TARGET LABEL ASSEMBLY AND METHOD OF APPLICATION

Abstract

A target label assembly and method of application. The target label assembly includes a reactive target label shape that has a printed target pattern that matches, for use as an overlay, an original target pattern of a base paper target. The label shape includes an alignment window over a portion of the printed target pattern, such as a plurality of target circles, of the label that allows for see-through alignment with the original target pattern to be overlaid. Thus a paper target can be made into a reactive target.

Claims

1. A target label assembly for overlaying a base target, the base target having a base target pattern, the target label assembly comprising: a face sheet adhered to a removable liner; a label shape defined in the face sheet by a tearable line, the label shape including an overlaying target pattern matching at least a portion of the base target pattern; and an alignment window formed through the label shape and over a portion of the overlaying target pattern, wherein a corresponding portion of the base target pattern aligns with the portion of the overlaying target pattern through the alignment window to align the label shape over the base target pattern.

2. The target label assembly of claim 1, further comprising a weakened fold line dividing the removable liner.

3. The target label assembly of claim 2, wherein a first section of the removable liner over the alignment window is foldable back over a second section of the removable line adhered to the label shape to align the label shape with the base target pattern.

4. The target label assembly of claim 3, wherein the alignment window is opened upon a folding of the first section.

5. The target label assembly of claim 1, further comprising a second alignment window over a second portion of the overlaying target portion.

6. The target label assembly of claim 1, wherein the face sheet comprises a remaining portion disposed around the label shape, and further comprising a plurality of cut target impact cover labels removable from the remaining portion.

7. The target label assembly of claim 1, wherein the alignment window extends inward at an outer peripheral edge of the label shape.

8. The target label assembly of claim 1, wherein the alignment window comprises a registration opening cut within the label shape.

9. The target label assembly of claim 8, wherein the registration opening is opened upon a folding of a first section of the removable liner over the registration opening.

10. The target label assembly of claim 1, wherein the overlaying target pattern comprises an overlay plurality of nested shapes matching a base plurality of nested shapes of the base target, wherein the alignment window extends through a line of one of the overlay plurality of nested shapes.

11. The target label assembly of claim 1, wherein the target label comprises: a colored substrate including at least one paper or plastic layer and having a first color, the colored substrate having a front surface and a back surface; a transparent plastic film having a front surface and a back surface, the back surface of the transparent plastic film overlaying the front surface of the colored substrate; an opaque ink layer overlaying the front surface of the transparent plastic film; and a toner layer defining an image of a target, overlaying the opaque ink layer, and having a second color different from the first color.

12. A target label assembly for overlaying a base target, the base target having a base target pattern, the target label assembly comprising: a face sheet adhered to a removable liner, the liner including a weakened fold line dividing the liner into two sections; a label shape defined in the face sheet by a tearable line, the label shape including an overlaying target pattern matching the base target pattern; and a first alignment window formed through the label shape and over a first portion of the overlaying target pattern, a second alignment window formed through the label shape and over a second portion of the overlaying target portion on an opposing side from the first portion; wherein each of the first and second alignment windows is disposed in a first of the two sections of the liner, and a corresponding portion of the base target pattern aligns with the first and second portions of the overlaying target pattern through the first and second alignment windows to align the label shape over the base target pattern.

13. The target label assembly of claim 12, wherein the first of the two sections of the removable liner is foldable back over a second of the two sections of the removable liner to adhere a portion of the label shape with the base target pattern.

14. The target label assembly of claim 13, wherein each of the first and second alignment windows is opened upon a folding of the first of the two sections.

15. The target label assembly of claim 12, wherein the face sheet comprises a remaining portion disposed around the label shape, and further comprising a plurality of cut target impact cover labels removable from the remaining portion.

16. The target label assembly of claim 12, wherein the alignment windows extends inward at an outer peripheral edge of the label shape.

17. The target label assembly of claim 12, wherein each of the first and second alignment windows comprises a registration opening cut within the label shape, and the registration opening is opened upon the folding of the first of the two sections of the removable liner over the registration opening.

