BRUSH-PRODUCT PACKAGING DEVICE AND TRAY PACKAGING FOR FORMING A RECEPTACLE FOR AT LEAST TWO BRUSH-PRODUCT PACKAGING DEVICES

Abstract

A brush product packaging device for receiving a brush product, in particular a toothbrush, with an application head and with a handle, comprising at least one packaging base body which is configured to form an at least substantially closed receiving region for the brush product and which is implemented at least largely of a paper material.

Claims

1. A brush product packaging device for receiving a brush product, with an application head and with a handle, comprising at least one packaging base body which is configured to form an at least substantially closed receiving region for the brush product and which is implemented at least largely of a paper material.

2. The brush product packaging device according to claim 1, comprising at least one holding unit, which protrudes at least partly into the receiving region and is configured to hold the brush product at least partly in a position relative to the receiving region, and which is implemented at least largely of a paper material.

3. The brush product packaging device according to claim 2, wherein the at least one holding unit is implemented at least partly integrally with the packaging base body.

4. The brush product packaging device according to claim 2, wherein the at least one holding unit comprises at least one holding member, which is formed by an indentation in the packaging base body.

5. The brush product packaging device according to claim 2, wherein the at least one holding unit comprises at least one folding element.

6. The brush product packaging device according to claim 5, wherein the at least one folding element forms at least one groove for receiving a neck of a brush product.

7. The brush product packaging device according to claim 5, wherein the at least one folding element comprises at least one fixation section, which is configured to tension a neck of a brush product against the packaging base body.

8. The brush product packaging device according to claim 5, wherein the at least one folding element is implemented so as to be connected to the packaging base body.

9. The brush product packaging device according to claim 5, wherein in a state when arranged in the packaging base body, the at least one folding element has an approximately circular base surface.

10. The brush product packaging device according to claim 5, wherein in a state when arranged in the packaging base body, the at least one folding element has a maximum extension of 10 mm to 50 mm.

11. The brush product packaging device according to claim 1, wherein the at least one packaging base body comprises a planar card element and a folded hood element superimposed on the card element, which are respectively implemented at least largely of a paper material.

12. The brush product packaging device according to claim 1, wherein the at least one packaging base body comprises, on at least two opposite-situated edges extending at least substantially parallel to a main extension direction, respectively one guiding section having a reduced depth extent.

13. The brush product packaging device according to claim 12, wherein the at least one packaging base body is in the guiding sections in each case implemented at least partly in a multi-layered manner.

14. The brush product packaging device according to claim 12, wherein the at least one packaging base body comprises a planar card element and a folded hood element superimposed on the card element, which are respectively implemented at least largely of a paper material and wherein the card element and the hood element are arranged in the guiding sections in each case at least partly overlapping.

15. The brush product packaging device according to claim 12, wherein the packaging base body comprises a handling region accommodating the handle of the brush product and a head region accommodating the application head of the brush product, wherein the guiding sections are arranged exclusively in a handle region of the packaging base body.

16. The brush product packaging device according to claim 1, wherein the at least one packaging base body comprises at least two converging edges, which in each case extend substantially parallel to a main extension direction.

17. The brush product packaging device according to claim 1, wherein the at least one packaging base body comprises a handle region accommodating the handle of the brush product and a head region accommodating the application head of the brush product, wherein the receiving region has in the handle region a cross section perpendicularly to the main extension direction that is substantially different from a cross section of the receiving region in the head region.

18. The brush product packaging device according to claim 17, wherein the receiving region has in the handle region at least one lentiform cross section perpendicularly to the main extension direction.

19. The brush product packaging device according to claim 17, wherein the receiving region has in the head region at least one rectangular cross section perpendicularly to the main extension direction.

20. The brush product packaging device according to claim 17, wherein a cross section of the receiving region perpendicularly to the main extension direction transitions along the main extension direction from the head region to the handle region from a rectangular cross section to a lentiform cross section.

21. The brush product packaging device according to claim 1, wherein the at least one packaging base body comprises at least one circumferential perforated strip, extending transversely to the main extension direction, for an opening of the packaging base body.

22. The brush product packaging device according to claim 1, comprising at least one reclosure unit, which is configured for a reclosing of the packaging base body.

23. The brush product packaging device according to claim 22, wherein the at least one reclosure unit is implemented at least partly integrally with the packaging base body.

24. A method for producing a brush product packaging device according to claim 1.

25. A system with a brush product packaging device according to claim 1, and with a brush product which is accommodated in the brush product packaging device.

26. A tray packaging for receiving at least two brush product packaging devices according to claim 1, with at least one secondary packaging base body and with at least one packaging insert, which is arranged in the secondary packaging base body, for a positioning of the brush product packaging devices, wherein the at least one packaging insert is implemented at least largely of a paper material.

27. The tray packaging according to claim 26, wherein the at least one packaging insert is implemented such that it is folded at least substantially in a U shape.

28. The tray packaging according to claim 26, wherein the at least one packaging insert is implemented of a corrugated fiberboard.

29. The tray packaging according to claim 26, wherein the at least one secondary packaging base body comprises at least one shoe element for an accommodation of the at least one packaging insert and at least one hood element for a closure of the shoe element.

Description

DRAWINGS

[0110] Further advantages will become apparent from the following description of the drawings. In the drawings seven exemplary embodiments of the invention are illustrated. The drawings, the description and the claims contain a plurality of features in combination. Someone skilled in the art will purposefully also consider the features individually and will find further expedient combinations.

[0111] It is shown in:

[0112] FIG. 1 a blank of a card element of a packaging base body of a brush product packaging device according to the invention, in a plan view,

[0113] FIG. 2 a blank of a hood element of the packaging base body of the brush product packaging device according to the invention, in a plan view,

[0114] FIG. 3a the hood element of the packaging base body of the brush product packaging device according to the invention in a folded state, in a three-dimensional view from above,

[0115] FIG. 3b the hood element of the packaging base body of the brush product packaging device according to the invention in a folded state, in a three-dimensional view from below,

[0116] FIG. 3c the hood element of the packaging base body of the brush product packaging device according to the invention in a folded state, in a plan view,

[0117] FIG. 3d the hood element of the packaging base body of the brush product packaging device according to the invention in a folded state, in a bottom view,

[0118] FIG. 3e the hood element of the packaging base body of the brush product packaging device according to the invention in a folded state, in a side view onto a long side,

[0119] FIG. 3f the hood element of the packaging base body of the brush product packaging device according to the invention in a folded state, in a side view onto a short side,

[0120] FIG. 4a the brush product packaging device according to the invention, in a three-dimensional view from above,

[0121] FIG. 4b the brush product packaging device according to the invention with a holding unit comprising a holding member, in a three-dimensional view from below,

[0122] FIG. 4c the brush product packaging device according to the invention, in a side view onto a short side,

[0123] FIG. 4d the brush product packaging device according to the invention, in a side view onto a long side,

[0124] FIG. 5a a blank of a folding element of the holding unit of the brush product packaging device according to the invention, in a plan view,

[0125] FIG. 5b the folding element of the holding unit of the brush product packaging device according to the invention in a folded state, in a three-dimensional view,

[0126] FIG. 5c the folding element of the holding unit of the brush product packaging device according to the invention in a folded state, in a plan view,

[0127] FIG. 5d the folding element of the holding unit and the hood element of the packaging base body of the brush product packaging device according to the invention in a folded state, in a three-dimensional view,

[0128] FIG. 5e the folding element of the holding unit, the hood element of the packaging base body and a brush product accommodated in the hood element, in a three-dimensional view,

[0129] FIG. 6 a blank of an alternative brush product packaging device according to the invention, in a plan view,

[0130] FIG. 7a the alternative brush product packaging device according to the invention in a folded, open state, in a three-dimensional view from the front,

[0131] FIG. 7b the alternative brush product packaging device according to the invention in a folded, open state, in a three-dimensional view, from the rear,

[0132] FIG. 7c the alternative brush product packaging device according to the invention in a folded, open state, in a plan view,

[0133] FIG. 7d the alternative brush product packaging device according to the invention in a folded, open state, in a side view onto a short side (upper side),

