PACKAGING WITH AN INFORMATION ENCODING PATTERN

Abstract

There is provided a package for tobacco products or tobacco related commodities or smoking devices (20; 120; 220; 320), wherein the package (20; 120; 220; 320) includes an information encoding pattern (10; 110). The information encoding pattern comprises at least one first area (12) having a first conductive or dielectric property and at least one second area (14; 14a, 14b, 14c) having a second conductive or dielectric property. The first conductive property is different from the second conductive property and the first dielectric property is different from the second dielectric property. The information encoding pattern is configured to be detectable by a capacitive touch screen (24), e.g. a touch screen of a mobile device (22), such as a smartphone or tablet computer, when the information encoding pattern interacts with the touch screen, i.e. when the information encoding pattern approaches and/or touches the touch screen.

Claims

1. A package for tobacco products or tobacco related commodities or smoking devices (20; 120; 220; 320), wherein the package (20; 120; 220; 320) includes an information encoding pattern (10; 110), wherein the information encoding pattern (10; 110) comprises at least one first area (12) having a first conductive or dielectric property and at least one second area (14; 14a, 14b, 14c) having a second conductive or dielectric property, the first conductive property being different from the second conductive property and the first dielectric property being different from the second dielectric property, wherein the information encoding pattern (10; 110) is configured to be detectable by a capacitive touch screen (24) when the information encoding pattern (10; 110) interacts with the touch screen (24).

2. The package (20) according to claim 1, wherein the first area (12) forms part of the package (20) and is formed from a first material having a first dielectric property and wherein the information encoding pattern (10) is formed by said first area (12) and the at least one second area (14) that is formed from a second material having a second dielectric property different from the first dielectric property, or wherein the first area (12) forms part of the package (20) and is formed from a first material having a first conductive property and wherein the information encoding pattern (10) is formed by said first area (12) and the at least one second area (14) that is formed from a second material having a second conductive property different from the first conductive property.

3. The package (20) according to claim 2, wherein the first material forming the first area (12) is non-conductive and wherein the at least one second area (14) is formed by selectively applying, printing, a conductive material, conductive ink, on the first area (12).

3. The package (120; 220; 320) according to claim 1, wherein the information encoding pattern (10; 110) is arranged on the package (120; 220; 320) so that the information encoding pattern (10; 110) is at least partially destroyed if the package (120; 220; 320) is opened.

5. The package (220) according to claim 4, wherein the information encoding pattern (10) is arranged on the package (220) so that at least part (16) of the information encoding pattern (10) is still detectable by the capacitive touch screen (24) after the package (220) has been opened.

6. The package (20; 120; 220; 320) according to claim 1, wherein the package (20; 120; 220; 320) is a carton or paper based box or packet (220) or booklet, optionally including an inner liner (28) and/or an outer wrapper (30), or a container including a plurality of such boxes or packets or booklets; or a tin or can (20) or canister, formed from metal and/or plastic; or a pouch (29), formed from plastic or foil lined paper.

7. The package (20; 120; 220; 320) according to claim 1, wherein the package (20; 120; 220; 320) includes tobacco products in the form of: smokable tobacco products, such as cigarettes, small cigars, cigars, or loose tobacco, or smokeless tobacco, such as chewing tobacco, dipping tobacco, dissolvable tobacco, snus, or snuff, or wherein the package (20; 120; 220; 320) includes smokeable or non-smokeable tobacco related commodities, such as cigarette paper, filters, tubes or filter tubes for cigarettes, or wherein the package (20; 120; 220; 320) includes electronic or non-electronic smoking devices, such as electronic cigarettes or aerosol-generating devices.

8. A method of producing a package for tobacco products or tobacco related commodities or smoking devices (20; 120; 220; 320), including the steps of providing (S1) a package (20; 120; 220; 320) that is configured to store tobacco products or tobacco related commodities or smoking devices; providing (S2) an information encoding pattern (10; 110) on the package (20; 120; 220; 320), wherein the information encoding pattern (10; 110) comprises at least one first area (12) having a first conductive or dielectric property and at least one second area (14; 14a, 14b, 14c) having a second conductive or dielectric property, the first conductive property being different from the second conductive property and the first dielectric property being different from the second dielectric property, wherein the information encoding pattern (10; 110) is configured to be detectable by a capacitive touch screen (24) when the information encoding pattern (10; 110) interacts with the touch screen (24).

