Image rotation to optimize rip and print performance time

Abstract

A method for processing a print job includes: a) processing printer description language (PDL) image data for a select page of a print job to form raster image data for the select page, processing of the PDL image data and storing the raster image data in a RIP orientation; b) processing the raster image data for the select page to form bitmap image data for the select page, transforming the raster image data from the RIP orientation to a print orientation and storing the bitmap image data in the print orientation; and c) printing the bitmap image data arranged in the print orientation on a target substrate page to form a printed substrate page for the select page of the print job. A printing platform associated with the method includes a storage device, a RIP module, a rotator module, and a print engine.

Claims

1. A method for processing a print job in a printing platform, comprising: a) processing printer description language (PDL) image data for a select page of a print job at a raster image processor (RIP) module to form raster image data for the select page in a RIP orientation and storing the raster image data for the select page in the RIP orientation, wherein the RIP orientation for the select page is selected from landscape and portrait orientations to optimize RIP performance for the select page; b) processing the raster image data for the select page at a rotator module to form bitmap image data for the select page, the rotator module transforming the raster image data for the select page from the RIP orientation to bitmap image data for the select page in a print orientation and storing the bitmap image data in the print orientation, wherein the print orientation for the select page is selected from landscape and portrait orientations to optimize print engine performance for the select page; and c) printing the bitmap image data arranged in the print orientation on a target substrate page at a print engine to form a printed substrate page for the select page of the print job; wherein selection of the RIP orientation and selection of the print orientation are based on different criteria and the processing of the select page in the RIP orientation is decoupled from the processing of the select page in the print orientation.

2. The method set forth in claim 1 wherein the PDL image data includes printer control language (PCL) image data.

3. The method set forth in claim 1 wherein the PDL image data includes PostScript (PS) image data.

4. The method set forth in claim 1 wherein the print orientation is transverse in relation to the RIP orientation.

5. The method set forth in claim 4 wherein the print orientation is based on a short edge dimension of the target substrate page and the RIP orientation is landscape.

6. The method set forth in claim 5 wherein the target substrate page is fed through the printing platform in a long edge feed (LEF) fashion and the printing platform is solid ink-jet (SIJ)-based.

7. The method set forth in claim 4 wherein the print orientation is based on a long edge dimension of the target substrate page and the RIP orientation is portrait.

8. The method set forth in claim 1 wherein the print orientation is the same orientation as the RIP orientation.

9. The method set forth in claim 8 wherein the print orientation is based on a long edge dimension of the target substrate page and the RIP orientation is landscape.

10. The method set forth in claim 8 wherein the print orientation is based on a short edge dimension of the target substrate page and the RIP orientation is portrait.

11. An apparatus for processing a print job in a printing platform, comprising: a storage device; a raster image processor (RIP) module in operative communication with the storage device for processing printer description language (PDL) image data for a select page of a print job to form raster image data for the select page in a RIP orientation and storing the raster image data for the select page in the storage device in the RIP orientation, wherein the RIP orientation for the select page is selected from landscape and portrait orientations to optimize RIP performance for the select page; a rotator module in operative communication with the storage device for processing the raster image data for the select page to form bitmap image data for the select page by transforming the raster image data for the select page from the RIP orientation to bitmap image data for the select page in a print orientation and storing the bitmap image data in the storage device in the print orientation, wherein the print orientation for the select page is selected from landscape and portrait orientations to optimize print engine performance for the select page; and a print engine in operative communication with the storage device for printing the bitmap image data arranged in the print orientation on a target substrate page to form a printed substrate page for the select page of the print job; wherein selection of the RIP orientation and selection of the print orientation are based on different criteria and the processing of the select page in the RIP orientation is decoupled from the processing of the select page in the print orientation.

12. The apparatus set forth in claim 11 wherein the print orientation is transverse in relation to the RIP orientation.

13. The apparatus set forth in claim 12 wherein the print orientation is based on a short edge dimension of the target substrate page and the RIP orientation is landscape.

14. The apparatus set forth in claim 12 wherein the print orientation is based on a long edge dimension of the target substrate page and the RIP orientation is portrait.

