Brush for the application of cosmetic products

Abstract

The brush for the application of cosmetic products comprises an housing seat for housing at least an application body having a plurality of spreading elements to spread a cosmetic product on a user, in which the housing seat comprises at least a concave portion and defining on the application body at least an application face of the cosmetic product.

Claims

1. A cosmetic brush for application of cosmetic products, comprising at least a housing seat for housing at least an application body having a plurality of spreading elements to spread a cosmetic product on a user, wherein said housing seat comprises at least a concave portion and defining on said application body at least an application face of said cosmetic product, wherein said concave portion extends along a plurality of deformation planes with predefined inclination, wherein such plurality of deformation planes are substantially incident to one another and converging towards an inside of said housing seat to allow reproduction of a pattern of a facial feature of the user selected from (i) a nose of the user and (ii) a mandibular profile of the user, and wherein said housing seat comprises at least a convex portion made on a portion of said housing seat opposite to said concave portion, and extending along relative deformation surfaces.

2. The cosmetic brush according to claim 1, wherein said concave portion lies on a plane substantially orthogonal to said application body.

3. The cosmetic brush according to claim 1, wherein said cosmetic brush comprises a grip body associable with said housing seat.

4. The cosmetic brush according to claim 3, wherein said grip body comprises an opening which defines said housing seat.

5. The cosmetic brush according to claim 1, wherein said housing seat comprises a widened ending part having an opening which comprises the application body.

6. A cosmetic brush, comprising at least a housing seat for housing at least an application body having a plurality of spreading elements to spread a cosmetic product on a face of a user, wherein said housing seat comprises a concave portion and is configured to define on said application body at least an application face of said cosmetic product wherein said concave portion extends along two deformation planes with predefined inclination which are incident to one another and which converge towards an inside of said housing seat to allow said application body to reproduce a pattern of at least one facial feature of the user, said housing seat comprising at least a convex portion made on a portion of said housing seat opposite to said concave portion, and extending along relative deformation surfaces.

7. A cosmetic brush, comprising at least a housing seat for housing at least an application body having a plurality of spreading elements to spread a cosmetic product on a face of a user, wherein said housing seat comprises at least a concave portion and defining on said application body at least an application face of said cosmetic product wherein said concave portion extends along a two deformation planes with predefined inclination which are incident to one another and converge towards an inside of said housing seat allow said application body to reproduce a pattern of at least one facial feature selected from (i) a nose of the user and (ii) a mandibular profile of the user, said housing seat comprising at least a convex portion made on a portion of said housing seat opposite to said concave portion, and extending along relative deformation surfaces.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

(1) Other characteristics and advantages of the present invention will become more evident from the description of a preferred, but not exclusive, embodiment of a brush for the application of cosmetic products, illustrated by way of an indicative, yet non-limiting example, in the joined drawings in which:

(2) FIG. 1 is a side view of the brush according to the invention in a first embodiment;

(3) FIG. 2 is a front view of the brush of FIG. 1;

(4) FIG. 3 is a rear view of the brush of FIG. 1;

(5) FIG. 4 is a top view of the brush of FIG. 1;

(6) FIG. 5 is a side view of the brush according to the invention in a second embodiment;

(7) FIG. 6 is a front view of the brush of FIG. 5;

(8) FIG. 7 is a rear view of the brush of FIG. 5;

(9) FIG. 8 is a top view of the brush of FIG. 5;

(10) FIGS. 9-16 are schematic representations of cross sections of the housing seats of the brush according to the invention in alternative embodiments.

EMBODIMENTS OF THE INVENTION

(11) With particular reference to these figures, reference numeral 1 globally indicates a brush for the application of cosmetic products.

(12) The brush 1 comprises a housing seat 3 of an application body 4 usually having a plurality of spreading elements 5 to spread a cosmetic product on a user.

(13) In the present discussion, the term “user” refers to the person designed to use the cosmetic product and not necessarily coinciding with the person using the brush 1.

(14) Indeed, always in the field of the present invention, by the expression “cosmetic product” it is meant any substance, or mixture of substances, to be put on surfaces of the human body, with the exclusive or main aim, to modify its exterior appearance, clean, perfume, protect them and keep them in good state or correct its scents.

(15) It is also specified that said cosmetic product presents itself in a suitable form to be taken, applied and blended using the brush 1.

(16) More in detail, the cosmetic product can present itself indistinguishing in dust form or liquid lotion.

(17) In particular, the spreading elements 5 are of the type of bristles, but other types of spreading elements 5 cannot be ruled out, such as synthetic yarn, polymeric material, or other material adapted to take and spread the products intended to treat and make up the skin of the user.

(18) The brush 1 usually comprises a grip body, not shown in the figures, which is assembled or integral with the housing seat 3.

(19) Alternative embodiments cannot therefore be ruled out wherein the grip body comprises an opening defining the housing seat 3.

(20) According to the invention, the housing seat 3 comprises at least a concave portion 7 defining on the application body 4 at least an application face 8 of the cosmetic product.

(21) In other words, the concave portion 7 defines on the application body 4 the base section of the shape of the housing seat 3.

(22) By the term “application face” is meant both a portion of the application body 4 whose shape is defined according to the conformation of the housing seat, and the apical part properly adapted to take and apply the cosmetic product.

(23) In other words, by the term “application face” 8 is meant any portion of the application body 4 designed for the application of the cosmetic product.

