meta-Substituted 3-phenylpropanal derivatives useful in providing watery-marine, floral-aldehydic notes.

Process for the industrial synthesis of the compound of formula (I): ##STR00001##

An aryl-substituted alkanal compound having a molecular weight of less than 300 g/mol and which bears a substituent on the aryl ring ortho to a substituent bearing the aldehyde functionality. Said compounds are useful as perfume ingredients in personal care and household care products.

The present invention relates to a plant for performance of heterogeneously catalyzed gas phase reactions. The plant entails a reactor, at least one line leading into the reactor for introduction of reactants into the reactor, at least one first feed for providing at least one first reactant A, which leads into the line, at least one second feed for providing at least one second reactant B, which leads into the line, at least one third feed for providing a cycle gas G, which leads into the line, a temperature control unit which is disposed in the line upstream of the reactor and is for controlling the temperature of the first reactant A and/or second reactant B and/or cycle gas G prior to entry into the reactor and at least one outlet for products, by-products and/or unreacted reactants from the gas phase reaction.