SYSTEM AND METHOD FOR CUSTOMISATION OF MEDIA INFORMATION
20230224515 · 2023-07-13
Assignee
Inventors
- Tejas Sudam GAIKWAD (Pune, IN)
- Bhupendra SINHA (Pune, IN)
- Gaurav DUGGAL (Hyderabad, IN)
- Apparao MULPURI (Ameenpur Mandal, IN)
- Sameer MEHTA (Mumbai, IN)
Cpc classification
H04N21/23424
ELECTRICITY
International classification
Abstract
The present disclosure provides a robust and effective solution to an entity or an organization by enabling the entity to implement a system for increasing relevance and conversion rate of one or more contents. Further, the system delivers to a plurality of users based on user-specific information feed such as location, data usage pattern, recent searches, duration, activities, and the like. The plurality of contents may include mobile phones, tablets, television, Internet, and the like. The system provides for a personalized, customized, and easy to create one or more contents on a plurality of digital platforms devices used by plurality of users. The users include local shop vendors, dealers, and brands to get their product or shop advertised to the potential target audience and increase the reach and conversion rate of the advertisement.
Claims
1. A system (110) for providing one or more media information customizations, said system (110) comprising: one or more processors (202) operatively coupled to one or more computing devices (104), the one or more processors (202) coupled with a memory (204), wherein said memory (204) stores instructions which when executed by the one or more processors (202) causes the one or more processors (202) to: receive one or more input parameters from the one or more computing devices (104) using an information template, wherein the one or more computing devices (104) are associated with one or more users (102) and are connected to the one or more processors (202) through a network (106), and wherein the one or more input parameters are indicative of one or more contents provided by the one or more users (102) through the one or more computing devices (104); extract a first set of attributes from the one or more input parameters, wherein the first set of attributes are indicative of one or more keywords based on the one or more contents; extract a second set of attributes based on the first set of attributes, wherein the second set of attributes are indicative of one or more categories for the one or more keywords; extract a third set of attributes based on the second set of attributes, wherein the third set of attributes are indicative of one or more priority rankings for the one or more categories; based on the first set of attributes, the second set of attributes, and the third set of attributes, generate a predictive model through an artificial intelligence (AI) engine (216), wherein the AI engine (216) is configured to use one or more techniques; and generate the one or more media information customizations based on the generated predictive model.
2. The system (110) as claimed in claim 1, wherein the one or more techniques used by the AI engine (216) comprise one or more text feature extraction techniques and one or more image feature extraction techniques to generate the predictive model.
3. The system (110) as claimed in claim 1, wherein the one or more input parameters comprise any or a combination of a location, a network strength, a band, a data usage history, a user profile, and a user subscription.
4. The system (110) as claimed in claim 1, wherein the one or more keywords generated by the one or more processors (202) comprise any or a combination of a name, a brand, and a description for the one or more media information customizations.
5. The system (110) as claimed in claim 1, wherein the one or more processors (202) are configured to generate a template selection, a concept, a credibility, and a potential score for the one or more users (102) based on the one or more categories.
6. The system (110) as claimed in claim 5, wherein the one or more processors (202) are configured to use the potential score for the one or more users (102) and generate the one or more priority rankings based on the potential score.
7. The system (110) as claimed in claim 1, wherein the one or more processors (202) are configured to use one or more post-processing techniques and generate a visual attention-based model through the AI engine (216) for an enhancement of the one or more media information customizations.
8. The system (110) as claimed in claim 7, wherein the one or more post-processing techniques used by the one or more processors (202) comprise any or a combination of a colour enhancement technique and an advertisement positioning technique for the enhancement of the one or more media information customizations.
9. The system as claimed in claim 7, wherein the one or more processors (202) are configured to generate one or more template cards associated with the visual attention-based model, and generate the enhancement of the one or more media information customizations based on the one or more template cards.
10. The system (110) as claimed in claim 9, wherein the one or more template cards comprise any or a combination of one or more photos, one or more graphics, one or more transitions, and one or more musical elements for the one or more media information customizations.