15. The apparatus set forth in claim 11 wherein the print orientation is the same orientation as the RIP orientation.

16. A method for processing a print job in a printing platform, comprising: a) processing printer description language (PDL) image data for a select page of a print job at a raster image processor (RIP) module to form raster image data for the select page in a RIP orientation and storing the raster image data in the RIP orientation, wherein the RIP orientation for the select page is selected from landscape and portrait orientations based at least in part on the PDL image data for content of the select page to optimize RIP performance for the select page; b) processing the raster image data for the select page at a rotator module to form bitmap image data for the select page, the rotator module transforming the raster image data from the RIP orientation to bitmap image data for the select page in a print orientation and storing the bitmap image data in the print orientation, wherein the print orientation for the select page is selected from landscape and portrait orientations based at least in part on a substrate feed orientation for the printing platform and a type of printing technology implemented by the printing platform, wherein the print orientation is transverse in relation to the RIP orientation; and c) printing the bitmap image data arranged in the print orientation on a target substrate page at a print engine to form a printed substrate page for the select page of the print job; wherein the processing of the select page in the RIP orientation is decoupled from the processing of the select page in the print orientation.

17. The method set forth in claim 16 wherein the PDL image data includes printer control language (PCL) image data.

18. The method set forth in claim 16 wherein the PDL image data includes PostScript (PS) image data.

19. The method set forth in claim 16 wherein the print orientation is based on a short edge dimension of the target substrate page and the RIP orientation is landscape.

20. The method set forth in claim 16 wherein the print orientation is based on a long edge dimension of the target substrate page and the RIP orientation is portrait.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

(1) FIG. 1 is a chart comparing C2C time measurements for exemplary embodiments of a laser-based and SIJ-based printing platforms;

(2) FIG. 2 is a functional diagram showing an exemplary embodiment of a process for processing a print job in an SIJ-based printing platform in which target substrate is fed in an long edge feed (LEF) fashion;

(3) FIG. 3 is a functional diagram showing an exemplary embodiment of a process for processing a print job in a laser-based printing platform in which target substrate is fed in an LEF fashion;

(4) FIG. 4 is a functional diagram showing an exemplary embodiment of a process for processing a print job in an SIJ-based printing platform in which target substrate is fed in an short edge feed (SEF) fashion;

(5) FIG. 5 is a functional diagram showing an exemplary embodiment of a process for processing a print job in a laser-based printing platform in which target substrate is fed in an SEF fashion;

(6) FIG. 6 is a chart comparing RIP and C2C time measurements for a landscape PCL print job for exemplary embodiments of existing laser-based and SIJ-based printing platforms with LEF process orientation;

(7) FIG. 7 is a chart comparing RIP and C2C time measurements for a landscape PCL print job for exemplary embodiments of existing laser-based and SIJ-based printing platforms with SEF process orientation;

(8) FIG. 8 is a chart comparing RIP and C2C time measurements for a landscape PS print job for exemplary embodiments of existing laser-based and SIJ-based printing platforms with LEF process orientation;

(9) FIG. 9 is a chart comparing RIP and C2C time measurements for a landscape PS print job for exemplary embodiments of existing laser-based and SIJ-based printing platforms with SEF process orientation;

(10) FIG. 10 is an exemplary landscape page for printing with an exemplary image object;

(11) FIG. 11 is an exemplary landscape output frame buffer showing an exemplary landscape slice of the exemplary landscape page from FIG. 10;

(12) FIG. 12 is an exemplary portrait output frame buffer showing an exemplary landscape slice of the exemplary landscape page from FIG. 10;

(13) FIG. 13 is a block diagram of an exemplary embodiment of a multi-function platform with copying, scanning, and printing operations;

(14) FIG. 14 is a block diagram of an exemplary embodiment of a printing platform for processing a print job;

(15) FIG. 15 is a block diagram of another exemplary embodiment of a printing platform for processing a print job;

(16) FIG. 16 is a functional diagram showing an exemplary embodiment of print functions in laser-based and SIJ-based printing platforms;

(17) FIG. 17 is a functional diagram showing another exemplary embodiment of print functions in laser-based and SIJ-based printing platforms;

(18) FIG. 18 is a flowchart showing an exemplary embodiment of a process for processing a print job in a printing platform; and

(19) FIG. 19 is a block diagram of yet another exemplary embodiment of a printing platform for processing a print job.

