Abstract
A publication and product delivery package is disclosed which permits a variety of products to be packaged and displayed with a publication, such as a magazine, or an object of similar size, and delivered to a purchaser of that publication in an attractive, efficient, cost effective way, utilizing standard delivery services such as the United States Postal Service. The publication package allows delivery of products and samples which are otherwise loose, liquid, or fragile to arrive intact, despite the stresses and impacts of such packaging, display, and delivery, as the products and samples are affixed to a U.S. Postal Approved marketing Rider. The publication package also allows additional high-impact and memorable marketing text and images, which providing exposure of product names and graphics, and coordinated text and images.
Claims
1. A publication package comprising: a publication having pages, the publication pages having a length and a width, the publication pages having page edges around their periphery, the publication pages join along a spine of the publication, a rider formed of material durable and resilient enough to resist bending, to thereby hold objects affixed to the material of the rider, the rider having a length of approximately equal to the length of the publication pages, and a width approximately twice as wide as the width of the publication pages, The rider having a rider first fold extending the length of the rider, and positioned approximately half way along the width of the rider, the rider first fold forming a generally flat rider first page, and a generally flat rider second page, the rider first page having a front side and a back side, the rider second page having a front side and a back side, at least one product sample package affixed to the back side of the rider first page, or affixed to the front side of the rider second page, the publication is positioned between the rider first page and the rider second page, so that the publication is situated next to the at least one rider fold, and an outer cover which encloses the publication, and the rider with the at least one product sample package affixed to the rider first page or the rider second page.
2. The publication package of claim 1 further comprising a rider second fold, extending the length of the rider and parallel to the rider first fold, and positioned approximately half way along the width of the rider, the rider second fold is separated from the rider first fold, the rider first fold and rider second fold forming a generally flat rider first page, and a generally flat rider second page, and a generally flat narrow area between the rider first page and the rider second page, and the publication is positioned near the generally flat narrow area between the rider first page and the rider second page.
3. The publication package of claim 1 further comprising at least one rider additional page, the at least one rider additional page formed of material durable and resilient enough to resist bending, to thereby hold objects affixed to the material of the rider third page, the at least one rider additional page having a front side and a back side, the at least one rider additional page affixed along one of its edges to the rider near its rider first fold.
4. The publication package of claim 3 further comprising at least one product sample package affixed to the back side of the rider third page, or affixed to the front side of the rider third page.
5. The publication package of claim 1 further comprising first page indicia printed on the front side of the rider first page.
6. The publication package of claim 5 further comprising back page indicia printed on the front side of the rider second page.
7. The publication package of claim 5 further comprising product sample package indicia printed on the at least one product sample package, in which the product sample package indicia is coordinated with the rider first page indicia.
8. A publication package comprising: a publication having pages, the publication pages having a length and a width, the publication pages having page edges around their periphery, the publication pages join along a spine of the publication, a rider formed of material durable and resilient enough to resist bending, to thereby hold objects affixed to the material of the rider, the rider having a length of approximately equal to the length of the publication pages, and a width approximately twice as wide as the width of the publication pages, the rider having a rider first fold and a rider second fold, the rider first and second folds are parallel, and extend the length of the rider, the rider first fold positioned approximately half way along the width of the rider, the rider first fold forming a generally flat rider first page, and a generally flat rider second page, the rider second fold positioned approximately half way along the width of the generally flat rider first page, thereby folding the generally flat rider first page approximately in half, the rider first page having, when folded, a front side first approximately half page, and a front side second approximately half page, and a back side first approximately half page, and a back side second approximately half page, the rider second page having a front side and a back side, at least one product sample package affixed to the rider first page back side first approximately half page, or affixed to the rider first page back side second approximately half page, the publication is positioned between the rider folded first page and the rider second page, so that the publication is situated next to the rider first fold, and an outer cover which encloses the publication, and the rider with the at least one product sample package affixed to the rider first page back side first or second approximately half pages.
9. The publication package of claim 8 further comprising a rider third fold, extending the length of the rider, and parallel to the rider first fold, and positioned approximately half way along the width of the rider, the rider third fold separated from the rider first fold, the rider first fold and rider third fold forming a generally flat rider first page, and a generally flat rider second page, and a generally flat narrow area between the rider first page and the rider second page, and the publication is positioned near the generally flat narrow area between the rider first page and the rider second page.
