CONSUMER PRODUCT TRIAL KIT
20210287239 · 2021-09-16
Inventors
- Leigh Knight (Reading, GB)
- Emma-Jane O'Leary (Bramley, GB)
- Susan Clare Robinson (Windsor, GB)
- Trevor John Whelan (Thatcham, GB)
Cpc classification
B65D2501/24872
PERFORMING OPERATIONS; TRANSPORTING
B65D85/62
PERFORMING OPERATIONS; TRANSPORTING
A45D27/225
HUMAN NECESSITIES
International classification
Abstract
A consumer product trial kit is provided comprising a razor handle, a first razor cartridge configured to couple with the razor handle and comprising a first skin engaging feature, and a second razor cartridge configured to couple with the razor handle and comprising a second skin engaging feature. A first identifying feature is associated with the first razor cartridge and a second identifying feature is associated with the second razor cartridge. The second skin engaging feature and the associated second identifying feature may be different than the first skin engaging feature and the associated first identifying feature, respectively. A selection recorder is configured to allow selection of either the first razor cartridge or the second razor cartridge.
Claims
1. A consumer product trial kit comprising: a razor handle; a first razor cartridge configured to couple with the razor handle and comprising a first skin engaging feature; a first identifying feature associated with the first razor cartridge; a second razor cartridge configured to couple with the razor handle and comprising a second skin engaging feature; a second identifying feature associated with the second razor cartridge; wherein the second skin engaging feature and the associated second identifying feature are different than the first skin engaging feature and the associated first identifying feature, respectively; and a selection recorder configured to allow selection of either the first razor cartridge or the second razor cartridge.
2. The consumer product trial kit of claim 1, wherein the associated first identifying feature comprises a first distinguishable feature formed as part of the first razor cartridge and the associated second identifying feature comprises a second distinguishable feature formed as part of the second razor cartridge.
3. The consumer product trial kit of claim 2, wherein the first distinguishable feature is defined by the first skin engaging feature of the first razor cartridge having a first distinguishable color and the second distinguishable feature is defined by the second skin engaging feature of the second razor cartridge having a second distinguishable color.
4. The consumer product trial kit of claim 1, wherein the associated first identifying feature comprises a first coupon associated with the first razor cartridge and the associated second identifying feature comprises a second coupon associated with the second razor cartridge.
5. The consumer product trial kit of claim 4, wherein the first and second coupons also define the selection recorder.
6. The consumer product trial kit of claim 4, further comprising a tray having a first compartment for receiving the first razor cartridge and a second compartment for receiving the second razor cartridge, wherein the first coupon is located in the first compartment with the first razor cartridge and the second coupon is located in the second compartment with the second razor cartridge.
7. The consumer product trial kit of claim 1, wherein the first identifying feature comprises at least one of a first graphic, a first symbol, a first letter or a first number integral with or coupled to the first razor cartridge and the second identifying feature comprises at least one of a second graphic, a second symbol, a second letter or a second number integral with or coupled to the second razor cartridge.
8. The consumer product trial kit of claim 1, wherein the associated first identifying feature comprises a first distinguishable feature removably attached to the first razor cartridge and the associated second identifying feature comprises a second distinguishable feature removably attached to the second razor cartridge.
9. The consumer product trial kit of claim 8, wherein the first removable feature comprises a first visually distinguishable label and the second removable feature comprises a second visually distinguishable label, the selection recorder comprises at least one selection window for receiving one of the first or the second label to record the selection of either the first or the second razor cartridge.
10. The consumer product trial kit of claim 1, further comprising a tray, wherein the first razor cartridge and the second razor cartridge are positioned within the tray.
11. The consumer product trial kit of claim 10, wherein the associated first identifying feature comprises a first distinguishable feature located on the tray proximate to the first razor cartridge and the associated second identifying feature comprises a second distinguishable feature located on the tray proximate to the second razor cartridge.
12. The consumer product trial kit of claim 11, wherein the first distinguishable feature comprises at least one of a first graphic, a first symbol, a first letter or a first number integral with or coupled to the tray and the second distinguishable feature comprises at least one of a second graphic, a second symbol, a second letter or a second number integral with or coupled to the tray.
13. The consumer product trial kit of claim 11, wherein the first distinguishable feature comprises a first distinguishable label removably attached to the tray proximate to the first razor cartridge and the second distinguishable feature comprises a second distinguishable label removably attached to the tray proximate to the second razor cartridge, the selection recorder comprises at least one selection window for receiving one of the first or the second label to record the selection of either the first or the second razor cartridge.
14. The consumer product trial kit of claim 1, wherein the selection recorder comprises a tag list including a selection window corresponding to each of the first and second razor cartridges.
15. The consumer product trial kit of claim 14, wherein a user can indicate a selected one of the first cartridge or the second cartridge by marking the corresponding window in the tag list for the selected one cartridge, punching the corresponding window in the tag list for the selected one cartridge or pasting a label in the corresponding window in the tag list for the selected one cartridge
16. The consumer product trial kit of claim 1, wherein the selection recorder comprises a selection window for receiving a label identifying a selected one of the first razor cartridge or the second razor cartridge.