DETAILED DESCRIPTION

(20) This disclosure describes various embodiments of methods and apparatus for processing a print job in a printing platform in which image data may be rotated from a desired orientation for RIP to a transverse orientation for printing corresponding page content on target substrate pages by the print engine. Various embodiments disclosed herein provide improved performance in the printing platform for the corresponding print job by reducing RIP time when the preferred orientation of image data for RIP is different from the preferred orientation of image data for the print engine. These improvements in print performance may be more noticeable for certain types of print jobs, such as print jobs with complex content (e.g., graphics objects, image objects, or any combination thereof). This allows print performance to be driven by the inherent performance of the printing technology and the design configuration selected for the printing platform. For example, this simplifies cost tradeoff considerations between laser-based and SIJ-based printing platforms for customers.

(21) The concept for rotation of image data orientation between RIP and print engine processes can be applied to all types of printing platforms, including multi-color printing platforms, to enhance printing performance where it is preferred to perform such processes in transverse orientations. In other words, the RIP orientation can be used for all print jobs and for each color separation.

(22) The preferred orientation for image data at the IOT in laser-based printing platforms is the cross-process direction because the laser moves across the target substrate pages in the cross-process direction. Thus, when target substrate pages are fed through the printing platform in long edge feed (LEF) or landscape orientation, the preferred orientation for image data at the IOT is long edge (i.e., landscape) orientation. Similarly, when target substrate pages are fed in short edge feed (SEF) or portrait orientation, the preferred orientation for image data at the IOT is short edge (i.e., portrait) orientation.

(23) The preferred orientation for image data at the IME in SIJ-based printing platforms is the process direction because the ink jets in the print head for the IME are arranged in one or more columns aligned with the process direction. The print head for the IME moves across an intermediate transfer device (e.g., a drum or belt) in the cross-process direction printing a strip of the page in segments of scan lines. If the SIJ-based printing platform does not use an intermediate transfer device, the IME moves across target substrate pages in the cross-process direction, printing strips of pages in the same manner. While the strip is in the cross-process direction, the scan lines and the segments of the scan lines printed by the ink jets are in the process direction. Thus, when target substrate pages are fed through the printing platform in LEF (i.e., landscape) orientation, the preferred orientation for image data at the IME is short edge (i.e., portrait) orientation. Similarly, when target substrate pages are fed in SEF (i.e., portrait) orientation, the preferred orientation for image data at the IME is long edge (i.e., landscape) orientation.

(24) Based on the foregoing, printing performance on print jobs with complex content (e.g., graphics objects, image objects, or any combination thereof), such as PPT files, that are printed in landscape orientation on target substrate pages fed through the printing platform in a long edge (i.e., landscape) orientation can be significantly improved in SIJ-based printing platforms by using a long edge (i.e., landscape) orientation for RIP, rotating the image data output from the RIP to form a rotated bitmap in a short edge (i.e., portrait) orientation compatible with the IME, and using the rotated image data at the IME to print the corresponding target substrate page. FIG. 2 provides a flow chart for this scenario and shows the orientation of image data as the print job is being processed by the SIJ-based printing platform.

(25) Similarly, printing performance on such print jobs that are printed in portrait orientation on target substrate pages fed through the printing platform in a long edge (i.e., landscape) orientation can be significantly improved in laser-based printing platforms by using a short edge (i.e., portrait) orientation for RIP, rotating the image data output from the RIP to form a rotated bitmap in a long edge (i.e., landscape) orientation compatible with the IOT, and using the rotated image data at the IOT to print the corresponding target substrate page. FIG. 3 provides a flow chart for this scenario and shows the orientation of image data as the print job is being processed by the laser-based printing platform.

(26) Likewise, printing performance on such print jobs that are printed in portrait orientation on target substrate pages fed through the printing platform in a short edge (i.e., portrait) orientation can be significantly improved in SIJ-based printing platforms by using a short edge (i.e., portrait) orientation for RIP, rotating the image data output from the RIP to form a rotated bitmap in a long edge (i.e., landscape) orientation compatible with the IME, and using the rotated image data at the IME to print the corresponding target substrate page. FIG. 4 provides a flow chart for this scenario and shows the orientation of image data as the print job is being processed by the SIJ-based printing platform.

(27) Similarly, printing performance on such print jobs that are printed in landscape orientation on target substrate pages fed through the printing platform in a short edge (i.e., portrait) orientation can be significantly improved in laser-based printing platforms by using a long edge (i.e., landscape) orientation for RIP, rotating the image data output from the RIP to a short edge (i.e., portrait) orientation compatible with the IOT, and using the rotated image data at the IOT to form a rotated bitmap in print the corresponding target substrate page. FIG. 5 provides a flow chart for this scenario and shows the orientation of image data as the print job is being processed by the laser-based printing platform.

