User-Friendly Ingredient Label
20210150939 · 2021-05-20
Inventors
- Shawn David McConaughy (Cincinnati, OH)
- Thomas Arthur STURGIS (Mason, OH, US)
- James Daniel GALLAGHER (Cincinnati, OH, US)
Cpc classification
International classification
Abstract
A personal care product that includes a personal care composition disposed in a package and a user-friendly ingredient label disposed on the package. The user-friendly ingredient label includes a first portion containing a formal ingredient name for each ingredient in the product and a second portion containing at least one of an informal ingredient name and additional ingredient information related an ingredient in the product. The ingredient label configuration allows a product manufacturer to comply with governmental regulations and/or industry standards for labeling products and still provide additional salient ingredient information that is desired by consumers for the ingredients in the product.
Claims
1. A personal care product, comprising: a) a personal care composition disposed in a package; and b) an ingredient label disposed on the package, wherein the ingredient label includes: i) a first portion containing a formal ingredient name for each ingredient in the product, and ii) a second portion containing at least one of an informal ingredient name and additional ingredient information that relates to the formal ingredient names in the first portion.
2. The personal care product of claim 1, wherein the personal care product is a cosmetic skin care product.
3. The personal care product of claim 1, wherein the personal care composition contains 10 or more ingredients.
4. The personal care product of claim 1, wherein the ingredient label has a surface area of less than about 65 cm.sup.2.
5. The personal care product of claim 1, wherein the first portion of the ingredient label occupies about 20% to 50% of the surface area of the ingredient label.
6. The personal care product of claim 5, wherein a ratio of the surface area of the first portion to the second portion is between 1:1 and 1:5.
7. The personal care product of claim 1, wherein the first and second portions of the ingredient label are arranged as discrete columns in a side-by-side configuration, and the formal ingredient name and its related informal ingredient name and/or additional ingredient information are positioned adjacent one another in their respective columns.
8. The personal care product of claim 1, wherein the ingredient label further comprises an upper portion and a lower portion, and ingredient information displayed in the upper portion relates only to ingredients present in the personal care composition at a concentration of 1% or more, and wherein the ingredient information is ordered according to ingredient concentration.
9. The personal care product of claim 8, wherein ingredient information displayed in the lower portion relates only to ingredients present in the personal care composition at less than 1% by weight of the composition, and at least some of the ingredient information is ordered according to a common characteristic shared by two or more ingredients.
10. The personal care product of claim 9, wherein the common characteristic is selected from the group consisting of an ingredient function, an informal ingredient name, and an ingredient source.
11. The personal care product of claim 1, wherein the product is in a brick-and-mortar retail environment.
12. A personal care product, comprising: a) a personal care composition disposed in a package; and b) an ingredient label disposed on the package, wherein the ingredient label includes: i) a first portion containing a list of formal ingredient names, wherein each formal ingredient name in the first portion list designates an ingredient present in the personal care composition at an amount of 0.5% or more, ii) a second portion containing at least one of an informal ingredient name and additional ingredient information that relates to each formal ingredient name in the first portion, and iii) a third portion containing a list of formal ingredient names, wherein each formal ingredient name in the third portion designates an ingredient present in the personal care composition at an amount of less than 0.5%.
13. The personal care product of claim 12, wherein the personal care composition contains 10 or more ingredients.
14. The personal care product of claim 12, wherein the ingredient label has a surface area of less than about 65 cm.sup.2.
15. The personal care product of claim 12, wherein the first portion and the second portion of the ingredient label occupy about 30% to 95% of the surface area of the ingredient label.
16. The personal care product of claim 12, wherein formal ingredient names of active ingredients in the third portion of the ingredient label are highlighted, and at least one of an informal ingredient name and additional ingredient information of the active ingredient is provided below the list of formal ingredient names in the third portion.
17. The personal care product of claim 12, wherein the first portion and the second portions are arranged as discrete columns in a side-by-side configuration, and the formal ingredient name and its related informal ingredient name and/or additional ingredient information are position adjacent one another in their respective columns.
Description
BRIEF DESCRIPTION OF THE DRAWINGS
[0009]
[0010]
[0011]
[0012]
[0013]
[0014]
[0015]
[0016]
DETAILED DESCRIPTION
[0017] At least some consumer goods manufacturers and government regulatory agencies have long sought ways to provide ingredient information to a consumer in an accurate yet informative way. However, limited space on product packaging and labels inhibits the amount of information that can be provided to the consumer. It has now been surprisingly discovered that providing additional ingredient information on an ingredient label can be done in a way that enables more efficient use of limited label space and improves product sales. In particular, it has been discovered that configuring the label to have certain dimensions and/or positioning the ingredient information on the label in a specific way allows ingredient information to be presented to a consumer in a user-friendly way, while still complying with the strict government labeling requirements for cosmetic products. Surprisingly, it has been found that a consumer may be more likely to buy a product with this type of ingredient label configuration, especially when the label provides additional information for active ingredients and/or ingredients that are present in appreciable amounts (e.g., greater than 0.5%).