[0134] FIG. 7e the alternative brush product packaging device according to the invention in a folded, open state, in a side view onto a short side (underside),

[0135] FIG. 7f the alternative brush product packaging device according to the invention in a folded, open state, in a side view onto a long side,

[0136] FIG. 8a the alternative brush product packaging device according to the invention in a folded, open state, in a side view onto a short side (upper side) with an accommodated brush product,

[0137] FIG. 8b the alternative brush product packaging device according to the invention in a folded, open state, in a side view onto a short side (upper side with an accommodated brush product,

[0138] FIG. 9a the alternative brush product packaging device according to the invention in a folded, closed state, in a three-dimensional view from the front,

[0139] FIG. 9b the alternative brush product packaging device according to the invention in a folded, closed state, in a three-dimensional view from the rear,

[0140] FIG. 9c the alternative brush product packaging device according to the invention in a folded, closed state, in a plan view,

[0141] FIG. 9d the alternative brush product packaging device according to the invention in a folded, closed state, in a side view onto a long side,

[0142] FIG. 10 a blank of a further alternative brush product packaging device according to the invention, in a plan view,

[0143] FIG. 11a the further alternative brush product packaging device according to the invention in a folded, closed state, in a three-dimensional view from the front,

[0144] FIG. 11b the further alternative brush product packaging device according to the invention in a folded, closed state, in a three-dimensional view from the side,

[0145] FIG. 12a a packaging insert of a tray packaging in a three-dimensional view from the front,

[0146] FIG. 12b the packaging insert of the tray packaging in a three-dimensional view from the side,

[0147] FIG. 12c the tray packaging with a shoe element of a secondary packaging base body and with the packaging insert and with two brush product packaging devices accommodated in the tray packaging, in a three-dimensional view,

[0148] FIG. 12d the tray packaging with the shoe element of the secondary packaging base body and with the packaging insert, and with two brush product packaging devices accommodated in the tray packaging, in a three-dimensional view from above,

[0149] FIG. 12e the tray packaging with the secondary packaging base body comprising a hood element, in a three-dimensional view,

[0150] FIG. 13 an alternative tray packaging with a secondary packaging base body and with a packaging insert, in a three-dimensional view,

[0151] FIG. 14 the alternative tray packaging with the secondary packaging base body and with the packaging insert, in a plan view,

[0152] FIG. 15a a blank of a card element of a further alternative brush product packaging device according to the invention, in a plan view,

[0153] FIG. 15b a blank of a hood element of a packaging base body of the further brush product packaging device according to the invention, in a plan view,

[0154] FIG. 15c a blank of a holding unit of the packaging base body of the further brush product packaging device according to the invention, in a plan view,

[0155] FIG. 15d the further alternative brush product packaging device according to the invention, in a three-dimensional view from above,

[0156] FIG. 16a a blank of a further alternative brush product packaging device according to the invention, in a plan view,

[0157] FIG. 16b a blank of a holding unit of a packaging base body of the further alternative brush product packaging device according to the invention, in a plan view,

[0158] FIG. 16c the further alternative brush product packaging device according to the invention in a state when not combined and loaded with a brush product and a plug-on brush, in a three-dimensional view,

[0159] FIG. 17 a blank of a further alternative brush product packaging device according to the invention, in a plan view,

[0160] FIG. 18a the further alternative brush product packaging devices according to the invention of FIGS. 16a-c and 17, in a three-dimensional view from above,

[0161] FIG. 18b the further alternative brush product packaging devices according to the invention of FIGS. 16a-c and 17, in a three-dimensional view from the rear,

[0162] FIG. 19a a blank of a further alternative brush product packaging device according to the invention, in a plan view,

[0163] FIG. 19b a blank of a holding unit of a packaging base body of the further alternative brush product packaging device according to the invention, in a plan view, and

[0164] FIG. 19c the further alternative brush product packaging device according to the invention loaded with a brush product, a plug-on brush and further accessories, in a state when not combined, in a three-dimensional view.

DESCRIPTION OF THE EXEMPLARY EMBODIMENTS

[0165] FIGS. 1 to 5 show a brush product packaging device 10a for an accommodation of a brush product 12a. The brush product 12a comprises an application head 14a and a handle 16a. The application head 14a comprises a bristle region. The brush product 12a further comprises a neck 30a, which connects the handle 16a to the application head 14a. The brush product 12a is realized as a toothbrush, in particular a manual hand toothbrush. The brush product packaging device 10a is exemplarily configured to receive a toothbrush. The brush product packaging device 10a forms a primary packaging for the brush product 12a. The brush product packaging device 10a is embodied as a sales packaging. The brush product packaging device 10a comprises a receiving region 20a for receiving the brush product 12a. The receiving region 20a is approximately rectangular-cuboid-shaped. The receiving region 20a is implemented such that it is substantially closed. The receiving region 20a is in particular implemented such that it is not completely tight.

[0166] The brush product packaging device 10a and the brush product 12a accommodated in the brush product packaging device 10a form a system, in particular a sales system.

[0167] The brush product packaging device 10a comprises a packaging base body 18a. The packaging base body 18a implements a base body of the brush product packaging device 10a. The packaging base body 18a is configured to form the substantially closed receiving region 20a for the brush product 12a. The packaging base body 18a delimits the receiving region 20a materially. Furthermore, the packaging base body 18a is implemented largely of a paper material. The packaging base body 18a is implemented of solid fiberboard.

[0168] The packaging base body 18a comprises a planar card element 34a and a folded hood element 36a, which is superimposed on the card element 34a. The card element 34a and the hood element 36a are implemented largely of a paper material. The card element 34a and the hood element 36a are implemented of solid fiberboard. The card element 34a and the hood element 36a have the same material thickness. The hood element 36a is in a mounted state fixedly connected to the card element 34a. Furthermore, an extent of the hood element 36a along a main extension direction 40a of the brush product packaging device 10a substantially corresponds to an extent of the card element 34a along the main extension direction 40a of the brush product packaging device 10a. The card element 34a is arranged on a front side of the brush product packaging device 10a. The card element 34a is implemented so as to be substantially rectangular. The card element 34a has a length of 50 mm to 300 mm, preferably of 100 mm to 260 mm. The card element 34a further has a width of 20 mm to 150 mm, preferably of 35 mm to 135 mm. The grammage of the card element 34a is 200 g/m.sup.2 to 500 g/m.sup.2, preferably 250 g/m.sup.2 to 450 g/m.sup.2. The hood element 36a is arranged on a rear side of the brush product packaging device 10a. The hood element 36a has delimiting surfaces 66a delimiting the receiving region 20a and has sealing margins 64a connected to the delimiting surfaces 66a and configured for a connection to the card element 34a. The sealing margins 64a are connected to the delimiting surfaces 66a of the hood element 36a via perforations and creasings. The hood element 36a is produced from a blank (FIG. 2). The blank of the hood element 36a has several delimiting surfaces 66a, which comprise a rectangular base side and four trapezoid-shaped side portions. On the side portions respectively one sealing margin 64a is arranged, wherein in a region of the tab 70a, the sealing margin 64a comprises the entire tab 70a. Furthermore, respectively one dust tab 68a is arranged on the two long trapezoid-shaped side portions, in each case on both free edges. In a flat state, the hood element 36a has a length of 70 mm to 320 mm, preferably of 110 mm to 280 mm. The hood element 36a further has in a flat state a width of 40 mm to 150 mm, preferably of 50 mm to 120 mm. In a formed state of the hood element 36a, the inner dimensions of the tub that forms the receiving region 20a are, on a side facing toward the card element 34a, a length of 50 mm to 250 mm, preferably of 100 mm to 200 mm, and a width of 15 mm to 60 mm, preferably of 20 mm to 40 mm. The hood element 36a has a conicity from a side facing towards the card element 34a toward a bottom, the conicity being identical on opposite-situated sides, in particular on all four sides. An angle of the conicity is 2° to 20°, preferably 2° to 10°. Furthermore, the height of the hood element 36a is in a formed state 10 mm to 25 mm, preferably 14 mm to 20 mm. The total height of the packaging base body 18a is 8 mm to 35 mm, preferably 12 mm to 25 mm. The front side and the rear side of the packaging base body 18a are substantially parallel.

