Method and apparatus for ATM-based cross-selling of products and services

Abstract

A method of and apparatus for automatically displaying an advertisement or promotional material to a user of an automated teller machine or point of purchase terminal. The method includes accessing debit data and credit bureau data for the applicant, accessing account information for the applicant, generating a score for the applicant based on the data and the account information and determining what advertisements or promotional offers to display on the ATM or POP terminal. The apparatus is a system, including both hardware and software components for effecting the method.

Claims

1. A computer-implemented method comprising: receiving, from an automated teller machine, identification information provided by a user; retrieving, from a database, personal or historical information relating to the user using the identification information; determining whether the retrieved information passes account policy exclusions and credit policy exclusions; determining whether the retrieved information passes account policy reviews and credit policy reviews, wherein the account policy exclusions and account policy reviews relate to financial activity associated with the user and the credit policy exclusions and credit policy reviews relate to trade line activity associated with the user; based on determining whether the retrieved information passes at least one of the account policy reviews or credit policy reviews, calculating, using at least one processor, a score for the user based on at least one of the identification information, the personal information, or the historical information, the score calculation based at least in part on a risk model that predicts a likelihood that the user will abuse a financial account; selecting, using the at least one processor, at least one of an advertisement or promotional offer associated with a financial institution based on the score; and transmitting information identifying the selected advertisement or promotional offer for display to the user, wherein the credit policy exclusions and credit policy reviews are provided by the financial institution; wherein the financial institution is assigned a security code, and wherein the method further comprises receiving the security code and the identification information from the financial institution.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

(1) FIG. 1 is a schematic block diagram of a network embodying the invention.

(2) FIG. 2 is a flow chart illustrating the decisioning process of the network shown in FIG. 1.

(3) FIG. 3 is a schematic block diagram of a network.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT

(4) Before one embodiment of the invention is explained in full detail, it is to be understood that the invention is not limited in its application to the details of construction and the arrangement of components set forth in the following description or illustrated in the following drawings. The invention is capable of other embodiments and of being practiced or of being carried out in various ways. Also, it is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limiting. The use of including and comprising and variations thereof herein is meant to encompass the items listed thereafter and equivalents thereof as well as additional items.

(5) Shown in FIG. 1 of the drawings is a network 10 for automatically evaluating a financial account applicant embodying the invention. One commercially operational example of a network embodying the invention is the Qualifile brand network and service operated and offered by eFunds Corporation of Milwaukee, Wis. In general terms, the network includes a gateway server 14 through which the financial institutions using the network are connected to the network. All connections shown in the figure denote two-way communication between the connected entities. A preliminary financial account search database 18 (such as the ChexSystems brand database offered by eFunds Corporation) is also connected to the gateway server 14.

(6) The network also includes an application server 22 connected to the gateway server 14 and a plurality of application modules 26, 30, 34, 38, 42 and 44, connected to the application server 22. While many different application modules can be useful in the context of a network for automatically evaluating financial account applicants, the application modules shown in the figure include a customer set up module 26, a consumer search module 30, a financial account information data store module 34, a demographics database module 38, a credit bureau access module 42, and a scoring model module 44.

(7) All of the elements of the network 10 are computer systems, including both hardware and software components, that are networked to effect the end result of automatically analyzing financial account information, credit bureau information and demographic information for the applicant, provide a score or scores to the financial institution that are relevant to the applicant, evaluate whether to accept the application and determine whether there are cross-selling opportunities for the financial institution to offer additional products and services to the applicant. While the network 10 is shown as including the gateway server 14, application server 22, preliminary search database 18 and application modules 26, 30, 34, 38, 42 and 44 as separate linked platforms, the entire network could be integrated into a single hardware/software platform which theoretically would reduce processing time, simplify the network architecture, and reduce cost associated with operating the system.

(8) As shown in FIG. 1, the gateway server 14 provides an avenue for the financial institution 48 to communicate with the network 10, and for the network 10 to communicate with the financial institution 48. While only the single financial institution 48 is shown in the drawing, the system is intended to be accessed by many client financial institutions. In the preferred embodiment, the gateway server 14 is the Online Network Exchange (ONE) brand networking system offered and operated by eFunds Corporation of Milwaukee, Wis. However, other computer hardware and software based networks can be substituted for the ONE brand computer network. Moreover, other portals can be created that allow direct connection of the financial institution 48 with the application server 22. For example, an Internet server (not shown) could be connected to the application server 22 so that any financial institution with access to the Internet could access the Internet server thereby opening a portal to the application server 22 over the Internet.

(9) The preliminary financial account information database 18 is connected to the gateway server 14. The preliminary financial account database 18 allows a quick retrieval of financial account information based upon an applicant's last name, first name, social security number, and residence for the past five years. The database 18 is capable of retrieving information such as the frequency of new financial account applications made by the applicant within a given time period, and information relating to accounts that have been closed for cause, such as for checks returned for non-sufficient funds (NSF).

(10) The customer setup data module 26 includes at least one workstation (not shown) for entering information that is specific to each participating financial institution 48. Specifically, each financial institution has a set of policy rules defined by the respective financial institution, that determine when the evaluation process would be terminated, e.g., if the results of the preliminary database search determine that the applicant had a previous financial account closed for cause. Additionally, the customer setup data module workstation is used to input and store the criteria that the financial institution 48 uses to evaluate whether to accept the applicant, and also to establish what cross-selling products and services the financial institution 48 has and would be willing to offer to each applicant. Of course, workstations can be added as necessary to accommodate increased activity from the financial institution. When the financial institution account is established, each financial institution is provided with a security code that will grant the financial institution access to the network. The customer setup data module 26 also includes tax rate and billing data for each financial institution 48.

(11) The consumer search module 30 is a database of links that tie together a collection of data bearing some relevance to the applicant, e.g., social security numbers that were issued at a given time or in a given place, etc. The applicant information, i.e., last name, first name, social security number, and place of residence for the last five years is entered into the consumer search module to find the link for the applicant, if one exists. While various databases are available that perform this function, the database of the preferred embodiment is offered by Acxiom Corporation of Conway, Ark. under the name Abilitec (at least a portion of which is described in U.S. Pat. No. 6,073,140, which is incorporated herein by reference). In another preferred embodiment of the invention (not shown), the network includes consumer search software providing database links that are internal to the application server, as well as an external consumer search module such as is provided by Acxiom Corporation and other companies to provide redundant linking capabilities.

(12) The operational data store module 34 is a database that includes financial account and retail purchase history information such as previous account application inquiries for the applicant, financial account closures, information regarding retail items purchased and paid for, and check printing order histories. In other embodiments, the operational data store module can be expanded to comprehensively include the financial account information, retail purchase history, demographic information and credit bureau information. This would reduce the number of modules that the application server 22 must access in effecting the evaluation.

(13) The interactive demographics database module 38 is a database of demographic information such as household income, home ownership status, education level, shopping practices, such as whether the applicant shops over the Internet, commonly purchased reading material, place of residence, marital status, etc. While there are many different and suitable demographic databases that can be used with the network, an appropriate demographics database is offered by Acxiom Corporation of Conway, Ark.

(14) The network credit bureau access module 42 is simply a software based communication pathway to any one of the three major credit bureaus: Experian, Trans Union or Equifax. These credit bureaus provide a credit report which is acquired by the credit bureau access module 42 from the credit bureaus. The module 42 packages the report for the application server 22 and returns the repackaged report to the application server 22.