(28) With reference to FIGS. 6-9, the Xerox task force came up with a reduced test condition that shows how print performance can be improved on SIJ-based printing platform. The charts in FIGS. 6-9 compare the RIP time between an exemplary existing laser-based printing platform and an exemplary existing SIJ-based printing platform. Both printing platforms use SBC controllers with the same CPU, processor/memory speed, and HW architecture. Paper was loaded on the machines in SEF orientation (see FIGS. 7 and 9) and LEF orientation (see FIGS. 6 and 8) for collection of the time measurements reflected in FIGS. 6-9. In the current design of the printing platforms, the paper output orientation (i.e., printing orientation) defines the RIP orientation used by the controller. In other words, print jobs with LEF paper output will cause the controller to RIP along the LEF orientation for the laser-based printing platform and along the SEF orientation for the SIJ-based printing platform. Similarly, print jobs with SEF paper output causes the controller to RIP along the SEF orientation for the laser-based printing platform and along the LEF orientation for the SIJ-based printing platform. Thus, the most pertinent comparison of the data is comparing RIP for the laser-based printing platform in LEF to RIP for the SIJ-based printing platform in SEF and vice versa.

(29) As shown in FIGS. 6-9, RIP time measurements, for some documents, are highly dependent on the orientation. For the PCL printing case, both types of printing platforms RIP to 6006001 bit. One can see that there is a strong correlation between the laser-based LEF measurements and SIJ-based SEF measurements and vice versa for PCL printing. PS printing also shows this strong correlation, although there are larger differences that may be due to noise or to the differences in laser-based RIP to 6006001 bit and SIJ-based RIP to 5674504 bit. However, it is quite clear that the behavior of these printing platforms is comparable along these lines.

(30) With reference to FIG. 10, consider printing a landscape image, such as the exemplary photo image. Since a RIP operation renders text, graphic, and image objects (i.e., elements) within a page of a print job to a raster image bitmap, the RIP time for each page is dependent on the content of the corresponding page as well as the selected orientation for printing. In order to understand the differences in RIP time for differences in RIP orientation, consider where the same document page is selected for printing in a landscape orientation and RIPed to both a landscape frame buffer and a portrait frame buffer. The light lines in FIG. 10 show the scan lines in the original (source) image that are selected for printing in the landscape orientation and provided to the RIP.

(31) With reference to FIG. 11, when a page selected for printing in a landscape orientation is RIPed to a landscape output frame buffer, landscape slices of the image in the landscape output frame buffer relate to landscape slices of the original (source) image. RIPing image data for a page selected for printing in a landscape orientation to a landscape output frame buffer is faster because the scan lines of the source image provided to RIP correspond to the scan lines of the output frame buffer created by the RIP. The dark lines in FIG. 11 show the scan lines of the landscape output frame buffer. There may not be a 1:1 correlation between pixels in the original (source) image and the bitmap pixels in the landscape output frame buffer if the RIP performs scaling.

(32) With reference to FIG. 12, when a page selected for printing in a landscape orientation is RIPed to a portrait output frame buffer, landscape slices of the image in the portrait output frame buffer include portions of each scan line in the portrait output frame buffer. RIPing image data for a page selected for printing in a landscape orientation to a portrait output frame buffer is slower because the scan lines of the source image provided to RIP are transverse to the scan lines of the output frame buffer created by the RIP. Manipulating individual pixels from all of the input scan lines, rather than all of the pixels for one input scan line slows the rendering down. The dark lines in FIG. 12 show the direction of the scan lines of the portrait output frame buffer. Again, there may not be a 1:1 correlation between pixels in the original (source) image and the bitmap pixels in the portrait output frame buffer if the RIP performs scaling.

(33) The full impact on RIP performance is dependent on content of pages in the print job that are selected for printing in an orientation transverse from the RIP orientation. For example, RIP performance gets worse when many narrow landscape strips of images in a landscape original (source) image have to be processed and placed in transverse scan lines of a portrait output frame buffer. The extreme case is when the entire portrait page is made up of page-wide narrow single pixel strips that make up the landscape page images. Due to the overlapping requirement of objects on a page, these single pixel strips can appear on top of each other increasing the total number of these offending page images.