[0169] The packaging base body 18a comprises the dust tabs 68a. The hood element 36a comprises the dust tabs 68a. The dust tabs 68a are provided in order to prevent or reduce entry of dust. The dust tabs 68a are fixed, like in particular by sealing, folded and flattened in order to form the hood element 36a, they may however also be arranged in a non-fixed manner and just be adjacent. In production the dust tabs 68a are in particular sealed with the short side portions of the delimiting surfaces 66a of the hood element 36a.

[0170] The packaging base body 18a moreover has a euro hole recess on its upper end. The euro hole recess is introduced in a forward-protruding tab 70a. The tab 70a has a double cardboard guidance. The tab 70a for the euro hole recess is implemented having two layers, wherein one layer of the tab 70a is formed by the card element 34a and one layer of the tab 70a is formed by the hood element 36a. The hood element 36a and the card element 34a are sealed in the region of the tab 70a. The tab 70a is implemented partly integrally with the hood element 36a and partly integrally with the card element 34a. A frontward cardboard layer of the card element 34a of the tab 70a has a smaller euro hole recess 72a than the rearward cardboard layer of the hood element 36a of the tab 70a, such as to visually obtain an overlap from the front and to allow compensation of folding tolerances. In the rear cardboard layer of the hood element 36a of the tab 70a, a larger euro hole recess 74a is provided. The euro hole recesses 72a, 74a have a difference in size of 0.5 mm. In order to ensure stability, the euro hole recess is closed and is not open sidewards. Principally, if the packaging base body 18a is not suspended, the euro hole recess may also be dispensed with, thus saving material and volume.

[0171] The packaging base body 18a furthermore has, on two opposite-situated edges 38a, 38a′ extending parallel to the main extension direction 40a of the brush product packaging device 10a, in each case a guiding section 42a, 42a′ with a reduced depth extent. The guiding sections 42a, 42a′ in each case have a reduced depth extent relative to the total depth extent. The packaging base body 18a has straight parallel outer edges in the guiding sections 42a, 42a′. The packaging base body 18a is in the guiding sections 42a, 42a′ in each case implemented at least partly with several layers. In the guiding sections 42a, 42a′, the card element 34a and the hood element 36a are arranged respectively overlapping. The card element 34a is in the guiding sections 42a, 42a′ in each case sealed with the hood element 36a via the sealing margins 64a, wherein the sealing margins 64a and the card element 34a are sealed planarly in the guiding sections 42a, 42a′. The guiding sections 42a, 42a′ in each case form a plug-in plane of the brush product packaging device 10a. The guiding sections 42a, 42a′ serve for an accommodation of the brush product packaging device 10a in a tray packaging 54a. For sales purposes, the brush product packaging device 10a is inserted into guides of the tray packaging 54a. A maximum thickness of the packaging base body 18a is in the guiding sections 42a, 42a′ respectively 0.2 mm to 2.5 mm, preferably 0.3 mm to 1 mm.

[0172] The brush product packaging device 10a further comprises a holding unit 22a. The holding unit 22a protrudes into the receiving region 20a and is configured to hold the brush product 12a in a position relative to the receiving region 20a. The holding unit 22a is configured to hold the brush product 12a in its position relative to the receiving region 20a by its handle 16a and/or by its neck 30a, respectively to reduce a movement of the brush product 12a. The holding unit 22a is configured to reduce a movement tolerance of the brush product 12a. The holding unit 22a is implemented largely of a paper material.

[0173] In one implementation the holding unit 22a may be implemented partly integrally with the packaging base body 18a. The holding unit 22a is, by way of example, implemented partly integrally with the packaging base body 18a. The holding unit 22a comprises a holding member 24a, which is realized by an indentation in the packaging base body 18a. The holding member 24a is implemented directly in the packaging base body 18a and is embodied integrally with the packaging base body 18a. The holding member 24a is implemented in the hood element 36a. The holding member 24a is exemplarily shown only in FIG. 4b as the indentation is in particular implemented subsequently, after packaging, and is therefore visible only in a fully manufactured state. However, it would principally also be conceivable that the holding member 24a is implemented already when folding the hood element 36a as shown in FIG. 3a or 3b. The holding member 24a is formed by a waisting in the hood element 36a of the packaging base body 18a. The brush product 12a is pressed into a correct position by means of the holding member 24a. The brush product 12a is pressed to an inner face of the packaging base body 18a by means of the holding member 24a. Principally, it would also be conceivable that several, in particular two or three, corresponding holding members 24a are provided. The holding member 24a is produced by two corresponding creasings in the packaging base body 18a (FIG. 4b).

[0174] In an alternative implementation, the holding unit 22a comprises a folding element 26a. The folding element 26a is made of solid fiberboard. The folding element 26a is implemented by a separate component that differs from the packaging base body 18a. The folding element 26a is produced from a flat blank, in which the folding possibilities are already integrated in the form of creases. The folding element 26a is implemented by an insert piece for the packaging base body 18a. The folding element 26a comprises three regions: a first fastening region 76a, in which the folding element 26a is connected to the packaging base body 18a, a fixation region 78a, in which the folding element 26a is configured to fix the brush product 12a, and a second fastening region 80a, in which the folding element 26a is connected to the packaging base body 18a. The fixation region 78a is arranged between the first fastening region 76a and the second fastening region 80a. The fixation region 78a of the folding element 26a forms an elevation. The fixation region 78a forms a saddle-roof-shaped elevation. Depending on a folding angle of the folding element 26a, different heights of the folding element 26a can be realized. The position for a fixation of the brush product 12a is variable. In particular, the position depends on a geometry of the receiving region 20a and on a geometry of the brush product 12a. The brush product 12a is exemplarily fixed in a neck region 30a of the brush product 12a (FIGS. 5a, 5b, 5c, 5d, 5e).

[0175] The folding element 26a is implemented so as to be glued into the packaging base body 18a. The folding element 26a is glued planarly with the packaging base body 18a in the two fastening regions 76a, 80a. The folding element 26a is glued to a base side of the hood element 36a on an inner face of the packaging base body 18a. Preferably, in a state when arranged in the packaging base body 18a, the folding element 26a furthermore has an approximately circular base surface. In a state when arranged in the packaging base body 18a, the folding element 26a is implemented so as to be mounted and folded. The folding element 26a, in particular a blank of the folding element 26a, has in a planar state an egg-shaped outer shape, the outer shape being implemented such as to provide a circular base surface in a folded state. A circular base surface has the advantage that the folding element 26a can be arranged in a position in any desired orientation. Moreover, in a state when arranged in the packaging base body 18a, the at least one folding element 26a has a maximum extent of 10 mm to 50 mm. A non-folded blank of the folding element 26a has a length of 20 mm to 50 mm, preferably of 30 mm to 40 mm. The non-folded blank of the folding element 26a further has a width of 10 mm to 30 mm, preferably of 15 mm to 25 mm. In a folded and mounted state, the folding element 26a has a circular base surface, wherein a diameter of the base surface is 10 mm to 30 mm, preferably 15 mm to 25 mm. In a folded and mounted state, a height of the folding element 26a is 8 mm to 16 mm, preferably 9 mm to 13 mm.

[0176] The folding element 26a forms a groove 28a for receiving a neck 30a of the brush product 12a. The folding element 26a forms a groove-shaped recess. The groove 28a is implemented in two surfaces of the folding element 26a. The groove 28a is implemented in two surfaces of the fixation region 78a of the folding element 26a. For a realization of the groove 28a, two surfaces of the folding element 26a respectively have a recess, the recesses being connected to each other on at least one side. The recesses are herein approximately rectangular. The recesses taper conically from a free end, which results in improved clamping. The recesses are trapezoid-shaped. The resulting groove 28a has in its lower region a width of 3 mm to 10 mm, preferably of 3 mm to 6 mm. At a free open end, the groove 28a further has a width of 4 mm to 15 mm, preferably of 5 mm to 10 mm. The depth of the groove 28a, measured on the surface of the folding element 26a, is in particular 3 mm to 12 mm, preferably 5 mm to 10 mm.

