to h are arranged at outer circumferential parts on both sides with the core part 4 interposed therebetween, and the secondary stores i to 1 are arranged at a central part across the passage 3. The primary stores corresponding to these secondary stores would be provided in decentralized arrangement on more than one floor other than the main floor.

[0054] In another embodiment shown in FIG. 2(b), the core part 4 provided for installation of the elevator or stairs therein, for instance, is placed at the central part of the main floor so as to extend in the vertical direction of the building 1, wherein the secondary stores a to k are arranged at the outer circumferential part of the main floor across the passage 3 with respect to the core part 4. The primary stores corresponding to these secondary stores would be provided in decentralized arrangement on more than one floor other than the main floor.

[0055] In still another embodiment shown in FIG. 2(c), the core part 4 provided for installation of the elevator or stairs therein, for instance, is placed at the central part of the main floor, wherein the secondary stores a to k are arranged at the outer circumferential part of the main floor, and the secondary stores 1 to o are further arranged at a location at which the core part 4 is surrounded, across the passage 3. The primary stores corresponding to these secondary stores would be provided in decentralized arrangement on more than one floor other than the main floor.

[0056] FIGS. 3(a) to 3(d) respectively show embodiments when ornamentation or display of an image or video image based on a specific theme is applied to a lower storied-side façade 7 (the design of a building front part) of the commercial building according to the present invention.

[0057] These embodiments are to achieve a shopper attraction effect obtained by improvements of impression from the perspective of the exterior design of the building, in which case, however, there may be still more possible measures such as to apply some design which is made based on the impression of the brand shops in the building or to give some video image for advertising of the brand shops.

[0058] FIG. 3(a) shows one embodiment when display of a photo or picture of European cityscape, for instance, is applied to the lower storied-side façade 7. As for the commercial building where there are European well-known brand shops, it is possible to apply design which is made based on brands of these brand shops. Further, display of a video image is also applicable to this façade part so as to give a scenery image of European cityscape and/or to make switching to other video images for advertising of the products of the brand shops.

[0059] FIG. 3(b) shows another embodiment when display of a scenery image of the Alps in Europe, for instance, is applied to the lower storied-side façade 7. Even in such case, it may be possible also to give the video image without being limited to the photo or picture.

[0060] FIG. 3(c) shows a still another embodiment when design which is made based on a resort scenery, for instance, is applied to the lower storied-side façade 7. As for the commercial building where there are a variety of brand shops of fashion brands and/or bag and shoes brands, for instance, the shopper's eagerness to purchase the products thereat can be increased to achieve the enhancement of the effect of attracting the shoppers by taking measures to give a video image showing that one couple wearing clothes from the brand in the building are walking at a smart pace in a resort, with a bag from the brand therein and also with shoes from the brand therein on.

[0061] FIG. 3(d) shows a still yet another embodiment when ornamentation capable of giving a deep and profound stone wall impression, for instance, is applied to the lower storied-side façade 7. This makes it possible to bring about the ambience of high-class shops of well-known brands.

[0062] FIG. 4 is a view conceptionally showing the change of a rent of tenants on each floor in the case of application of the present invention. Referring to FIG. 4, the rent per unit area is indicated by @n in terms of a relative value.

[0063] In regards to the conventional form of store arrangement such that the tenants of well-known brands are occupying the main floor, and accordingly, the tenants of other brands have no choice but to be located on the floors other than the main floor, it is assumed, as shown in FIG. 4(a), for instance, that the rent per unit area for the first floor which is assumed to be the main floor and is easily accessible from a main street is as high as @400, whereas the rent per unit area for the second floor directly above the main floor is set to be @200 that is half as high as the rent per unit area for the first floor, and the rent per unit area for each of the third and more floors which are not advantageous in the aspects of accessibility and shopper attraction is set as low as @20 (wherein, for easy comparison, the present invention assumes the case where there is an extreme difference in the ability to attract the shoppers for each floor).

[0064] On the other hand, referring to FIG. 4(b) showing the case of application of the store arrangement structure in the commercial building according to the present invention, even if the rent per unit area for the main floor on which there are the secondary stores of each brand shop is as high as @400, it is made possible to keep the rent of each tenant low because of the fact that the condition of sharing the main floor with a large number of brand shops results in a reduction in the occupation area for each secondary store of the brand shop.

[0065] Thus, if the primary stores of each brand shop are arranged on the second and more floors, provided that the large number of brand shops are sharing the first floor assumed to be the main floor, it can be appreciated that the imbalance of locational superiority concerning the effect of attracting the shoppers is eliminated, and also that each of the second and more floors is allowed to obtain an approximately equalized condition because of the capability of achieving the cooperation of the primary stores with the secondary stores. For that reason, even if the rent per unit area for each of the second and more floors is set as high as @150, a sense of unfairness on the tenant side is less likely to be caused, and meanwhile, it is made possible for the commercial building owner to estimate higher profits than ever.

EXPLANATION OF REFERENCE NUMERALS

[0066] 1 . . . Building, 2 . . . Front entrance, 3 . . . Passage, 4 . . . Core part, 5 . . . Elevator, 6 . . . Stairs, 7 . . . Façade