METHOD AND A SYSTEM FOR ADAPTIVE ADVERTISING AND INFORMATION

Abstract

The invention relates to means for advertising and informing. The technical result is to expand the functional capabilities of a method and a system for advertising and informing, to raise the effectiveness of same and to expand the existing range of advertising methods. A method of adaptive advertising and informing consists in arranging a peripheral processor in a bag/backpack, equipping the bag/backpack with a video camera and a screen/display which are connected to the peripheral processor and are aimed outward so that an image of people entering the field of view of the video camera can be read with the aid of said video camera, and allowing the visualisation of photo and/or video material on the screen/display according to display criteria set by the user, the continuous monitoring for compliance with said display criteria, the termination of display if one or all of the display criteria are not met, and the generation of a post-display report to allow subsequent processing and analysis of the corresponding data.

Claims

1. A method for adaptive advertising and informing, consisting in presenting with the possibility of visualisation information in the form of photo and/or video materials by means of at least two complexes comprising processors and being interconnected via wireless telecommunication, wherein one of the complexes is not intended for movement, and the other complex is made with the possibility of its movement by a carrier, as well as with the possibility of determining the location of the moveable complex, wherein the carrier is understood as a person carrying the moveable complex, the number of moveable complexes is not less than one, characterized by providing access of an authorized user to a dedicated personal profile on a central processor of the complex, not intended for movement, forming information blocks containing information in the form of photo and/or video materials, providing each information block with a label-identifier, forming exposure criteria of the information blocks, providing storage of information blocks with label-identifiers and exposure criteria in a functional block for storing and processing information of the central processor and in a functional block for storing and processing information of a peripheral processor of the movable complex, providing communication between the central and the peripheral processors via wireless telecommunication, placing the peripheral processor in a bag/backpack designed to be placed on the carrier in order to move it around an area, providing the bag/backpack with a video camera and a screen/display connected to the peripheral processor and directed outwardly in one direction, placing the video camera and the screen/display with the possibility of reading through the video camera images of people falling into its coverage area, including people following the carrier, wherein providing the possibility to visualise the photo and/or video materials presented on the screen/display to persons following the carrier, providing conversion of an image of particular people into their individual digital image by means of a functional image processing unit connected to the peripheral and/or the central processor, providing storage of information about digital images of people in functional blocks for storing and processing information of the peripheral and central processors, providing display on the screen/display of photo and/or video materials in accordance with the exposure criteria set by the user, wherein the type of information to be exposed is set according to the corresponding label-identifier of the specific information block that correlates with specified exposure criteria, providing continuous monitoring of compliance with the exposure criteria of photo and/or video materials by means of the central processor, providing the possibility of terminating exposing photo and/or video materials on the screen/display if one or all of the user-specified critical exposure criteria are not observed, upon completion of the exposure of photo and/or video materials in a functional control block of the central processor providing for generation of a report that is intended to be presented in the profile of the authorized user and contains information about a combination of specific parameter values corresponding to the exposure criteria set by the user, achieved during exposure of the photo or video materials, for the possibility of their subsequent processing and analysis.

2. The method according to claim 1, characterized by setting the geolocation parameters of the peripheral processor complex as the information exposure criterion.

3.-13. (canceled)

14. The method according to claim 1, characterized by setting the exposure time as the criterion for exposure of the information.

15. (canceled)

16. The method according to claim 1, characterized by setting the duration of exposure as the information exposure criterion.

17. (canceled)

18. The method according to claim 1, characterized by setting the exposure area as the criterion for exposing the information.

19.-23 (canceled)

24. The method according to claim 1, characterized by setting the number of peripheral processors as the criterion for exposing the information.

25. The method according to claim 1, characterized by setting parameters of a target audience for which the particular information is intended as the criterion for exposing the information.

26. The method according to claim 1, characterized by providing in the functional block of image processing storage of information about psychophysical reactions of persons falling into the coverage area of the video camera.

27. The method according to claim 1, characterized by carrying out the control of the exposure criteria of the photo and/or video materials by both the central processor and the peripheral processor.