[0177] The folding element 26a further comprises an optional fixation section 32a, which is configured to tension the neck 30a of the brush product 12a against the packaging base body 18a. The fixation section 32a is implemented by a side contour of the fixation region 78a of the folding element 26a. Together with a side wall of the hood element 36a, the fixation section 32a forms a narrowing in the receiving region 20a, in which the brush product 12a can be fixed. The fixation section 32a in particular serves for an alternative fixation of the brush product 12a, for example if the neck 30a of the brush product 12a is positioned unfavorably or the groove 28a is too narrow for a respective neck 30a. The folding element 26a may therefore in particular be used for different brush products 12a (FIGS. 5a, 5b, 5c, 5d, 5e).

[0178] In the production of the brush product packaging device 10a, in a first method step a blank of the card element 34a and of the hood element 36a is produced. Then the hood element 36a is formed. Herein a tub is formed from the flat blank of the hood element 36a. Herein the formed tub may optionally be glued and/or sealed. Furthermore, the folding element 26a of the holding unit 22a is introduced in the hood element 36a. After this the formed tub is filled with the brush product 12a, which is fixed in or with the folding element 26a. After this, the card element 34a is laid upon the filled tub of the hood element 36a. The card element 34a is then laid upon the filled tub of the hood element 36a. The card element 34a is sealed with the sealing margins 64a of the hood element 36a via hot sealing.

[0179] In FIGS. 12a to 12e, a tray packaging 54a is illustrated. The tray packaging 54a is configured for an accommodation of at least two, in particular a plurality of, brush product packaging devices 10a. The tray packaging 54a is exemplarily configured to receive the brush product packaging device 10a, wherein other brush product packaging devices may also be received by the tray packaging 54a. The tray packaging 54a is realized by a secondary packaging that is configured for transport as well as for a presentation of a plurality of brush product packaging devices 10a.

[0180] The tray packaging 54a comprises a secondary packaging base body 56a and a packaging insert 58a, which is arranged in the secondary packaging base body 56a for a positioning of the brush product packaging devices 10a. The secondary packaging base body 56a comprises a shoe element 60a for receiving the packaging insert 58a and a hood element 62a for a closure of the shoe element 60a. The shoe element 60a is implemented by a rectangular cuboid that is open on one side. The shoe element 60a is implemented as an open box. The shoe element 60a is implemented of a paper material. The shoe element 60a is implemented of corrugated fiberboard. The front wall of the shoe element 60a has been partly removed in order to achieve better product presentation. Furthermore, the lefthand, righthand and rear walls of the shoe element 60a are realized in an elevated fashion. Here the rear wall is high while a height of the side walls of the shoe element 60a increases rearwards. The walls have a height progression. The hood element 62a is in particular realized by a folded hood. The hood element 62a is realized by a rectangular cuboid that is open on one side. The hood element 62a is realized as an open box. The hood element 62a is implemented of a paper material. The hood element 62a is implemented of corrugated fiberboard. In production and filling, the hood element 62a and the shoe element 60a are embodied in a one-part implementation. The hood element 62a and the shoe element 60a are implemented as a cardboard box which is filled and/or is inserted into a filled packaging insert 58a. The hood element 62a and the shoe element 60a may in particular be separated subsequently by a perforation 82a (FIGS. 12c, 12d, 12e).

[0181] Furthermore, the packaging insert 58a is implemented largely of a paper material. The packaging insert 58a is made of corrugated fiberboard. The packaging insert 58a is made of a one-sided corrugated fiberboard, i. e. a corrugated fiberboard consisting of a linerboard and a corrugated fluted layer. The flutes of a fluted layer of the corrugated fiberboard of the packaging insert 58a are configured to respectively form a guiding groove for the guiding sections 42a, 42a′ of the brush product packaging devices 10a. Each flute valley of the fluted layer of the packaging insert 58a forms a guiding groove. The packaging insert 58a is hence arranged in such a way that the fluted layer faces toward the brush product packaging devices 10a. Moreover, in a packaged state, the flute crests of the fluted layer of the corrugated fiberboard of the packaging insert 58a extend parallel to a main extension plane of the brush product packaging devices 10a. The flute distance of the packaging insert 58a, i. e. the distance from flute valley to flute valley or from flute crest to flute crest, is 5 mm to 14 mm, preferably 7.5 mm to 11 mm. The flute distance of the packaging insert 58a is precisely 9.13 mm. The height of an individual flute of the packaging insert 58a is 2 mm to 10 mm, preferably 3.5 mm to 8 mm, wherein in particular always the same height is provided per packaging, and in particular also in all tray packagings 54a (FIGS. 12a, 12b).

[0182] The packaging insert 58a serves for a uniform accommodation and presentation of the brush product packaging devices 10a. For this purpose, the brush product packaging devices 10a are inserted in the packaging insert 58a. The packaging insert 58a serves for a defined accommodation and guidance of the brush product packaging devices 10a in the tray packaging 54a. The packaging insert 58a is implemented such that it is folded in a U-shape. In a folded state, the packaging insert 58a is U-profile-shaped. The packaging insert 58a further comprises a planar base side 84a as well as two side portions 86a, 86a′ which are arranged on opposite sides of the base side 84a, extending perpendicularly to the base side 84a. The side portions 86a, 86a′ and the base side 84a are folded in one piece, in particular from one cardboard sheet. The side portions 86a, 86a′ are configured for receiving and guiding the guiding sections 42a, 42a′ of the brush product packaging devices 10a. Respectively one guiding section 42a, 42a′ of a brush product packaging device 10a is guided in a respective side portion 86a, 86a′ (FIGS. 12c, 12d).

[0183] The packaging insert 58a is in a laid-in state held in the U-shape by the secondary packaging base body 56a. The packaging insert 58a is implemented so as to be merely laid into the shoe element 60a. However, here a number of packaging inserts 58a in a secondary packaging base body 56a may in particular vary (FIG. 12c).

[0184] In a production of the tray packaging 54a, the packaging insert 58a is produced in a first step. For this purpose, corrugated fiberboard is rolled off and then longitudinal creasings are introduced into the corrugated fiberboard. Later on, the creasings will in particular form the edges of the packaging insert 58a. After that, the corrugated fiberboard is cut to an appropriate length. The corrugated fiberboard in particular already gets delivered on rolls having the correct width. The corrugated fiberboard is then die-formed and held, as a result of which the packaging insert 58a is formed. After that the packaging insert 58a is put into a shuttle, in which the packaging insert 58a is held in shape and is filled manually or by a robot. In a second step, the secondary packaging base body 56a is formed. Then the filled packaging insert 58a is laid into the shoe element 60a of the secondary packaging base body 56a. The packaging insert 58a is held in shape by the shoe element 60a, with the packaging insert 58a directly adjoining the shoe element 60a. The packaging insert 58a is in particular held and clamped just by a friction connection. However, fastening means for a securing of the packaging insert 58a are also conceivable. After this, the secondary packaging base body 56a is closed. There are in particular different variants of the secondary packaging base body 56a. In particular in case of a separate implementation of the shoe element 60a and the hood element 62a, the packaging insert 58a is laid into the shoe element 60a without the hood element 62a. In particular, it is herein also possible that the packaging insert 58a is loaded when in the shoe element 60a. The hood element 62a is formed afterwards and is then put upon the filled shoe element 60a. After that, the hood element 62a is connected to the shoe element 60a, in particular by gluing.

[0185] In FIGS. 6 to 11 and 13 to 19, two further exemplary embodiments of the invention are shown. The following descriptions are limited substantially to the differences between the exemplary embodiments, wherein regarding components, features and functions that remain the same, the description of the other exemplary embodiments, in particular of FIGS. 1 to 5 and 12, may be referred to. In order to distinguish between the exemplary embodiments, the letter a, which has been added to the reference numerals of the exemplary embodiment of FIGS. 1 to 5 and 12, has been replaced by the letters b and c in the reference numerals of the exemplary embodiments of FIGS. 6 to 11 and 13 to 19. Regarding components having the same denomination, in particular regarding components having the same reference numerals, principally the drawings and/or the description of the other exemplary embodiments, in particular of FIGS. 1 to 5 and 12, may be referred to.