(15) The scoring model module 44 includes software that takes either some all of the data acquired by the application server 22 and the modules 26, 30, 34, 38 and 42 connected thereto and provides a score or scores for each applicant based on an algorithm that defines a risk model. Preferably, the algorithm is a logistic regression algorithm that generates a score for each applicant which score predicts the likelihood that the applicant will be an account abuser. While various risk models or algorithms might be appropriate for use with the network 10, the algorithm of the preferred embodiment generates a score ranging between 900 (indicating that there is little risk to the financial institution) and 100 (indicating that there is a high risk to the financial institution). The risk model focuses on past and present account abuse. Specifically, those applicants whose scores are in approximately the lowest twenty (20) percent of the score range (i.e., approximately between 100 and 260) tend to have more unpaid NSF items on file with major retailers, have multiple financial account applications requested, have had at least one account closed for cause, have a less established or non-existent credit history, have one or more repossessed or charged-off trade lines, have one or more open trade lines that are thirty (30) to eighty (80) days delinquent, and/or have had more derogatory items than average over the past three years. The score or scores are returned to the application server for processing and comparison with the financial institutions' policy rules and guidelines.

(16) In operation, the financial institution 14 contacts the administrator (not shown) of the network 10. The administrator sets up a participation account for each separate financial institution 48 using the workstation of the customer set up module 26. Upon creating the participant account, the financial institution 48 is issued a security code and provides to the network administrator a list of policy rules and a list of financial account application evaluation guidelines. The rules and guidelines may be selected from the list below and may be chosen in any combination. DRIVER LICENSE INVALID FORMAT FOR STATE DRIVER LICENSE NOT ON STATE FILE DRIVER LICENSE DOB DOESN'T MATCH INQUIRY DOB WARM ADDRESS FOUND PHONE VALIDATION: INVALID PHONE # PHONE VALIDATION: MOBILE PHONE # PHONE VALIDATION: PAGER PHONE # PHONE VALIDATION: SPECIAL PHONE # PHONE VALIDATION: CELLULAR PHONE # PHONE VALIDATION: TEST PHONE # PHONE VALIDATION: CELLULAR, PAGER OR MOBILE PH # PHONE VALIDATION: PERSONAL COMMUNICATION SERVICE SSN/DOB: SSN AVAILABLE AT AGE VS. CURRENT AGE SSN/DOB: SSN AVAILABLE BEFORE DATE OF BIRTH SSN/DOB: SSN ISSUED WITHIN LAST 5 YEARS PHONE/ZIP: PHONE NUMBER NOT IN ZIP CODE NUMBER OF INQUIRIES IN THE LAST 30 DAYS NUMBER OF INQUIRIES IN THE LAST 60 DAYS NUMBER OF INQUIRIES IN THE LAST 90 DAYS NUMBER OF INQUIRIES IN THE LAST 180 DAYS NUMBER OF INQUIRIES IN THE LAST 1 YEAR NUMBER OF DAYS SINCE MOST RECENT INQUIRY NUMBER OF DAYS SINCE FIRST INQUIRY AVERAGE NUMBER OF DAYS BETWEEN INQUIRIES IN THE PAST 1 YEAR NUMBER OF INQUIRIES IN THE LAST 90 DAYS NUMBER OF DIFFERENT MASTER BANKS POSTING INQUIRIES IN THE PAST 180 DAYS NUMBER OF CHECK PRINTING ORDERS IN THE LAST 30 DAYS NUMBER OF CHECK PRINTING ORDERS IN THE LAST 60 DAYS NUMBER OF CHECK PRINTING ORDERS IN THE LAST 90 DAYS NUMBER OF CHECK PRINTING ORDERS IN THE LAST 180 DAYS NUMBER OF CHECK PRINTING ORDERS IN THE LAST YEAR NUMBER OF CHECK PRINTING ORDERS IN THE LAST 2 YEARS NUMBER OF CHECK PRINTING ORDERS IN THE LAST 3 YEARS NUMBER OF DIFFERENT CHECK PRINTING ACCOUNTS NUMBER OF DIFFERENT BANKS ORDERING CHECKS IN THE PAST 1 YEAR NUMBER OF DAYS SINCE MOST RECENT CHECK PRINTING ORDER NUMBER OF DAYS SINCE FIRST CHECK PRINTING ORDER MINIMUM NUMBER OF DAYS BETWEEN ORDERING CHECKS IN