18. The target label assembly of claim 12, wherein the overlaying target pattern comprises an overlay plurality of nested shapes matching a base plurality of nested shapes of the base target, wherein each of the alignment windows extends through a line of one of the overlay plurality of nested shapes.

19. A method of labeling a base target pattern with a reactive target label, the method comprising: folding a first section of a removable liner from a self-adhesive label shape to expose an adhesive material, the label shape including an overlaying target pattern matching at least a portion of the base target pattern; opening via the folding an alignment window formed through the label shape and over a portion of the overlaying target pattern; aligning the overlaying target pattern with the base target pattern through the alignment window to align the label shape over the base target pattern; and adhering the adhesive material to the base target pattern.

20. The method of claim 19, further comprising opening via the folding a second alignment window formed through the label shape and over a second portion of the overlaying target pattern opposite the portion.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

[0020] FIG. 1 is a plan view of a target label assembly according to one embodiment of the invention, showing the front of the target label with an upper corner being separated from a liner.

[0021] FIG. 2 is an exploded side view of the target label of FIG. 1, showing the individual layers.

[0022] FIG. 3 is a top or front view of a target label assembly according to one embodiment of the invention.

[0023] FIG. 4 is a bottom or rear view of the target label assembly according to FIG. 3.

[0024] FIG. 5 is a target according to one embodiment of the invention.

[0025] FIG. 6 illustrates the application of the target label of FIG. 1 onto the target of FIG. 5.

[0026] FIG. 7 is a drawing of the exploded portion of FIG. 6.

[0027] FIG. 8 shows a partial perspective view of an application of a label according to one embodiment of this invention.

[0028] FIG. 9 is a partial side view of an application of a label according to one embodiment of this invention.

[0029] FIG. 10 illustrates one embodiment of a target label, after it has been penetrated by a projectile.

[0030] FIG. 11 is a plan view of a target label assembly according to one embodiment of the invention.

[0031] FIG. 12 is a plan view of a target label according to one embodiment of the invention, showing the front of the target label.

[0032] FIG. 13 is an exploded side view of the target label of FIG. 12, showing the individual layers, and showing overlaying layers of clear coating or varnish.

[0033] FIG. 14 illustrates one embodiment of a target label, after it has been penetrated by a projectile.

[0034] FIG. 15 illustrates another embodiment of a target label, after it has been penetrated by a projectile.

DETAILED DESCRIPTION OF THE INVENTION

[0035] Referring to FIGS. 1 and 2, a target label assembly 10 includes a removable liner 22 and a target label 30 cut within a remaining portion 34 of a label face sheet 25. The liner 22 is initially releasably adhered or otherwise joined to the target label 30 and is peeled away (see the upper right corner) when the target label 30 is ready for mounting to a mounting board or other device (see FIG. 5). The releasable liner 22 can be formed of paper, polymer-coated paper, polyester film, high density polyethylene film, low density polyethylene film, biaxially oriented polypropylene, and a wide variety of polymers and polymer combinations. Suitable paper liners include without limitation super calendared kraft paper with or without a polyvinyl alcohol coating, clay coated kraft paper, machine finished kraft paper, and machine glazed kraft paper. Any suitable sizing or release agents can be incorporated as needed to make the liner removable from a pressure sensitize adhesive material 32 layer of the face sheet 25 and target label 30.

[0036] The target label (and assembly) of FIG. 1 includes a pigmented or colored substrate 40. The pigmented substrate 40 can be a single layer of paper or plastic film, or can include additional layers, such as described below. The layer 40 is desirably a colored paper or plastic film having a first color imparted by dyeing or otherwise impregnating the paper or plastic film during its manufacture or by other suitable methods, and does not require application of an ink layer. The colored substrate 40 can be devoid of ink layers. The color is desirably a bright, noticeable color, such as yellow or orange, or a fluorescent color. The paper layer can be selected from a wide variety of commercially available colored papers that have suitable thickness and integrity to serve as a substrate for a target label. When a colored plastic is used for substrate 40, the plastic can be selected from low density polyethylene, linear low density polyethylene, polypropylene, polyester, polyamide, and a wide variety of other polymers having suitable integrity at the desired thickness.