10. The publication package of claim 8 further comprising at least one rider additional page, the at least one rider additional page formed of material durable and resilient enough to resist bending, to thereby hold objects affixed to the material of the rider third page, the at least one rider additional page having a front side and a back side, the at least one rider additional page affixed along one of its edges to the rider near the rider first fold.
11. The publication package of claim 10 further comprising at least one product sample package affixed to the back side of the at least one rider additional page, or affixed to the front side of the at least one rider additional page.
12. The publication package of claim 8 further comprising first page indicia printed on the front side first approximately half page, and on the front side second approximately half page.
13. The publication package of claim 8 further comprising back page indicia printed on the front side of the rider second page.
14. The publication package of claim 12 further comprising product sample package indicia printed on the at least one product sample package, in which the product sample package indicia is coordinated with the rider first page indicia.
15. A publication package comprising: a publication having pages, the publication pages having a length and a width, the publication pages having page edges around their periphery, the publication pages join along a spine of the publication, a rider formed of material durable and resilient enough to resist bending, to thereby hold objects affixed to the material of the rider, the rider having a length of approximately equal to the length of the publication pages, and a width at least twice as wide as the width of the publication pages, the rider having a rider first fold and a rider second fold, the first and second rider folds are parallel, and extend the length of the rider, the rider first fold is positioned on the rider less than half way along the width of the rider, the rider first fold forming a generally flat rider first page, and a generally flat rider second page, the rider second fold is positioned on the rider approximately the width of the publication from the rider first fold, the rider second fold forming a generally flat rider third page joined to the rider second page. the rider first page having a front side and a back side, the rider second page having a front side and a back side, the rider third page having a front side and a back side, at least one product sample package affixed to the back side of the rider first page, or affixed to the front side of the rider second page, or affixed to the back side of the rider third page, the publication is positioned between the rider first page and the rider second page, so that the publication is situated over the rider second page, and between the rider first fold and the rider second fold, the rider first page and rider third page are closed over the publication as it sits on the rider second page, and an outer cover which encloses the publication, and the rider with the at least one product sample package affixed to the rider first page or the rider third page.
16. The publication package of claim 15 further comprising at least one rider additional page, the at least one rider fourth page formed of material durable and resilient enough to resist bending, to thereby hold objects affixed to the material of the at least one rider additional page, the at least one rider additional page having a front side and a back side, the at least one rider additional page affixed along one of its edges to the rider near the rider first fold or the rider second fold.
17. The publication package of claim 16 further comprising at least one product sample package affixed to the back side of the at least one rider additional page, or affixed to the front side of the at least one rider additional page.
18. The publication package of claim 15 further comprising first page indicia printed on the front side of rider first page, and third page indicia printed on the front side of rider third page.
19. The publication package of claim 15 further comprising back page indicia printed on the front side of the rider second page.
20. The publication package of claim 18 further comprising product sample package indicia printed on the at least one product sample package, in which the product sample package indicia is coordinated with the rider first page indicia and the rider third page indicia.
Description
BRIEF DESCRIPTION OF DRAWINGS
[0064] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate preferred embodiments of the present invention, and such drawings, together with the description set forth herein, serve to explain the principles of the invention.
[0065] FIG. 1 is a perspective view drawing of a first preferred embodiment of the postal Rider of the present invention, viewed from the front cover. The publication to be delivered is shown positioned within an opaque publication package poly-bag wrap outer cover, which bears the name of the publication to be delivered (here, the magazine titled Elle).
[0066] FIG. 2 is a perspective view drawing of the same first preferred embodiment of the Rider appearing in FIG. 1, viewed from the outside of the first page of the Rider, within which the delivered publication, with side and bottom page edges, is viewable. The name of the product of one product manufacturer (here, the fragrance product Olay) appears on that first page of the Rider.
[0067] FIG. 3 is a perspective view drawing of the same first preferred embodiment of the Rider appearing in FIGS. 1 and 2, viewed from the front cover of the delivered publication, and the inside of the first page of the Rider. Also apparent on the inside of the first page of the Rider are product sample packages bearing the same brand as appeared on the outside of the first page of the Rider.
