Advertising system

Abstract

The invention relates to an advertising system, comprising an advertising medium with a support, and at least one film, characterized in that the support has at least one holder for holding a flat film. The film can be introduced into the holder and can be replaced, and the holder has multiple holding elements which alone or together with the support form one or more grooves that are suited and designed to hold the film in the formed groove and guide same so as to form a cylindrical or semicylindrical structure.

Claims

1. An advertising system having an advertising space having a support, and having at least one annular film, wherein the support has at least one receptacle for receiving a planar film, wherein the film is configured so as to be able to be incorporated into the receptacle and replaced, and wherein the receptacle has a plurality of receptacle elements which individually or conjointly with the support form one or a plurality of grooves which are suitable and provided for receiving and guiding the film in an annular or partially annular manner in the formed groove, wherein an annular receptacle along the circumference has an introduction opening for incorporating the film into the annular receptacle, and wherein the introduction opening is provided with an introduction region which adjoins the annular receptacle so as to be approximately tangential thereto and which is suitable and provided for guiding the film such that the film can be incorporated into or retrieved from the annular receptacle, and wherein a peripheral region of the film is at least partially configured in a reinforced manner, and/or has at least one guided element to be received and/or guided in the groove and/or one of the grooves of the support, and wherein the at least one guided element comprises at least one profiled part which is connected to the film.

2. The advertising system as claimed claim 1, wherein the support has at least one guided element, and wherein the film comprises at least one film receptacle element for receiving and/or guiding the at least one guided element of the support.

3. The advertising system as claimed in claim 1, wherein the film has at least one film receptacle element which forms at least one groove, said at least one film receptacle element being suitable and provided for receiving and guiding in an annular or partially annular manner at least one of the at least one guided element of the support in the formed groove.

4. The advertising system as claimed in claim 3, wherein at least one of the at least one film receptacle element and/or the at least one guided element is disposed on the upper and/or the lower periphery of the support and is suitable and provided for guiding the upper and the lower periphery of the film.

5. The advertising system as claimed in claim 3, wherein at least one of the at least one film receptacle element and/or the at least one guided element is disposed so as to form at least one ring.

6. The advertising system as claimed in claim 3, wherein at least one of (1) a plurality of the at least one film receptacle element, (2) a plurality of the at least one guided element, and (3) at least one of the at least one film receptacle element and at least one of the at least one guided element, are disposed to be mutually spaced apart and conjointly form at least one ring.

7. The advertising system as claimed in claim 3, wherein the at least one film receptacle element and/or at least one of the at least one guided element form two rings and are disposed to be mutually offset along the circumference of the support.

8. The advertising system as claimed in claim 3, wherein the support and the receptacle and/or the at least one film receptacle element are integrally configured to form a supporting structure.

9. The advertising system as claimed in claim 3, wherein at least one of the at least one guided element and a corresponding one of the at least one film receptacle element for receiving and guiding the guided element are configured to have mutually corresponding shapes in cross-section.

10. The advertising system as claimed in claim 1, wherein the introduction opening and/or the introduction region are/is configured for sliding the film into the receptacle and retrieving said film therefrom on both sides thereof.

11. The advertising system as claimed in claim 1, wherein the planar film has an OLED and/or QLED display device so as to implement a variable advertising space.

12. The advertising system as claimed in claim 11, wherein the OLED and/or QLED display device implements a projection of a movie or temporary static display.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

(1) The present invention will be explained in an exemplary manner hereunder by means of a preferred exemplary embodiment with reference to the illustrations. The present invention is not limited to this preferred exemplary embodiment.

(2) FIG. 1 in a schematic illustration shows an exemplary advertising system according to the present invention;

(3) FIG. 2 shows a schematic view of the advertising system along the section line A-A from FIG. 1;

(4) FIG. 3 shows a schematic view of the advertising system in a horizontal section;

(5) FIGS. 4.1 to 4.10 show various combinations of receptacle elements and guided elements in a support and a film according to the present invention; and

(6) FIG. 5 shows a schematic illustration of a two-part beading.

DETAILED DESCRIPTION OF THE INVENTION

(7) An advertising system 1 such as can be used in shopping centers, exhibition halls, supermarkets, department stores and shops of any sector is schematically illustrated in FIG. 1.

(8) The advertising system 1 shows a support 3 and an advertising space 2 which is composed of a film 7 disposed in an annular manner.