THE PAST YEAR NUMBER OF CHECKS ORDERED IN THE LAST 30 DAYS NUMBER OF CHECKS ORDERED IN THE LAST 60 DAYS NUMBER OF CHECKS ORDERED IN THE LAST 90 DAYS NUMBER OF CHECKS ORDERED IN THE LAST 180 DAYS NUMBER OF CHECKS ORDERED IN THE LAST 1 YEAR NUMBER OF CHECKS ORDERED IN THE LAST 2 YEARS NUMBER OF CHECKS ORDERED IN THE LAST 3 YEARS MINIMUM NUMBER OF CHECKS ORDERED MAXIMUM NUMBER OF CHECKS ORDERED AVERAGE NUMBER OF CHECKS ORDERED NUMBER OF OPEN RETAIL ITEMS IN THE LAST 30 DAYS NUMBER OF OPEN RETAIL ITEMS IN THE LAST 60 DAYS NUMBER OF OPEN RETAIL ITEMS IN THE LAST 90 DAYS NUMBER OF OPEN RETAIL ITEMS IN THE LAST 180 DAYS NUMBER OF OPEN RETAIL ITEMS IN THE LAST YEAR NUMBER OF OPEN RETAIL ITEMS IN THE LAST 2 YEARS NUMBER OF OPEN RETAIL ITEMS IN THE LAST 3 YEARS TOTAL DOLLAR AMOUNT OF OPEN RETAIL ITEMS, IN THE LAST 30 DAYS TOTAL DOLLAR AMOUNT OF OPEN RETAIL ITEMS IN THE LAST 60 DAYS TOTAL DOLLAR AMOUNT OF OPEN RETAIL ITEMS IN THE LAST 90 DAYS TOTAL DOLLAR AMOUNT OF OPEN RETAIL ITEMS, IN THE LAST 180 DAYS TOTAL DOLLAR AMOUNT OF OPEN RETAIL ITEMS, IN THE LAST YEAR TOTAL DOLLAR AMOUNT OF OPEN RETAIL ITEMS, IN THE LAST 2 YEARS TOTAL DOLLAR AMOUNT OF OPEN RETAIL ITEMS, IN THE LAST 3 YEARS NUMBER OF PAID RETAIL ITEMS IN THE LAST 30 DAYS NUMBER OF PAID RETAIL ITEMS IN THE LAST 60 DAYS NUMBER OF PAID RETAIL ITEMS IN THE LAST 90 DAYS NUMBER OF PAID RETAIL ITEMS IN THE LAST 180 DAYS NUMBER OF PAID RETAIL ITEMS IN THE LAST YEAR NUMBER OF PAID RETAIL ITEMS IN THE LAST 2 YEARS NUMBER OF PAID RETAIL ITEMS IN THE LAST 3 YEARS TOTAL DOLLAR AMOUNT OF PAID RETAIL ITEMS, IN THE LAST 30 DAYS TOTAL DOLLAR AMOUNT OF PAID RETAIL ITEMS, IN THE LAST 60 DAYS TOTAL DOLLAR AMOUNT OF PAID RETAIL ITEMS, IN THE LAST 90 DAYS TOTAL DOLLAR AMOUNT OF PAID RETAIL ITEMS, IN THE LAST 180 DAYS TOTAL DOLLAR AMOUNT OF PAID RETAIL ITEMS, IN THE LAST YEAR TOTAL DOLLAR AMOUNT OF PAID RETAIL ITEMS, IN THE LAST 2 YEARS TOTAL DOLLAR AMOUNT OF PAID RETAIL ITEMS, IN THE LAST 3 YEARS TOTAL (OPEN+PAID) NUMBER OF SCAN ITEMS IN THE PAST 1 YEAR TOTAL (OPEN+PAID) NUMBER OF SCAN ITEMS IN THE PAST 3 YEARS DAYS SINCE MOST RECENT OPEN RETAIL ITEM DAYS SINCE MOST RECENT PAID RETAIL ITEM MAXIMUM DOLLAR AMOUNT OF OPEN RETAIL ITEMS MAXIMUM DOLLAR AMOUNT OF PAID RETAIL ITEMS MINIMUM CHECK NUMBER ON OPEN RETAIL ITEMS MINIMUM CHECK NUMBER ON PAID RETAIL ITEMS MINIMUM DAYS TO PAY AN OPEN RETAIL ITEM MAXIMUM DAYS TO PAY AN OPEN RETAIL ITEM EPISODE SPAN OF ALL OPEN AND AID RETAIL ITEMS CLOSURE FLAG: ZERO OR ONE CLOSURE IN THE LAST 30 DAYS CLOSURE FLAG: ZERO OR ONE CLOSURE IN THE LAST 60 DAYS CLOSURE FLAG: ZERO OR ONE CLOSURE IN THE LAST 180 DAYS CLOSURE FLAG: ZERO OR ONE CLOSURE IN THE LAST YEAR CLOSURE FLAG: ZERO OR ONE CLOSURE IN THE LAST 2 YEARS CLOSURE FLAG: ZERO OR ONE CLOSURE IN THE LAST 3 YEARS CLOSURE FLAG: ZERO OR ONE CLOSURE IN THE LAST 5 YEARS FRAUD CLOSURE FLAG DAYS SINCE MOST RECENT CLOSURE DAYS SINCE FIRST CLOSURE AVERAGE NUMBER OF DAYS BETWEEN CLOSURES PRESENCE OF ONE OR MORE OPEN RETAIL ITEMS OVER THE PAST 3 YEARS TOTAL NUMBER OF INQUIRIES IN THE PAST 12 MONTHS PRESENCE OF ONE OR TWO CHECK ORDERS FROM DIFFERENT FINANCIAL INSTITUTIONS IN THE LAST YEAR PRESENCE OF ONE RETAIL ITEM IN THE PAST 3 YEARS PRESENCE OF TWO OR THREE RETAIL ITEMS IN THE PAST 3 YEARS PRESENCE OF FOUR OR MORE RETAIL ITEMS IN THE PAST 3 YEARS PRESENCE OF ONE CLOSURE IN THE PAST 6 MONTHS PRESENCE OF ONE CLOSURE, 6 MONTHS TO 5 YEARS AGO TOTAL NUMBER OF INQUIRIES FROM DIFFERENT FINANCIAL INSTITUTIONS IN THE LAST 6 MONTHS AVERAGE NUMBER OF DAYS BETWEEN INQUIRIES IS 0-90 DAYS AVERAGE NUMBER OF DAYS BETWEEN INQUIRIES IS GREATER THAN 90 DAYS TOTAL NUMBER OF CHECK ORDERS IN THE LAST 90 DAYS MINIMUM NUMBER OF DAYS BETWEEN CHECK ORDERS IS 180 DAYS OR MORE PRESENCE OF A RETAIL ITEM WITHIN THE LAST YEAR PRESENCE OF ONE CLOSURES IN THE PAST 5 YEARS NO RETAIL ITEMS IN THE PAST 3 YEARS