[0068] FIG. 4 is a perspective view drawing of the same first preferred embodiment of the Rider appearing in FIGS. 1, 2, and 3, viewed from the front cover of the delivered publication, and the inside of the first page of the Rider, in which the delivered publication is partially removed from the Rider.
[0069] FIG. 5 is a perspective view drawing of the same first preferred embodiment of the Rider appearing in FIGS. 1, 2, 3, and 4, viewed from the inside of the Rider, with delivered publication removed, product sample packages bearing the same brand as appeared on the outside of the first page of the Rider apparent on the inside of the first page of the Rider, and additional name and graphics of the product manufacturer apparent on the inside of the back page of the Rider.
[0070] FIG. 2A is a perspective view drawing of a second preferred embodiment of the Rider of the present invention, viewed from the outside of the first page of the Rider, within which the delivered publication, with side and bottom page edges, is viewable. The name of the product of one product manufacturer (here, the fragrance product Olay) appears on a folded over left half of the first page of the Rider, while the name of the publication (here, the magazine titled Elle), is viewable on the right side of the same cover, where the first page of the Rider does not extend.
[0071] FIG. 3A is a perspective view drawing of the same second preferred embodiment of the Rider appearing in FIG. 2A, viewed from the front cover of the delivered publication, and the outside of (folded over) half of the first page of the Rider. Also apparent on the outside of the first page of the Rider is the name of the product manufacturer and its attractive graphics.
[0072] FIG. 4A is a perspective view drawing of the same second preferred embodiment of the Rider appearing in FIGS. 2A, and 3A, viewed from the front cover of the delivered publication, and the inside of the first page of the Rider, in which the publication is partially removed from the Rider.
[0073] FIG. 5A is a perspective view drawing of the same second preferred embodiment of the Rider appearing in FIGS. 2A, 3A, and 4A, viewed from the inside of the Rider, with delivered publication removed. The first page of the Rider is now fully opened (no longer folded), product sample packages bearing the same brand as appeared on the outside of the first page of the Rider are apparent on the inside of the first page of the Rider, and additional name and graphics of the product manufacturer are apparent on the inside of the back page of the Rider.
DETAILED DESCRIPTION OF EMBODIMENT
First Preferred Embodiment
[0074] Referring initially to FIG. 1, a first embodiment of full publication package 10 of the present invention is shown in perspective, as it has been wrapped in plastic outer cover 11. The outer cover 11 may be wrapped around the contents within outer cover 11, or outer cover 11 may be more loosely fitting around such contents, so long as the material and configuration of the outer cover complies with U.S. Postal Service requirements. In FIG. 1, various components of publication package 10 may be viewed through outer cover 11, however those components may not be accessed until such time as outer cover 11 is removed from publication package 10. Moreover, although the contents within outer cover 11 may be seen in FIG. 1, a second, and preferred, configuration for outer cover 11, is opaque to visual inspection. With an opaque outer cover 11, the outer cover may bear the name of a publisher's publication contained within, and likely some attractive graphics, printed on the exterior of the publication. Outer cover 11 may also be translucent, thereby allowing the consumer to see both the name of a publisher's publication on outer cover 11, and the names of one or more product manufacturers through translucent outer cover 11. Using an opaque, printable, outer cover 11 of the kind described above, with coordinated marketing imprinted thereon, along with a publisher's publication contained therein, as described above and herein, a user may create an overall effect which is a multi-sensual, multi-temporal, exposure, and a marketing experience for consumers.
[0075] FIG. 1 shows (in this case) an opaque, printable, outer cover 11 of the kind described above, with coordinated marketing imprinted thereon. Within outer cover 11 of FIG. 1, we may see the position of a publication selected by a publisher for distribution, in this case magazine 12, with its pages 13 (only page edges visible). While the position of magazine 12 is apparent in FIG. 1, magazine 12 is not visible to a consumer because of opaque outer cover 11. As noted above, the exterior of opaque outer cover 11 may carry titles and graphics which compliment, and coordinate with, other similar graphics within the publication package. That coordinated marketing begins with the printed title 14 of the magazine 12 contained within outer cover 11, in this case the title 14 of the magazine known as Elle, on the exterior of outer cover 11. We may also see the position of one or more names of products which may be joined with magazine 12 within outer cover 11, as those names (in this case the name Olay) may be imprinted on the first page of the publication rider of the present invention. Again, that position, and those names. is and are not apparent to the consumer before opening outer cover 11 of the publication rider of the present invention.