9. A system (40), including a package for tobacco products or tobacco related commodities or smoking devices (20; 120; 220; 320) according to claim 1, and a reader device (22) including a capacitive touch screen (24), in the form of a mobile device, wherein the reader device (22) is configured to detect the information encoding pattern (10; 110) of the package (20; 120; 220; 320), by means of the capacitive touch screen (24), when the information encoding pattern (10; 110) interacts with the touch screen (24), to decode information encoded in the information encoding pattern (10; 110), and to output decoded information.

10. The system (40) according to claim 9, further comprising an external server (38) that is connected to the reader device (22) via a communication network (36), wherein the reader device (22) is configured to transmit at least part of the decoded information to the external server (38), which external server (38) is configured to process the decoded information.

11. The system (40) according to claim 10, wherein the external server (38) is configured to provide supplementary data relating to the package (20; 120; 220; 320) dependent on the decoded information, and wherein the reader device (22) is configured to process the supplementary data.

12. A consumer communication method, comprising the steps of: providing (T0) a package for tobacco products or tobacco related commodities or smoking devices (20; 120; 220; 320) according to claim 1; detecting (T1) the information encoding pattern (10; 110) of the package (20; 120; 220; 320), by means of a capacitive touch screen (24) of a reader device (22), when the information encoding pattern (10; 110) interacts with the touch screen (24), decoding (T2) information encoded in the information encoding pattern (10; 110), and outputting (T3) decoded information by the reader device.

13. The consumer communication method according to claim 12, further comprising the steps of: transmitting (T4), by the reader device (22), decoded information to an external server (38) and processing (T5) the decoded information by the external server (38).

14. The consumer communication method according to claim 13, further comprising the steps of: providing (T6; T7.1, T7.2) supplementary data relating to the package (20; 120; 220; 320) to the reader device (22) dependent on the decoded information; and processing (T8) the supplementary data by the reader device (22).

15. The consumer communication method according to claim 14, wherein at least part of the supplementary data is only provided in case the decoded information indicates that the package (20; 120; 220; 320) has already been opened.

Description

[0044] The characteristics, features and advantages of this invention and the manner in which they are obtained as described above, will become more apparent and be more clearly understood in connection with the following description of exemplary embodiments, which are explained with reference to the accompanying drawings.

[0045] In the drawings, same element numbers indicate same elements in each of the views:

[0046] FIG. 1 is a schematic illustration of an exemplary information encoding pattern;

[0047] FIG. 2A illustrates a package for tobacco products or tobacco related commodities or smoking devices according to a first embodiment in perspective view;

[0048] FIG. 2B illustrates a step of detecting the information encoding pattern of the packaging of FIG. 2A by means of a capacitive touch screen;

[0049] FIG. 3 illustrates a package for tobacco products or tobacco related commodities or smoking devices according to a second embodiment in perspective view;

[0050] FIGS. 4A and 4B illustrate a package for tobacco products or tobacco related commodities or smoking devices according to a third embodiment in perspective view, both in a closed state (FIG. 4A) and in an opened state (FIG. 4B);

[0051] FIG. 5 illustrates a package for tobacco products or tobacco related commodities or smoking devices according to a fourth embodiment in perspective view;

[0052] FIG. 6 schematically illustrates steps of a method of producing a package for tobacco products or tobacco related commodities or smoking devices;

[0053] FIG. 7 shows components of a system including the package of FIG. 4; and

[0054] FIG. 8 schematically illustrates steps of a consumer communication method with respect to a package according to any one of the embodiments shown in FIGS. 2 to 5 using the system of FIG. 7.

[0055] In FIG. 1, an information encoding pattern 10 is schematically illustrated. A first area 12 serves as a background, on which a plurality of second areas 14a, 14b, 14c are arranged. The first area 12 together with the second areas 14 form the information encoding pattern 10. In the example shown, the first area 12 corresponds to a portion of a package for tobacco products or tobacco related commodities or smoking devices (cf. FIGS. 2 to 5). Alternatively, the first area 12 may also be formed from a separate substrate, e.g. paper of plastic, which is configured to be arranged on a package, e.g. by means of a suitable adhesive or by means of a transfer process.

[0056] The first area 12 is formed from a material that is non-conductive. The second areas 14a, 14b, 14c are formed from conductive ink that is printed to the first area. Any other conductive material and/or process can alternatively be used to form the second areas 14.

[0057] In general, the first area 12 has a first conductive property and the second areas have a second conductive property that differs from the first conductive property. Alternatively, the first area 12 has a first dielectric property and the second areas have a second dielectric property that differs from the first dielectric property.