[0018] As used in the description and the appended claims, the singular forms “a”, “an”, and “the” are intended to include the plural forms as well, unless the context clearly indicates otherwise. All ingredient percentages disclosed herein are by weight of the total composition, unless specifically stated otherwise. All ratios are weight ratios, unless specifically stated otherwise. The number of significant digits conveys neither a limitation on the indicated amounts nor on the accuracy of the measurements. All numerical amounts are understood to be modified by the word “about” unless otherwise specifically indicated. All measurements are understood to be made at 25° C. and at ambient conditions, where “ambient conditions” means conditions under about one atmosphere of pressure and at about 50% relative humidity. All such weights as they pertain to listed ingredients are based on the active level and do not include carriers or by-products that may be included in commercially available materials, unless otherwise specified. All numeric ranges are combinable and include each value in the delineated range. Delineated upper and lower range limits are interchangeable to create further ranges not explicitly delineated.
[0019] The embodiments disclosed herein can comprise, consist essentially of, or consist of, the essential components as well as optional elements described herein. As used herein, “consisting essentially of” means that the embodiment or component may include additional ingredients, but only if the additional ingredients do not materially alter the basic and novel characteristics of the claimed embodiment.
Definitions
[0020] “About” modifies a particular value by referring to a range equal to plus or minus twenty percent (+/−20%) or less (e.g., less than 15%, 10%, or even less than 5%) of the stated value.
[0021] “Active ingredient” means a compound(s) that, when applied to target surface (e.g., keratinous tissue), provides a benefit or improvement.
[0022] “Additional ingredient information” means any information other than a formal ingredient name or an informal ingredient name that is provided on a product package in a retail environment and related to an ingredient in the product.
[0023] “Cosmetic” means a product intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance of a person, which does not require a prescription or administration by a licensed medical professional.
[0024] “Dermatologically acceptable” means that the compositions or components thereof so described are suitable for use in contact with mammalian keratinous tissue without undue toxicity, incompatibility, instability, allergic response, and the like.
[0025] “Disposed” means an element is positioned in a particular place relative to another element.
[0026] “Effective amount” means an amount of a compound or composition sufficient to significantly induce a positive benefit to keratinous tissue, such as a health, appearance, and/or feel benefit, including, independently or in combination, the benefits disclosed herein, but low enough to avoid serious side effects (i.e., to provide a reasonable benefit to risk ratio, within the scope of sound judgment of the skilled artisan). An effective amount of an active ingredient is an amount of sufficient to regulate a desired condition of mammalian keratinous tissue when topically applied thereto in a personal care composition over the course of a treatment period.
[0027] “Formal ingredient name” refers to an ingredient name from a uniform system of labeling names that are nationally and/or internationally recognized for use in the subject product. For example, in cosmetic products, the formal ingredient name is the International Nomenclature Cosmetic Ingredient (“INCI”) name of the cosmetic ingredient as set forth by the International Nomenclature Committee and published by the Personal Care Products Council in the International Cosmetic Ingredient Dictionary and Handbook.
[0028] “Informal ingredient name” refers to the name of an ingredient other than its formal ingredient name.
[0029] “Ingredient label” means any written or printed information distributed with a product that lists at least some of the ingredients in the product. For example, an ingredient label may be in the form of a list of product ingredients printed directly on the primary and/or secondary packaging of the product.
[0030] “Personal care composition” means a topical composition for regulating a condition of mammalian keratinous tissue (e.g., skin, hair, fingernails). Some nonlimiting examples of personal care compositions include skin creams, lotions, serums, shave prep compositions, body washes, deodorants and antiperspirants, shampoos, conditioners, toothpaste, tooth whiteners, oral rinses, combinations of these and the like.
[0031] “Primary packaging” means packaging in direct contact with the product contained therein. A nonlimiting example of a primary package is a jar that contains a facial skin moisturizer.
[0032] “Secondary packaging” means packaging that contains the primary package. A nonlimiting example of a secondary package is a box that contains a jar of facial skin moisturizer.
