Comprehensive business marketing methodology integrating business, community, community organizations and consumer, and simultanously integrating and adapting technologies: internet, mobile device, location navigation, application and QR code technology

Abstract

This invention is an Internet based marketing methodology connecting businesses, communities, and good/service seekers. Small-to-medium-sized business information is posted on a Web page and/or physical outdoor sign board structure, with the website made available as a link on community based websites. The process then utilizes existing technology to create a mobile device downloadable application of the website from the Internet, or from a QR scanning code from the outdoor sign board. The intent is a comprehensive marketing plan utilizing and adapting existing technology and relationship development to create name recognition, and easily accessible local business information for customer/users.

Claims

1. Method of business promoting service comprising; An individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business Wherein said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business is for presenting and compiling in the following manner; Said compiling of each individual business name business good service business general information business location and navigation to business for displaying seeing and accessing said displaying is of a sign poster-board-styling of each individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business in said compiling consisting of together within an internet storage option as one of the following a) a local server data storing machine b) a cloud-based data storing service c) a combination of said local service storing and said cloud-based data storing or with data storing device and or services

2. A displaying of said compiling of each said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business as in claim 1, further comprising, in said storing devices and service displaying said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business of said poster-board-styling as an internet web page

3. A promoting of said web page displaying on designated web page address of said compiling individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business as in claim 2, further comprising, will provide web page search options using alphabetical categorizing of said compiling individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business of said storing data

4. A promoting using said webpage displaying at designated web page address of said compiling individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business of said individual business name business good service business general information business location and navigation to business, as in claim 3, further comprising, providing web page search options using locating said compiling of said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business geographic location of city county and state of said storing data

5. A compiling each said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business, on said web page at said web address, of claim 4, further comprising, posting personal stories and or reviews displaying user experiences as part of the promoting marketing utilizing technologies of video audio or sticky notes—of either said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business customer reviewing or said website at said web address customer reviewing

6. A promoting of said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business, as in claim 5, further comprising featuring said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business using text audio video and voice controlling and accessing

7. An expanding promoting said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business as in claim 6, further comprising, increasing exposing via pursuing said web page of said displaying of said poster-board-styling of said compiling individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business said storing displaying web address link on local geographic community organizations and government websites as partnering said promoting of said compiling individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business said displaying and said storing individual business name business good service business general information busines location and navigation to business data

8. An expanding and exposing said compiling each said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business, as in claim 1, further comprising via connecting said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business location geographically to different businesses within geographic proximity of 50 miles or less and any other different businesses and locations as willing and or pursued and of jurisdiction city and or county boundaries to said displaying other said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business connecting the business community of said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business as a business to business relationship developing and promoting tool

9. A linking said compiling said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business said displaying and said compiling each said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business said storing data via said online web page of said promoting poster-board-styling displaying, as in claim 6 further comprising as a downloading application of mobile device using for users as an ease of accessing said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business of the mobile device using user as an alternate non-internet furthering promoting, utilizing said storing data

10. A said promoting and said displaying of said compiling individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business, as in claim 1, further comprising expanding and exposing said community marketing via erecting an outdoor displaying changeable signage board constructing within predetermined heavily pedestrian trafficked areas as another alternate non-internet furthering promoting, utilizing said storing data

11. A promoting taking together each said seeing and accessing of said compiling each said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business in said displaying manner of said compiling individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business said storing and said application for mobile device using for users, as in claim 8, further comprising increasing exposing and name recognizing and knowing of each said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business for increasing decision-making of using to be a customer of said individual business name business good service business general information business promotional material and discounts and incentives business location and navigation to business is a comprehensive holistic marketing strategy

Description

DETAILED DESCRIPTION OF INVENTION

[0156] Technology evolution provides opportunity for continuing innovating and changing advertising and marketing for companies of all size. For small and medium-sized business owners online marketing opportunity has the ability to level the global playing field. Small and medium size businesses are an underserved e-commerce market. My invention is a phased, comprehensive, integrating process of relationship building and information provision to not only increase name recognition and information and description of goods/services offered by the small business owner, but also creates ease and more ready accessibility of customer initiated information, utilizing and adapting existing technology.