28. The method according to claim 1, characterized by adjusting the exposure criteria according to the results of the analysis report generated by the central processor in the user profile.

29.-31. (canceled)

32. An adaptive advertising and information system, comprising a central processor complex and not less than one peripheral processor complex interconnected via wireless telecommunication, the central processor complex is not intended to be moved, the peripheral processor complex is intended to be moved on a carrier, the carrier is meant to be a person carrying the peripheral complex, wherein the peripheral complex is designed with the possibility of determining its location, characterized in that the central processor complex includes a central processor and means for payment, the peripheral processor complex comprises a peripheral processor placed in a bag/backpack designed to be carried by the carrier, the bag/backpack is provided with a screen/display and a video camera connected to the peripheral processor and connected to the bag/backpack, the screen/display is placed with the possibility of visualising an image presented on the screen for persons following the carrier, the video camera is placed with the possibility of reading images of people falling into its coverage area, the screen/display and the video camera are facing outwardly in one direction in order to allow the video camera reading images of people following the carrier, the video camera is connected to not less than one functional image processing block designed to convert images of particular people into their individual digital images, the functional image processing block is connected to the peripheral processor and/or the central processor, the peripheral processor complex is provided with a geolocation means designed to fix and control the location of the peripheral processor complex, the screen/display is designed to display information in the form of photo and/or video materials with the possibility of visual perception, the peripheral and central processors are provided with functional blocks for storing and processing information, in which is provided storage of information blocks containing information in the form of photo and/or video materials, the peripheral and central processors are provided with functional control blocks designed to provide input/output and transfer information to the screen/display in accordance with exposure criteria specified by the user, wherein each information block is provided with a label-identifier that correlates with the specified exposure criteria, in the central processor a profile is allocated for an authorized user, made with the possibility to be accessed by the user authorized in the system, the central processor comprises a functional control and monitoring block designed to control the exposure of information by the peripheral processor complex in accordance with the exposure criteria and to provide the possibility of terminating the exposure of information if one or several exposure criteria are not met, the central processor is designed to generate a report upon completion of the exposure process to be presented in the user profile and comprising information about parameters according to which the photo and/or video materials were exposed in accordance with the exposure criteria to allow adjustment of the exposure criteria and the content of the information blocks.

33.-40. (canceled)

41. The system according to claim 32, characterized in that the peripheral processor is provided to perform the function of the image processing block.

42. The system according to claim 32, characterized in that the central processor is provided to perform the function of the image processing block.

43. (canceled)

44. The system according to claim 32, characterized in that the peripheral processor, video camera and screen/display are placed inside the bag/backpack.

45.-49. (canceled)

50. The system according to claim 32, characterized in that the image processing block is additionally designed to record, store, process and digitize a psychophysical reaction of the persons following the carrier.

51. The system according to claim 32, characterized in that geolocation parameters of the peripheral processor complex are set as the information exposure criterion.

52.-58. (canceled)

59. The system according to claim 32, characterized in that an exposure time is set as the information exposure criterion.

60. (canceled)

61. The system according to claim 32, characterized in that an exposure duration is set as the information exposure criterion.

62. (canceled)

63. The system according to claim 32, characterized in that an exposure area is set as the information exposure criterion.

64.-68. (canceled)

69. The system according to claim 32, characterized in that a number of peripheral processors is set as the information exposure criterion.

70. The system according to claim 32, characterized in that parameters of a target audience for which the particular information is intended are set as the information exposure criterion.

71. The system according to claim 32, characterized in that the peripheral processor additionally comprises a functional control and monitoring block designed to control the exposure of information by the peripheral processor complex in accordance with the exposure criteria and to enable termination of exposure of information if one or more of the exposure criteria are not met.

72.-74. (canceled)

Description

BRIEF DESCRIPTION OF DRAWINGS

[0139] FIG. 1 shows a block diagram implementing the claimed method.

[0140] FIG. 2 shows the backpack of the peripheral complex.