(17) The financial institution also provides a list of credit policy exclusions and credit review guidelines. The exclusions and guidelines may be chosen by the financial institution from the list below in any number and in any combination. TOTAL NUMBER OF TRADES TOTAL NUMBER OF TRADES PRESENTLY CURRENT REPORTED WITHIN 6 MONTHS OF PROFILE DATE TOTAL NUMBER OF TRADES EVER 30 OR MORE DAYS DELINQUENT OR DEROGATORY TOTAL NUMBER OF TRADES EVER 60 OR MORE DAYS DELINQUENT OR DEROGATORY WORST STATUS EVER ON TRADES OPENED WITHIN 36 MONTHS OF PROFILE DATE WORST PRESENT STATUS ON OPEN TRADES OPENED WITHIN 24 MONTHS OF PROFILE DATE AVERAGE AGE, IN MONTHS, OF ALL TRADES MONTHS SINCE MOST RECENT SATISFACTORY STATUS ON ANY TRADE OPENED MORE THAN 6 MONTHS MONTHS SINCE MOST RECENT 90 OR MORE-DAYS DELINQUENCY OR DEROGATORY ITEM ON ANY TRADE TOTAL NUMBER OF INQUIRIES FOR CREDIT PURPOSES MADE WITHIN 12 MONTHS OF PROFILE DATE PERCENT OF PROFILE CONSISTING OF TRADES 30 OR MORE DAYS DELINQUENT OR DEROGATORY PERCENT OF PROFILE CONSISTING OF TRADES 60 OR MORE DAYS DELINQUENT OR DEROGATORY TOTAL NUMBER OF OPEN, PAID, OR CLOSED BANKCARD TRADES TOTAL NUMBER OF OPEN, PAID, CLOSED, OR INACTIVE BANKCARD TRADES TOTAL NUMBER OF BANKCARD TRADES NEVER REPORTED DELINQUENT OR DEROGATORY AVERAGE AGE, IN MONTHS, OF ALL BANKCARD TRADES PERCENT OF PROFILE CONSISTING OF BANKCARD TRADES NEVER REPORTED DELINQUENT OR DEROGATORY TOTAL NUMBER OF FINANCE INSTALLMENT TRADES OPENED WITHIN 12 MONTHS OF PROFILE DATE TOTAL NUMBER OF INSTALLMENT TRADES OPENED WITHIN 12 MONTHS OF PROFILE DATE TOTAL NUMBER OF INSTALLMENT TRADES PRESENTLY 30 OR MORE DAYS DELINQUENT OR DEROGATORY TOTAL NUMBER OF OPEN, PAID, CLOSED, OR INACTIVE REVOLVING TRADES TOTAL NUMBER OF OPEN REVOLVING TRADES WORST STATUS EVER ON REVOLVING TRADES OPENED WITHIN 36 MONTHS OF PROFILE DATE WORST PRESENT STATUS ON OPEN REVOLVING TRADE OVERALL BALANCE/LIMIT RATIO ON ALL OPEN RETAIL REVOLVING TRADES OPENED WITHIN 12 MONTHS OF PROFILE DATE APPLICANT AGE CALCULATED AT BUREAU TOTAL NUMBER OF OPEN/CLOSED TRADES WITH DELINQUENT BALANCES OR AMOUNTS PAST DUE REPORTED WITHIN 12 MONTHS OF PROFILE DATE TOTAL NUMBER OF BANKRUPTCY TRADELINES EVER TOTAL NUMBER OF DEROGATORY PUBLIC RECORDS WHERE AMOUNT IS GREATER THAN $250 TOTAL NUMBER OF BANKRUPTCY PUBLIC RECORDS TOTAL OUTSTANDING BALANCE ON ALL OPEN TRADES TOTAL OF CREDIT LIMIT ON ALL OPEN TRADES OVERALL BALANCE/LIMIT RATION ON ALL OPEN TRADES REPORTED WITHIN 6 MONTHS OF PROFILE DATE AGE, IN MONTHS, OF OLDEST TRADE TOTAL OUTSTANDING BALANCE ON ALL OPEN AUTO TRADES WORST STATUS EVER ON AN AUTO TRADE TOTAL NUMBER OF OPEN BANKCARD TRADES TOTAL OUTSTANDING BALANCE ON ALL OPEN BANKCARD TRADES TOTAL CREDIT LIMIT ON ALL OPEN BANKCARD TRADES OVERALL BALANCE/LIMIT RATIO ON ALL OPEN BANKCARD TRADES REPORTED WITHIN 6 MONTHS OF PROFILE DATE TOTAL OUTSTANDING BALANCE ON ALL OPEN REVOLVING TRADES TOTAL CREDIT LIMIT ON ALL OPEN REVOLVING TRADES OVERALL BALANCE/LIMIT RATIO ON ALL OPEN REVOLVING TRADES REPORTED WITHIN 6 MONTHS OF PROFILE DATE CREATE YOUR OWN CREDIT ATTRIBUTES USING BUREAU DATA ANY SCORE AVAILABLE AT YOUR BUREAU OF CHOICE, FOR EXAMPLE, FICO SCORE, MDS BANKRUPTCY SCORE, BEACON SCORE, ETC. TOTAL NUMBER OF TRADES TOTAL NUMBER OF TRADES PRESENTLY CURRENT REPORTED WITHIN 6 MONTHS OF PROFILE DATE TOTAL NUMBER OF TRADES EVER 30 OR MORE DAYS DELINQUENT OR DEROGATORY TOTAL NUMBER OF TRADES EVER 60 OR MORE DAYS DELINQUENT OR DEROGATORY WORST STATUS EVER ON TRADES OPENED WITHIN 36 MONTHS OF PROFILE DATE WORST PRESENT STATUS ON OPEN TRADES OPENED WITHIN 24 MONTHS OF PROFILE DATE AVERAGE AGE, IN MONTHS, OF ALL TRADES MONTHS SINCE MOST RECENT SATISFACTORY STATUS ON ANY TRADE OPENED MORE THAN 6 MONTHS MONTHS SINCE MOST RECENT 90 OR MORE DAYS DELINQUENCY OR DEROGATORY ITEM ON ANY TRADE TOTAL NUMBER OF INQUIRIES FOR CREDIT PURPOSES MADE WITHIN 12 MONTHS OF PROFILE DATE PERCENT OF PROFILE CONSISTING OF TRADES 30 OR MORE DAYS DELINQUENT OR DEROGATORY PERCENT OF PROFILE CONSISTING OF TRADES 60 OR MORE DAYS DELINQUENT OR DEROGATORY TOTAL NUMBER OF OPEN, PAID, OR CLOSED BANKCARD TRADES TOTAL NUMBER OF OPEN, PAID, CLOSED, OR INACTIVE BANKCARD TRADES TOTAL NUMBER OF BANKCARD TRADES NEVER REPORTED DELINQUENT OR DEROGATORY AVERAGE AGE, IN MONTHS, OF ALL BANKCARD TRADES PERCENT OF PROFILE CONSISTING OF BANKCARD TRADES NEVER REPORTED DELINQUENT OR DEROGATORY TOTAL NUMBER OF FINANCE INSTALLMENT TRADES OPENED WITHIN 12 MONTHS OF PROFILE DATE TOTAL NUMBER OF INSTALLMENT TRADES OPENED WITHIN 12 MONTHS OF PROFILE DATE TOTAL NUMBER OF INSTALLMENT TRADES PRESENTLY 30 OR MORE DAY DELINQUENT OR DEROGATORY TOTAL NUMBER OF OPEN, PAID, CLOSED, OR INACTIVE REVOLVING TRADES TOTAL NUMBER OF OPEN REVOLVING TRADES WORST STATUS EVER ON REVOLVING TRADES OPENED WITHIN 36 MONTHS OF PROFILE DATE WORST PRESENT STATUS ON OPEN REVOLVING TRADE OVERALL BALANCE/LIMIT RATIO ON ALL OPEN RETAIL REVOLVING TRADES OPENED WITHIN 12 MONTHS OF PROFILE DATE APPLICANT AGE CALCULATED AT BUREAU TOTAL NUMBER OF OPEN/CLOSED TRADES WITH DELINQUENT BALANCES OR AMOUNTS PAST DUE REPORTED WITHIN 12 MONTHS OF PROFILE DATE TOTAL NUMBER OF BANKRUPTCY TRADELINES EVER TOTAL NUMBER OF DEROGATORY PUBLIC RECORDS WHERE AMOUNT IS GREATER THAN $250 TOTAL NUMBER OF BANKRUPTCY PUBLIC RECORDS TOTAL OUTSTANDING BALANCE ON ALL OPEN TRADES TOTAL OF CREDIT LIMIT ON ALL OPEN TRADES OVERALL BALANCE/LIMIT RATIO ON ALL OPEN TRADES REPORTED WITHIN 6 MONTHS OF PROFILE DATE AGE, IN MONTHS, OF OLDEST TRADE TOTAL OUTSTANDING BALANCE ON ALL OPEN AUTO TRADES WORST STATUS EVER ON AN AUTO TRADE TOTAL NUMBER OF OPEN BANKCARD TRADES TOTAL OUTSTANDING BALANCE ON ALL OPEN BANKCARD TRADES TOTAL CREDIT LIMIT ON ALL OPEN BANKCARD TRADES OVERALL BALANCE/LIMIT RATIO ON ALL OPEN BANKCARD TRADES REPORTED WITHIN 6 MONTHS OF PROFILE DATE TOTAL OUTSTANDING BALANCE ON ALL OPEN REVOLVING TRADES TOTAL CREDIT LIMIT ON ALL OPEN REVOLVING TRADES OVERALL BALANCE/LIMIT RATIO ON ALL OPEN REVOLVING TRADES REPORTED WITHIN 6 MONTHS OF PROFILE DATE CREATE YOUR OWN CREDIT ATTRIBUTES USING BUREAU DATA ANY SCORE AVAILABLE AT YOUR BUREAU OF CHOICE, FOR EXAMPLE, FICO SCORE, MDS BANKRUPTCY SCORE, BEACON SCORE, ETC.
Additionally, if the financial institution 48 is interested in cross-selling products and services to a financial account applicant, the financial institution 48 also provides a list of such products and services, as well as a list of guidelines for evaluating which applicants are provided the opportunity to participate in those products and services. The security code, policy rules, evaluation guidelines, credit policy exclusions, credit review guidelines, and cross-selling products and services are all stored in the customer set up module 26.