11. A method for providing one or more media information customizations, said method comprising: receiving, by one or more processors (202), one or more input parameters from one or more computing devices (104) using an information template, wherein the one or more input parameters are indicative of one or more contents provided by one or more users (102) through one or more computing devices (104); extracting, by the one or more processors (202), a first set of attributes from the one or more input parameters, wherein the first set of attributes are indicative of one or more keywords based on the one or more contents; extracting, by the one or more processors (202), a second set of attributes based on the first set of attributes, wherein the second set of attributes are indicative of one or more categories for the one or more keywords; extracting, by the one or more processors (202), a third set of attributes based on the second set of attributes, wherein the third set of attributes are indicative of one or more priority rankings for the one or more categories; generating, by the one or more processors (202), based on the first set of attributes, the second set of attributes, and the third set of attributes, a predictive model through an artificial intelligence (AI) engine (216), wherein the AI engine (216) is configured to use one or more techniques; and generating, by the one or more processors (202), the one or more media information customizations based on the predictive model.
12. The method as claimed in claim 11, comprising using, by the one or more processors (202), one or more post-processing techniques and generating a visual attention based-model through the AI engine (216) for an enhancement of the one or more media information customizations.
13. The method as claimed in claim 12, wherein the one or more post-processing techniques used by the one or more processors (202) comprise any or a combination of a colour enhancement and an advertisement positioning for the enhancement of the one or more media information customizations.
14. The method as claimed in claim 12, comprising, generating by the one or more processors (202), one or more template cards associated with the visual attention based-model, and generating the enhancement of the one or more media information customizations based on the one or more template cards.
15. The method as claimed in claim 14, wherein the one or more template cards comprise any or a combination of one or more photos, one or more graphics, one or more transitions, and one or more musical elements for the one or more media information customizations.
16. A user equipment (UE) (104) for providing one or more media information customizations, said UE (104) comprising: one or more processors communicatively coupled to one or more processors (202) comprised in a system (110), the one or more processors coupled with a memory, wherein said memory stores instructions which when executed by the one or more processors causes the UE (104) to: transmit one or more input parameters to the one or more processors (202) using an information template, wherein the UE (104) is associated with one or more users (102) and is connected to the one or more processors (202) through a network (106); wherein the one or more processors (202) are configured to: receive the one or more input parameters from the UE (104) using the information template, wherein the one or more input parameters are indicative of one or more contents provided by the one or more users (102) through the UE (104); extract a first set of attributes from the one or more input parameters, wherein the first set of attributes are indicative of one or more keywords based on the one or more contents; extract a second set of attributes based on the first set of attributes, wherein the second set of attributes are indicative of one or more categories for the one or more keywords; extract a third set of attributes based on the second set of attributes, wherein the third set of attributes are indicative of one or more priority rankings for the one or more categories; based on the first set of attributes, the second set of attributes, and the third set of attributes, generate a predictive model through an artificial intelligence (AI) engine (216), wherein the AI engine (216) is configured to use one or more techniques; and generate the one or more media information customizations based on the generated predictive model.
Description
BRIEF DESCRIPTION OF DRAWINGS
[0033] The accompanying drawings, which are incorporated herein, and constitute a part of this disclosure, illustrate exemplary embodiments of the disclosed methods and systems in which like reference numerals refer to the same parts throughout the different drawings. Components in the drawings are not necessarily to scale, emphasis instead being placed upon clearly illustrating the principles of the present disclosure. Some drawings may indicate the components using block diagrams and may not represent the internal circuitry of each component. It will be appreciated by those skilled in the art that disclosure of such drawings includes the disclosure of electrical components, electronic components or circuitry commonly used to implement such components.
[0034]
[0035]
[0036]
[0037]
[0038]
[0039] The foregoing shall be more apparent from the following more detailed description of the disclosure.
BRIEF DESCRIPTION OF INVENTION
[0040] In the following description, for the purposes of explanation, various specific details are set forth in order to provide a thorough understanding of embodiments of the present disclosure. It will be apparent, however, that embodiments of the present disclosure may be practiced without these specific details. Several features described hereafter can each be used independently of one another or with any combination of other features. An individual feature may not address all of the problems discussed above or might address only some of the problems discussed above. Some of the problems discussed above might not be fully addressed by any of the features described herein.