[0037] The colored substrate 40 has a back surface 41 and a front surface 49, with the first color visible from at least the front surface 49. The laminate target label 30 of FIG. 1 includes a transparent film 50 having a back surface 51 and a front surface 59. The back surface 51 of the transparent film 50 can be joined to the front surface 49 of the colored substrate 40 by any suitable method, such as by using an pressure sensitive or other adhesive, by extrusion onto the substrate 40, by heat sensitive film, or by crosslinking or vulcanization directly to the substrate 40.

[0038] The transparent film 50 is suitably made of plastic, and can contain one or multiple layers. The plastic film layer(s) can be any transparent polymer material that allows the substrate 40 first color to be perceived there through. Exemplary polymers include, without limitation, biaxially oriented polypropylene, linear low density polyethylene, ethylene vinyl acetate, polyethylene terephthalate, polybutylene terephthalate, polyamide, acrylic copolymers, and the like. In one embodiment of this invention, the film 50 desirably covers at least substantially all of the substrate surface 49. An adhesive material for attaching the film 50 to the substrate 40 can be selected from a wide variety of suitable adhesives, including without limitation solvent-based adhesives based on polyamide suspensions, polyacrylates, polyurethanes and the like, as well as extrudable polyolefin-based adhesives and ionomers having reactive functional groups. The adhesive layer is desirably removable from the base target material, such as for realignment and/or replacement. The adhesive layer can optionally contain particles or flakes of glitter, as described above, provided that the concentration of glitter particles or flakes is not so high as to obscure the first color on the front surface 49 of colored substrate 40. Any suitable surface 59 treatment can be used to provide improved release functionality, such as described below.

[0039] The target label 10 includes at least one release layer 60 overlaying the front surface 59 of transparent film 50. The release layer 60 facilitates separation from the transparent film 50. In embodiments of this invention, the release layer is an opaque ink layer 60 overlaying the front surface 59 of the transparent plastic film 50. The opaque ink layer 60 has an opacity to cover, mask, or otherwise hide the first color of the substrate 40. The opaque ink can be any suitable ink, such as an oil-based ink, an aqueous ink, or a vegetable-based ink. The opaque ink layer 60 has a color that is different from the first color of the substrate 40, such as a white ink layer 40 covering a yellow substrate 40.

[0040] The ink layer 60 forms a surface on which a target image 65 is applied. In embodiments of this invention, the target image 65 is formed of a toner layer 70, and can be any suitable shape or silhouette. The toner is pigmented with a different color from each of the ink layer 60 and first color of the substrate 40. Preferred embodiments use a black or dark gray, navy, or green, etc. to stand out against the light-colored ink, and also providing contrast to the lighter, brighter color of the substrate 40. A target pattern, such as including nested shapes (e.g., several variously sized, and similarly shaped printed rings or equivalent, such as shown in FIG. 1, one inside another), numbers, and/or other shapes or elements can be included in the toner layer and be a further brighter or contrasting color.

[0041] In conventional applications, toner particles are melted by heat, causing them to individually bond to the underlying material. In embodiments of this invention, the toner layer 70 can be applied as a dry or wet toner, and then dried or otherwise thermally activated to adhere the powder toner particles to the ink layer 60. The target image 65 can be applied during manufacture of the target label 30, or can be printed by a home or commercial consumer, on the ink layer by a suitable consumer printer.

[0042] During use, the liner 22 is removed from the target label 30 to expose the pressure-sensitive adhesive 32, which is used to secure the target label 30 to a mounting surface or device. Removing the liner also desirably uncovers the alignment window to allow the user to see the base pattern during application. FIG. 5 illustrates a target 100, formed of a paper or other fibrous material, and having a target image to which the label 30 will adhere. The target shown in FIG. 5 is known as a B-29 target silhouette, but any suitable pattern or graphic can be used and matched by the target label of this invention. The target label 30 includes an overlaying target pattern that corresponds to the base target pattern 102 of target 100, and the target label 30 is designed to adhere over the base target 100 to impart reactive target features according to this invention to the paper or standard target 100 while maintaining a similar target pattern or image.