(9) The support 3 contains a receptacle 4 for receiving the planar film 7. This receptacle 4 shows a plurality of receptacle elements 5 which conjointly with the support 3 form a groove 6 which is enclosed in a U-shaped manner. The film 7 as an advertising space 2 is received in the formed groove 6 and guided such that the film 7 is closed so as to form a ring.

(10) The film 7 herein, in the shape of a strip is formed in the manner of a rectangle from 0.2 mm thick elastic plastics material and encloses the support 3 in an annular manner in that the two narrow ends of the strip-shaped film 7 abut one another and form a ring which is not closed.

(11) The film 7 herein at the upper periphery 9 and on the lower periphery 8, respectively, is received and guided by two annular receptacle elements 5, an upper ring 9a and a lower ring 8a.

(12) The advertising space 2 having the support 3 has a cylindrical shape.

(13) The film 7 herein is preferably structured in color such that items of information, in particular, in the form of advertising texts, logos and/or trademarks are applied or incorporated, respectively, and these items of information are relayed to the observer on account thereof. This advertising system 1 according to the present invention has an informative function.

(14) The advertising system 1 is fastened to the ceiling of the room by way of four support cables 3a.

(15) The construction of the support 3 having the receptacle 4 and the advertising space 2 as is shown along the section line A-A from FIG. 1 is schematically illustrated in FIG. 2.

(16) The film 7 of the advertising space 2 shows a lower periphery 8 and an upper periphery 9 which are guided and held in the grooves 6. The grooves 6 are formed by the support 3, which is square in cross-section, and by the receptacle 4 which is connected to the support 3, or by the receptacle element 5, respectively, in that the components 3, 4, 5 enclose the groove in a U-shaped manner.

(17) The support 3 and the receptacle 4, or the receptacle element 5, respectively, are formed from painted metal or plastics material and form in each case one upper ring 9a and one lower ring 8a, respectively, as is illustrated in FIG. 1. The film 7 as an advertising space is received and guided in an annular manner between these two rings 8a, 9a, in the respective annular groove 6.

(18) The elastic, planar film 7 when being incorporated into the grooves 6 follows the curvature of the latter until the film 7 is guided so as to form an almost closed ring and thus forms the advertising space 2 of the advertising system 1 according to the present invention.

(19) The receptacle 4 for the film 7 here is formed by two annular receptacle elements 5, an upper ring 9a and a lower ring 8a. These receptacle elements 5, conjointly with the supports 3, define in each case one groove 6 which is enclosed in a U-shaped manner by the support 3 and the receptacle element 5.

(20) The lower ring 8a of the receptacle 4 is illustrated in a plan view in FIG. 3.

(21) The support 3 closed in a circular manner is enclosed by the ring 8a of the receptacle element 5, the ring 8a not being closed and being spaced apart. The intermediate space between the support 3 and the receptacle element 5 forms the groove 6 which is suitable for receiving and guiding in an annular manner a film 7 which is not illustrated in FIG. 3. The substructure of the groove 6 is not illustrated in FIG. 3 for reasons of clarity.

(22) The receptacle element 5 does not form a closed ring. The gap of this ring 8a forms the introduction opening 10 for incorporating the film 7 (not illustrated here) into the groove 8, or for retrieving the film 7 (not illustrated here) from the groove 6.

(23) The introduction is facilitated by the additional introduction region 11 because the introduction region 11, which directly adjoins the receptacle element 5, opens out radially as the spacing from the receptacle element 5 increases, and on account thereof forms an introduction opening 10 which widens in the manner of a wedge. The introduction opening 10 enables the film 7 to be incorporated in a very secure and reliable manner into the support 3 having the receptacle 4 of the advertising system 1. This is, particularly, important when the advertising system 1 according to the present invention is attached at a great height and when the film 7 is to be replaced for relaying other informative content, in particular, other advertising messages and/or logos and/or trademarks.

(24) The illustrated advertising system 1 according to the present invention is distinguished by a particular informative effect and by particularly simple, reliable handling specifically with a view to the replacement of the film 7.

(25) Various combinations as to how films 7 can be held on the supports 3 in that either guided elements 12 or receptacle elements 5 are in each case attached to the films 7 or to the supports 3, respectively, are in FIGS. 4.1 to 4.10. The combinations according to FIGS. 4.1 to 4.4 show exclusively variants in which the support 3 is provided with receptacle elements 5 on both sides, the film 7 being mounted between the receptacle elements 5. Only the variant in which the film 7 by way of both sides is in each case pushed into one groove 6 is illustrated in FIG. 4.1. According to FIG. 4.2, a guided element 12 in the form of a round-bodied profile is attached to the film 7 in the lower region, the element 12 being incorporated into and guided in a receptacle element 5 on the support 3 that corresponds in terms of shape. Corresponding embodiments having guided elements 12 in the lower region of the film 7 are illustrated in FIGS. 4.3 and 4.4, in one instance having a trapezoidal cross-section and in one instance having a flat cross-section.