[0041] The ensuing description provides exemplary embodiments only, and is not intended to limit the scope, applicability, or configuration of the disclosure. Rather, the ensuing description of the exemplary embodiments will provide those skilled in the art with an enabling description for implementing an exemplary embodiment. It should be understood that various changes may be made in the function and arrangement of elements without departing from the spirit and scope of the disclosure as set forth.
[0042] Specific details are given in the following description to provide a thorough understanding of the embodiments. However, it will be understood by one of ordinary skill in the art that the embodiments may be practiced without these specific details. For example, circuits, systems, networks, processes, and other components may be shown as components in block diagram form in order not to obscure the embodiments in unnecessary detail. In other instances, well-known circuits, processes, algorithms, structures, and techniques may be shown without unnecessary detail in order to avoid obscuring the embodiments.
[0043] Also, it is noted that individual embodiments may be described as a process which is depicted as a flowchart, a flow diagram, a data flow diagram, a structure diagram, or a block diagram. Although a flowchart may describe the operations as a sequential process, many of the operations can be performed in parallel or concurrently. In addition, the order of the operations may be re-arranged. A process is terminated when its operations are completed but could have additional steps not included in a figure. A process may correspond to a method, a function, a procedure, a subroutine, a subprogram, etc. When a process corresponds to a function, its termination can correspond to a return of the function to the calling function or the main function.
[0044] The word “exemplary” and/or “demonstrative” is used herein to mean serving as an example, instance, or illustration. For the avoidance of doubt, the subject matter disclosed herein is not limited by such examples. In addition, any aspect or design described herein as “exemplary” and/or “demonstrative” is not necessarily to be construed as preferred or advantageous over other aspects or designs, nor is it meant to preclude equivalent exemplary structures and techniques known to those of ordinary skill in the art. Furthermore, to the extent that the terms “includes,” “has,” “contains,” and other similar words are used in either the detailed description or the claims, such terms are intended to be inclusive in a manner similar to the term “comprising” as an open transition word without precluding any additional or other elements.
[0045] Reference throughout this specification to “one embodiment” or “an embodiment” or “an instance” or “one instance” means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the present disclosure. Thus, the appearances of the phrases “in one embodiment” or “in an embodiment” in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.
[0046] The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the disclosure. As used herein, the singular forms “a”, “an”, and “the” are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms “comprises” and/or “comprising,” when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. As used herein, the term “and/or” includes any and all combinations of one or more of the associated listed items.
[0047] Referring to
[0048] The computing devices (104) may be connected to the system (110) through a network (106). In an exemplary embodiment, the network (106) may include, by way of example but not limitation, at least a portion of one or more networks having one or more nodes that transmit, receive, forward, generate, buffer, store, route, switch, process, or a combination thereof, etc. One or more messages, packets, signals, waves, voltage or current levels, some combination thereof, or so forth may be included by the one or more nodes. The network (106) may include, by way of example but not limitation, one or more of a wireless network, a wired network, an internet, an intranet, a public network, and a private network. Further, the network (106) may include a packet-switched network, a circuit-switched network, an ad hoc network, an infrastructure network, a public-switched telephone network (PSTN), a cable network, a cellular network, a satellite network, a fibre optic network, some combination thereof.
[0049] One or more users (102) (herein referred as users (102)) may provide one or more input parameters indicative of one or more contents through the computing devices (104). In an embodiment, the system (110) may include an AI engine (216) for generating a predictive model using one or more techniques. The AI engine (216) may be configured to use one or more techniques and generate one or more media information customizations based on the predictive model. The one or more media customizations may include visual attention-based advertisement enhancement to capture the attention of the users (104).