(34) For example, printing a PowerPoint file creates PS or PCL files that may include thousands of single pixel strips for certain page images in the print job. This may create some worst case scenarios for the problem disclosed herein. However, this is by no means a unique case since this occurs when simply printing a relatively common set of PowerPoint slides on a SIJ-based printing platform that is most efficient in feeding target substrate pages in an LEF orientation and expects data to be sent to it in an SEF orientation. The same issue can occur if the same file is printed on a laser-based printing platform that feeds target substrate pages in an SEF orientation and uses an IOT that prints the target substrate pages in the SEF orientation.

(35) In general terms, the various embodiments of methods and apparatus disclosed herein add a rotator to the processing for a print job between the RIP and print engine to effectively rotate the orientation of the raster image bitmap resulting from RIP to be compatible with the orientation required by the print engine. This effectively decouples the RIP from the print engine. Under these circumstances, a RIP orientation can be established for a particular printing platform for processing print jobs that is most likely to reduce RIP time for most print jobs. For example, the RIP orientation may be established by the manufacturer of the printing platform or may be a user-selectable parameter in the printing platform. The raster image bitmaps resulting from the RIP are stored in memory in the selected RIP orientation. The rotator reads the raster image bitmaps from the memory in a preferred orientation for the print engine. The rotator can read the stored raster image bitmaps in scan lines that are transverse from the orientation of the scan lines from which the raster image bitmaps were stored. Typically, the orientation of scan lines provided by the rotator is the portrait (i.e., SEF) orientation for SIJ-based printing platforms and the landscape (i.e., LEF) orientation for laser-based printing platforms. The rotator is actually capable of providing any suitable rotation (or no rotation) to the raster image bitmap because it simply randomly accesses the memory to read image data to form scan lines in an orientation that is compatible with the print engine. This enables the printing platform to perform RIP in the established RIP orientation for the printing platform and printing in an orientation optimized for the print engine based on the target substrate orientation through the printing platform. For example, the selected orientation for the print job may be selected by a user in a print parameter dialog box after the document is selected for printing from an application program.

(36) The rotator may be implemented using an application specific integrated circuit (ASIC). As such, the rotator may be referred to as a hardware (HW) rotator. The rotator may also be implemented using any suitable combination of hardware and software. The rotator frees the RIP to render images in the established RIP orientation.

(37) With reference to FIG. 13, an exemplary embodiment of a multi-function platform, such as a multi-function device (MFD), shows image paths for printing, copying, and scanning operations in relation to operations performed by a central processing unit (CPU), functions performed by an ASIC, optional operations that may be performed by the CPU, and a storage device. The CPU operations include an interpreter module, a renderer module, a SW JPEG codec module, an XIPS (IPCore) module, and a scan export module. The ASIC functions include a calibration alignment module, a first CST (RGB to Lab) module, a segment module, a filter module, a scaling R & E module, a first adjust module, a second CST (Lab to CMYK) module, a first halftone module, a first compress module, a middle functions module, a decompress module, and an IOT interface module. The optional operations include a byte swap module, a second adjust module, a second halftone module, and a second compress module. The storage device includes a system memory and an electronic pre-collation (EPC) memory. It is understood that the storage device may include any suitable arrangement of suitable storage devices.

(38) The interpreter module and renderer module form a RIP. The byte swap module, second adjust module, and second halftone module are optional operations that may be included in the RIP in any suitable combination.

(39) The middle functions module may include a rotator function (i.e., HW rotator). Previously, a rotator function has been used in conjunction with copying and scanning operations. However, the image paths for copying, scanning, and printing operations in the MFD shown in FIG. 13 each possess the capability to do HW rotation of images. The rotator function has not previously been used in conjunction with printing operations. The performance of the HW rotator for copying and scanning operations has steadily been improving with each generation of ASIC chip sets for MFDs and copiers. The HW rotator can run at close to or exceeding print engine speed.

(40) The amount of uniquely reserved contiguous memory needed for the image rotation operation has also been decreasing. There is no need for dedicated memory for image rotation. EPC memory, system memory, or any suitable bulk image memory can be allocated for rotation buffering.