(18) When the financial institution 48 has an applicant that it wishes the network 10 to evaluate, the financial institution 48 logs on to the network 10 and enters its security code, along with the applicant's last name, first name, social security number, and place of residence for the last five years. The gateway server 14 immediately contacts the preliminary search database 18 which searches for information relating to financial accounts that have been closed for cause or for information indicating that a large number of applications have been submitted by applicant over a given period of time. The preliminary database search is used to quickly eliminate high-risk applicants. If the preliminary database search returns a hit relevant to the applicant, then the evaluation process is immediately terminated. If there are no hits, the gateway server 14 passes the applicant information to the application server 22 which begins to electronically poll the modules in an attempt to amass the financial account information, demographic information, and credit bureau information that is necessary to perform the automatic evaluation of the applicant.

(19) The application server 22 receives the applicant information from the gateway server 14, conducts a consumer search to search for links to data collections for the applicant, searches the operational data store module, searches for demographic data, and credit bureau data and transmits all of the data to the scoring model module 44 where the score or series of scores are generated. All of the data searches may be conducted using either exact matching logic or fuzzy logic, or both.

(20) The risk model consists of three scorecards. The scorecards are based on the availability of information. Scorecard 1 is for those inquiries in which only credit information is available. Similarly, scorecard 2 is for inquiries in which only debit bureau information is available. Scorecard 3 is for inquiries in which both credit and debit bureau information is present. The following table outlines the data (along with corresponding variable names) required to create the segmentation logic necessary for developing the scorecards.

(21) TABLE-US-00001 FIELD NAME LABEL IV1 IV: # OF INQS LAST 0-1 IV365 IV: # OF INQS LAST 2-365 CPCOR365 CP: # OF CHECK ORDERS LAST 365 DAYS CPDOR365 CP: # OF DEPOSIT ORDERS LAST 365 DAYS CPOOR365 CP: # OF OTHER ORDERS LAST 365 DAYS SCAN999 # ALL LAST 3 YEARS CVD0001S CV: # OF HISTORIC CLOSURES PREVIOUS DAY CVD0007S CV: # OF HISTORIC CLOSURES 2-7 DAYS CVD0014S CV: # OF HISTORIC CLOSURES 8-14 DAYS CVD0030S CV: # OF HISTORIC CLOSURES 15-30 DAYS CVD0060S CV: # OF HISTORIC CLOSURES 31-60 DAYS CVD0090S CV: # OF HISTORIC CLOSURES 61-90 DAYS CVD0180S CV: # OF HISTORIC CLOSURES 91-180 DAYS CVD0365S CV: # OF HISTORIC CLOSURES 181-365 DAYS CVD0730S CV: # OF HISTORIC CLOSURES 366-730 DAYS CVD1095S CV: # OF HISTORIC CLOSURES 731-1095 DAYS CVD1460S CV: # OF HISTORIC CLOSURES 1096-1460 DAYS CVD1825S CV: # OF HISTORIC CLOSURES 1461-1825 DAYS GBL007 CREDIT: DECEASED FLAG ALL001 CREDIT: TOTAL NUMBER OF OPEN, PAID, OR CLOSED TRADES
In order to implement the segmentation logic, the following intermediate variables are created.

(22) TABLE-US-00002 VARIABLE: SUMCLS DESCRIPTION: Presence of closure in the last 1825 days LOGIC: IF (CVD0001S > 0 OR CVD0007S > 0 OR CVD0014S > 0 OR CVD0030S > 0 OR CVD0060S > 0 OR CVD0090S > 0 OR CVD0180S > 0 OR CVD0365S > 0 OR CVD0730S > 0 OR CVD1095S > 0 OR CVD1460S > 0 OR CVD1825S > 0) THEN SUMCLS = 1 ELSE SUMCLS = 0 VARIABLE: SUMSCAN DESCRIPTION: Presence of scan activity in the last 3 years LOGIC: IF SCAN999 > 0 THEN SUMSCAN = 1 ELSE SUMSCAN = 0 VARIABLE: DEBIT001 DESCRIPTION: Presence of Debit Bureau information LOGIC: IF (SUMCLS > 0 OR SUMSCAN > 0 OR IV1 > 0 OR IV365 > 0 OR CPCOR365 > 0 OR CPDOR365 > 0 OR CPOOR365 > 0) THEN DEBIT001 = 1 ELSE DEBIT001 = 0 VARIABLE: GBL007 DESCRIPTION: Deceased indicator SOURCE: Credit reporting bureau database VARIABLE: ALL001 DESCRIPTION: Total number of open, paid, or closed trades Once the intermediate variables have been computed, the segmentation logic is created as follows:

(23) IF GBL007=1 THEN SEGMENT=1

(24) ELSE IF ALL001=0 AND DEBIT001=0 THEN SEGMENT=0

(25) ELSE IF ALL001>0 AND DEBIT001=0 THEN SEGMENT=1

(26) ELSE IF ALL001=0 AND DEBIT001>0 THEN SEGMENT=2

(27) ELSE IF ALL001>0 AND DEBIT001>0 THEN SEGMENT=3

(28) Segment values have the following meanings:

(29) 1=Deceased

(30) 0=No debit or credit information

(31) 1=Credit Bureau information only

(32) 2=Debit Bureau information only

(33) 3=Credit and Debit Bureau information

(34) For scorecard 1 (credit bureau data only), the attributes required in the scorecard are as follows:

(35) TABLE-US-00003 Name Label Description ALL001 TTL TRADE Total number of open, paid, or closed trades ALL078 TTL DEL-GE60 Total number of trades ever 60 or more days delinquent or derogatory ALL504 WORST-EVER-OPEN36 Worst status ever on trades opened within 36 months of the profile date ALL602 WORST-NOW OPEN Worst present status on open trades opened OPEN24 within 24 months of the profile date ALL710 AGE-RECENT-SAT Months since most recent satisfactory status on OPEN > 6 any trade opened more than 6 months ALL740 AGE-RECENT-GE90 Months since most recent 90 or more days delinquency or derogatory item on any trade ALL804 TTL INQ12 Total number of inquiries for credit purposes made within 12 months of the profile date ALL904 PERCENT 60+ (OPC) Percent of profile consisting of trades 60 or more days delinquent or derogatory BAC001 TTL TRADE BNKCARD Total number of open, paid, or closed bankcard trades BAC002 TTL TRADE-OPCI Total number of open, paid, closed, or inactive BNKCARD bankcard trades BAC071 TTL SAT BNKCARD Total number of bankcard trades never reported delinquent or derogatory BAC703 AVG-AGE BNKCARD Average age, in months, of all bankcard trades BAC901 PERCENT NEVER DEL- Percent of profile consisting of bankcard trades OR-DEROG BNKCARD never reported delinquent or derogatory FIL022 TTL OPEN12 FINANCE Total number of finance installment trades INSTALL opened within 12 months of the profile date ILN064 TTL PRESENT-GE30 Total number of installment trades presently 30 INSTALL or more days delinquent or derogatory REV002 TTL TRADE-OPCI REV Total number of open, paid, closed, or inactive revolving trades REV003 TTL TRADE OPEN REV Total number of open revolving trades REV504 WORST-EVER-OPEN36 Worst status ever on revolving trades opened REV within 36 months of the profile date REV601 WORST-NOW OPEN REV Worst present status on an open revolving trade RTR404 BTL OPEN BAL OPEN12 Overall balance/limit ratio on all open retail RETAIL REV revolving trades opened within 12 months of the profile date
To derive the credit data only scorecard, the algorithm establishes attribute caps as follows:

(36) BAC703=MIN(BAC703, 240);

(37) ILN064=MIN(ILN064, 20);

(38) RTR404=MIN(RTR404, 110);

(39) ALL804=MIN(ALL804, 20);

(40) FIL022=MIN(FIL022, 5).