[0043] Embodiments of this invention include an alignment window in the target label that provides for improved orientation of the target label over the underlying base target. In FIG. 1, the target label 30 includes at least one registration opening shape 35 cut in the label 30, and which can be removed from the label 30 to allow a user to see through the label 30 to align the label pattern with the target pattern 102. The cut shape is desirably die cut over or around a portion of the printed target pattern or lines such that the image or lines can be aligned with the corresponding pattern or line 102 of the underlying base target 100. As shown in FIGS. 6 and 7, when the shape 35 is removed, a registration opening 36 is provided in the label 30. The opening 36 extends over, and removes, a portion of one of the target lines 38, and by aligning the target label line 38 on either side of the opening with the corresponding base target lines 102, the label 30 is registered or aligned with the base target 100 for adhesion. The inclusion of a second shape 35 and opening 36 on, for example, an opposing side of the label can be used to further ensure alignment.

[0044] The alignment window and/or corresponding cut registration opening shape of this invention can be any suitable shape depending on need and/or the shape and configuration of the target label and the target pattern or lines 38 thereon. Exemplary shapes include, without limitation, a circle, oval, ellipse, square, or triangle (see FIG. 12). The alignment window or registration opening can be an elongated shape (see FIG. 14) that follows a target element or line for a desired distance. The alignment window or registration opening can be positioned as needed on the target label, and over any desired target line or element. For example, the illustrated opening 36 is over the outer target line, but could be over any inner line or partially or fully over any number of the target label 30. In another embodiment of this invention, as shown in FIG. 11, the alignment window or registration opening can be an inward notch at or from the peripheral edge of the target label 30. The shape 35 is connected on one side to the remaining portion 34 to remain on the liner 22 and provide a notch opening that extends into and over the printed target pattern or lines 38. Alternatively, the alignment window can be an opening in the face sheet material without any face sheet material that needs removal.

[0045] FIG. 3 shows a top view of a target label assembly 10 according to another embodiment of this invention. FIG. 4 shows the bottom, liner 22 view of the label assembly 10 of FIG. 3. The face sheet 25 of FIG. 3 includes a target label 30 defined by a tearable line of separation 12 (tearable line or separation line for short) that allows the label 30 to be removed from the remaining portion 34 of the face sheet 25 for use. The remaining portion 34 can include other optional labels such as the plurality of circular cover labels 18, which can be used to cover holes made in the label 30 and allowing for further use. These target impact cover labels 18 can likewise be printed of the layers described herein, such as in FIG. 2, to provide reactive target covers that match the functionality of the material being replaced. Removable shapes 35 for providing registration opening 36 are formed in the label 30 by tearable lines 14.

[0046] A perforated, or otherwise weakened, line 23 extends across the liner 22 as a fold line for use in applying the label 30, discussed further below. The perforated line 23 is desirably placed between the assembly sheet midpoint and one end of the label assembly 10. As shown in FIGS. 3 and 4, the perforated line 23 is positioned at about 15%-35%, and desirably at about 25%, of the label assembly 10, thereby allowing a smaller portion of the label 30 to be exposed during application, such as shown in FIGS. 6 and 9. The placement of the fold line 23 can vary, depending on need and the size, shape, and/or configuration of the label assembly and label.

[0047] The perforated line 23 is a fold line that allows for a portion of the liner 22 up to the line 23 to be removed from the label 30 by folding at the perforated line 23. As shown in FIG. 6, the folded liner 22 exposes a first portion 104 of the label 30, which can be aligned and adhered to the base target 100 without a second portion 106 adhering. Once the first portion is aligned using the registration opening 36, and adhered, the second, remaining liner section 107 can be removed from the second portion 106 and the full label 30 adhered to the base target 100.

[0048] As shown in FIG. 9, in embodiments of this invention, the folded liner 22 can further provide a benefit of spacing a part of the first portion 104, particularly the part closer to the perforated fold line 23, from the base target 100. This is due to a tendency of the folded first portion to move, e.g., due to minor elastic or other forces, slightly away from the full-flat folded position, as illustrated in FIG. 9. In this manner, the folded liner portion 104 is or acts as a spacing or indexing tab to promote efficient alignment and/or adherence.