(26) FIGS. 4.5 to 4.7 differ from FIGS. 4.1 to 4.4 in that the receptacle elements or guided elements, respectively, in the lower region are laterally connected to the support 3. Guided elements 12 having in each case a round cross-section and a trapezoidal cross-section are disposed on the film 7 in FIGS. 4.5 and 4.6. In contrast, in FIG. 4.7 a guided element 12 is disposed on the bottom of the support 3, while the film 7 has a receptacle element 5 which in terms of the shaping corresponds to the guided element 12.

(27) FIGS. 4.8 to 4.10 again have supports 3 which are provided with the receptacle element 5 on both sides. The films 7 are also correspondingly provided with guided elements 12 on both sites, the elements 12 in FIG. 4.8 having a round cross-section, in FIG. 4.9 having a trapezoidal cross-section, and in FIG. 4.10 having a flat cross-section.

(28) Moreover, the following are conceivable as independent embodiments or embodiments combined with arbitrary features described in the application:

(29) the film has a material thickness of a few tenths of a millimeter, in particular of approximately 0.2 mm and is formed, in particular, while using polycarbonate (PC), polyester, polyethylene (PE), polyvinylchloride (PVC), and/or polyether (PA); and/or

(30) the film is, in particular, configured so as to be structured in color; and/or

(31) the film in the peripheral region is configured so as to be at least partially reinforced; and/or

(32) the film in the peripheral region is configured so as to at least partially have a low coefficient of friction.

(33) The films 7 in FIGS. 4.2 to 4.10 are in each case provided with guided elements 12 which are configured as a peripheral reinforcement or beading, for example. When taking into account that the film 7 is drawn into a ring, as is illustrated in FIG. 1 or 3, this will thus lead to increased friction, specifically when the guided element or the beading, respectively, has a certain flexural stiffness, because the guided element does not bend as intensely as the guide into which the guided element is to be drawn in, or in which the guided element is to run, respectively. The guided element or the beading, respectively, thus laterally presses against the guide, causes increased friction, and has the effect that the film can be drawn in only with difficulty. In one advantageous refinement of the present invention, the guided element or the beading, respectively, is therefore interrupted at least at one location, in particular a plurality of locations at, for example, equal intervals, such that more intense bending is possible at the locations of interruptions.

(34) In general, differences in terms of length between the guided element or the beading, respectively, and the film can arise, specifically when the film is rolled up conjointly with the guided element/beading, because one of the components comes to lie on the inside during rolling-up and the radius is smaller. In this case there is the risk that the guided element or the beading, respectively, is released from the film. In order for this difference in terms of length to be compensated for, the guided element or the beading, respectively, in one advantageous refinement of the present invention can in turn be mounted so as to slide per se on the film.

(35) A film 7 is illustrated in FIG. 5, a thin reinforcement film 13 being adhesively bonded directly to the periphery of the film 7. The reinforcement film 13 in turn is provided with a profile 14 which runs along the longitudinal extent of the film 7. The actual beading 15 has a rail 16 in which the profile 14 can be received in a retaining manner and mounted in a sliding manner. The profile 14 and the rail 16 can be simply snap-fitted or else pushed into one another. The beading 15 on the side opposite the rail 16 likewise has a guide profile 17 in which a slide 18 having a latching element 19 for further fastening to the support is displaceably mounted. The beading 15 can moreover also be interrupted at some locations such that the film 7 can be more easily drawn in without much force. The beading 15 is mounted in a sliding manner, can be displaced and thus compensate for deviations in terms of length also when the film 7 is being rolled up, or the beading 15 can also be pulled off the profile 14.

LIST OF REFERENCE SIGNS

(36) 1 Advertising system 2 Advertising space 3 Support 3a Support cable 4 Receptacle 5 Receptacle element 6 Groove 7 Film 8 Lower periphery, lower peripheral region 8a Lower ring 9 Upper periphery, upper peripheral region 9a Upper ring 10 Introduction opening 11 Introduction region 12 Guided element 13 Reinforcement film 14 Profile 15 Beading 16 Rail 17 Guide profile 18 Slide 19 Latching element