[0058] The second areas 14 in the example include dots 14a that are selectively connected by lines 14b. The specific arrangement of the dots 14a and lines 14b, in particular the number and relative position of dots 14a with respect to each other can be used to encode information according to any suitable code. Needless to say that the number and relative position of the dots 14a can vary, as well as the number and arrangement of the lines 14b, which essentially serve to conductively connect certain sub-groups of dots 14a. Instead of dots 14a, alternative geometric shapes, such as squares, triangle, or any other regular or irregular shape can be used in order to form second areas 14. Further, lines 14b may also be curved and/or may intersect.

[0059] The information encoding pattern 10 in the example shown in FIG. 1 includes two separable parts 16, 18, which are used to encode specific types of information, as set forth below in detail with reference to FIG. 4A, 4B. In the first part 16, an identification information uniquely identifying a package, is encoded. In the second part, a status information indicating whether the package is intact or has been opened is encoded. The number of parts of the information encoding pattern that encode different types of information, can vary, as well as the specific type of information that is encoded in one of these parts.

[0060] Optional coupling areas 14c are connected by lines 14b to the remaining lines 14b and dots 14a. These areas 14c are generally arranged on a respective package in such a way that a consumer holding the packaging contacts the areas 14, e.g. with his fingers. In case of a conductive second material forming the second areas 14, these coupling areas 14c serve to ensure that the remaining second areas' 14a, 14b potential is set to the consumer's potential. The areas 14c can be replaced by a number of potentially crossing lines 14b, which lines extend in a respective portion of the packaging. For convenience, the optional coupling areas 14c have been omitted in FIGS. 2 to 5.

[0061] As described below with reference to FIG. 2A, 2B, the information encoding pattern 10 is configured to be detected by a capacitive touch screen when the information encoding pattern interacts with the touch screen, i.e. when the information encoding pattern 10 approaches and/or touches the touch screen.

[0062] FIG. 2A illustrates a first embodiment of a package for tobacco products or tobacco related commodities or smoking devices 20 in perspective view. FIG. 2B illustrates a step of detecting the information encoding pattern 10 on the packaging 20 of FIG. 2A by means of a capacitive touch screen 24 of a reader device 22, such as a smartphone.

[0063] The package 20 is provided in the form of a can including a base portion 20a, which is reclosable by means of a cover 20b. The cover 20b can simply be put or plugged on the base portion 20a or can be provided as a screwed cap. The can 20 can e.g. serve to store any kind of smokeless tobacco, such as chewing tobacco, dipping tobacco, dissolvable tobacco, snus, or snuff.

[0064] On top of the can 20, an information encoding pattern 110 is arranged. The cover 20b serves as the first area 12, the dots 14a and lines 14b form the second areas 14. The information encoding pattern 110, which essentially corresponds to the first part 16 of the information encoding pattern 10 of FIG. 1, can be detected by means of a touch screen 24 of a reader device 22, such as a smartphone, as illustrated in FIG. 2B. To this end, the information encoding pattern 110 is touched by the touch screen 24. The touch screen 24 senses the second areas 14 due to the differences in conductivity with respect to the non-conductive first area 12.

[0065] The smartphone 22 includes an application that is configured to decode the information encoded in the pattern 110. At least part of this decoded information can be output, e.g. displayed, by the reader device 22, and/or can be transmitted to further instances, as described below in detail with respect to FIGS. 7 and 8.

[0066] FIG. 3 illustrates a package for tobacco products or tobacco related commodities or smoking devices 120 according to a second embodiment in perspective view. The packaging 120 is formed as a pouch 29 enclosed by an outer wrapper 30 from plastic foil. Such a packaging 120 can e.g. store loose tobacco, such as smokable loose roll your own tobacco. Onto the outer wrapper 30, the information encoding pattern 110 is applied in such a manner that, if the wrapper 30 is opened by tearing of the tear tape 32 of the outer wrapper 30, the the information encoding pattern 110 is destroyed. In other words, the information encoding pattern 110 can only be detected, and in particular the information encoded therein can only be decoded, as long as the package 120 is intact. As soon as the packaging is opened, the wrapper 30 including the information encoding pattern 110 is destroyed.

[0067] However, even in this case, the information encoding pattern 110 can be used as authenticity feature, as long as the packaging 120 is intact. The information encoding pattern 110 can store an identification information, which can be used to authenticate the packaging 120. In case a detection of the information encoding pattern 110 fails, due to a destroyed outer wrapper 30, a consumer can still indirectly infer that the package 120 is no longer intact but has already been opened. In other words, the information encoding pattern 110, arranged in the above described manner, can also serve as a seal.