[0049] Embodiments of this invention incorporating a folded liner section 105 can further include an automated removal of the face sheet shape 35 via the folded liner portion. As shown in FIG. 4, the liner 22 includes a die cut 16 extending partially along the perimeter of the shape 35. The registration opening 36 may be opened upon removal of the shape 35 by folding back the section 105 using the die cut 16, which extends through both face sheet 25 and liner 22. Die cut 16 is preferably generally arcuate for the circular shape 35 and positioned along a side of the shape that corresponds with, or faces the same direction as, the first portion 104. In other words, the die cut 16 is on a side of the shape 35 opposite the perforated line 23, and disposed toward the end of the first portion 104 opposite the second portion 106 from where peeling commences (see FIG. 1). According to an embodiment of die cut 16 having an arcuate shape, the arc preferably extends between approximately 1 and 180 along hole formed by separation line 14 and more preferably extends between approximately 5 and 90 along the separation line 14.

[0050] As shown in FIG. 8, as the liner section 105 is peeled from the label 30, the die cut 16 causes the liner 22 to remain adhered to the shape 35, and then pulls the shape 35 from the label 30 as the first portion 104 is further removed. The registration opening 36 is thus opened automatically without further manual intervention, by removal and folding of the liner section 105, whereby the shape 35 remains adhered to the liner section 105 as the first section 105 is peeled from the label 30.

[0051] FIG. 10 illustrates a target label 30, including registration openings 35 and covering a base target pattern on a target base 100, after the target has been penetrated by a projectile, leaving a projectile opening 90. By operation of the release ink layer between the transparent film and the toner layer 70, an area 92 of the ink layer 60 and the toner layer 70 is displaced which exceeds the diameter of the projectile opening 90. The contrasting first color of the front surface 49 of colored substrate 40 (see FIG. 2) is exposed over the area 92, creating the visual impression of enhanced damage when the projectile hits the target label 30. The scattering of the ink layer 60 and/or the toner layer 70 to uncover area 92 also contributes to a visual simulation of gun powder burns in the area 92.

[0052] FIGS. 12 and 13 illustrate an alternative layer structure for a target label assembly 10. A liner assembly 20 is initially releasably joined to the target label 30 and is peeled away when the target label 30 is ready for mounting to a target base or other device. The liner assembly 20 includes a paper or film liner 22, a sizing coating 24, and a release agent which can be incorporated into the sizing coating or applied as a separate release layer 26.

[0053] The liner assembly 20 includes a paper or film liner 22, such as described above, and is shown including a sizing coating 24, and a release agent which can be incorporated into the sizing coating or applied as a separate release layer 26. The coating layer 24, which can also serve as a release layer, can be formed of silicone, polytetrafluoroethylene, polyethylene terephthalate, polyamide, polyacrylonitrile, or the like. When the coating layer 24 does not have sufficient release properties, a separate release layer 26 formed of silicone or another suitable release material can be included.

[0054] During use, the release assembly 20 is removed from the target label 30 to expose a pressure-sensitive adhesive layer 32, used to secure the target label 30 to a mounting device. The target label 30 includes a colored substrate 40 having a first color. The colored substrate 40 can be a single layer 42 of paper or plastic film, or can include additional layers, such as the illustrated layers 44, 46 and 48. The layer 42 can be a colored paper or plastic film having the first color imparted by dyeing or otherwise pigmenting the paper or plastic film during its manufacture, and does not require application of an ink layer. The colored substrate 40 can again be devoid of ink layers. The paper layer can be selected from a wide variety of commercially available colored papers that have suitable thickness and integrity to serve as a substrate for a target label. When a colored plastic is used for layer 42, the plastic can be selected from low density polyethylene, linear low density polyethylene, polypropylene, polyester, polyamide, and a wide variety of other polymers having suitable integrity at the desired thickness.

