SYSTEM AND METHOD TO CREATE, ANALYZE AND ADAPT ADVERTISEMENTS WITH 360-DEGREE IMAGES AND FILMS WITH OR WITHOUT VIRTUAL REALITY DEVICES

Abstract

The present disclosure refers to the visual and statistical analysis of data acquired from 360 images or films with or without Virtual Reality devices, allowing to generate heat maps and/or other types of graphs from data extracted from coordinate system, frequency, time, geographical location verified by a Geolocation system (GPS) and by points previously entered by the system operator or automatically suggested by the system called Points of Interest; such Points of Interest may also be automatically generated following the analysis and processing of the data extracted from the user's browsing and/or interaction; following the extraction of all the variables and their previous analysis, the system will analyze the heat map and/or other characteristics and reposition the 360 images and/or films displayed to the user according to his/her visualization preferences and/or suggest products or discounts according to the expressed interest.

Claims

1) A system to create, analyze and adapt advertisements with 360-degree images and films with or without virtual reality devices, more precisely addresses the visual and statistical analysis of data acquired from 360 images or films with or without Virtual Reality devices, allowing to generate heat maps and/or other types of graphs from data extracted from coordinate system, frequency, time, geographical location verified by a Geolocation system (GPS) and by points previously entered by the system operator or automatically suggested by the system called Points of Interest, comprising: a 360 image or film registration module which processes the input data with or without Virtual Reality devices; a module where points of interest can be created by the system operator or suggested by the system itself; a module where Points of Interest can be generated by the system operator or automatically generated following the analysis and processing of the collected data; a heat map generation module which creates a set of heat maps; a statistical analysis module, provided in parallel to the heat map generation mode in order to extract statistical information and generate diagrams; a module for readjusting the display of 360 images or films according to the data collected and processed; and a module to suggest products and services according to the collected and processed data.

2) The system of claim 1, configured to allow the user to interact with a 360 image or film in a personal computer (PC), mobile devices (Cell Phones and Tablets) and Virtual Reality devices (1); the data are extracted (2) and, then, the heat map is generated (3) and statistical analyses are created (4); from data consolidation (5), the system may conclude that the user has more interest in a certain area of the image which becomes a Point of Interest and consecutively adapts the standard visualization of the next images according the verified Points of Interest (6), the system operator may include Points of Interest (7) in addition to providing services and/or products related to the result (8).

Description

DESCRIPTION OF THE FIGURES

[0011] In order to supplement this description so as to obtain a better understanding of the characteristics of this invention and according to a preferred practical implementation of the same, the description is accompanied by a set of attached drawings, where, on an illustrated, but not limited way, it's operation is represented:

[0012] FIG. 1 shows a user interacting with a 360 image or film (100) without (101) and with (102) a Virtual Reality device.

[0013] FIG. 2 shows the entries in the system according to the achievement of this invention.

[0014] FIG. 3 describes a possible exemplary scenario this invention system can be applied to.

DETAILED DESCRIPTION OF THE INVENTION

[0015] With reference to the illustrated schemes, this patent invention refers to a SYSTEM AND METHOD TO CREATE, ANALYZE AND ADAPT ADVERTISEMENTS WITH 360-DEGREE IMAGES AND FILMS WITH OR WITHOUT VIRTUAL REALITY DEVICES, more precisely to the virtual and statistical analysis of data acquired from 360 images or films with or without Virtual Reality devices, allowing to generate heat maps and/or other types of graphs from data extracted from coordinate system, frequency, time, geographical location verified by a Geolocation system (GPS) and by points previously entered by the system operator or automatically suggested by the system called Points of Interest.

[0016] The system and method of this invention can be applied to a number of contexts, such as the Real Estate Market, decoration, appliances, toys, sports, retail, and education, among others.

[0017] The scenario represented by FIG. 3 comprises a scene where a user interacts with a 360 image in a desktop computer (1). The data are extracted (2). The heat map (3) is generated and statistical analyses (4) are created. From the behavioral pattern and consolidation of the data (5), the system can conclude that the user shows more interest by the house in the image which becomes a Point of Interest and consecutively adapts the standard visualization of the next images which contains houses (6), in addition to providing services and/or products related to the result (7).

[0018] This invention can be applied, for example, to a 360 cartoon, where the user showed more interest in a specific character and according to his/her behavior and visualization analysis, the system could change the course of the history or create advertisements and specific contents of such character for this user.

[0019] Another advantage comprises the real estate sales where the user would be exposed to 360 images or films containing some furniture. Following the system analysis, some objects of increased interest by the user could be offered with discounts or another type of sale.

[0020] The objectives and advantages mentioned above are achieved through the system which analysis multivariate data extracted from 360 images or films, with or without Virtual Reality devices.

[0021] The referred system comprises: [0022] a) A 360 image or film registration module which processes the input data with or without Virtual Reality devices; [0023] b) A module where points of interests can be created by the system operator or suggested by the system itself; [0024] c) A module where Points of Interest can be generated by the system operator or automatically generated following the analysis and processing of the collected data; [0025] d) A heat map generation module which creates a set or heat maps; [0026] e) A statistical analysis module, provided in parallel to the heat map generation mode in order to extract statistical information and generate diagrams; [0027] f) A module for readjusting the display of 360 images or films according to the data collected and processed; and [0028] g) A module to suggest products and services according to the collected and processed data.

[0029] It is certain that, when this invention is put into practice, changes concerning certain construction and form details can be introduced, without moving away from the basic principles which are clearly substantiated in the set of claims, being thus understood that the employed terminology did not have a limitation purpose.

[0030] Due to the advantages it provides, and further, for holding truly innovative characteristics which meet all the novelty and originality requirements in the art, this SYSTEM AND METHOD TO CREATE, ANALYZE AND ADAPT ADVERTISEMENTS WITH 360-DEGREE IMAGES AND FILMS WITH OR WITHOUT VIRTUAL REALITY DEVICES provides the required conditions to deserve the invention patent privilege.