[0076] In FIG. 2, we see the publication rider 20 of the present invention (the Rider). Since outer cover 11 has been removed, we may now directly see the first page 21 of Rider 20, with its outside 22 of first page 21 bearing lettering and other graphics. We may also see the magazine 12 of FIG. 1, and its pages 13 (only page edges visible). With outer cover 11 removed, we may see that magazine 12 is covered, front and back, and along the spine of magazine 12, by Rider 20. On outside 22 of first page 21 of Rider 20, we may now also see directly (because outer cover 11 has been removed) the one or more names 23 (in this case the name Olay) of one of the products which may be joined by, or carried together by, Rider 20 with magazine 12 within outer cover 11 of the publication package of the present invention. In this case, once outer cover 11 has been removed, the consumer may also see, along with the name Olay, other attractive marketing materials, such as attractive graphics, and exhortations such as SEE what we've WHIPPED up.
[0077] In FIG. 2 we also see the edge of back page 31 of Rider 20 (the front and back of back page 31 are not visible in FIG. 2, as magazine 12 sits on the front of back page 31), and we see the edge of the long, narrow space 41 between the folds of the double fold near the center of Rider 20, against which narrow space 41 one edge of magazine 12 may be positioned. In this first embodiment of the present invention, Rider 20 is formed with only two full pages, first page 21 and back page 31, and narrow space 41 between the double fold between those two full pages. However, it is within the scope of the present invention to form Rider 20 with one or more additional pages between first page 21 and back page 31. Such additional pages may also have a double fold to, in effect create a book of pages, all having a narrow space like narrow space 41 between such double folds. It is also within the scope of the present invention to form Rider 20 without such double folds so that first page 21 and back page 31 are adjacent, with no long, narrow space (like narrow space 41) between them. It is also within the scope of the present invention to form Rider 20 with one or more additional pages between first page 21 and back page 31, without such long, narrow space, again creating a book of pages without a narrow space like narrow space 41. All such books of pages of Rider 20 may be held together with glue, or staples, or other means, should the application make fastened pages desirable, however the pages of the books of Rider 20 may also be held proximate to each other without such fastening between them, as all such pages, plus magazine 12 are held together in transit by outer cover 11.
[0078] In FIG. 3, we again see Rider 20, and magazine 12, with its pages 13, that we see in FIG. 1 and FIG. 2. However, in FIG. 3, first page 21 of Rider 20 has been opened, and swung away to the left side of magazine 12, to reveal the inside 25 of first page 21 of Rider 20. We also see the front side of magazine 12 front cover 16, with the title 14 (in this case, the title Elle) of magazine 12 appearing thereon. This is the same title we saw on the front of outer cover 11 in FIG. 1. Thus, a consumer opening the publication package of the present invention will have observed the title of magazine 12 on outer cover 11, and then will have observed the names or brands of one or more products 23 (in this case, products from Olay) which appear on the front side 22 of the first page 21 of Rider 20, and then will again have observed the title of magazine 12 on the front side of magazine 12 front cover 16 when first page 21 of Rider 20 is swung away from the front side of magazine 12 front cover 16. Having been initially exposed to the name or brands of one or more products in the process of opening the publication package, and repeatedly exposed to the title of magazine 12 within Rider 20, in that process, the consumer is then again presented with an opportunity to sample those one or more products, because sample packages of such products are presented to the consumer on the inside 25 of first page 21 of Rider 20 once first page 21 is swung away from magazine 12 front cover 16. In the process of swinging first page 21 of Rider 20 away from magazine 12, we also see the long, narrow area 41 between first page 21 of Rider 20, and the last page of Rider 20 (which last page cannot be seen in FIG. 3, as it is positioned below magazine 12). Long, narrow area 41, which is particular to this embodiment, but not necessary to all embodiments, was created by the double folds 42 and 43, referred to here, in the pages of the Rider 20.