(41) The logical function MIN indicates that the lesser of the two operators is transferred into the variable. The attributes and attribute caps are converted using the following mathematical functions:

(42) SRBAC703=SQRT(BAC703);

(43) ALL504B=(ALL504>1);

(44) ALL710A=(ALL710<=12);

(45) LNILN064=LOG(ILN064+1);

(46) REV601A=REV601=1;

(47) REV504F=REV504>120;

(48) SRALL804=SQRT(ALL804);

(49) ALL602B=ALL602>1;

(50) ALL740B=(ALL740<=12);

(51) LNFIL022=LOG(FIL022+1).

(52) SQRT indicates the mathematical square root transformation, while LOG indicates the natural logarithm transformation. Additionally, the algorithm establishes or identifies false zero relationships using the following logical statement:
IF REV504F=0 AND REV002=0 THEN REV504F=1.
The scoring algorithm then calculates the score.

(53) $\mathrm{SCOR}=+2.20169-\left(0.00946328*\mathrm{ALL}904\right)+\left(0.07616756*\mathrm{SRBAC}703\right)-\left(0.39115484*\mathrm{ALL}504B\right)+\left(0.24159381*\mathrm{ALL}710A\right)-\left(0.20654182*\mathrm{LNILN}064\right)+\left(0.19162188*\mathrm{REV}601A\right)-\left(0.00599192*\mathrm{RTR}404\right)-\left(0.04240944*\mathrm{REV}504F\right)+\left(0.0055761*\mathrm{BAC}901\right)-\left(0.19366108*\mathrm{SRALL}804\right)-\left(0.17019613*\mathrm{ALL}602B\right)-\left(0.16300223*\mathrm{ALL}740B\right)-\left(0.28859933*\mathrm{LNFIL}022\right).$
The above algorithm outputs the variable SCOR, which is taken into the following scaling equation.
Final Score=100+799/(1+exp(SCOR))**4, rounded to the nearest integer value.
The table below represents the scoring algorithm for the credit data only scorecard.

(54) TABLE-US-00004 SCORING VARIABLE COEFFICIENT CONSTANT CONSTANT IS TO BE 2.20169 ADDED AUTOMATICALLY TO EACH APPLICANT'S SCORE ALL904 Multiply by the coefficient 0.00946328 SRBAC703 Multiply by the coefficient 0.07616756 ALL504B Multiply by the coefficient 0.39115484 ALL710A Multiply by the coefficient 0.24159381 LNILN064 Multiply by the coefficient 0.20654182 REV601A Multiply by the coefficient 0.19162188 RTR404 Multiply by the coefficient 0.00599192 REV504F Multiply by the coefficient 0.04240944 BAC901 Multiply by the coefficient 0.0055761 SRALL804 Multiply by the coefficient 0.19366108 ALL602B Multiply by the coefficient 0.17019613 ALL740B Multiply by the coefficient 0.16300223 LNFIL022 Multiply by the coefficient 0.28859933
For scorecard 2 (debit bureau data only), the attributes required in the scorecard are as follows.

(55) TABLE-US-00005 Name Label Description SCON999 SC: # OPEN LAST 3 YEARS Total number of open scan items over the past three years CPUNABA # DIFFERENT BANKS Total number of check orders from different financial institutions IV365 IV: # OF INQS LAST 2-365 Total number of inquiries 2 to 365 days ago SCAN999 SC: # ALL LAST 3 YEARS Total number of scan items over the past three years CVT0180S CV: # OF CLOSURES AT 2-180 Total number of closures 2 to 180 days DAYS ago CVD0365S CV: # OF HISTORIC Total number of closures 181 to 365 CLOSURES 181-365 DAYS days ago CVD0730S CV: # OF HISTORIC Total number of closures 366 to 730 CLOSURES 366-730 DAYS days ago CVD1095S CV: # OF HISTORIC Total number of closures 731 to 1095 CLOSURES 731-1095 DAYS days ago CVD1460S CV: # OF HISTORIC Total number of closures 1096 to 1460 CLOSURES 1096-1460 DAYS days ago CVD1825S CV: # OF HISTORIC Total number of closures 1461 to 1825 CLOSURES 1461-1825 DAYS days ago IVFI180 IV: # OF INQS DIFF FI LAST 2-180 Total number of inquiries from different financial institutions 2 to 180 days ago IVDBTWN IV: AVG. DAYS BETWEEN Average number of days between INQUIRIES inquiries CPCORD90 CP: # OF CHECK ORDERS Total number of check orders in the last LAST 90 DAYS 90 days CPMNBETW CP: MIN DAYS BETWEEN Minimum number of days between CHECK ORDERS check orders SCALAST SC: DAYS SINCE LAST ALL Number of days since last scan item ITEMS

(56) Again, to implement the segmentation logic, the following variables are created.

(57) TABLE-US-00006 VARIABLE: SCON999B DESCRIPTION: SCP: # ALL LAST 3 YEARS 1 LOGIC: IF (SCON999 1) THEN SCON999B = 1 ELSE SCON999B=0 VARIABLE: CPUNABAB DESCRIPTION: CP: # OF DIFFERENT BANKS 1-2 LOGIC: IF (CPUNABA 1 AND CPUNABA 2) THEN CPUNABAB = 1 ELSE CPUNABAB = 0 VARIABLE: SCAN999B, SCAN999C, SCAN999D DESCRIPTION: SCA: # ALL LAST 3 YEARS: 1 SCA: # ALL LAST 3 YEARS: 2-3 SCA: # ALL LAST 3 YEARS: 4+ LOGIC: SCAN999B = 0 SCAN999C = 0 SCAN999D = 0 IF SCAN999 = 1 THEN SCAN999B = 1 ELSE IF (SCAN999 2 AND SCAN999 3) THEN SCAN999C = 1 ELSE IF (SCAN999 4) THEN SCAN999D = 1 VARIABLE: CVD0365A DESCRIPTION: CLOSURE: 181-1825 DAYS LOGIC: IF (CVD0365S = 1 OR CVD0730S = 1 OR CVD1095S = 1 OR CVD1460S = 1 OR CVD1825S =1) THEN CVD0365A =1 ELSE CVD0365A = 0 VARIABLE: IVDBTWNA, IVDBTWNB DESCRIPTION: IV: AVG. DAYS BETWEEN INQUIRIES: 0-90 IV: AVG. DAYS BETWEEN INQUIRIES: 90+ LOGIC: IVDBTWNA = 0 IVDBTWNB = 0 IF (IVDBTWN 0 AND IVDBTWN 90) THEN IVDBTWNA = 1 ELSE IF (IVDBTWN 91) THEN IVDBTWNB = 1 VARIABLE: CPMNBETD DESCRIPTION: CP: MIN DAYS BETWEEN CHECK ORDERS: 180+ LOGIC: IF (CPMNBETW 180) THEN CPMNBETD = 1 ELSE CPMNBETD = 0 VARIABLE: SCALASTB DESCRIPTION: SCA: DAYS SINCE LAST ALL ITEM: 0-356 DAYS LOGIC: IF (SCALAST 0 AND SCALAST 365) THEN SCALASTB = 1 ELSE SCALASTB = 0 VARIABLE: QCPCOR90 DESCRIPTION: CP: # CHECK ORDERS LAST 90 DAYS-SQRT LOGIC: SQRT(CPCORD90)
The table below represents the scoring algorithm for the debit data only scorecard.