[0055] In alternative embodiments, the colored substrate 40 may include additional layers, such as the illustrated layers 44, 46 and 48. In one embodiment, the layers 44 and 46 can be colored paper or plastic layers, or both, having colors that are different from each other and different from the first color of layer 42. When multiple substrate layers with different colors are used, the layers can be designed so that when a projectile hits the target, a starburst or halo of multiple colors is observed around the point of impact, as described below with respect to FIG. 15. The colored substrate layers 42, 44 and 46 can be any combination of colored paper layers, colored plastic layers, or both, as further described below.

[0056] In another embodiment, the layers 42 and 46 can be colored paper and/or plastic layers, having different colors. The intervening layer 44 can be an adhesive layer designed to facilitate separation between layers 42 and 46 in the region of impact when a projectile penetrates the target label 30. The layer 44 can be any suitable adhesive, and can incorporate a release agent, such as a silicone release agent. The release agent can be used to control the adhesion between layers 42 and 46, and can facilitate localized separation between layers 42 and 46 when a projectile penetrates the target label 30. Suitable adhesives include without limitation solvent-based adhesives based on polyamide suspensions, polyacrylates, polyurethanes and the like, as well as extrudable polyolefin-based adhesives and ionomers having reactive functional groups.

[0057] In one embodiment, the layer 44 can incorporate a finely dispersed glitter. Glitter particles can be formed of aluminum, mica, malachite or the like, or can be formed of pigmented plastic flakes. The use of glitter particles provides a sparkling effect, thus enhancing the starburst or halo when a projectile penetrates the target label 30.

[0058] The optional layer 48 of substrate 40 (shown above layer 42) can similarly be a layer of glitter, or an adhesive layer that contains glitter particles. The layer 48 can also be a layer of toner having a color different from the color of layer 42, or can be a layer of toner mixed with glitter. If the layer 48 is a toner layer, then the toner color will be the first (front-facing) color of the colored substrate 10. The layer 48 can also be combined with a release agent, such as a silicone release agent, that facilitates separation from the underlying colored layer 42 around the region of impact, when a projectile penetrates the target 10. When the layer 48 includes toner and/or glitter, the toner and/or glitter particles can scatter around the region surrounding the penetration by the projectile, simulating the visual appearance of gun powder.

[0059] The colored substrate 40 has a back surface 41 and a front surface 49, with the first color visible from the front surface 49. The laminate label 30 may further include a transparent film 50 having a back surface 51 and a front surface 59. The back surface 51 of the transparent film 50 can be joined to the front surface 49 of the colored substrate 40 using an adhesive layer 53.

[0060] The transparent film 50 is suitably made of plastic, and can contain multiple layers, illustrated as layers 55 and 57. The plastic film layer(s) can be any transparent polymer material, including without limitation biaxially oriented polypropylene, linear low density polyethylene, ethylene vinyl acetate, polyethylene terephthalate, polybutylene terephthalate, polyamide, acrylic copolymers, and the like. The adhesive layer 53 can be selected from a wide variety of suitable adhesives, including without limitation solvent-based adhesives based on polyamide suspensions, polyacrylates, polyurethanes and the like, as well as extrudable polyolefin-based adhesives and ionomers having reactive functional groups. The adhesive layer 53 can optionally contain particles or flakes of glitter, as described above, provided that the concentration of glitter particles or flakes is not so high as to obscure the first color on the front surface 49 of colored substrate 40.

[0061] The target label 30 includes at least one release layer or agent 60 overlaying the front surface 59 of transparent film 50. In the embodiment shown, a second release layer 62 separates the first release layer or agent 60 from the toner layer 70, which defines an image of a target. The first release layer or agent 60 facilitates separation from the transparent film 50 and can be formed of or include polytetrafluoroethylene, polyester, polyamide, polyacrylonitrile, or a silicone polymer. The second release layer 62 facilitates separation of the toner layer 70 and is suitably an ink layer as described above or a silicone polymer or a release agent that includes a silicone polymer. The first release layer 60 can also be designed to facilitate release from both the transparent film 50 and the toner layer 70, by incorporating a release agent or agents (e.g. a silicone release agent) that is suitable for both purposes, in which case the second release layer 62 may not be needed.

