SHOPPING CART

Abstract

A supermarket trolley, the gripping region of the handle of said trolley be arranged such that when the handle is gripped for pushing the trolley, the lower arms assume a position, the direction of movement of the lower arms being aligned to that of the body.

Claims

1. A shopping cart, wherein a gripping region of a push handle is arranged in a longitudinal direction of the shopping cart or at an angle of up to 30° towards the longitudinal direction of the of the shopping cart in such a way that when gripping the push handle to push the cart, forearms of a user assume a position whose direction of movement is directed toward the body of the user.

2. The shopping cart according to claim 1, wherein the gripping region of the push handle is arranged in such a way that when gripping the push handle to push the cart, the elbows are slightly flexed, and the palms of the hands are facing each other.

3. The shopping cart according to claim 1, wherein two push handles on the shopping cart are arranged at a distance of between 50 cm and 90 cm from each other.

4. The shopping cart according to claim 1, wherein the gripping area of the push handle has a distance of 70 cm to 130 cm relative to the ground.

5. The shopping cart according to claim 1, wherein the push handle has the following shapes selected from the group of oval, oval downwardly open, circular, circular downwardly open, rectangular, or rectangular downwardly open.

6. The shopping cart according to claim 1, wherein two push handles on the shopping cart are arranged at a distance of between 60 cm and 80 cm from each other.

7. The shopping cart according to claim 1, wherein the gripping region is further arranged behind a crossbar attached to the shopping cart.

8. The shopping cart according to claim 1, wherein the gripping region is at least partially vertical.

9. A method for positively influencing the buying behavior of a consumer, comprising providing a shopping cart having a push handle arranged in a longitudinal direction of the shopping cart or at an angle of up to 30° towards the longitudinal direction of the shopping cart in horizontal or vertical direction.

10. The method of claim 9, wherein the push handle includes a gripping region, the gripping region of the push handle arranged in such a way that when gripping the push handle to push the cart, the elbows are slightly flexed, and the palms of the hands are facing each other.

11. The method of claim 9, wherein the shopping cart has two push handles, the two push handles arranged at a distance of between 50 cm and 90 cm from each other.

12. The method of claim 9, wherein the push handle includes a gripping region, the gripping region of the push handle having a distance of 70 cm to 130 cm relative to the ground.

13. The method of claim 9, wherein the push handle has the following shapes selected from the group of oval, oval downwardly open, circular, circular downwardly open, rectangular, or rectangular downwardly open.

14. The method of claim 9, wherein two push handles on the shopping cart are arranged at a distance of between 60 cm and 80 cm from each other.

15. The method of claim 9, wherein the push handle includes a gripping region, the gripping region further arranged behind a crossbar attached to the shopping cart.

16. The method of claim 9, wherein the push handle includes a gripping region, the gripping region at least partially vertical.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

[0020] The invention will hereinafter be explained more closely with reference to drawings.

[0021] There are shown:

[0022] FIG. 1 a shopping cart with differently arranged push handles

[0023] FIG. 2 various embodiments of hand grips

[0024] FIG. 1 shows shopping carts in a side view. The grip area 3 of the push handle 2 is formed by the upper part of the same.

[0025] FIG. 1a shows the push handle in an arrangement in the longitudinal direction of the shopping cart, whereas FIG. 1b and Fig. 1c show the push handles at an angle to the longitudinal direction of the shopping cart.

[0026] FIG. 2 shows different realizations of the push handle, FIG. 2a shows a bar-shaped realization, FIG. 2b an annular realization and FIG. 2c an oval realization. FIG. 2d shows a rectangular realization and FIG. 2e and FIG. 2f downwardly open ring-shaped or oval-shaped realizations. FIG. 2g shows another downwardly open embodiment of the push handle.

DETAILED DESCRIPTION

[0027] The push handles are preferably made of plastic or metal, and can preferably be equipped in the gripping area with a material which is pleasant for the hand, such as plastic.

[0028] The advantages of the shopping cart according to the invention are documented below by a test:

Test

[0029] Two shopping carts were prepared for the test practice. For this purpose, flat crossbars were attached to the shopping carts in order to make the exertion of pressure more natural for the participants, once from below—proximal movement—and the other time from above—distal movement. In order to improve the exertion of pressure from below, the flat crossbar was set 15 cm higher than the crossbar of the shopping cart, which was supposed to cause the stretching movement—distal movement.

[0030] The test participants were instructed to push one of the two shopping carts through a simulated shopping mall and go shopping. To ensure the correct arm position, the test participants were made to believe that physiological parameters would be recorded. For this purpose, the test participants should press their hands on two skin conductance plates.

[0031] These skin conductance plates were attached to the underside of the crossbar in the embodiment according to the invention for exerting pressure from below, whereby a proximal approach position was achieved. In the shopping cart which was supposed to bring about a distal stretching posture, the skin conductance plates were attached to the upper side of the crossbar. This realization of the shopping carts was intended to make the instructions regarding the arm position appear plausible and unsuspicious.

[0032] In order to carry out the shopping task, the test participants pushed the respective shopping cart to a table which was set up 10 m away and on which 13 specific products were offered at customary market prices Once arrived at the table, the test participants were able to examine the products and note in a questionnaire how much they would buy from each product at the offer price. The participants then pushed the shopping cart back to the starting point and answered further control questions.

[0033] The results of this test show that the test participants who shoved the shopping cart having proximal arm position, i.e., the arm position according to the invention, bought both more vicious and virtuous products than the group who shoved the cart with distal arm position, i.e., not in accordance with the invention. With regard to the vicious and virtuous products, expenditure averaged EUR 12.08 and EUR 11.74 respectively for the arm position according to the invention, and for the group having the arm position not in accordance with the invention expenditure averaged EUR 9.88 for vicious and EUR 8.69 for virtuous products. The effect of arm position according to the invention on the buying behavior was qualified by the fact that there was no significant difference in the effect on different product groups, vicious versus virtuous products. This means that the arm position according to the invention has an equally stimulating effect on consumption in the various product groups.

[0034] In a further text, an amount of EUR 25.61 could be determined for wine bottles with an arm position according to the invention, compared to EUR 20.54 for an arm position not in accordance with the invention. For candles, the difference was EUR 10.54 according to the invention and EUR 6.42 not in accordance with the invention.

[0035] These results show that the test subjects who pushed the shopping cart with an arm position toward the body, i.e., according to the invention, spent about 28% more in a hypothetical shopping situation than the respondents who pushed the shopping cart with their arms outstretched, i.e., not according to the invention.