[0157] Many small business owners do not possess the resources to market their businesses. Often business owners rely on word-of-mouth and owner self promotion as the only or primary marketing tools, have no marketing plan and typically no company website or online presence, or limited to a yellow page listing. This lack of marketing reduces business strength, owner desired growth and plays a part in business failings. Additionally, online marketing options lack ability to provide strong tools in way of local content for small business marketing budgets. Despite the advent of Internet marketing opportunities, disconnects continue to exist. Web search results pull together hundreds, thousands, sometimes millions of options. This creates further challenge for small-business owners that do have an online presence. The two primary problems for small to-medium size businesses then, are no formal or a minimal marketing plan, and/or no or limited online presence. This invention is intended to resolve these two problems for small business owners.

[0158] My invention was developed to aide small-to-medium-sized business owners develop a marketing plan. The primary intended outcome is to strengthen businesses with a targeted owner desired growth plan. This is to be accomplished as an integrated, comprehensive, phased marketing plan. Integration occurs at two points. The first is the integration of technology into a small business marketing plan. The second integrating point is that of entity participation. Marketing plans to-date typically focus on company advertising to entice and target the consumer, with few who utilize marketing from the consumer perspective. Business strength and failings impact owners, consumers and the communities they're a part of. Therefore the this marketing plan incorporates a community component, consumer and business owner to create a comprehensive plan. The phased aspect of the plan is three-fold. The first establishes a business Internet presence. The second phase connects business presence within the community and community-based organizations and other businesses. The third phase initiates a consumer accessible ease of business information of location based content. The first phase is establishment of a small-to-medium-sized business post board style advertising website. The business board website intention is to increase name recognition, provide summary of business good/services offered made available for, and to create an online presence with business information and description presented in a catalogue geographic access style. The post board style website displays business name, a brief description of good/services, location, logo, contact information, website link if applicable, as determined by owners within the business board outline. Information is accessed through location and category clickable tabs. Tabs will be accessible first by state, then city, and finally by category. A navigation option will be available for users.

[0159] Phase two creates connection, with relationship development. The intention is strengthening and growing businesses via connecting business owners with their community of location and community organizations in two ways. The first utilizes technology by placing a website link of the business board, post-board website on city, county, state and community organization websites. Establishing accessible links through these organizations provides resident customers connected to these organizations with business information, or at the very least, residents, new residents, and visitors to the area with easy access to business information. This connection also allows these entities to become a part of business growth and strength with the businesses located in their jurisdiction in passive promoting context. Further relationship development is possible from this initial connection, dependent about link hosting entity remaining a passive, or becoming an active promoter. Additionally, phase two includes a physical, outdoor sign board structure option. The style will be the same as the business board website post-board display style, in changeable type for business opt-in and out. Key to the outdoor sign post-board is placement in a prominent, heavily pedestrian trafficked area. Information on both the website and outdoor signboard structure includes how to access the downloadable application to mobile devices for good/service seekers for ongoing use, to be explained in phase three. Both aspects are intentioned to encourage community involvement of strengthening and growing businesses within their jurisdiction.

[0160] Phase three is the stage in which the customer/user/good/service seeker is integrated into the comprehensive marketing plan. This aspect of connection and relationship development also further integrates technology to create a non-intrusive business information local based content methodology. Local based content is made available at customer fingertips via downloadable application and QR scanning code to their mobile device. The application is downloadable from the business board website and the QR scanned code from the outdoor signboard structure. This allows users direct access to local content from their mobile device in quick easy steps with a few clicks.

[0161] This invention is a comprehensive marketing plan integrating technology and encompassing all participants or impacted entities designed to serve small-to-medium-sized businesses. Utilizing and adapting existing technology and creating a website as a downloadable application for mobile device use finalizes the plan to include the customer/user and/or good/service seeker into the marketing plan in a non-intrusive, user opt-in methodology. This methodology provides a process for small and medium sized businesses to grow and strengthen at an owner desired targeted growth strategy which not only integrates and connects businesses with community, but also simultaneously strengthens their community.