(41) As shown in the generic block diagram of the MFD image paths, the middle functions block includes rotation, annotation and other image manipulation functions that are typically used to post-process images that were captured from the scanner. These functions are typically used to support copy and scan features. The middle functions are built in to the ASIC to provide near real-time image processing functions.

(42) With reference to FIG. 14, an exemplary embodiment of an existing printing platform shows a RIP in a traditional print path. As shown, the RIP includes an interpreter module and a renderer module. The RIP may also include a byte swap module, an adjust module, and a halftone module in any suitable combination. The RIP outputs image data that forms an output frame buffer in system memory. The image data from the RIP may be compressed before being stored in system memory. This output frame buffer is moved from system memory to EPC memory. From EPC memory, the output frame buffer may be decompressed and transferred to the print engine (e.g., IOT or IME). As mentioned above, the RIP rendering direction (i.e., orientation) is directly tied to the direction (i.e., orientation) that image data is needed by the print engine. Notably, no ASIC middle functions from FIG. 13 are shown in the existing printing platform of FIG. 14. In particular, the existing printing platform of FIG. 14 does not include a HW rotator and does not use any type of rotator function on the image data in the print path between the RIP and the print engine.

(43) With reference to FIG. 15, an exemplary embodiment of a printing platform that implements a HW rotator between the RIP and the print engine via ASIC functions that include middle functions with the rotator function. The addition of the HW rotator in the print path distinguishes this printing platform from the printing platform of FIG. 14. Use of the rotator function permits the orientation of image data for the RIP to be different from the orientation of image data for the print engine. Thus, the orientation of image data for the RIP can be based on the orientation selected for the printing platform without regard to the required orientation of image data for the print engine.

(44) The RIP outputs image data that forms an output frame buffer in system memory. The image data from the RIP may be compressed before being stored in system memory. The output frame buffer is read from system memory, rotated by the rotator function, and stored in the EPC memory in the orientation of image data for the print engine. If necessary, the rotator function decompresses and re-compresses the output frame buffer. Moreover, if the output frame buffer is already in the orientation of image data for the print engine, the rotator function may be bypassed or may merely pass along the output frame buffer without performing the rotation. From EPC memory, the output frame buffer may be decompressed and transferred to the print engine (e.g., IOT or IME).

(45) By making use of the rotator in the middle functions block, the output frame buffer from the RIP is decompressed and rotated before being recompressed and moved to the EPC memory. The newly rotated and compressed output frame buffer can then be decompressed and transferred to the print engine (e.g., IOT or IME). Alternatively, the output image from the RIP can be left uncompressed so that the middle functions do not need to decompress the image before rotation.

(46) With reference to FIG. 16, a schematic representation of an exemplary embodiment of current print functions in laser-based (FIG. 16A) and SIJ-based (FIG. 16B) printing platforms shows that the print functions are currently performed differently by the different printing platforms in printing the same landscape page. In both printing platforms, the RIP orientation is tied to the orientation that image data is needed for the print engine (i.e., IOT or IME). The resulting RIP performance is constrained by this link to the print engine requirement for image data to be provided at a particular orientation regardless of whether the page to be printed is a landscape or portrait page.

(47) With reference to FIG. 17, a schematic representation of an exemplary embodiment of print functions in laser-based and SIJ-based printing platforms shows how the RIP and print engine functions are decoupled. This allows the RIP orientation to be different from the orientation of image data required by the print engine. Under these circumstances, the RIP orientation can be based on different criteria, such as the orientation of the page to be printed. Thus, RIP performance and print engine performance can be optimized on different criteria. This enables overall performance of the printing platform to be optimized without RIP performance being unnecessarily constrained by the requirements of the print engine. This also allows print path system designers to implement a preferred RIP orientation.

(48) In summary, this disclosure provides an alternate way to RIP documents for printing in a printing platform by using a rotation function between the RIP and the print engine. Use of the rotation function allows a system designer to select a preferred RIP orientation for optimum print performance without being bound by the print engine to which image data from the RIP is sent.

(49) With reference to FIG. 18, an exemplary embodiment of a process 1800 for processing a print job in a printing platform begins at 1802 where PDL image data for a select page of a print job is processed at a RIP module to form raster image data for the select page. The RIP module processes the PDL image data and stores the raster image data in a RIP orientation. At 1804, the raster image data for the select page is processed at a rotator module to form bitmap image data for the select page. The rotator module transforms the raster image data from the RIP orientation to a print orientation and stores the bitmap image data in the print orientation. Next, the bitmap image data arranged in the print orientation is printed on a target substrate page at a print engine to form a printed substrate page for the select page of the print job.