[0079] In FIG. 4, we again see Rider 20, and magazine 12, with its pages 13, that we see in FIG. 1 and FIG. 2 and FIG. 3. However, in FIG. 4, magazine 12 has been partially removed from the position its occupies, against long, narrow area 41, within Rider 20, while the publication package of the present invention was in transit. On inside 25 of first page 21 of Rider 20, various specific product sample packages 51, 52, and 53, may also be seen. The user of Rider 20 has assembled the finished Rider 20 employing the coordinated information from one or more product manufacturers, and the publisher of the publication described above. In that assembly, various product sample packages 51, 52, and 53, affixed to inside 25 of first page 21 of Rider 20, are received from that or those product manufacturers, in various sizes, and affixed to the inside of the first page of Rider 20, using an appropriate adhesive. To increase the density of various product sample packages 51, 52, and 53, three product sample packages 52 are, in this embodiment, overlapped while affixed, using the off-center placement of adhesive as described above, near the center line of inside 25 of first page 21 of Rider 20. Three additional sample packages 51, in this case from the same product manufacturer as supplied sample packages 52, are affixed, using the same adhesive, near the left edge of inside 25 of first page 21 of Rider 20. Yet three more additional sample packages 53, in this case again from the same product manufacturer as supplied sample packages 52, are affixed, using the same adhesive, near the right edge of inside 25 of first page 21 of Rider 20. The front and back sides of the front and back pages of the Rider (and any additional pages of the Rider added as described herein) are all available to carry similar product sample packages, thereby allowing the density of sample packages to be greatly increased. However, the density of product sample packages a user may achieve using only the inside 25 of first page 21 of Rider 20, and the inside 32 of the last page 31 of Rider 20 (with such additional pages as the user finds appropriate or desirable), is sufficient for all marketing purposes. Additionally, the user will also achieve additional protection for the contents of all product sample packages using only the surfaces of the inside 25 of first page 21 of Rider 20, and the inside 32 of the last page 31 of Rider 20 (with such additional pages as the user finds appropriate or desirable), because the exterior pages of Rider 20 create additional protective barriers between sample packages within Rider 20 and external forces which may impact Rider 20 from its exterior.
[0080] In FIG. 5, we again see Rider 20 that we see in FIG. 1 and FIG. 2 and FIG. 3 and FIG. 4. However, in FIG. 5, the publication which was delivered has been entirely removed from the position its occupied, against long, narrow area 41, within Rider 20, while the publication package of the present invention was in transit. On inside 25 of first page 21 of Rider 20, various specific product sample packages 51, 52, and 53, having the coordinated information from one or more product manufacturers and the publisher of the publication described above, may again be seen. However, in FIG. 5, the consumer has now separated from inside 25 of first page 21 of finished Rider 20 some of the product sample packages 51 and 52, which were affixed to inside 25 of first page 21 of Rider 20. Other sample packages among sample packages 51 and 52 remain affixed to inside 25 of first page 21 of Rider 20, while all sample packages 53 remain so affixed. The consumer has therefore selected for use various sample packages 51 and 52 for immediate inspection and use, and left other sample packages for later use, or no use at all. On the inside 32 of last page 31 of Rider 20, we may also see the name of one product manufacturer 33 (in this case, the product manufacturer known as Olay), in this case the same product manufacturer we observed on the outside 22 of first page 21 of Rider 20, and on the exterior of the various specific product sample packages 51, 52, and 53 which are or were affixed to the inside 25 of first page 21 of Rider 20. On the inside 32 of last page 31 of Rider 20, we may also see attractive marketing graphics 34, which are coordinated throughout Rider 20 by the user, for the same product manufacturer (again Olay).
[0081] Referring again to FIG. 1, a second embodiment of a full publication package 10 of the present invention is shown in perspective, as it has been wrapped in plastic outer cover 11. Again, just as in the first embodiment set forth above, outer cover 11 may be shrink-wrapped around the contents within outer cover 11, or outer cover 11 may be more loosely fitting around such contents, so long as the material and configuration of the outer complies with U.S. Postal Service requirements. However, because of the construction of the second embodiment of the publication package, and in particular the second embodiment of the Rider contained within outer cover 11, various components of publication package 10, to the extent they may be viewed through outer cover 11, will appear different. Again those components may not be accessed until such time as outer cover 11 is removed from publication package 10. Moreover, as with the first embodiment noted above, a second, and preferred, configuration for outer cover 11, is opaque to visual inspection. With an opaque outer cover 11, the outer cover may again bear the name of a publisher's publication contained within, and likely some attractive graphics, printed on the exterior of the publication. And again, the opaque, printable, outer cover 11 of the kind described above, with coordinated marketing imprinted thereon, along with a publisher's publication contained therein, as described above and herein, allows a user to create an overall effect which is a multi-sensual, multi-temporal, exposure, and a marketing experience for consumers.