(24) In detail, the concave portion 7 extends to the inside of the housing seat 3. Preferably, the concave portion 7 lies on a plane substantially orthogonal to the application body 4.

(25) As can be seen in FIGS. 1-4, the concave portion 7 has a substantially curvilinear profile.

(26) In particular, the concave portion 7 extends along a deformation surface 9 having a predefined conformation.

(27) The deformation planes 9 and their mutual arrangement give the concave portion 7 a specific shaping; this allows making application faces 8 the arrangement of which is substantially complementary to the portions of the user's face such as the nasal septum or the mandibular profile.

(28) Preferably, the deformation planes 9 are substantially incident to one another. The intersection of the deformation planes 9, i.e. the edge, lies on a plane parallel to the sagittal plane of the housing seat 3.

(29) However, in the case of non-planar deformation surfaces 9, these are in any case to be considered as aligned with the major axis of the housing seat 3.

(30) With reference to the particular embodiment shown in FIGS. 5-8, the deformation planes 9 are converging towards the inside of the housing seat 3. Preferably, but not exclusively, the housing seat 3 has at least a convex portion made on a portion of the housing seat itself opposite to the concave portion 7, and extending along relative deformation surfaces 10; this allows to reproduce the pattern of the user's facial features.

(31) Alternative embodiments cannot also be ruled out wherein the deformation planes 9 are substantially non-parallel to each other; in this case, the application faces 8 may be angled to each other in a convergent, divergent, symmetric, asymmetric manner to form at least a concave portion in order to reproduce any shape of the human body for which it is possible to apply cosmetics with the present invention.

(32) At the same time, the orientation of the deformation planes or surfaces 9 give the application body 4 different shapes and contours.

(33) In other words, the deformation planes or surfaces 9, 10 give the application faces 8 an inclination defined according to the users' needs and to the final aesthetic effect that one wishes to obtain.

(34) This means that the application body 4 takes on a cross section generated by the inclination of the deformation planes or surfaces 9, 10.

(35) This particular conformation allows the user a plurality of modes of use, both relying on application faces 8 having different lengths and on edges having different angles.

(36) This way, depending on the type of surface or on the type of application, the user can modulate the amount of cosmetic product taken and differentiate the modes of application of the cosmetic product itself by using at will the application faces 8 and/or the edges with which to take and spread the product. At the same time, the variability of the surfaces available to the user allows the gradual application of the cosmetic product, thus obtaining shaded effects which may vary depending on the specific shape of the application body 4.

(37) The particular conformation of the application body 4, having the concave portion 7 substantially complementary to the user's nasal septum, allows applying and spreading the cosmetic product on the user's nose through an individual passage of the brush 1.

(38) Similarly, the application and spread of the cosmetic product also on the mandibular profile of the user allows applying and spreading the cosmetic product itself with just one passage of the brush 1.

(39) Before the detailed description of the functioning of the present invention and of its particular structural characteristics it is good to underline that the presence of deformation planes along which it develops a concave portion, it allows the realization a plurality of shapes of the application body, without using support elements realizing specific shapes.

(40) More in particular, the realization of concave and/or convex portions on the housing seat allows to realize directly on the application body a plurality of application faces and corners with which it is possible to apply the cosmetic product following the conformation and portion of the face of the user, like the nasal septum or the mandibular profile.

(41) To that, it is added that by realizing concave and/or convex portions that develop along the deformation planes with a defined inclination and orientation, it is possible to dispatch technical effect that are completely different compared to the ones described in document FR3024825, WO2014/013448 and US2009/038094.

(42) In particular, the technical effect related to the presence of concave and/or convex portions allows to simplify and speed up the operation of applying and blending of the products, obtaining different esthetic results by using only one brush, following for complementarity specific portions of the face.

(43) Furthermore, presenting the spreading elements directly housed into the housing seat, avoiding the use of support elements that can be insert into the housing seat itself, facilitate the fabrication and assembly procedure of the brush together with the increment in the durability of the brush itself.

(44) The operation of the present invention is as follows.

(45) Through the grip body, the brush 1 is maneuvered and brought closer to the cosmetic product to be taken, by placing in contact the application body 4, i.e. the plurality of spreading elements 5, with the cosmetic product itself so as to capture the desired amount of product.

(46) If an even product spreading is required, the latter is subsequently applied onto one portion of the user's skin by laying the concave portion 7 and the respective application faces 8 e.g. astride of the nasal septum or of the mandibular profile; this way it is possible to exploit the mutual inclination of the application faces 8 to apply and spread the cosmetic product.

(47) Alternatively, in the event of faded aesthetic effects being created, the brush 1 is maneuvered by exploiting the inclination of the application faces 8; the inclination in fact promotes the creation of shading and three-dimensional aesthetic effects.

(48) It has in practice been found that the disclosed invention achieves the intended objects.

(49) It should be emphasized that the particular solution of providing a deformed concave portion adapted to form application faces on the application body allows the latter to take on different shapes, performing precision operations without any waste of time and cosmetic product.

(50) The application faces make the application body versatile and suitable for different types of operations, as well as being particularly adapted to take and position the right amount of product accurately, shading them quickly.

(51) Furthermore, the presence of at least a concave portion deformed by deformation planes having different inclinations allows reaching difficult accessing areas quickly and easily.