[0186] FIGS. 6 to 9 show an alternative brush product packaging device 10b for receiving a brush product. The brush product packaging device 10b comprises a packaging base body 18b. The packaging base body 18b is configured to form the substantially closed receiving region 20b for the brush product. The packaging base body 18b is realized from a blank. The brush product packaging device 10b is implemented by the packaging base body 18b. The packaging base body 18b is implemented by a folded and glued box. The packaging base body 18b comprises a handle region 44b accommodating the handle of the brush product and a head region 46b accommodating the application head of the brush product (FIG. 6).

[0187] The packaging base body 18b further comprises, on two opposite-situated edges 38b, 38b′ which run parallel to a main extension direction 40b of the brush product packaging device 10b, respectively one guiding section 42b, 42b′ having a reduced depth extent. The guiding sections 42b, 42b′ in each case have a reduced depth extent relative to a total depth extent. The packaging base body 18b has straight parallel outer edges in the guiding sections 42b, 42b′. The packaging base body 18b is in the guiding sections 42b, 42b′ respectively implemented partly in a multi-layered fashion. For this, the packaging base body 18b is in the guiding sections 42b, 42b′ respectively folded in a comb-like fashion. The guiding sections 42b, 42b′ are arranged exclusively in a handle region 44b of the packaging base body 18b.

[0188] The receiving region 20b of the brush product packaging device 10b has in the handle region 44b, perpendicularly to the main extension direction 40b, a cross section which essentially differs from a cross section of the receiving region 20b in the head region 46b. The receiving region 20b has in the handle region 44b, perpendicularly to the main extension direction 40b, a lentiform cross section. The receiving region 20b furthermore has in the head region 46b a rectangular cross section perpendicularly to the main extension direction 40b. Along the main extension direction 40b, a cross section of the receiving region 20b perpendicularly to the main extension direction 40b transitions, in particular continuously, from the head region 46b to the handle region 44b from a rectangular cross section into a lentiform cross section. For this the packaging base body 18b has at least two converging edges 48b, 48b′, 48b″, 48b″ extending in each case substantially parallel to a main extension direction 40b. The packaging base body 18b has on opposite-situated sides respectively two converging edges 48b, 48b′, 48b″, 48b″, which in each case extend substantially parallel to a main extension direction 40b. The converging edges 48b, 48b′, 48b″, 48b″ in each case extend over a substantial portion of a main extension of the packaging base body 18b, wherein the converging edges 48b, 48b′, 48b″, 48b″ peter out in the handle region 44b. In the head region 46b, the four converging edges 48b, 48b′, 48b″, 48b″ form respectively one of the four side edges of the rectangular cross section of the packaging base body 18b. The edges 48b, 48b′, 48b″, 48b″ of the packaging base body 18b respectively converge toward the guiding section 42b, 42b′. For this purpose, the edges 48b, 48b′, 48b″, 48b′″ are waisted to the front side and the rear side. Between respectively two converging edges 48b, 48b′, 48b″, 48b″ in each case a further folding edge is arranged, the further folding edges extending in each case substantially parallel to a main extension direction 40b. The further folding edges respectively form the edges 38b, 38′ of the guiding sections 42b, 42b′.

[0189] From the front side to the rear side, the packaging base body 18b has a decreasing rop-to-bottom height profile, wherein there is a wedge shape and additionally a curvature. The packaging base body 18b is on its front side and rear side respectively straight at the top and curved at the bottom. An underside of the packaging base body 18b has a curvature towards the top. The underside of the packaging base body 18b is furthermore slitted from the front side to the rear side, wherein one side is folded upwards and the other side is folded downwards. A slitting 88b provides stability. Furthermore, uprighting is simplified by the slitting 88b. Furthermore, a left-to-right creasing and a front-to-rear creasing are provided on the underside. The upper side of the packaging base body 18b has a straight, planar area, which forms a closure of the rectangular cross section. The packaging base body 18b further has a euro hole recess at its upper end. The euro hole recess is implemented in a tab 70b protruding toward the top (FIGS. 7a, 7b, 7c, 7d, 7e, 7f).

[0190] It would also be conceivable that the packaging base body 18b comprises several auxiliary creasings 89b, which support a formation of the curvature. The auxiliary creasings 89b are implemented on the front side and on the rear side. The auxiliary creasings 89b preferably do not extend over the entire length of the packaging base body 18b. The auxiliary creasings 89b extend from an underside of the packaging base body 18b across a portion of the handle region 44b of the packaging base body 18b. The auxiliary creasings 89b extend at least substantially parallel to the main extension direction 40b of the brush product packaging device 10b. The auxiliary creasings 89b support the formation of a curvature optimally when they form a portion of the surface in the curved portion. The auxiliary creasings 89b are implemented partly in a straight manner and partly in a bent manner. However, it would also be conceivable that all the auxiliary creasings 89b are bent or are formed in a combination of straight and bent. The auxiliary creasings 89b are preferably implemented on the respective surface symmetrically to the central longitudinal axis of the respective surface.

[0191] The packaging base body 18b moreover comprises a circumferential perforated strip 50b, extending transversely to the main extension direction 40b, for an opening of the packaging base body 18b. The perforated strip 50b is embodied as a rip-up perforation. The perforated strip 50b is implemented by two perforations extending parallel to each other. The perforated strip 50b extends circumferentially around a longitudinal axis of the packaging base body 18b. The perforated strip 50b is furthermore arranged in the handle region 44b of the packaging base body 18b. The perforated strip 50b moreover comprises in one position a rip-open tab 90b providing a possibility of starting the rip-up.

[0192] Beyond this the brush product packaging device 10b comprises a holding unit 22b. The holding unit 22b protrudes into the receiving region 20b and is configured to hold the brush product 12b in a position relative to the receiving region 20b. The holding unit 22b is configured to hold the brush product 12b in a position relative to the receiving region 20b by its handle 16b, respectively to reduce a movement of the brush product 12b. The holding unit 22b is implemented integrally with the packaging base body 18b. The holding unit 22b comprises a holding member 24b, which is implemented by the lentiform tapering in the packaging base body 18b. The holding member 24b is introduced directly in the packaging base body 18b and is implemented integrally with the packaging base body 18b. The holding member 24b is realized by a shaping of the packaging base body 18b. The lentiform implementation allows a fixation of a handle of the brush product in the handle region 44b. The brush product is clamped in the handle region 44b without any insert. In the lentiform cross section, the packaging base body 18b forms part of the holding unit 22b.

[0193] The holding unit 22b further comprises two further holding members 25b, 25b″″″ auf, which are formed from existing parts of the brush product packaging device 10b. The further holding members 25b, 25b″″″ are herein exemplarily formed of dust tabs 68b of the packaging base body 18b. The dust tabs 68b are herein used for supporting the brush product 12b in the brush product packaging device 10b. The dust tabs 68b may therefore be used in a manner diverted from their original function. This means that the dust tabs 68b are no longer used as dust tabs 68b but are folded into the receiving region 20b of the packaging base body 18b and are thus used as holding members 25b, 25b″″″. The holding members 25b, 25b″″″ fixate the brush product 12b by its neck. By way of example, the dust tabs 68b have an implementation as holding members 25b, 25b″″″ of the holding unit 22b and are configured to partly hold the brush product 12b by its neck in a position relative to the receiving region 20b (FIGS. 8a, 8b).

[0194] In a flat unformed state, the brush product packaging device 10b has a length of 120 mm to 300 mm, preferably of 60 mm to 280 mm. The brush product packaging device 10b further has, in the flat unformed state, a width of 120 mm to 200 mm, preferably of 150 mm to 180 mm. In a formed state, the brush product packaging device 10b has a length with the tab of 100 mm to 260 mm, preferably of 140 mm to 240 mm. Furthermore, the brush product packaging device 10b has in its formed state a width of 25 mm to 90 mm, preferably of 35 mm to 75 mm, wherein a width of the brush product packaging device 10b in a handle region 44b is adapted to an interface of a tray packaging. A height of the brush product packaging device 10b is in a formed state 8 mm to 35 mm, preferably 12 mm to 25 mm.