[0033] “Skin care” refers to regulating and/or improving a skin condition. Some nonlimiting examples of skin care products include skin creams, skin serums, skin moisturizers, skin lotions, facial cleansers, and body washes.
[0034] “Topical” refers to a composition that is intended to be applied to a bodily surface such as skin or hair.
Ingredient Label
[0035] Most, if not all, personal care products are required by government regulations to have an ingredient label that is visible to consumers. In some instances, the regulations governing ingredient labels can be strict, especially with regard to ingredient labels for cosmetic products that are topically applied to keratinous tissue such as skin and hair. The ingredient labels described herein function with the ingredient list on the label to provide a user-friendly, informative ingredient list to a consumer that complies with applicable labeling requirements. In other words, the list(s) of ingredients exploit the configuration of the label to provide additional ingredient information to a consumer compared to a conventional ingredient label.
[0036] The personal care products herein include a personal care composition disposed in a primary package such as a jar, bottle, or other suitable package known for containing personal care compositions of the type and an ingredient label disposed on the primary package. In some instances, the primary package containing the personal care composition may be disposed in a secondary package such as a box. The ingredient label may be located on the primary package and/or secondary package. The ingredient label may be printed directly on the product package (primary and/or secondary) or printed on a suitable substrate that is affixed to the package, e.g., using a suitable adhesive. The material used to make the package and/or label substrate is not particularly limited and may be any suitable material known in the art, as long as the information on the ingredient label is discernible by a person with 20/20 vision at a distance of between 12 and 18 inches under normal daytime lighting conditions. It is to be appreciated that the present disclosure also contemplates an ingredient label in the form of an insert, riser, display pack, leaflet, promotional literature or any other written or printed information distributed with the personal care product.
[0037] The present ingredient label and the ingredient information contained thereon are sized and positioned on the package to comply with all applicable government regulations and to present additional ingredient information desired by consumers. For cosmetic compositions, the ingredient label should be displayed prominently under customary conditions of purchase. For example, the ingredient label of a cosmetic skin care or hair care product should be displayed on the top or side of the primary and/or secondary package and not the bottom.
[0038] The package displaying the ingredient label to a consumer may have a total surface area of less than 650 cm.sup.2 (e.g., less than 520 cm.sup.2, 390 cm.sup.2, 320 cm.sup.2, 260 cm.sup.2, or even less than 200 cm.sup.2), but typically greater than 65 cm.sup.2. For example, the label may be located on a secondary package in the form of a box comprising 6 sides (i.e., 2 pairs of opposing side panels, a top panel and a bottom panel), each side having a surface area of between 15 cm.sup.2 and 160 cm.sup.2 (e.g., between 20 cm.sup.2 and 125 cm.sup.2, 25 cm.sup.2 and 100 cm.sup.2, or even between 30 cm.sup.2 and 75 cm.sup.2). In another example, the label may be located on the primary package in the form of a small jar that has one continuous side, and the portion of the jar containing the ingredient list may be between 10% and 75% (e.g., between 15% and 70%, 20% and 60%, or even between 25% and 50%) of the total surface area of the jar. Of course, it is to be appreciated that the primary and/or secondary package may be provided in any shape, with one or more equal or non-equal sides, as desired.
[0039] The ingredient labels described herein are particularly useful for products that have 10 or more ingredients (e.g., between 10 and 50 ingredients, between 12 and 40 ingredients, or even between 15 and 30 ingredients) due to the space limitations encountered on the label and/or package. To comply with government regulations and industry standards, it may be desirable for the letters and numbers used in the written information on the ingredient label to be 0.7 mm or more in height (e.g., at least 0.75 mm, 0.79 mm, 1.50 mm, 2.00 mm, 2.50 mm, 3.00 mm, 4.00 mm, 5.00 mm, or even at least 7.00 mm), but generally less than 1 cm in height. If the labeling surface is less than 77.4 cm.sup.2, then it may be desirable to ensure that the letters on the ingredient label are at least 0.79 mm in height. If the labeling surface is 77.4 cm.sup.2 or more, then it may be desirable to ensure that the letters on the ingredient label are at least 1.5 mm in height.
[0040] The ingredient label herein includes a first portion and a second portion for displaying ingredient information. The first portion of the ingredient label includes a list of formal ingredient names that correspond to some or all of the ingredients in the composition. In some instances, the list of formal ingredient names includes only those ingredients that are present in the composition at an amount of at least 0.1% (e.g., ingredients present at 0.5% or more, 1% or more, 2% or more, 3% or more, 4% or more, or 5% or more). The second portion of the ingredient label includes a list of informal ingredient names and/or additional ingredient information such as an ingredient function, ingredient benefit, and/or sourcing information (e.g., whether the ingredient is naturally, sustainably, and/or responsibly sourced). The informal ingredient name and/or additional ingredient information is positioned proximate the corresponding formal ingredient name such that a consumer can recognize the association between the formal ingredient name and the informal ingredient name and/or additional ingredient information.