[0050]
[0051] Referring to
[0052] In an embodiment, the system (110) may include an interface(s) (206). The interface(s) (206) may comprise a variety of interfaces, for example, interfaces for data input and output devices, referred to as input/output (I/O) devices, storage devices, and the like. The interface(s) (206) may facilitate communication for the system (110). The interface(s) (206) may also provide a communication pathway for one or more components of the system (110). Examples of such components include, but are not limited to, processing engine(s) (208) and a database (210).
[0053] The processing engine(s) (208) may be implemented as a combination of hardware and programming (for example, programmable instructions) to implement one or more functionalities of the processing engine(s) (208). In examples described herein, such combinations of hardware and programming may be implemented in several different ways. For example, the programming for the processing engine(s) (208) may be processor-executable instructions stored on a non-transitory machine-readable storage medium and the hardware for the processing engine(s) (208) may comprise a processing resource (for example, one or more processors), to execute such instructions. In the present examples, the machine-readable storage medium may store instructions that, when executed by the processing resource, implement the processing engine(s) (208). In such examples, the system (110) may comprise the machine-readable storage medium storing the instructions and the processing resource to execute the instructions, or the machine-readable storage medium may be separate but accessible to the system (110) and the processing resource. In other examples, the processing engine(s) (208) may be implemented by electronic circuitry.
[0054] Referring to
[0055] In an embodiment, the extraction engine (214) may extract a first set of attributes from the one or more input parameters and store the first set of attributes in the database (210). The first set of attributes may be indicative of one or more keywords based on the one or more contents. In an embodiment, the one or more keywords may comprise any or a combination of a name, a brand, and a description for one or more media information customizations.
[0056] In an embodiment, the extraction engine (214) may extract a second set of attributes based on the first set of attributes and store the second set of attributes in the database (210). The second set of attributes may be indicative of one or more categories for the one or more keywords. In an embodiment, the extraction engine (214) may extract a third set of attributes based on the second set of attributes and store the third set of attributes in the database (210). The third set of attributes may be indicative of one or more priority rankings for the one or more categories. In an embodiment, based on the first set of attributes, the second set of attributes, and the third set of attributes, the one or more processor(s) (202) may generate a predictive model through the AI engine (216) that uses one or more techniques. Additionally, the one or more processor(s) (202) may generate the one or more media information customizations based on the predictive model. Further, the one or more processors (202) may generate a template selection, a concept, a credibility, and a potential score for the users (102) based on the one or more categories.
[0057] In an embodiment, the one or more techniques used by the AI engine (216) may comprise one or more text feature extraction techniques and one or more image feature extraction techniques to generate the predictive model. In an embodiment, the AI engine (216) may further include a SMART-AD card (SAC) module (306) to generate advertisement cards through predictive analysis. This predictive analysis may contain information of keywords, keyword's concept, and a priority score that gives a confidence about the ad shown to the users (102).
[0058] In an embodiment, the other engine(s) (218) may include an Infocard module, an Ad card generation module, a base media module, and a visual attention-based ad colour enhancement and ad placement module (310).
[0059]
[0060] As illustrated in
[0061] Further, the Infocard module (302) may generate keywords based on the information provided by the users (102). The Ad card generation module (304) may generate a SAC that may be combined with the base media module (308) to provide the input to the visual attention-based AD colour enhancement and AD placement module (310). The visual attention-based AD colour enhancement and placement module (310) may enhance the engagement of the users (102) with the advertisement shown on their respective computing devices (104). Hence, an advertisement power by artificial intelligence (AI) with attention (ADAIA) (312) may be available.
[0062]
[0063]
[0064] In an exemplary embodiment, users (102) may be referred to as a shop, brand owners, dealers, etc. and internet consumers may be referred as an audience. A person of ordinary skill in the art will understand that a service provider may be referred as the source for a base video. In an embodiment, the proposed system starts from users (102) who put some basic details required to create custom advertisements like shop name, logo of the shop, any product, offers, new openings, brands, etc. After getting the required information for creating personalised ads, the information is used to determine the type of the advertisement and an AI-based recommendation system is used. In an embodiment, the AI-based recommendation system is used based on the domain of application. After determining the type of the advertisement, templates are selected and configured. Further, audience specific data such as, but not limited to, location, data usage pattern, recent searches, duration, activities, etc. are used to give predictive analysis about targeted audience and a target product or advertiser along with priority score. The audience specific data may also be used to configure the advertisement content to increase information acceptance by the audience, which collaboratively generates the SAC (306).