[0195] In a production and filling of the brush product packaging device 10b, a ready-glued sleeve is bought in addition, which must merely be uprighted, filled and closed. A handling of the brush product packaging device 10b may herein be done both manually and automatedly. The ready-glued sleeve of the brush product packaging device 10b already has creasings in its side surface as well as the gluing, wherein the blanks may in particular be delivered in a flat state. In the flat state, the creases in the side surfaces of the packaging base body 18b form the edge 38b, 38b′ on the lefthand and righthand sides. Herein the sleeve is uprighted in a first method step. Then the sleeve is filled and closed. A closure is realized by gluing the tabs at the top or by insertion.

[0196] FIGS. 10, 11a and 11b show an alternative brush product packaging device 10c for receiving a brush product. The brush product packaging device 10c comprises a packaging base body 18c. The packaging base body 18c is configured to form the substantially closed receiving region for the brush product. The packaging base body 18c is formed from a blank. The brush product packaging device 10c consists of the packaging base body 18c. The packaging base body 18c is implemented by a folded and glued box. The brush product packaging device 10c is implemented by a rectangular-cuboid-shaped cardboard box having a tab 70c with a euro hole recess. The brush product packaging device 10c has straight side surfaces at right angles, wherein the tab 70c with the euro hole recess is provided in an upper region. A width, a height and a length are therefore constant. The brush product packaging device 10c with the tab 70c has a length of 100 mm to 260 mm, preferably of 140 mm to 240 mm. Without the tab 70c the length is 75 mm to 235 mm, preferably 115 mm to 215 mm. A width of the brush product packaging device 10c is 25 mm to 90 mm, preferably 35 mm to 75 mm. An overall height of the brush product packaging device 10c is in particular 8 mm to 35 mm, preferably 12 mm to 25 mm.

[0197] The brush product packaging device 10c comprises a reclosure unit 52c, which is configured for a reclosure of the packaging base body 18c. The reclosure unit 52c is implemented integrally with the packaging base body 18c. The reclosure unit 52c comprises a reclosure tab 92c, which is insertable in a tab receptacle 94c. The reclosure tab 92c is configured to latch with the tab receptacle 94c. The tab receptacle 94c is arranged at a folding tab of the packaging base body 18c.

[0198] In a production and filling of the brush product packaging device 10c, a ready-glued sleeve is bought in addition, which can be filled manually or automatedly. The folding tabs at the top and bottom of the brush product packaging device 10c may herein in particular be inserted as well as glued. Herein the sleeve is uprighted in a first method step and the lower end is closed. Then the sleeve is filled and is closed at the top. Closure is realized manually by latching, respectively inserting or gluing the folding tab. Depending on a process, the orientation of the brush product packaging device 10c and the closing sequence may vary.

[0199] The filling of the brush product packaging device 10c is done along the main extension direction 40c from the bottom or from the top.

[0200] In FIGS. 13 and 14 a tray packaging 54c is illustrated. The tray packaging 54c is configured to accommodate at least two, in particular a plurality of, brush product packaging devices 10c. The tray packaging 54c is exemplarily configured for an accommodation of the brush product packaging device 10c, wherein different brush product packaging devices may also be accommodated in the tray packaging 54c. The tray packaging 54c is implemented of a secondary packaging, which is configured for a transport and for a presentation of a plurality of brush product packaging devices 10c.

[0201] The tray packaging 54c comprises a secondary packaging base body 56c, in particular a shoe element 60c and a packaging insert 58c arranged in the secondary packaging base body 56c, for a positioning of the brush product packaging devices 10c. The packaging insert 58c is herein embodied as a grid. Herein the brush product packaging devices 10c may, for example, be inserted individually into the packaging insert 58c that is implemented as a grid. The packaging insert 58c comprises a plurality of longitudinal walls 96c and transversal walls 98c respectively forming a grid pattern. The secondary packaging base body 56c forms an outer cardboard box. The grid pattern of the packaging insert 58c may herein be adapted to a size, in particular a width and a height, of the brush product packaging devices 10c which are to be accommodated. The grid openings correspond in size to a cross section shape of the brush product packaging devices 10c. The tray packaging 54c is configured for an accommodation of 10 items to 100 items, preferably 15 items to 50 items, of the brush product packaging devices 10c. The tray packaging 54c is configured to accommodate along its length 5 items to 12 items of the brush product packaging devices 10c. Furthermore, the tray packaging 54c is in particular configured to accommodate along its width 2 items to 10 items of the brush product packaging devices 10c. The width of the recess of the grid of the packaging insert 58c is 15 mm to 75 mm, preferably 20 mm to 50 mm, the empty space corresponding to the width of a brush product packaging device 10c plus a tolerance. The length of the recess of the grid of the packaging insert 58c is 12 mm to 40 mm, preferably 15 mm to 30 mm. The grids of the packaging insert 58c in particular extend approximately over the entire inner dimensions of the tray packaging 54c, such that it is clamped or at least cannot slip at the front and rear as well as on the lefthand and righthand sides. The tray packaging 54c moreover exemplarily comprises a leaflet receptacle 100c that is accommodated in the secondary packaging base body 56c. The leaflet receptacle 100c is inserted in the secondary packaging base body 56c next to the packaging insert 58c. The leaflet receptacle 100c exemplarily serves for an accommodation of leaflets.

[0202] FIGS. 15a to 15d show a brush product packaging device 10d for an accommodation of a brush product 12d in a holding unit 22d. The brush product 12d comprises an application head 14d and a neck 30d and is implemented as a plug-on brush for an electrical toothbrush. The brush product packaging device 10d is exemplarily configured to receive at least one brush product 12d that is implemented as a plug-on brush. The brush product packaging device 10d is exemplarily configured to receive three brush products 12d, which are in each case realized as a plug-on brush. The brush product packaging device 10d forms a primary packaging for the brush product 12d. The brush product packaging device 10d is embodied as a sales packaging. The brush product packaging device 10d comprises a receiving region 20d for an accommodation of the brush product 12d in the holding unit 22d. The receiving region 20d is approximately rectangular-cuboid-shaped. The receiving region 20d is implemented substantially closed. The receiving region 20d is in particular implemented so as to be not completely tight.

[0203] The brush product packaging device 10d and the brush product 12d accommodated in the brush product packaging device 10d form a system, in particular a sales system.

[0204] The brush product packaging device 10d comprises a packaging base body 18d. The packaging base body 18d forms a base body of the brush product packaging device 10d. The packaging base body 18d is configured to form the substantially closed receiving region 20d for the brush product 12d. The packaging base body 18d delimits the receiving region 20d materially. The packaging base body 18d is furthermore implemented largely of a paper material. The packaging base body 18d is made of solid fiberboard.

[0205] The packaging base body 18d comprises a planar card element 34d and a folded hood element 36d that is superimposed on the card element 34d. The card element 34d and the hood element 36d are largely made of a paper material. The card element 34d and the hood element 36d are made of solid fiberboard. The card element 34d and the hood element 36d have the same material thickness. In a mounted state, the hood element 36d is firmly connected to the card element 34d. Furthermore, an extension of the hood element 36d along a main extension direction 40d of the brush product packaging device 10d substantially corresponds to an extension of the card element 34d along the main extension direction 40d of the brush product packaging device 10d. The card element 34d is arranged on a front side of the brush product packaging device 10d. The card element 34d is implemented substantially rectangular. The hood element 36d is arranged on a rear side of the brush product packaging device 10d. The hood element 36d has delimiting surfaces 66d which delimit the receiving region 20d, and sealing margins 64d which are connected to the delimiting surfaces 66d and are configured for a connection to the card element 34d. The sealing margins 64d are connected to the delimiting surfaces 66d of the hood element 36d via perforations and creasings. The hood element 36d is produced from a blank (FIG. 15b). The blank of the hood element 36d comprises several delimiting surfaces 66d, comprising a rectangular base side and four trapezoid-shaped side portions. On the side portions respectively one sealing margin 64d is arranged, wherein in a region of the tab 70d, the sealing margin 64d comprises the entire tab 70d. Furthermore, on the two long trapezoid-shaped side portions in each case on both free edges, respectively one dust tab 68d is arranged. The hood element 36d has a conicity from a side facing toward the card element 34d to a bottom, said conicity being identical on opposite sides, in particular on all four sides. The front side and the rear side of the packaging base body 18d are substantially parallel.