[0041] In some instances, it may be desirable to highlight certain ingredient information in the first and/or second portions of the ingredient label to identify ingredients that are naturally, sustainably, and/or responsibly sourced. The ingredients may be highlighted by any suitable means known in the art (e.g., asterisk, caret, coloring, shading, bolding, italics, and combinations of these). In some instances, the means of highlighting may be selected to communicate additional information to a consumer. For example, the ingredient information may be highlighted using a symbol or color that consumers typically associate with naturally, sustainably, and/or responsibly sourced products (e.g., a tree, the Earth, a panda, a dolphin, the color green). Additionally or alternatively, the ingredient label may include a third portion where additional ingredient information corresponding to the highlighted ingredient information is provided. In some instances, the additional ingredient information related to the highlighted ingredient may be displayed on another portion of the package.
[0042]
[0043] In contrast to the conventional label arrangement of
[0044] As illustrated in
[0045] In some instances, labeling regulations and/or industry standards may require listing the ingredients in the product from highest concentration to lowest concentration. In these instances, it may be desirable and/or necessary to an informal ingredient name in two or more separate locations on the ingredient label 200. For example, isohexadecane and dimethiconol are both skin conditioners, but are spatially separated from one another on the ingredient label 200 illustrated in
[0046] The first portion 210 and second portion 210 of the ingredient label 200 may be the same or different sizes. For example, the first portion 210 and second portion 220 may have a ratio of first portion surface area to second portion surface area of 1:1, as illustrated in
[0047]
[0048] The first portion 310, second portion 320, and third portion 330 of the ingredient label 300 may all be the same size or different sizes. In some instances, it may be desirable to configure the first portion 310 of the ingredient label 300 to be smaller than the second portion 320 and/or the third portion 330 so that more information can be displayed in the second and/or third portions 320 and/or 330 of the ingredient label 300.
[0049]
[0050] Cosmetic product ingredients are generally ordered from highest concentration to lowest concentration on the ingredient label, usually due to government regulations or an industry standard. However, in some instances, the regulation or standard may only apply to ingredients that are present at or above a certain threshold amount (e.g., 0.1%, 0.5%, or 1%). By configuring the ingredient label with an upper and lower portion 430 and 440, as shown in
[0051] While the present ingredient label is exemplified for use with personal care compositions such as cosmetic skin care product, hair care, grooming products, and oral care products (e.g., toothpaste, tooth whiteners, and oral rinses), it is to be appreciated that the present ingredient label can also be used to great advantage with other products where consumers desire more information about the ingredients in the product (e.g., personal health compositions such as vitamin and mineral supplements, laundry products, dishwashing products, hard surface cleaners, food, drinks, and medicine).
EXAMPLES
Example 1
[0052] This example demonstrates the consumer preference for products with the present ingredient label versus products with a conventional ingredient label. A study was conducted in which 2000 panelists were shown the conventional ingredient label illustrated in
[0053] Surprisingly, twenty-six percent of the test panelists indicated they would buy the product with the ingredient label in
Example 2
[0054] This example demonstrates how providing additional ingredient information on an ingredient label can influence consumer perception of a product. In this study, 80 panelists were presented with a list of ingredients commonly found in cosmetic skin care compositions. The panelists were first presented with just the list of ingredients and asked to identify each ingredient in the list as “good for me”, “bad for me”, or “not sure”. The chart in
[0055] The dimensions and values disclosed herein are not to be understood as being strictly limited to the exact numerical values recited. Instead, unless otherwise specified, each such dimension is intended to mean both the recited value and a functionally equivalent range surrounding that value. For example, a dimension disclosed as “40 mm” is intended to mean “about 40 mm”.
[0056] Every document cited herein, including any cross referenced or related patent or application and any patent application or patent to which this application claims priority or benefit thereof, is hereby incorporated herein by reference in its entirety unless expressly excluded or otherwise limited. The citation of any document is not an admission that it is prior art with respect to any invention disclosed or claimed herein or that it alone, or in any combination with any other reference or references, teaches, suggests or discloses any such invention. Further, to the extent that any meaning or definition of a term in this document conflicts with any meaning or definition of the same term in a document incorporated by reference, the meaning or definition assigned to that term in this document shall govern.
[0057] While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.