IMPLEMENTATION OF THE INVENTION

[0141] The claimed system for adaptive advertising and information comprises a complex of a central processor 1 and a complex of a peripheral processor 2, being interconnected by means of Internet communication. The central processor 1 complex is not intended to be moved; the peripheral processor 2 complex is intended to be moved on a carrier 3, which is the advertising agent. The central processor 1 complex comprises immediately the central processor 1 and a payment means (not shown in the figure). The peripheral processor 2 complex comprises the peripheral processor 2 placed in a backpack 4 (either on the carrier's clothing or on the carrier's body). The backpack 4 is provided with a screen 5 and a video camera 6 (there can be several video cameras), connected to the peripheral processor 2 and to the backpack 4. The screen 5 is placed on the outer side of the backpack 4 with the possibility of visualization the image presented on the screen for persons following the carrier 3. The video camera 6 is placed with the possibility to read images of people falling into its coverage area. The screen 5 and the video camera 6 are facing outwardly in one direction. The video camera 6 is connected to one functional image processing block designed to convert images of particular people into their individual digital images. The functional image processing block is designed as a functional element of the peripheral processor 2. The peripheral processor complex is provided with a GPS sensor for determining and controlling the location of the peripheral processor 2 complex. The screen is designed to display information in the form of photo and/or video material. The peripheral and the central processors 1 and 2 are provided with functional blocks for storing and processing of information, wherein the blocks provide the storage of information blocks comprising information in the form of photo and/or video materials. Each information block is provided with an label-identifier, allowing determining what information is required to be displayed on the screen according to the exposure criteria. Each combination of exposure criteria corresponds to its own information block, selected in accordance with the assigned label-identifier. The peripheral and central processors 1 and 2 are provided with functional control blocks designed to provide input/output and transfer information to screen 5 in accordance with the exposure criteria set by the user. A profile is allocated in the central processor 1 for a particular authorized user. In addition, the central processor 1 contains a functional control and monitoring block designed to control the exposure of information by the peripheral processor complex in accordance with the exposure criteria and to allow the termination of exposure of information if one or more of the exposure criteria are not met. The central processor 1 is designed to generate a report upon completion of the exposure process, to be presented in the user profile and comprising information about the parameters according to which the photo and/or video materials were exposed in accordance with the exposure criteria to allow the adjustment of the exposure criteria and content of the information blocks.

[0142] The claimed method is implemented as follows.

[0143] The authorized user is granted access to a dedicated personal profile on the central processor 1, information blocks comprising information in the form of photos and/or videos are generated and each information block is provided with a label-identifier. Criteria for exposure of information blocks are formed, for example the following criteria are set:

[0144] exposure time is Jan. 5, 2020 from 9:00 to 20:00 o'clock;

[0145] exposure area—the area of the shopping center “Raduga” in Yekaterinburg;

[0146] number of peripheral complexes—1 pc;

[0147] exposure duration—each information block being exposed for at least 10 minutes;

[0148] parameters of the target audience—children under the age of 10.

[0149] The backpack 4 is placed on the back of the advertising agent, who starts to move and walks around a given area. As soon as the video camera captures appearance of children with the age of under 10 years (approximately) behind the back of the advertising agent, the system provides the display of 5 photo and video materials designed for this target audience. The display of the PVM on the screen 5 is carried out according to user-specified criteria, including the sequence of the output of this or that information.

[0150] After 20:00 o'clock, on Jan. 5, 2020, there is a command from the central processor 1 terminating the exposure. After that, the central processor generates a report comprising, for example, the following information: number of children under 10 being exposed to the information presented, their reaction (positive, negative, indifferent) to the information, analysis of changes in sales of goods, information about which was presented on the screen.

[0151] The report is sent to the profile of the authorized user, who determines whether it is appropriate to adjust the content of the information blocks and the criteria for displaying information and makes the appropriate adjustments, or conversely, having assessed the effectiveness of the advertising, decides to increase the number of personal processors and to expand the area of information exposure.