[0206] The packaging base body 18d comprises the dust tabs 68d. The hood element 36d comprises the dust tabs 68d. The dust tabs 68d are configured to prevent or reduce an entry of dust. The dust tabs 68d are fixated, like in particular by sealing, folded and flattened in order to form the hood element 36d; they may however also be arranged in a non-fixed or unfixed manner and be merely adjacent. During production the dust tabs 68d are in particular sealed with the short side portions of the delimiting surfaces 66d of the hood element 36d.

[0207] The packaging base body 18d further comprises a euro hole recess at its upper end. The euro hole recess is implemented in an upwards-protruding tab 70d. The tab 70d has a double cardboard guidance. The tab 70d for the euro hole recess is implemented in two layers, wherein one layer of the tab 70d is formed by the card element 34d and one layer of the tab 70d is formed by the hood element 36d. The hood element 36d and the card element 34d are sealed in the region of the tab 70d. The tab 70d is implemented partly integrally with the hood element 36d and partly integrally with the card element 34d. A front cardboard layer of the card element 34d of the tab 70d has a smaller euro hole recess 72d than the rear cardboard layer of the hood element 36d of the tab 70d, in order to visually obtain an overlap at the front and to enable compensation of folding tolerances. In the rear cardboard layer of the hood element 36d of the tab 70d, a larger euro hole recess 74d is provided. In order to ensure stability, the euro hole recess 74d is closed and is not open sidewards. Principally the euro hole recess 74d may also be dispensed with if the packaging base body 18d is not to be suspended, thus saving material and volume. In the case shown the card element 34d has a viewing window 106d.

[0208] The packaging base body 18d further comprises, on two opposite-situated edges 38d, 38d′ extending parallel to the main extension direction 40d of the brush product packaging device 10d, respectively one guiding section 42d, 42d′ having a reduced depth extent. The guiding sections 42d, 42d′ in each case have a reduced depth extent relative to the total depth extent. In the guiding sections 42d, 42d′, the packaging base body 18d has straight parallel outer edges. The packaging base body 18d is in the guiding sections 42d, 42d′ in each case implemented at least partly in a multi-layered fashion. In the guiding sections 42d, 42d′, the card element 34d and the hood element 36d are respectively arranged with overlap. The card element 34d is in the guiding sections 42d, 42d′ respectively sealed with the hood element 36d via the sealing margins 64d, the sealing margins 64d and the card element 34d being sealed planarly in the guiding sections 42d, 42d′. The guiding sections 42d, 42d′ in each case form an insertion plane of the brush product packaging device 10d. The guiding sections 42d, 42d′ serve for an accommodation of the brush product packaging device 10d in a tray packaging 54d. The brush product packaging device 10d is inserted in guides of the tray packaging for sales purposes.

[0209] The brush product packaging device 10d moreover comprises the holding unit 22d. The holding unit 22d is arranged in the receiving region 20d and is configured to hold the brush product 12d or the brush product packaging device 10d in a position relative to the receiving region 20d. The holding unit 22d is configured to hold the brush product 12d relative to the receiving region, respectively to reduce a movement of the brush product 12d. The holding unit 22d is configured to reduce a movement tolerance of the brush product 12d. The holding unit 12d is implemented largely of a paper material.

[0210] In an exemplary implementation, the holding unit 22d further comprises a folding element 26d. The folding element 26d is made of solid fiberboard. The folding element 26d is implemented by a separate component that differs from the packaging base body 18d. The folding element 26d is produced from a flat blank, in which the folding options are already integrated as creases, for a folding of sidewise tabs 102d. The folding element 26d is implemented by an insert piece for the packaging base body 18d. The folding element 26d comprises two regions, a fastening region 104d interacting with the packaging base body 18d surrounding the blank, and a fixation region 78d. The fastening region 104d ensures the precise positioning and at least a first part of the stable fixation in the receiving region 20d. The fixation is ensured via the tabs 102d. The tabs 102d may be implemented from the base plane frontwards and rearwards, for example also combined to form tabs 102d extending across the creasing of the folding. In this way a fixation of the holding unit 22d is achievable in the height direction.

[0211] The fixation region 78d of the folding element 26d is configured to fix the brush product 12d. The fixation region 78d is arranged in the interior of the fastening region 104d. The fixation region 78d of the folding element 26d forms at least one recess. The fixation region 78d of the folding element 26d forms several recesses. The recesses are adapted to the brush product 12d, allowing optimum laying-in or insertion of the brush product 12d. A plug-on brush is preferably fixated in its neck region and/or interface region (FIGS. 15a, 15b, 15c, 15d).

[0212] The folding element 26d is implemented so as to be laid into the packaging base body 18d. The folding element 26d, in particular a blank of the folding element 26d, has in a planar state a rectangular base area with tabs 102d that are attached thereto and are connected thereto via creases or something like that, as a shape. A non-folded blank of the folding element 26d has a length of 170 mm to 250 mm, preferably of 190 mm to 220 mm. The non-folded blank of the folding element 26d further has a width of 40 mm to 80 mm, preferably of 55 mm to 70 mm. In a folded and mounted state, a height of the folding element 26d corresponds to the height of the receiving region.

[0213] In the production of the brush product packaging device 10d, a blank of the card element 34d and of the hood element 36d is produced in a first method step. Then the hood element 36d is formed. Herein a tub is formed from the flat blank of the hood element 36d. Optionally, the formed tub may be glued and/or sealed. Furthermore, the folding element 26d of the holding unit 22d is introduced into the hood element 36d. The folding element 26d may be already loaded with the brush product 12d and may be thus introduced, or the folding element 26d is introduced into the formed tub and is then filled with the brush product 12d. After this, the card element 34d is laid upon the filled tub of the hood element 36d. The card element 34d is sealed with the sealing margins 64d of the hood element 36d by hot sealing.

[0214] FIGS. 16a and 16b show blanks of an alternative brush product packaging device 10e for receiving a brush product 12e as well as a plug-on brush, respectively an exchangeable head. The brush product packaging device 10e is embodied in a two-part implementation of a packaging base body 18e and a holding unit 22e. While the packaging base body 18e forms the outer sleeve, the holding unit 22e is implemented as a slide-in element. The packaging base body 18e is configured to form the substantially closed receiving region for the brush product. The packaging base body 18e is formed from a blank. The packaging base body 18e is implemented by a folded and glued box. The brush product packaging device 10e is implemented of a rectangular-cuboid-shaped cardboard box comprising a tab 70e with a euro hole recess 72e. The brush product packaging device 10e has straight side surfaces at right angles, wherein the tab 70e with the euro hole recess 72e is provided in an upper region. A width, a height and a length are therefore constant. The brush product packaging device 10e with the tab 70e has a length of 100 mm to 260 mm, preferably of 140 mm to 240 mm. Without the tab 70e, the length is 75 mm to 235 mm, preferably 115 mm to 215 mm. A width of the brush product packaging device 10e is 25 mm to 90 mm, preferably 35 mm to 75 mm. An overall height of the brush product packaging device 10e is in particular 8 mm to 35 mm, preferably 12 mm to 25 mm.

[0215] In the case shown the packaging base body 18e comprises a viewing window 106e. The construction of the packaging base body 18e is adapted to the shaping of the holding unit 22e, such that the brush product 12e is optimally presented in the viewing window 106e.

[0216] The holding unit 22e is implemented separately and creates an inner geometry that is slid into the packaging base body 18e. The holding unit 22e may comprise elements for holding a brush product 12e, which is for example presented in a viewing window of the packaging base body 18e. The holding unit 22e may moreover comprise elements for holding accessory parts or replacement parts, like plug-on brushes. The holding unit 22e is already loaded with the products before it is slid into the packaging base body 18e.