(50) In another embodiment of the process 1800, the PDL image data includes PCL image data. In yet another embodiment, the PDL image data includes PS image data. In other embodiments, the PDL image data includes another type of suitable PDL image data.

(51) In still another embodiment of the process 1800, the print orientation is transverse in relation to the RIP orientation. In a further embodiment to the embodiment being described, the print orientation may be based on a short edge dimension of the target substrate page and the RIP orientation is landscape. In this embodiment, the target substrate page is fed through the printing platform in an LEF fashion and the printing platform is SIJ-based. Alternatively, in this embodiment, the target substrate page is fed through the printing platform in an SEF fashion and the printing platform is laser-based. In another further embodiment to the embodiment being described, the print orientation may be based on a long edge dimension of the target substrate page and the RIP orientation is portrait. In this embodiment, the target substrate page is fed through the printing platform in an SEF fashion and the printing platform is SIJ-based. Alternatively, in this embodiment, the target substrate page is fed through the printing platform in an LEF fashion and the printing platform is laser-based.

(52) In still yet another embodiment of the process 1800, the print orientation is the same orientation as the RIP orientation. In a further embodiment to the embodiment being described, the print orientation may be based on a long edge dimension of the target substrate page and the RIP orientation is landscape. In another further embodiment to the embodiment being described, the print orientation may be based on a short edge dimension of the target substrate page and the RIP orientation is portrait. In another embodiment of the process 1800, the printing platform is a multi-color printing platform and 1802 through 1806 are performed for at least one color separation of the printing platform. In another embodiment of the process 1800, the printing platform is a multi-color printing platform and 1802 through 1806 are performed for each color separation of the printing platform.

(53) With reference to FIG. 19, an exemplary embodiment of a printing platform 1900 for processing a print job includes a storage device 1902, a RIP module 1904, a rotator module 1906, and a print engine 1908. The RIP module 1904 is in operative communication with the storage device 1902 for processing PDL image data for a select page of a print job in a RIP orientation to form raster image data for the select page. The RIP module 1904 stores the raster image data in the storage device 1902 in the RIP orientation. The rotator module 1906 is in operative communication with the storage device 1902 for processing the raster image data for the select page to form bitmap image data for the select page by transforming the raster image data from the RIP orientation to a print orientation. The rotator module 1906 stores the bitmap image data in the storage device 1902 in the print orientation. The print engine 1908 is in operative communication with the storage device 1902 for printing the bitmap image data arranged in the print orientation on a target substrate page to form a printed substrate page for the select page of the print job.

(54) In another embodiment of the printing platform 1900, the print orientation is transverse in relation to the RIP orientation. In a further embodiment to the embodiment being described, the print orientation may be based on a short edge dimension of the target substrate page and the RIP orientation is landscape. In this embodiment, the target substrate page is fed through the printing platform in an LEF fashion, the printing platform is SIJ-based, and the print engine 1908 includes an IME. Alternatively, in this embodiment, the target substrate page is fed through the printing platform in an SEF fashion, the printing platform is laser-based, and the print engine 1908 includes an IOT. In another further embodiment to the embodiment being described, the print orientation may be based on a long edge dimension of the target substrate page and the RIP orientation is portrait. In this embodiment, the target substrate page is fed through the printing platform in an SEF fashion, the printing platform is SIJ-based, and the print engine 1908 includes an IME. Alternatively, in this embodiment, the target substrate page is fed through the printing platform in an LEF fashion, the printing platform is laser-based, and the print engine 1908 includes an IOT.

(55) In yet another embodiment of the printing platform 1900, the print orientation is the same orientation as the RIP orientation. In a further embodiment to the embodiment being described, the print orientation may be based on a long edge dimension of the target substrate page and the RIP orientation is landscape. In another further embodiment to the embodiment being described, the print orientation may be based on a short edge dimension of the target substrate page and the RIP orientation is portrait.

(56) It will be appreciated that variants of the above-disclosed and other features and functions, or alternatives thereof, may be combined into many other different systems or applications. Various presently unforeseen or unanticipated alternatives, modifications, variations or improvements therein may be subsequently made by those skilled in the art which are also intended to be encompassed by the following claims.