(58) TABLE-US-00007 SCORING VARIABLE POINTS CONSTANT CONSTANT IS TO BE 1.5919 ADDED AUTOMATICALLY TO EACH APPLICANT'S SCORE 0 0 SCON999B 1 OR MORE .6233 IV365 Multiply by the coefficient .1537 0 0 CPUNABAB 1 TO 2 .6526 3 OR MORE 0 0 0 SCAN999B 1 .5349 SCAN999C 2 TO 3 .6632 SCAN999D 4 OR MORE .7182 CVT0180S Multiply by the coefficient .6266 CVD0365A PREVIOUS DAY TO 180 0 181 OR MORE .4825 IVFI180 Multiply by the coefficient .1498 . 0 IVDBTWNA 0 TO 90 .2234 IVDBTWNB 91 OR MORE .1215 QCPCOR90 Multiply by the coefficient .3047 CPMNBETD . 0 0 TO 179 0 180 OR MORE .5656 . 0 0 0 SCALASTB 1 TO 365 .2051 366 OR MORE 0
A period (.) denotes a missing value for a particular attribute. The algorithm outputs the variable SCOR, which is taken into the following scaling equation.
Final Score=100+799/(1+exp(SCOR))**4, rounded to the nearest integer value.
For scorecard 3 (credit and debit bureau), the attributes required in the scorecard are as follows:

(59) TABLE-US-00008 Name Label Description ALL001 TTL TRADE Total number of open, paid, or closed trades ALL062 TTL PRESENT-SAT Total number of trades presently current reported RPTED6 within 6 months of the profile date ALL075 TTL DEL-GE30 Total number of trades ever 30 or more days delinquent or derogatory ALL504 WORST-EVER-OPEN36 Worst status ever on trades opened within 36 months of the profile date ALL602 WORST-NOW OPEN Worst present status on open trades opened OPEN24 within 24 months of the profile date ALL703 AVG-AGE Average age, in months, of all trades ALL710 AGE-RECENT-SAT Months since most recent satisfactory status on OPEN>6 any trade opened more than 6 months ALL903 PERCENT 30+ (OPC) Percent of profile consisting of trades 30 or more days delinquent or derogatory ILN022 TTL OPEN12 INSTALL Total number of installment trades opened within 12 months of the profile date ILN064 TTL PRESENT-GE30 Total number of installment trades presently 30 INSTALL or more days delinquent or derogatory REV002 TTL TRADE-OPCI REV Total number of open, paid, closed, or inactive revolving trades REV504 WORST-EVER-OPEN36 Worst status ever on revolving trades opened REV within 36 months of the profile date CVT1825S CV: # OF HISTORIC Total number of closures 2 to 1825 days ago CLOSURES 2-1825 DAYS IV365 IV: # OF INQS LAST 2-365 Total number of inquiries 2 to 365 days ago SCAN999 # ALL LAST 3 YEARS Total number of scan items over the past three years SCON999 # OPEN LAST 3 YEARS Total number of open scan items over the past three years

(60) To derive the credit and debit combined scorecard, the algorithm establishes the attributes as follows:

(61) ALL703=MIN(ALL703,240);

(62) ILN064=MIN(ILN064,25);

(63) IV365=MIN(IV365,10);

(64) ALL062=MIN(ALL062, 25);

(65) ILN022=MIN(ILN022, 10).

(66) The attributes and attribute caps are converted using the following mathematical functions:

(67) LNALL703=LOG(ALL703+1);

(68) SCAN999A=SCAN999=0;

(69) SRALL903=SQRT(ALL903);

(70) LNILN064=LOG(ILN064+1);

(71) SRIV365=SQRT(IV365);

(72) ALL504D=ALL504>60;

(73) ALL710B=(ALL710<=24);

(74) SCON999A=(SCON999=0);

(75) REV504F=REV504>120;

(76) ALL602B=ALL602>1.

(77) Additionally, the algorithm establishes or identifies false zero relationships using the following algorithm:
IF REV504F=0 AND REV002=0 THEN REV504F=1.

(78) The scoring algorithm then calculates the score.

(79) $\mathrm{SCOR}=+0.83475+\left(0.38888396*\mathrm{LNALL}703\right)+\left(0.52751826*\mathrm{SCAN}999A\right)-\left(0.15296523*\mathrm{SRALL}903\right)-\left(0.21593754*\mathrm{LNILN}064\right)-\left(0.28475832*\mathrm{SRIV}365\right)-\left(0.12155948*\mathrm{ALL}504D\right)+\left(0.10062759*\mathrm{ALL}710B\right)+\left(0.18870077*\mathrm{SCON}999A\right)-\left(0.25754947*\mathrm{CVT1825}S\right)+\left(0.04657684*\mathrm{ALL}062\right)-\left(0.06580746*\mathrm{ILN}022\right)-\left(0.12498866*\mathrm{REV}504F\right)-\left(0.27472889*\mathrm{ALL}602B\right).$

(80) The above algorithm outputs the variable SCOR, which is taken into the following scaling equation.

(81) Final Score=100+799/(1+exp(SCOR))**4, rounded to the nearest integer value. The table below represents the scoring algorithm for the blended scorecard.

(82) TABLE-US-00009 SCORING VARIABLE COEFFICIENT CONSTANT CONSTANT IS TO BE 0.83475 ADDED AUTOMATICALLY TO EACH APPLICANT'S SCORE LNALL703 Multiply by the coefficient 0.38888396 SCAN999A Multiply by the coefficient 0.52751826 SRALL903 Multiply by the coefficient 0.15296523 LNILN064 Multiply by the coefficient 0.21593754 SRIV365 Multiply by the coefficient 0.28475832 ALL504D Multiply by the coefficient 0.12155948 ALL710B Multiply by the coefficient 0.10062759 SCON999A Multiply by the coefficient 0.18870077 CVT1825S Multiply by the coefficient 0.25754947 ALL062 Multiply by the coefficient 0.04657684 ILN022 Multiply by the coefficient 0.06580746 REV504F Multiply by the coefficient 0.12498866 ALL602B Multiply by the coefficient 0.27472889

(83) The score or scores are sent back to the application server 22 where they are compared with the policy rules and guidelines of the financial institution to either accept or deny the financial account application.

(84) In a preferred embodiment, a range is set for the scores so that: if the score is below the financial institution's deny limit, a deny applicant code is returned to the financial institution; if the score is above the financial institution's accept limit, an accept applicant code is returned to the financial institution; and if the score is between the deny limit and the accept limit, then a review code is returned to the financial institution. If a review code is generated, the financial institution may wish to examine the application or applicant in greater detail. If the application is accepted, then the score or scores are compared to the financial institution's cross-selling guidelines to determine whether and what products and services of the financial institution should be offered to the applicant. An electronic report is sent to the financial institution advising the institution of the results of the evaluation.