[0062] In one embodiment, the release layers 60 and/or 62 may not be needed. The adhesion of toner layer 70 to transparent film 50 or an intermediate ink layer can be optimized to facilitate separation of the toner layer 70 using other techniques, including without limitation optimizing the surface tension of the front surface 59 of transparent film 50 by proper material selection, corona treatment to impart an electrostatic charge, and/or applying the toner using an aqueous carrier as described above. Regardless of the technique, the objective is to strike a suitable balance between adhesion and release that enables the toner layer 70 to remain intact until the target label 30 is struck by a firearm projectile, at which time the ink and/or toner particles scatter outward from the region of impact.

[0063] The toner layer 70 defines the shape of a target. As shown in FIGS. 12 and 13, the toner layer 70 can have a first section 72 having a second color different from the first color, a second section 74 having a third color different from the first and second colors, and a third section 76 having a fourth color different from the first, second and third colors. The first and second sections 72 and 74 are separated by at least one gap 73. The second and third sections 74 and 76 are separated by at least one gap 75. The first color of the front surface 49 of colored substrate 40 can be viewed through the gaps 73 and 75. If the colored substrate 40 has multiple layers with different colors, then it is desirable for the first, second, third and fourth colors to be different from each other and from each of the multiple layers of the colored substrate 40.

[0064] The toner layer 70 can be applied as a single layer having multiple colors as shown. Alternatively, the toner layer 70 can include multiple layers of toner to create the desired target design. The toner layer 70 can optionally be overlaid with one or more layers 80 and 82 of clear coating or varnish, shown only in FIG. 13. Clear coatings and varnishes are conventional. Any suitable clear coatings and varnishes can be used.

[0065] FIG. 14 illustrates a target label 30 after the target has been penetrated by a projectile, leaving a projectile opening 90. In this embodiment, the colored substrate 40 may have only one colored paper or plastic film layer 42. By operation of the release layer(s) 60 and/or 62 between the transparent film 50 and the toner layer 70, an area 92 of toner layer 70 is displaced which exceeds the diameter of the projectile opening 90. The contrasting first color of the front surface 49 of colored substrate 40 is exposed over the area 92, creating the visual impression of enhanced damage when the projectile hits the target label 70. The scattering of toner layer 70 over area 92 also contributes to a visual simulation of gun powder burns in the area 92.

[0066] FIG. 15 illustrates a more complicated target label 30 after the target has been struck and penetrated by a projectile. In this embodiment, the colored substrate 40 may have multiple colored layers 42, 44, 46 and/or 48 as described above, with appropriate release agents existing in or between some of the layers, and/or with glitter particles or flakes present in one or more layers. In this embodiment, the area 92 has a multi-colored starburst or halo image. The precise image will, of course, vary depending on how many substrate layers are colored and/or contain glitter, the specific materials used for the colored layers, the specific colors, and the release properties between the colored layers. The layers can be specifically designed so that the toner layer 70 displaces over the entire area 90, and the underlying substrate layers of color and/or glitter displace over progressively smaller areas. This requires proper selection of layer thickness, layer materials, adhesive(s) and release properties between the layers.

[0067] Variations of the embodiments described above are also contemplated by the invention. In the simplest embodiment, the transparent film 50 can be eliminated and the toner layer 70 can be applied over the colored substrate 40, with appropriate release layer(s) or release agent(s) underlying the ink layer and/or the toner layer 70. In another embodiment, a release agent can be included within the ink layer and/or the toner layer 70, alleviating the need for a separate underlying release layer. The colored substrate 40, as described above, is suitably devoid of ink layers. As an alternative, one or more layers of the colored substrate 40 can be formed by applying an ink layer on an underlying paper or plastic film layer, and/or by including a release agent within the ink layer. Other variations are also possible.

[0068] The targets of this invention can be any suitable size and secured to any suitable target structure or backstop, such as are commercially available. The target can be adhered directly to a surface of a target structure as a self-adhesive label, or can be hung within a target structure in the same manner as current non-adhesive paper targets.

[0069] The embodiments of the invention described herein are presently preferred. Various modifications and improvements can be made without departing from the spirit and scope of the invention. The scope of the invention is defined by the appended claims, and all changes that fall within the meaning and range of equivalents are intended to be embraced therein.