A dichroic dye compound has an excellent alignment property when used in a light absorption anisotropic film, and has excellent solubility. A coloring composition contains the dichroic dye compound having a structure represented by Formula (1). In Formula (1), A and B represent a crosslinkable group, a and b are 0 or 1, and a+b is not less than 1. L.sub.1 and L.sub.2 represent a monovalent substituent, a single bond, or a divalent linking group. Each of Ar.sub.1 to Ar.sub.3 represents an aromatic hydrocarbon group or heterocyclic group. R.sub.1 to R.sub.3 represent a monovalent substituent. k represents an integer of 1 to 4. n1, n2, and n3 represent an integer of 0 to 4. In a case where k is 1, n1+n2+n3 is not less than 0, and in a case where k is not less than 2, n1+n2+n3 is not less than 1.

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