[0068] FIGS. 4A and 4B illustrate a package for tobacco products or tobacco related commodities or smoking devices 220 according to a third embodiment in perspective view, both in a closed state (FIG. 4A) and in an opened state (FIG. 4B).

[0069] The package 220 is formed as a generally known cigarette hard box, i.e. carton box with a hinged lid 26. The cigarettes inside the box are further enclosed by an inner liner 28 (cf. FIG. 4B) from an aluminum foil laminate. Optionally (not shown), an outer wrapper, e.g. a plastic foil, can be provided.

[0070] An information encoding pattern 10 according to FIG. 1 is applied to the front side of the carton box in such a way that the second part 18 is destroyed if the box is opened by opening up the hinged lid 26, as shown in FIG. 4B. In general, as exemplary described above with respect to FIG. 3, an information encoding pattern 10 can be provided on a package in such a way that the information encoding pattern 10 is arranged at an interface between a first and a second portion of the packaging, which first and second portion are displaced relative to each other if the packaging is openedthereby destroying at least part of the information encoding pattern.

[0071] In contrast to the embodiment described with reference to FIG. 3, the information encoding pattern 10 is not completely destroyed if the box 220 is opened. After opening the box 220 the first part 16 of the information encoding pattern 11, encoding e.g. an identification information, is still intact, and can consequently be used in order to check the authenticity of the package 220, before and after opening same.

[0072] Only the second part 18 of the information encoding pattern 10 is destroyed by opening the packaging 220, as shown in FIG. 4B. As long as the packaging is intact, the second part 18 can be detected and the information encoded therein, e.g. a status information indicating whether the package is intact or has been opened, can be decoded. In case the second part can no longer be detected, or the information encoded in the second part can no longer be decoded, the consumer can indirectly infer that the packaging has already been opened.

[0073] According to a preferred variant, the sub-pattern 18a of the first pattern 18 (cf. FIG. 4B), in absence of the second sub-pattern 18b, can encode the fact that the packaging has been destroyed. Even closing the hinged lid 26 would not restore the original second part of the information encoding pattern 10, because the lines 14b connecting the first sub-pattern 18a with the second sub-pattern 18b, remain broken, which fact can generally be sensed by the touch screen 24.

[0074] FIG. 5 illustrates a package for tobacco products or tobacco related commodities or smoking devices 320 according to a fourth embodiment in perspective view. According to this embodiment, an information encoding pattern 110 has been applied to the inner liner 28 of a cigarette hard box, at an interface between a pull tab 28a and a remaining portion 28b of the liner 28. When tearing off the pull tab 28a, the information encoding pattern 110 is destroyed. This embodiment is functionally comparable to the embodiment of FIG. 3.

[0075] FIG. 6 schematically illustrates steps of a method of producing a package for tobacco products or tobacco related commodities or smoking devices, e.g. a packaging according to any one of the above described embodiments.

[0076] In step S1, a packaging 20, 120, 220, 320 that is configured to store tobacco products is provided, e.g. a carton box (cf. FIG. 4), a laminated liner (cf. FIG. 5), a can (cf. FIG. 2), or a pouch (cf. FIG. 3). In a further step S2, an information encoding pattern 10 is provided on the packaging as described above. The information encoding pattern 10 comprises at least one first area 12 having a first conductive or dielectric property and at least one second area 14 having a second conductive or dielectric property. The first conductive property is different from the second conductive property and the first dielectric property is different from the second dielectric property. The information encoding pattern 10 is configured to be detectable by a capacitive touch screen 24 of a reading device 22 when the information encoding pattern 10 interacts with the touch screen 24.

[0077] According to a preferred embodiment, a non-conductive portion of the packaging 20 serves a the first area, onto which the second areas are printed by means of a conductive ink.

[0078] FIG. 7 shows components of a system including the package of FIG. 4. The system can alternatively or additionally comprise a package according to any of the above-described embodiments. The system 40 further comprises at least one reader device 22, preferably in the form of a mobile device, such as a smartphone, a tablet computer, etc. The reader device 22 includes a capacitive touch screen 24 that is configured to detect an information encoding pattern 10 of the package 220, as described in detail above with reference to FIGS. 1, 2, and 4. The reader device 22 is further configured to decode information encoded in the detected information encoding pattern 10. Preferably, the reader device 22 can also output at least part of the decoded information, e.g. a status signal in line with a status information indication whether the packaging 220 is still intact or has been opened. As mentioned above, such a status information can e.g. be encoded in a part 18 of the information encoding pattern 10.