[0217] In FIG. 16c the two blanks shown in FIGS. 16a and 16c are illustrated in a prepared, uprighted and loaded state. The holding unit 22e is here already loaded with the brush product 12e and with a plug-on brush/an exchangeable head 118e. It can be perceived that the exchangeable head 118e has been laid into a formed recess 108e. The brush product 12e has been got ready and has also been introduced into two recesses. In the present case, with the holding unit 22e introduced in the packaging base body 18e, the brush product 12e partly adjoins the holding unit 22e and partly adjoins the packaging base body 18e. For holding the brush product 12e, the holding unit 22e has formed a tab 110e, which must be folded several times, on the side of the brush head in the prolongation of the longitudinal axis of the brush product 12e. This tab 110e forms a stopper preventing the brush product 12e from slipping back and forth in a direction of the longitudinal axis. In the finished state, the tab 110e adjoins, on the other hand, the holding unit 22e and, on the other hand, the packaging base body 18e.

[0218] In the production and filling of the brush product packaging device 10e, a ready-glued sleeve is bought in addition, which can be filled manually or automatedly. The folding tabs at the top and bottom of the brush product packaging device 10e may in particular be inserted as well as glued. Here, in a first method step the sleeve is uprighted and the bottom end is closed. Then the sleeve is filled with the holding unit 22e and is closed at the top. A closure is realized manually by latching in, respectively insertion or gluing of the folding tab. Depending on a process, the orientation of the brush product packaging device 10e and the closing sequence may vary.

[0219] FIG. 17 shows a blank of an alternative brush product packaging device 10f for receiving a brush product 12f. The brush product packaging device 10f is implemented in a one-part implementation; the blank forms both a packaging base body 18f and a holding unit 22f. The packaging base body 18f and the holding unit 22f are embodied in a one-part implementation.

[0220] The holding unit 22f is realized by a righthand part of the blank. For this purpose, the blank is folded and a sidewise tab is glued on the rear side. The lefthand part of the blank is then laid over the already-glued geometry. In this way a receiving region for a brush product 12f is created, which is situated directly in the region of the viewing window of the packaging base body 18f. Next to this, an empty space is formed which may remain empty or may serve as a receptacle for further products/parts.

[0221] The brush product packaging device 10f with a tab 70f has a length of 100 mm to 260 mm, preferably of 140 mm to 240 mm. Without the tab 70f, the length is 75 mm to 235 mm, preferably 115 mm to 215 mm. A width of the brush product packaging device 10f is 25 mm to 90 mm, preferably 35 mm to 75 mm. An overall height of the brush product packaging device 10f is in particular 8 mm to 35 mm, preferably 12 mm to 25 mm.

[0222] In the case shown, the packaging base body 18f comprises a viewing window. This construction of the packaging base body 18f is adapted to the shaping of the holding unit 22f, such that the brush product 12f is optimally presented in the viewing window.

[0223] The holding unit 22f may comprise elements for holding the brush product 12f in an optimum position. A recess is implemented for holding the product. In the present case, when the brush product 12f has been introduced into the brush product packaging device 10f, the brush product 12f adjoins different planes of the brush product packaging device 10f. For holding the brush product 12f, the holding unit 22f has formed a tab 112f, which must be folded several times, on the side of the brush head in the prolongation of the longitudinal axis of the brush product 12f. This tab 112f forms a stopper preventing the brush product 12f from slipping back and forth in a direction of the longitudinal axis. In the finished state, the tab 112f adjoins, on the one hand, the holding unit 22f and, on the other hand, the outer wall.

[0224] In a production and filling of the brush product packaging device 10f, a ready-glued sleeve is bought in addition, which can be filled manually or automatedly. The folding tabs at the top and bottom of the brush product packaging device 10f may in particular be inserted as well as glued. Herein, in a first method step, the sleeve with the integrated holding unit 22f is uprighted and the bottom end is closed. Then the sleeve is filled and is closed at the top. A closure is effected manually by latching in, respectively insertion or gluing of the folding tab. Depending on a process, the orientation of the brush product packaging device 10f and the closing sequence may vary.

[0225] In FIGS. 18a and 18b the brush product packaging device 10e is shown, which is visually identical for the construction according to FIGS. 16a to 16c and 17. FIGS. 18a and 18b are exemplarily described by the exemplary embodiment of FIGS. 16a to 16c, wherein the description may principally also be applied to the exemplary embodiment of FIG. 17. The brush product packaging device 10e is implemented as a rectangular-cuboid-shaped cardboard box. The brush product packaging device 10e is implemented by a rectangular-cuboid-shaped cardboard box having a tab 70e with a euro hole recess 72e. The brush product packaging device 10e has straight side surfaces at right angles, wherein a tab 70e with the euro hole recess 72e is provided in an upper region. A width, a height and a length are therefore constant.

[0226] FIGS. 19a and 19b show a blank of an alternative brush product packaging device 10g for receiving a brush product 12g, in particular an electrical toothbrush, a plug-on brush, a charging station and a manual 122g. The brush product packaging device 10g is built in two parts, of a packaging base body 18g and a holding unit 22g. While the packaging base body 18g forms the outer sleeve, the holding unit 22g is embodied as a slide-in element. The packaging base body 18g is configured to form the substantially closed receiving region for the brush product 12g. The packaging base body 18g is formed from a blank. The packaging base body 18g is implemented by a folded and glued box. The brush product packaging device 10g is implemented by a rectangular-cuboid-shaped cardboard box having a tab 70g with a euro hole recess 72g. The brush product packaging device 10g has straight side surfaces at right angles, wherein the tab 70g with the euro hole recess 72g is provided in an upper region. A width, a height and a length are therefore constant. The packaging may be implemented with or without (a) viewing window/s.

[0227] The holding unit 22g is implemented separately and creates an inner geometry which is slid into the packaging base body 18g. The holding unit 22g may comprise elements for holding a brush product 12g and other comprised items. The holding unit 22g is loaded with the products already before it is slid into the packaging base body 18g.

[0228] The holding unit 22g may comprise a slit-shaped, circle-arc-shaped recess 114g, which serves for holding the manual 122g. The manual 122g is accordingly introduced into the slit-shaped recess 114g with a corner and is thus held in the cardboard box. A further recess 116g is shaped for receiving a plug-on brush 120g. The recess 116g is implemented across a folded edge such that the plug-on brush 120g, respectively its bristle region, protrudes into the ledge formed by the edge and thus lies free and cannot be damaged. The recesses 114g, 116g for the manual 122g and for the plug-on brush 120g are preferably located on the same side of the holding unit 22g, in particular even in the same area of the holding unit 22g. Furthermore, for holding the handpiece of the electrical brush product 12g, a larger recess is formed. This recess is created by folded edges in the holding unit 22g, such that a clamping of the handpiece is realized by the sides of the recess, a further clamping being induced in the longitudinal direction by projecting edges. In this way the brush product 12g is held optimally. The charging apparatus is then merely laid into the corresponding shaped empty space behind the manual and is not specifically fixated.

[0229] In FIG. 19c the blank of the holding unit 22g is illustrated in its prepared, uprighted and loaded form, and next to this the blank of FIG. 19a is shown in its uprighted and prepared form. The holding unit 22g is here already loaded with the brush product 12g and a plug-on brush. Furthermore, a manual 122g is inserted in a surface. The brush product 12g is clamped between two folded planes, such that it is fixedly held in the packaging and will not slip during transport. The charging station is introduced in the empty space behind the manual 122g. All in all, a very compact brush product packaging device 10g is created in this way. Due to this compactness, the center of gravity of the packaging is displaced downwards, as a result of which stableness is considerably improved. This means that the product sits on its short side in a comparably stable manner.

[0230] The brush product packaging device 10g of FIGS. 19a to 19g may of course also be equipped with one or several viewing window/s to make the product recognizable. It is further possible to prolongate the packaging and to plug the plug-on brush 120g directly onto the handpiece of the brush product 12g. The recess for the brush product 12g would then be superfluous.

[0231] It is of course also possible to transfer the descriptions given for specific figures to other figures which illustrate the same or similar implementations and in which the implementations are not described in the same detail.

[0232] The embodiment versions shown in the present disclosure are of course given by way of examples. Within the scope of the invention, individual implementations and elements of these embodiment versions may be combined with other embodiment versions without leaving the scope of the present invention.