17. The consumer product trial kit of claim 1, further comprising an instruction list to provide instructions for sampling the razor cartridges.
18. A consumer product trial kit comprising: a razor handle; a first razor cartridge configured to couple with the razor handle and comprising a first skin engaging feature; a first identifying feature associated with the first razor cartridge; a second razor cartridge configured to couple with the razor handle and comprising a second skin engaging feature; a second identifying feature associated with the second razor cartridge; wherein the second skin engaging feature and the associated second identifying feature are different than the first skin engaging feature and the associated first identifying feature, respectively; a tray, wherein the first razor cartridge and the second razor cartridge are positioned within the tray; and a selection recorder configured to allow selection of either the first razor cartridge or the second razor cartridge.
19. The consumer product trial kit according to claim 18, further comprising an instruction list to provide instructions for sampling the razor cartridges.
Description
BRIEF DESCRIPTION OF THE DRAWINGS
[0018] While the specification concludes with claims particularly pointing out and distinctly claiming the subject matter which is regarded as forming the present invention, it is believed that the invention will be better understood from the following description which is taken in conjunction with the accompanying drawings in which like designations are used to designate substantially identical elements, and in which:
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DETAILED DESCRIPTION OF THE INVENTION
[0027] In accordance with the present disclosure, a consumer product trial kit 10 is provided having a razor handle 20 and two or more different razor cartridges 30, each of which is adapted to be separately coupled to the razor handle 20 for use during separate shaving trials by a consumer. Each of the razor cartridges 30 has one or more skin engaging features which may be different from one or more skin engaging features on the other cartridges, which may provide different shaving experiences for the consumer. Hence, a consumer can use each of the separate razor cartridges 30 during separate shaving trials to determine which cartridge 30 the consumer prefers.
[0028] In accordance with a first embodiment of the present disclosure illustrated in
[0029] In the embodiment illustrated in
[0030] The consumer product trial kit 10 may further comprise a tray 100 for releasably holding and/or storing the first, second and third razor cartridges 30A-30C. The tray 100 may be formed from a polymeric, paperboard or cardboard material or other similar material. The consumer product trial kit 10 may still further comprise a container, such as a box 200, for holding and displaying the handle 20 and the tray 100 containing the razor cartridges 30A-30C. The box 200 may comprise a base 210 provided with a cavity 212 for receiving an insert 214 including a first recess 214A for receiving the handle 20 and a second recess 214B for receiving the tray 100. The box 200 may further comprise a cover 210A pivotably coupled to the base 210, wherein the cover 210A is shown in an “open” position in
[0031] To allow the consumer to easily identify and differentiate each of the razor cartridges 30A-30C, one or more identifying features is associated with each razor cartridge 30A-30C. Hence, each razor cartridge 30A-30C has an identifying feature associated with it which is different from a corresponding identifying feature associated with the other cartridges.
[0032] In the embodiment illustrated in
[0033] Each of the razor cartridges 30A-30C in the embodiment illustrated in
[0034] The consumer product trial kit 10 further comprises a selection recorder 40, which allows a consumer to select which of the razor cartridges 30A-30C she/he prefers. After the consumer makes her/his selection, the selection recorder 40 may be provided to the manufacturer to order additional ones of the selected razor cartridge. The selection recorder 40 may be mailed to the manufacturer or a photo of the selection recorder 40 may be made, which photo may be sent to the manufacturer via email, text or mail.
[0035] In the embodiment illustrated in
[0036] The consumer product trial kit 10 may still further comprise an instruction list 50 comprising a card 50A formed from paper, paperboard, cardboard or the like that may be attached to any portion of the box 200 or loosely placed within the box 200. The instruction list 50 may provide instructions to the consumer regarding best practices for sampling/using the razor cartridges 30A-30C to allow for consistent trial results. For example, the list may include an instruction to use each razor cartridge 30A-30C in the same environment, e.g., each razor cartridge 30A-30C should be used either while shaving at a sink or in the shower, and may also provide an instruction that each razor cartridge 30A-30C should be used for an equivalent number of shaves before the user makes a decision regarding the razor she/he prefers most. Other instructions for sampling/using the razor cartridges 30A-30C may also be provided on the list 50. It is also contemplated that any one of the components of the trial kit 10 may be personalized with a consumer's name. For example, a consumer's name may be included on the box 200, on the selection recorder 40, on the instruction list 50 or on the razor cartridges 30A-30C.
[0037] A consumer product trial kit 300 constructed in accordance with a second embodiment of the present disclosure is illustrated in
[0038] A consumer product trial kit 400 constructed in accordance with a third embodiment of the present disclosure is illustrated in
[0039] The consumer product trial kit 400 may further comprise a tray 410 for releasably holding the first, second, third and fourth cartridges 430A-430D.