[0079] The system 40 can further comprise an external server 38 that is connected to the reader device 22 via a communication network 36, such as the internet. The reader device 22 is configured to transmit at least part of the decoded information to the external server 38, which is configured to process this information.

[0080] The external server 38, which can be hosted by a manufacturer or vendor of the package 220, is configured to provide supplementary data relating to the package 220 to the reader device 22, dependent on the information received from the reader device 22. The reader device 22 is configured to process, e.g. to store, display, and/or execute, the supplementary data.

[0081] As described below in detail with reference to FIG. 8, the external server 38 can be configured to provide at least part of the supplementary data only in case the information received from the reader device 22 indicates that the package 220 has already been opened.

[0082] The system 40 shown in FIG. 7 can serve to support a consumer communication method, which method is described below with reference to FIG. 8.

[0083] In a first step T0, a package for tobacco products or tobacco related commodities or smoking devices 220 is provided. In step T1, the information encoding pattern 10 of the packaging 220 is detected by means of the touch screen 24 of the reader device 22. In step T2, information encoded in the information encoding pattern 10, e.g. an identification information and a status information, which information can respectively be encoded in the first part 16 and the second part 18 of the information encoding pattern 10, is decoded by the reader device 22.

[0084] In step T3, the reader device 22 can output at least part of the decoded information in a suitable manner. The reader device can e.g., based on the status information encoded in the information encoding pattern, output a status signal indicating whether or not the package has already been opened. A consumer, in this way, can simply and reliably check whether or not the package is intact.

[0085] According to a first variant, the method can stop at this stage. According to another variant, the step of outputting part of the decoded information can be omitted, e.g. in case the information encoding pattern 110 does neither directly nor indirectly encode a status information in the above-described sense, as it is e.g. the case in the embodiment shown in FIG. 2A.

[0086] According to a preferred variant, further steps follow, irrespective of omitting step S3 or not, as set forth below.

[0087] In step T4, the reader device 22 transmits at least part of the decoded information, e.g. the identification information and the status information, to the external server 38 via the communication network 36. The respective information is processed by the external server 38 in step T5. Processing this information can include storing/and or analyzing this information. Also at this stage, the method, according to a further variant, can stop.

[0088] According to a preferred variant, supplementary data relating to the package 220 are provided to the reader device 22 by the external server 38, dependent on the information received in step T4, in particular dependent on the status information and/or the identification information. In step T6, the external server analyzes the information received from the reader device 22, in particular in case a status information has been received, this status information indicating whether or not the package 220 has already been opened.

[0089] In the affirmative, as illustrated with respect to step T7.2, a first set of supplementary data is provided to the reader device 22. This data can, on the one hand, and independent from the status information, include authenticity information and/or general product information with respect to the specific packaging 220, based on the identification information read by the reader device 22. On the other hand, the supplementary data can include bonus material for the consumer who has bought and opened the packaging 220, such as discount on further orders, computer games, and the like.

[0090] In case, however, the external device 38 in step T6 finds out, by analyzing the received information, that the product packaging 220 is still intact, in step T7.1 as supplementary data only provides the authenticity information and the general product information, but no bonus material. According to a variant, step T7.1 can also be omitted in this case, i.e. no supplementary data are provided.

[0091] In step T8, the reader device 22 processes the received supplementary data, e.g. displays the authenticity information and the general product information. Bonus material, if received, can be processed in any suitable manner.

LIST OF REFERENCE SIGNS

[0092] 10, 110 information encoding pattern [0093] 12 first area [0094] 14 second areas [0095] 14a, 14b, 14c elements forming the second areas [0096] 16 first part of the information encoding area [0097] 18 second part of the information encoding area [0098] 18a, 18b sub-pattern of the second part [0099] 20, 120, 220, 320 package for tobacco products or tobacco related commodities or smoking devices [0100] 20a can base portion [0101] 20b cover [0102] 22 reader device [0103] 24 capacitive touch screen [0104] 26 hinged lid [0105] 28 inner liner [0106] 28a pull tab of inner liner [0107] 28b remaining part of inner liner [0108] 29 pouch [0109] 30 outer wrapper [0110] 32 tear tape [0111] 36 communication network [0112] 38 external server [0113] 40 system [0114] S1, S2 steps of a method of producing a package for tobacco products or tobacco related commodities or smoking devices [0115] T0 to T8 steps of a consumer communication method