(85) FIG. 2 is a flowchart illustrating the decisioning process 100 of the network 10 shown in FIG. 1. The information acquired by the application server 22 is compared 104 against the policy rules (or exclusions) 108 and financial account application evaluation guidelines (or reviews) 112. If the data indicates (by comparison at 116) that the applicant does not comply with one of the policy rules, then a fail code is issued 120 to the financial institution indicating that the applicant should be denied the account and the process is terminated 122. If the rules are met then the application server 22 issues a pass code 124. At the same time that the policy rules are being evaluated against the data, the application server 22 is comparing 128 the data with the financial account application evaluation guidelines. If the data does not meet the guidelines, then a code is issued 132 to the financial institution indicating that the application should be reviewed in greater detail. If the data meets the guidelines, then a pass code is issued 136, and (provided the pass code is issued for the policy rules evaluation) the application server 22 proceeds 138 to evaluate the credit bureau data against the credit policy exclusions 140 and credit review guidelines 144 provided by the financial institution. If the applicant's data from the credit bureau indicates (by comparison at 148) a violation of the financial institution credit policy exclusions, then the application server 22 issues a code 152 to the financial institution indicating that the application should be declined and the process is terminated. Alternatively, if the credit policy exclusions are not violated by the credit bureau data, then the application server 22 continues 156 with the data evaluation process. At the same time that the credit policy exclusions are being compared with the credit bureau data, the application server 22 is comparing 160 the credit review guidelines with the credit bureau data. If both the credit policy exclusions and credit review guidelines are satisfied by the credit bureau data, then the application server 22 proceeds 164 with the evaluation process. If the data does not meet the credit review guidelines, then a code is issued 168 to the financial institution indicating that the application should be reviewed in greater detail. However, even if the credit review guidelines are not satisfied, the financial institution may opt to continue 172 with the evaluation process. Alternatively, the process is terminated 122. If both the credit policy exclusions and credit review guidelines are satisfied, the application server 22 executes the scoring model (or risk model algorithm) 176 to generate the score or scores for the applicant. The score or scores is/are compared 180 against financial institution past/fail criteria. If the applicant fails, then the application server 22 issues 184 a decline code to the financial institution again indicating that the applicant should be declined and the process is terminated 122. Alternatively, if the applicant's score passes the financial institution criteria, the score is reviewed 188 to determine whether the applicant failed any policy reviews. If so, then the application server 22 issues 192 to the financial institution a code indicating that the application should be reviewed in greater detail and the process is terminated 122. If the consumer did not fail to satisfy any credit review guideline, then the application server 22 generates a code 196 indicating that the financial institution should accept the application and offer the product applied for (such as a demand deposit account (DDA)) to the applicant. Additionally, the application server 22 determines 200 whether the financial institution is offering cross-selling products and, if so, which products 204. If not, the process terminates 122. However, if the financial institution is offering cross-selling products, the applicant data and score or scores are compared 208 with the financial institution pass/fail criteria for such products. If the data and score or scores do not meet the criteria, then the application server 22 issues a fail code 212 to the financial institution indicating that no cross-selling products are to be offered to the applicant and the process terminates 122. Alternatively, if the applicant passes the criteria, the application server 22 issues a code 216 to the financial institution indicating that the product should be offered to the applicant and that the financial institution should invite the applicant to apply for that product. The process then terminates 122.

(86) FIG. 3 shows another embodiment of the invention. FIG. 3 shows a network 310 for cross-selling and presenting offers of products and services via an automated teller machine (ATM) or a point-of-purchase (POP) machine 350. While only one ATM 350 is shown in the drawing, the system is intended to be accessed by many ATMs 350. The network 314 includes a gateway server 314 through which the ATMs 350 are connected to the network. The ATMs 350 may also be connected to the gateway server 314 through a financial institution 348.

(87) An ATM 350 is provided for users to obtain money, financial information, and other information. The information, which may be in the form of an advertisement or promotional offer, provided to the user of the ATM 350 can be personalized to the needs and interests of the user, and may include, but is not limited to account information, financial and non-financial products, and financial and non-financial services.

(88) ATMs 350 generally have a display screen, a key pad, a card reader, a receipt printer, a cash dispenser, and a deposit slot. The card reader may be a conventional magnetic card swipe device, a fingerprint reader, eye scanner, or similar device. The ATM 350 may also include a voice synthesis device. Each user maintains an access device, e.g., bank card, credit card, ATM card, or similar identification device and a personal identification number (PIN) or personal access number (PAN) for access to the ATM 350.

(89) The network 310 also includes an application server 322 connected to the gateway server 314 and a plurality of application modules 354, 358, 362, 366, and 370, connected to the application server 322. The application modules include an identification module 354, a consumer information database 358, a marketing module 362, a presentation module 366, and a tracking module 370. All connections shown in the figure denote two-way communication between the connected entities.

(90) The identification module 354 operates to identify the person using the ATM 350 based upon information entered into the ATM 350. The consumer information database 358 contains general biographical, personal and historical information about users, their interests and past spending history. Typical information includes, but is not limited to demographic data, such as age, income, marital status, and number of children; promotional history data, such as previous promotions presented to the client; and behavioral data, such as account balances, number of products and services purchased in the past, and length of time as a client.

(91) The marketing module 362 determines which promotional offers, messages, and/or advertisements to display to the user on the ATM 350. Each user is assigned a particular number, rule, group, segment, score, category, or class (collectively referred to as a score) which identifies particular messages, advertisements, and promotional offers that would be appropriate to the user's needs and interests based on the information in the consumer information database 358. This process is referred to as target marketing, by customizing information presented to the ATM user, and provides an effective and efficient technique to sell products and services and increase customer satisfaction. The score can be pre-assigned and stored in memory, for example, when the account owner applies to open the account. Alternatively, the score can be dynamically calculated (using the network 310 or other suitable means) each time the user accesses the ATM 350. More specifically, each time the user accesses the ATM 350, the gateway server 314 prompts the application server 322 to electronically poll the modules to access the information necessary to evaluate the applicant. The scores are developed for the ATM user, and the advertisement or promotional offer is then selected for that user based on the score. The advantage of calculating the score each time the user accesses the ATM 350 is that updated information is taken into account more frequently. Alternatively, the score can be recalculated only periodically, for example once every three months, or once every twenty times the user accesses the ATM 350. This would reduce processing required of the network 310.

(92) The presentation module 366 receives information from the marketing module 362 of the particular promotional offers, messages, and/or advertisements that are to be displayed. This module 366 formats and personalizes these promotional offers, messages, and/or advertisements to the user of the ATM 350. Alternatively, non-personalized messages, advertisements, and promotional offers may be displayed. The presentation module 366 also sends the formatted messages, advertisements, and promotional offers to the ATM display for review by the user. These messages, advertisements, and promotional offers may appear on the display at any time during the transaction or after completion of the transaction.

(93) The tracking module 370 tracks and stores responses to the promotional offers, messages, and advertisements. Occasionally, the promotional offers, messages, and advertisements may require a response from the user of the ATM 350. This module 370 captures the user's response, if any, and tracks all messages, advertisements, and promotional offers that are displayed, but do not require a response. Financial institutions 348 or other institutions may access the user response information and displayed data information for follow-up purposes, future marketing techniques, future display of messages, advertisements, and promotional offers, and for other analyses.

(94) In operation, a user enters, scans, or swipes their card or identification device and PAN, if necessary, to begin a transaction at the ATM 350. The identification module verifies that the identification device and PAN are compatible before the user begins the transaction. The transaction may include obtaining money, obtaining account balances, depositing checks to the user's accounts, etc. Simultaneous with the transaction, the marketing module 362, based on the user's identification looks up or calculates the score of the user. Once the score is known, the marketing module 362 identifies which promotional offers, messages, and advertisements to display to the user. This information is transmitted to the presentation module 366 to personalize the promotional offers, messages, and advertisements. The presentation module 366 transmits these promotional offers, messages, and advertisements to the display of the ATM 350 during the transaction or after the transaction is completed. The tracking module 370 stores which promotional offers, messages, and advertisements are displayed and also stores the user's responses, if necessary.

(95) Various features and advantages of the invention are set forth in the following claims.