[0082] In FIG. 2A, we see the second embodiment of publication rider 70 of the present invention (the Rider). With outer cover 11 removed, we may see the magazine 62 to be delivered, and its pages 63 (only page edges visible). Since outer cover 11 has now been removed, we may now also directly see the first page 71 of Rider 70, with its outside 72 of first page 71 bearing lettering and other graphics. However, first page 71 of Rider 70 has been folded back, ether over or under, at and along fold line 74. With fold line 74, magazine 62 is covered, along its back, and along the spine of magazine 62, by Rider 70, however part of front cover 66 of magazine 62 is still visible. On outside 72 of first page 71 of Rider 70, we may again see directly (because outer cover 11 has been removed) the one or more names 73 (in this case the name Olay) of one of the products which may be joined by, or carried together by, Rider 70 with magazine 62. In this case, once outer cover 11 has been removed, the consumer may again see, along with the name Olay, other attractive marketing materials, such as attractive graphics, and exhortations such as SEE what we've WHIPPED up.
[0083] In FIG. 2A we also see the edge of back page 81 of Rider 70 (the front and back of back page 81 are not visible in FIG. 2, as magazine 62 sits on the front of back page 81), and we see the edge of the long, narrow space 91 between the folds of the double fold near the center of Rider 70, against which narrow space 91 one edge of magazine 72 may be positioned. In this second embodiment of the present invention, Rider 70 is formed with only two full pages, first page 71 and back page 81, and narrow space 91 between the double fold between those two full pages. However, it is within the scope of the present invention to form Rider 70 with one or more additional pages between first page 71 and back page 81. Such additional pages may also have a double fold to, in effect create a book of pages, all having a narrow space like narrow space 91 between such double folds. It is also within the scope of the present invention to form Rider 70 without such double folds so that first page 71 and back page 81 are adjacent, with no long, narrow space (like narrow space 91) between them. It is also within the scope of the present invention to form Rider 70 with one or more additional pages between first page 71 and back page 81, without such long, narrow space, again creating a book of pages without a narrow space like narrow space 91. All such books of pages of Rider 70 may be held together with glue, or staples, or other means, should the application make fastened pages desirable, however the pages of the books of Rider 70 may also be held proximate to each other without such fastening between them, as all such pages, plus magazine 62 are held together in transit by outer cover 11.
[0084] In FIG. 3A, we again see Rider 70, and magazine 62, with its pages 63, that we see in FIG. 2. However, in FIG. 3, first page 71 of Rider 70 has been opened, and swung away to the left side of magazine 62, to reveal second portion 77 of first page 71, which also carries printed upon it a product manufacturer's name (in this case, the product manufacturer Olay 78). We also see the front side of magazine 62 front cover 66, with the title 67 (in this case, the title Elle) of magazine 62 appearing thereon. This is the same title we saw on the front of outer cover 11 in FIG. 1. Thus, a consumer opening the publication package of the present invention will have observed the title of magazine 62 on outer cover 11, and then the names or brands of one or more products 73 (in this case, products from Olay) which appear on the front side 72 of the first page 71 of Rider 20, and then the names or brands of one or more products on second portion 77 of first page 71. The consumer then will again have observed the title of magazine 62 on the front side of magazine 62 front cover 66 when first page 71 of Rider 70 is swung away from the front side of magazine 62 front cover 66. In the process of swinging first page 71 of Rider 70 away from magazine 62, we also see the long, narrow area 91 between first page 71 of Rider 70, and the last page of Rider 70 (which last page cannot be seen in FIG. 3A, as it is positioned below magazine 62). Long, narrow area 91, which is particular to this embodiment, but not necessary to all embodiments, was created by the double folds 92 and 93, referred to here, in the pages of the Rider 70.