[0065]
[0066] In an embodiment, one or more post-processing techniques may and used to generate a visual attention-based model through an AI engine (216), such as the AI engine (216) of
[0067] In an embodiment, the one or more post processing techniques may comprise any or a combination of a colour enhancement technique and an ad positioning technique for the enhancement of the one or more media information customizations.
[0068] In an exemplary embodiment, an Ad placement module (422) may provide the ad to a visual enhancement module (424) that provides colour correction for the ad. A visual attention-based model (426) may determine the eyeball position of a user on a screen. In an embodiment, colour correction may be performed at the SAC. After this stage, the advertisement is ready for the target audience and target products or services given by brands, shops, distributors, and the like.
[0069] In an embodiment, one or more template cards associated with the visual attention-based model may be generated. In an embodiment, enhancement of the one or more media information customizations may be generated based on the one or more template cards. In an embodiment, the one or more template cards may comprise any or a combination of one or more photos, one or more graphics, one or more transitions, and one or more musical elements for the one or more media information customizations.
[0070] Further, in an embodiment, t may be a threshold value for a score generated by the visual attention-based model (426). If the score is above the threshold value (428), it will be accepted as an output or else a feedback path may be followed. The add placement and re-colourisation may be performed to improve the ADAIA score (430).
[0071]
[0072] The bus (520) may communicatively couple the processor(s) (570) with the other memory, storage, and communication blocks. The bus (520) may be, e.g., a Peripheral Component Interconnect (PCI)/PCI Extended (PCI-X) bus, Small Computer System Interface (SCSI), universal serial bus (USB) or the like. The bus (520) may further include connecting expansion cards, drives, and other subsystems as well as other buses, such a front side bus (FSB), which connects the processor (570) to the computer system (500).
[0073] Optionally, operator and administrative interfaces, e.g. a display, keyboard, and a cursor control device, may also be coupled to the bus (520) to support direct operator interaction with the computer system (500). Other operator and administrative interfaces may be provided through network connections connected through the communication port(s) (560). Components described above are meant only to exemplify various possibilities. In no way should the aforementioned exemplary computer system (500) limit the scope of the present disclosure.
[0074] Thus, the present disclosure provides for a unique and efficient system to provide keywords, description, and priority ranking based on user-specific information and recommendations. The system can be AI-triggered and modified advertisement content—Artificial Intelligence algorithms/methods that cover deep-learning, machine learning, reinforcement learning, or any other domain which is part of AI and can be used for predictive analysis. The predictive analysis may be based on the type of data being used, type of advertisement, and targeted audience. The system may further facilitate visual attention-based colour correction for improving enhancing attention of the audience.
[0075] While considerable emphasis has been placed herein on the preferred embodiments, it will be appreciated that many embodiments can be made and that many changes can be made in the preferred embodiments without departing from the principles of the disclosure. These and other changes in the preferred embodiments of the disclosure will be apparent to those skilled in the art from the disclosure herein, whereby it is to be distinctly understood that the foregoing descriptive matter to be implemented merely as illustrative of the disclosure and not as limitation.
ADVANTAGES OF THE INVENTION
[0076] The present disclosure provides a system that improves the attention span and interest of the audience for the advertisement displayed.
[0077] The present disclosure provides a system and a method that facilitates a lower cost towards the production of multi-label, multi-brand ads with a single base media.
[0078] The present disclosure provides a system and a method that facilitates easy and personalized method for local shops, retailers, brands, etc. to advertise their products to potential consumers.
[0079] The present disclosure provides a system and a method that reduces the overall time due to the utilization of AI-based content configuration and video generation.
[0080] The present disclosure provides a system and a method that improves the audience-to-customer conversion rate.
[0081] The present disclosure provides a system and a method that facilitates a dynamic, robust, and a cost-efficient approach.