[0040] To allow the consumer to easily identify and differentiate each of the razor cartridges 430A-430D, each razor cartridge 430A-430D comprises one or more identifying features associated with the razor cartridge. In the embodiment illustrated in
[0041] Each of the razor cartridges 430A-430D in the embodiment illustrated in
[0042] While not illustrated in
[0043] The selection recorder of the trial kit 400 may comprise a tag list including a selection window corresponding to each of the first, second, third and fourth razor cartridges 430A-430D. A consumer can indicate a selected one of the first, second, third or fourth cartridges 430A-430D by adhering the corresponding label 630A-630D removed from the selected cartridge or a corresponding label from the tray 410 in the corresponding window in the tag list for the selected cartridge.
[0044] A consumer product trial kit 500 constructed in accordance with a fourth embodiment of the present disclosure is illustrated in
[0045] The consumer product trial kit 500 may further comprise a tray 510 for releasably holding the first, second, third and fourth cartridges 730A-730D.
[0046] To allow the consumer to easily identify and differentiate each of the razor cartridges 730A-730D, each razor cartridge 730A-730D may comprise one or more identifying features associated with the razor cartridge, wherein the one or more identifying features may comprise at least one of a graphic, a symbol, a letter or a number integral with or coupled to the razor cartridge. The identifying features may comprise any combination of one or more graphics, symbols, letters and/or numbers. The identifying features may be formed or molded as part of the cartridge housing or may be printed on the cartridge housing. In the embodiment illustrated in
[0047] Each of the first, second, third and fourth razor cartridges 730A-730D in the embodiment illustrated in
[0048] Any of the identifying features provided in the embodiments of
[0049] The selection recorder 40′ of the trial kit 500 may comprise a tag list including a selection window corresponding to each of the first, second, third and fourth razor cartridges 730A-730D. The corresponding identifying feature 732A-732D for each of the razor cartridges 730A-730D may be printed inside or adjacent to each selection window. A consumer can indicate a selected one of the first, second, third or fourth cartridges 730A-730D by marking the corresponding window in the tag list for the selected one cartridge or punching the corresponding window in the tag list for the selected one cartridge.
[0050] A consumer product trial kit 800 constructed in accordance with a fifth embodiment of the present disclosure is illustrated in
[0051] After the consumer selects a desired cartridge, the consumer may submit the corresponding coupon 830A-830C to the manufacturer to order additional ones of the selected razor cartridge. The corresponding coupon 830A-830C may be mailed to the manufacturer or a photo of the corresponding coupon 830A-830C may be made, which photo may be sent to the manufacturer via email, text or mail.
[0052] Instead of sending the coupon corresponding to the selected razor cartridge directly to the manufacturer, the consumer may carry the coupon with her/him during a next trip to a store to purchase ones of the selected cartridge such that the coupon functions as a reminder to the consumer of the model/type of the cartridge she/he prefers. Because stores typically stock many different shaving razors and shaving razor cartridges, providing a consumer with a coupon identifying the cartridge she/he prefers that the consumer can easily carry with her/him during a next shopping trip makes shopping for additional razor cartridges much more efficient and reduces the likelihood that a consumer will purchase the wrong or not preferred razor cartridges.
[0053] The coupons 830A-830C may include a discount code (not shown) printed on the coupons which allows a consumer to receive a discount, e.g., a 10% discount, on the next purchase of a predefined number of razor cartridges. The discount code may be used online or in a store to obtain the discount. By providing a discount code on the coupon 830A-830C, the consumer is provided with an incentive to retain the coupon.
[0054] A consumer product trial kit 900 constructed in accordance with a sixth embodiment of the present disclosure is illustrated in
[0055] In the embodiment illustrated in
[0056] In the embodiment of
[0057] It is also contemplated that a coupon could be defined by a prepaid voucher or gift card, which prepaid voucher or gift card includes at least one selection window to allow a consumer to attach a label to the gift card, such as one of the labels 230A-230D attached to the tray 100 or one of the labels 630A-630D attached to the cartridges 430A-430D. The labels could serve as a reminder to the customer of her/his preferred cartridge. The prepaid voucher or gift card could be secured to or loosely provided within the box 200, such that a consumer could use the prepaid voucher or gift card to purchase ones of her/his preferred cartridges.
[0058] The illustrations presented herein are not intended to be actual views of any particular substrate, apparatus (e.g., device, system, etc.), or method, but are merely idealized and/or schematic representations that are employed to describe and illustrate various embodiments of the disclosure.
[0059] The dimensions and values disclosed herein are not to be understood as being strictly limited to the exact numerical values recited. Instead, unless otherwise specified, each such dimension is intended to mean both the recited value and a functionally equivalent range surrounding that value. For example, a dimension disclosed as “40 mm” is intended to mean “about 40 mm.”
[0060] Every document cited herein, including any cross referenced or related patent or application and any patent application or patent to which this application claims priority or benefit thereof, is hereby incorporated herein by reference in its entirety unless expressly excluded or otherwise limited. The citation of any document is not an admission that it is prior art with respect to any invention disclosed or claimed herein or that it alone, or in any combination with any other reference or references, teaches, suggests or discloses any such invention. Further, to the extent that any meaning or definition of a term in this document conflicts with any meaning or definition of the same term in a document incorporated by reference, the meaning or definition assigned to that term in this document shall govern.
[0061] While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.