[0085] In FIG. 4A, we again see Rider 70, and magazine 62, with its pages 63, that we see in FIG. 2 and FIG. 3. However, in FIG. 4, magazine 62 has been partially removed from the position its occupies, against long, narrow area 91, within Rider 70, while the publication package of the present invention was in transit. In FIG. 4A, first page 71 is now fully opened along fold line 74, thereby exposing inside page portions 75 and 76. Having been initially exposed to the name or brands of one or more products in the process of opening the publication package, and repeatedly exposed to the title of magazine 62 within Rider 70 in that process, the consumer is in FIG. 4A now presented with an opportunity to sample those one or more products, because sample packages of such products are presented to the consumer on inside page portions 75 and 76 of first page 71. On inside page portions 75 and 76 of first page 71 of Rider 20, various specific product sample packages 101 and 103 may also be seen. The user of Rider 70 has assembled the finished Rider 70 employing the coordinated information from one or more product manufacturers, and the publisher of the publication described above. In that assembly, various product sample packages 101 and 103, affixed to inside page portions 75 and 76 of first page 71 of Rider 70, are received from that or those product manufacturers, in various sizes, and affixed to the inside page portions 75 and 76 of first page of Rider 70, using an appropriate adhesive. To increase the density of various product sample packages 101 and 103, product sample packages may be overlapped while affixed, using the off-center placement of adhesive as described above. However, in this second embodiment, product sample packages 101 and 103 are not shown so overlapped. In this second embodiment, in FIG. 4A, three sample packages 101 are affixed to inside page portion 75, using the same adhesive, near the right edge of inside page portion 75 of first page 71 of Rider 70. Three more additional sample packages 103, in this case again from the same product manufacturer as supplied sample packages 101, are affixed, using the same adhesive, near the right edge of inside page portion 76 of first page 71 of Rider 70. The front and back sides of the front and back pages of the Rider (and any additional pages of the Rider added as described herein) are all available to carry similar product sample packages, thereby allowing the density of sample packages to be greatly increased. However, the density of product sample packages a user may achieve using only the inside page portions 75 and 76 of first page 71 of Rider 70, and the inside 82 of the last page 81 of Rider 20 (with such additional pages as the user finds appropriate or desirable), is sufficient for all marketing purposes. Additionally, the user will also achieve additional protection for the contents of all product sample packages using only the surfaces of the inside page portions 75 and 76 of first page 71 of Rider 70, and the inside 82 of the last page 81 of Rider 70 (with such additional pages as the user finds appropriate or desirable), because the exterior pages of Rider 70 create additional protective barriers between sample packages within Rider 70 and external forces which may impact Rider 70 from its exterior.
[0086] In FIG. 5A, we again see Rider 70 that we see in FIG. 2A and FIG. 3A and FIG. 4A. However, in FIG. 5A, the publication which was delivered has been entirely removed from the position its occupied, against long, narrow area 91, within Rider 70, while the publication package of the present invention was in transit. On inside page portions 75 and 76 of first page 71 of Rider 70, various specific product sample packages 101 and 103, having the coordinated information from one or more product manufacturers and the publisher of the publication described above, may again be seen. However, in FIG. 5A, the consumer has now separated from inside page portions 75 and 76 of first page 71 of finished Rider 70 some of the product sample packages 101 and 102, which were affixed to inside 75 of first page 71 of Rider 70. Other sample packages among sample packages 101 and 102 remain affixed to inside page portions 75 and 76 of first page 21 of Rider 20. The consumer has therefore selected for use various sample packages 101 and 102 for immediate inspection and use, and left other sample packages for later use, or no use at all. On the inside 82 of last page 81 of Rider 70, we may also see the name 83 of one product manufacturer (in this case, the product manufacturer known as Olay), in this case the same product manufacturer we observed on the outside 72 of first page 71 of Rider 70, and on the exterior of the various specific product sample packages 101 and 103 which are or were affixed to the inside page portions 75 and 76 of first page 71 of Rider 70. On the inside 82 of last page 81 of Rider 70, we may also see attractive marketing graphics 84, which are coordinated throughout Rider 70 by the user, for the same product manufacturer (again Olay).
[0087] Other embodiments will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. It is intended that the specification and examples be considered as exemplary only, with a true scope of the invention being indicated by the following claims and equivalents.
